28th Annual END of TRAIL - SASS · 2018. 3. 23. · we celebrate the 40th anniversary of the...

END of TRAIL 2009�

28th Annual END of TRAILThe World Championship ofCoWboy aCTion shooTing™

& Wild WesT Jubilee

As we celebrate our 28th year we are excited that our organization continues to grow and the Granddaddy of all Cowboy Action Events just gets bigger and better! Celebrating our 28th Anniversary, June 22-28, 2009, END of TRAIL is prepared to accommodate more shooters, spectators, and visitors than ever before.

This year END of TRAIL, the World Championship of Cowboy Action Shooting & Wild West Jubilee, re-turns to Founders Ranch, SASS’ 480 acre premier Cow-boy Action Shooting facility in Edgewood, New Mexico, for its 28th anniversary, June 22-28, 2009. This year we celebrate the 40th anniversary of the Classic Western

movie "The Wild Bunch." Sam Peckinpah's 1969 classic is on everyones top 10 list of Western movies. In addi-tion to the shooting competition stages, END of TRAIL will follow the Classic Western Movie theme throughout its entertainment, costume contest and exhibitions that will include engagements with some of the nation’s most prolific Wild West authorities.

Over the years sponsors like you have helped build the sport of Cowboy Action Shooting and SASS. Please be part of this significant shooting event and continue your support. We encourage you to join us at the ranch for what is sure to be the best END of TRAIL ever.

Thank You 2008END of TRAIL Sponsors

Stage SponSorSA. Uberti

Dillon Precision Products, Inc.Cimarron F.A. Co.

Sturm, Ruger & Co.Stoeger

Shoot! MagazineAction Target

Chiappa FirearmsWinchester AmmunitionClassic Old West Styles

F.A.P.F.illi PiettaTaylors & Co.

Mounted Shooting arenaWah-Maker Clothing

Special eventSBob Munden Enterprises

Brownells, Inc.Davide Pedersoli & Co.

True West Magazine

Mounted Stage SponSorSBianchi InternationalHoof Prints Magazine

Tonto Rim Trading Co.

Side MatcheSTen-X Ammunition, Inc.

Bond Arms, Inc.Ajax Custom Grips

Black Hills AmmunitionMunden Enterprises

Kirkpatrick Leather Co.Starline Brass

Guns of the Old West Magazine

teaM eventAmerican Cowboy Magazine

coStuMe conteStWild West Mercantile

loS aMigoSDS Welding

Redwing Trading

ShootiStSBianchi International

Competition ElectronicsCowboys & Indian Store

Eagle GripsGOEX, Inc.

NRAGreat Basin Cartridge Co.

Frank LeamanWest Fargo Gunsmith

MerchandiSePurdy Gear

Thunder Ridge

WeStern heritage gallerYCowgirl Red

reFreShMentSWal-Mart

PresentingSponsors

END of TRAIL 2009 �

The evenT

END of TRAIL is the event that created the game of Cowboy Action Shooting™. Growing from 67 competitors in 1982, END of TRAIL 2008 brought together 1000 shootists vying for the claim to the title of “best in the World.” A complete sellout is expected for our 28th annual outing, June 22-28, 2009.

END of TRAIL is the largest Cowboy Action Shooting™ event in the World and includes SASS Mounted Shooting for those who like to play the game on horseback. Our prestigious event is widely regarded as one of the premiere shooting competitions of the past decade. But more than just another shooting competi-tion, END of TRAIL has become a five day cowboy festival with a Wild West Show, equestrian exhibitions, entertainment, sutlers, poker parlor, costume contests, antique firearms demonstrations, stunt shows, histori-cal encampments, and the largest gathering of Cowboy Action Shooting™ enthusiasts, vendors, and manufac-turers in the world. END of TRAIL has effectively incorporated the best elements of competitive shooting and outdoor, family recreation.

our sponsorshipgoals

• Continue this unique opportunity for a select group of quality sponsors to enhance their image, product awareness, and sales in the outdoor and sport-shooting marketplaces.

• Obtain the financial and merchandise support nec-essary to continue END of TRAIL’s position as the preeminent Cowboy Action Shooting™ event. Increase awareness of, and expand participation in SASS Cowboy Action Shooting™ nationally and internationally.

• Make a significant contribution to the SASS Scholarship Foundation & SASS Western Heritage Museum.

• Foster lasting relationships with sponsors to help them more effectively create and keep customers.

• Continue our successful efforts promoting a posi-tive public image of recreational and competitive sport shooting.

your opporTuniTy

Companies presently active in outdoor and eques-trian products, sport-shooting, or nostalgia markets will increase their product awareness and enhance their cor-porate image with a large group of known customers.

Consumer product companies presently involved in diverse and aggressive “outdoor” or “western” theme marketing programs have a unique vehicle to reach their target market.

Sponsors are afforded the opportunity to reach mil-lions of potential customers through the extraordinary media coverage END of TRAIL receives each year. With the tremendous interest generated by this Cowboy themed event, sponsors are positively exposed to con-sumers in a variety of non-traditional media outlets. END of TRAIL has been the subject of countless tele-vision segments and specials including, CNN Headline News, ESPN, History Channel, Discovery Channel, Outdoor Channel, Outdoor Life Network, MTV, and independent television stations throughout the nation.


The demographiCs

Cowboy Action Shooting™ competitors, convention-eers, their families, friends, fans, and the spectators at END of TRAIL represent a very diverse, upscale audience with a large discretionary spending capability. END of TRAIL 2008 was attended by 10,000 specta-tors.

END of TRAIL and Cowboy Action Shooting™ are unusually appealing to women. Historically, more than 20% of the competitors at END of TRAIL have been women, significant as compared to many other shooting disciplines. Also of interest, Cowboy Action Shooting™ attracts “participant” spectators, spouses and friends of the competitors, who participate actively through their costuming and vicariously in the competition.

END of TRAIL draws competitors and specta-tors from across the country and around the world. Shootists at END of TRAIL 2008 represented all fifty states. Participants were also in attendance from Italy, Austria, England, Australia, New Zealand, Germany, Scandanavia, Poland, Czech Republic, and Canada.

The logisTiCs

END of TRAIL is a seven day event, held Monday through the following Sunday. The venue for our twenty eighth annual outing is SASS’ World Premiere Cowboy Action Shooting Facility, Founders Ranch, near Albuquerque, New Mexico. A pristine 480-acre ranch in the lushly rolling hills just 20 miles east of Albuquerque, Founders Ranch is a rustic, picturesque property with a gentle valley and breathtaking views of the mountains all the way to Santa Fe. The shoot-ing range features 16 world class shooting bays and one extra wide bay for entertainment and exhibition shooting. The ranch accomodates up to 650 RVs and is designed to handle thousands of participants.

The END of TRAIL competition begins Monday morning with the Wild Bunch Match and Warm-up matches and continuing into Tuesday. Wednesday is devoted to team events and side matches. The actual END of TRAIL competition begins with the grand opening ceremonies and shooters’ safety meeting Wednesday Evening. The action competitors partici-pate in twelve individual stages over Thursday, Friday, and Saturday. END of TRAIL features three and four gun events for the action shooters, requiring the shooter to perform with six-guns, rifle, and shotgun in com-

bination in each of the main match stages. Mounted shooters use two pistols firing SASS provided black powder blanks in six match stages.

Saturday ends with END of TRAIL’s “Champions Gala" event with all the competitors and their guests dressed in their Old West finery for dinner dancing and awards accompanied by the finest in Old West Cowboy entertainment.

Sunday starts with a simple Cowboy Church, and the competition resumes with The Top Gun Shootoff, team events, the final round of the High Noon Shootout.


SASS Scholarship Foundation

The SASS Scholarship Foundation is a shining star on the lapel of the Single Action Shooting Society.

Through contributions from the membership and supporting sponsors, events and programs, the SASS Scholarshipship Foundation has given 198 grants total-ing more than $322,000 since its inception.

In 1999 SASS proudly announced the formation of the SASS Scholarship Foundation, a non-profit, tax exempt corporation dedicated to providing financial assistance in the form of scholarships to deserving SASS members in pursuit of higher education.

One-year scholarships in amounts between $2000 are awarded annually and are limited to undergraduate studies at an accredited college or post high school voca-tional/technical institution. The Foundation awards as many scholarships as the fund can provide.

SASS Scholarships are awarded based on character, personal merit and commitment to the shooting sports, particularly Cowboy Action Shooting™. Merit is dem-onstrated through leadership in school, on the shooting range, extracurricular activities, academic achievement, and motivation to serve and succeed.

Contributions and donations are accepted from members, affiliated clubs, annual matches, sponsors and other concerned parties and philanthropic organiza-tions.

Awards are announced annually during opening ceremonies at END of TRAIL.

SASS Western Heritage Museum& Cowboy Action Shooting

Hall of Fame

The history of the Single Action Shooting Society and the sport of Cowboy Action Shooting is one of

dedication, creativity and achievement. Its people and their lives have created a family union with enduring appeal not only in the United States but also throughout the world.

The Mission of the SASS Western Heritage Museum and Cowboy Action Shooting Hall of Fame is to preserve the historic significance of Cowboy Action Shooting and the cultural aspects of the Single Action Shooting Society for the enrichment of the SASS mem-bership, Western lifestyles public and Cowboy Action Shooting industry.

The SASS Western Heritage Museum and Cowboy Action Shooting Hall of Fame is a not-for-profit 501 (c)(3) educational institution designed to document and preserve the American Western Culture.

The men and women honored within the SASS Hall of Fame, SASS' highest honor, represent the heart and spirit of this truly American pastime. Sport founders, promoters, manufacturers, makers, shooters and others whose contributions to the game helped it to grow and endure, find a home within this unique memorial.

The SASS Cowboy Action Shooting Hall of Fame honors and memorializes the men and women who have through their exemplary contributions and achieve-ments have embodied and perpetuated the sport of Cowboy Action Shooting and the Single Action Shooting Society.

our ChariTies


masTer sponsorOne Master Sponsorship is available.

Benefits include:

• Recognition as “Sponsor’s Name” 28th Annual END of TRAIL World Championship of Cowboy Action Shooting™ & Wild West Jubilee in all event literature, press releases, event advertising, and promotion.

• Six prominent 4' X 10' Sponsor banner positions through-out the event location including shooting line, activities tent, entry gate, arena, grand stands, information/registration area, and entertainment locations.

• Sponsor logo and/or name in all END of TRAIL advertise-ments, event literature, press releases and SASS Web Site promotions.

• Hourly public address promotional announcements throughout the event area.

• Four full-page advertising insertions in THE COWBOY CHRONICLE, Monthly Journal of the Single Action Shooting Society.

• END of TRAIL Program advertising: Two color pages including choice of inside front cover, or center fold.

• 600 square feet of enclosed display space with electricity in the main END of TRAIL Event Compound.

• Twelve month license to use END of TRAIL, SASS, and associated trade marks in sponsor’s advertising and public relations activities.

• Ten VIP guest passes to the event, VIP table for ten at all social functions, complete Hospitality Tent access, and ten VIP parking passes.

• National and regional media exposure.

• Title rights to the Top Gun Shoot-off event.

• On camera presentation of the Top Gun Shoot-off event.

• First option to participate as Master Sponsor for END of TRAIL 2010.

INVESTMENT: $50,000

presenTing sponsorsBenefits include:

• Recognition as a presenting sponsor in all event literature, press releases, event advertising and promotion. • Four prominent 4' X 10' Sponsor banner positions through-out the event location including shooting line, activities tent, entry gate, arena, and grand stands.

• Sponsor logo and/or name in all END of TRAIL advertis-ing, public relations press releases and SASS Web Site promo-tions.


• Event program cover identification as a presenting sponsor.

• One full color page of event program advertising with pre-mium placement.

• One full color page advertising insertion in THE COWBOY CHRONICLE.

• 20' X 20' enclosed display space on Sutler's Row in the main SASS compound.

• Twelve month license to use END of TRAIL, SASS, and associated trademarks in sponsor’s advertising and public relations activities.


• Use of the sponsor's product(s) in the conduct of the com-petition, as may be appropriate.

• Six VIP guest passes to the event, VIP table for six at all social functions, complete Hospitality Tent access, and six VIP parking passes.

• First option to participate as a Presenting Sponsor at END of TRAIL 2010.

INVESTMENT: $25,000


SOLD

World Champion Trophy sponsor

One Sponsorship is available.

Benefits include:

• Recognition as the "World Championship Trophy Sponsor" in all event literature.

• Four prominent 3' X 6' Sponsor banner positions in the shooting area and activities tent.


• Program recognition as the World Champion Trophy Sponsor and one full black and white page of Program adver-tising.

• On camera presentation of the World Champion Trophies.

• Link on the SASS Web Site.

• 20' X 10' display area in the SASS Compound.

• Twelve month license to use END of TRAIL, SASS, and associated trade marks in sponsor’s advertising and public relations activities.

• Four VIP guest passes to the event, VIP table seating at all social functions, complete Hospitality Tent access, and four VIP parking passes.

• First option to participate as the World Champion Trophy sponsor at END of TRAIL 2010.

INVESTMENT: $12,500

mounTed shooTingarena sponsor

One Sponsorship is available.

Benefits include:

• Recognition in the END of TRAIL Program as "Sponsor's Name" Arena.

• Four prominent 2' X 6' Sponsor banner locations on the arena and in the activities tent.


• One full black and white page of event program advertis-ing.


• 10' X 10' display area on Sutlers Row or equivalent credit on larger space.

• National media exposure.

• Twelve month license to use "END of TRAIL Arena Sponsor" with artwork provided by END of TRAIL in adver-tising and public relations programs.

• Four VIP guest passes to the event, VIP table for four at all social functions, complete Hospitality Tent access, and four VIP parking passes.

• First option to participate as the Mounted Shooting Arena sponsor at END of TRAIL 2010.

INVESTMENT: $5,000


belle union saloon sponsor

A unique Sponsorship is available for END of TRAIL'sBelle Union Saloon

Anchoring the center of town, the Belle Union is the focal point of the professional entertainment scheduled

throughout each day of END of TRAIL.

The Belle Union Saloon Sponsor receives:

• Recognition in the END of TRAIL Program as "Sponsor's Name" Belle Union Saloon.


• Hourly public address promotional announcements through-out the event area.

• One full black and white page of event program advertising.




• Twelve month license to use "END of TRAIL Entertainment Main Stage Sponsor" with artwork provided by END of TRAIL in advertising and public relations programs.

• Four VIP guest passes to the event, VIP table for four at all social functions, complete Hospitality Tent access, and four VIP parking passes.

• First option to participate as the Belle Union Saloon sponsor at END of TRAIL 2010.

INVESTMENT: $5,000

Wild bunCh sponsorFour Wild Bunch Sponsorships are available.

The Wild Bunch Sponsor receives:

• Recognition in the stage descriptions included in the END of TRAIL Program as “Sponsor’s Name” Wild Bunch Match.


• Range identification signage during team events.

• Hourly public address promotional announcements through-out the event area.

• Program recognition as the team events sponsor and one full black and white page of program advertising.



• Twelve month license to use “END of TRAIL Team Event Sponsor” with artwork provided by END of TRAIL in adver-tising and public relations programs.

• Four VIP guest passes to the event, all social functions, Hospitality Tent, and two VIP parking passes.

• First option to participate as a Wild Bunch sponsor at END of TRAIL 2010.

INVESTMENT: $5,000($2,500 Cash, $2,500 Merchandise)


sTage sponsorsThere Are Twenty Eight Stage Sponsorships Available,

Two Each for the Individual Shooting Events and Two Each for the Conventioneer and Gallery.

Stage Sponsors receive:

• Recognition in the stage descriptions included in the END of TRAIL Shooter's Program as “Stage Sponsor’s Name” Event.

• Three prominent banner locations in the shooting area and activities tent.

• Range identification signage at your Stage.


• Program recognition as an END of TRAIL Stage Sponsor and one half page of black and white program advertising.


• 10' X 10' display space in Sutlers Row or equivalent credit on larger space.

• Twelve month license to use “END of TRAIL Stage Sponsor” with artwork provided by END of TRAIL in adver-tising and public relations programs.

• Four VIP guest passes to the event, all social functions, Hospitality Tent, and two VIP parking passes.

• First option to participate as a Stage sponsor at END of TRAIL 2010.

INVESTMENT: $3,500($1,000 Cash, $2,500 Merchandise)

speCial evenTs sponsors

There are an unlimited number ofSpecial Event Sponsorships available, including

Costume Contest, International Reception, Life Member Reception, Territorial Governor/Regulator Reception, Chuck Wagon Encampment, Opening Ceremonies,

and Wild West Show Performers

Special Event Sponsors receive:

• Recognition as the “Special Event Sponsor” in the END of TRAIL Program.

• Two Sponsor banner locations; one in the shooting area and one in the main activities tent.

• Banner or Sign identification at your Event.

• Four times daily public address promotional announce-ments throughout the event area.

• Program recognition as an END of TRAIL Special Event Sponsor, one quarter page of black and white program adver-tising and inclusion on the SASS Web Site.

• Fifty percent off 10' X 10' display area in Sutlers Row or equivalent credit on larger space.

• Twelve month license to use “END of TRAIL Special Event Sponsor” with artwork provided by END of TRAIL in adver-tising and public relations programs.

• Two VIP guest passes to the event, all social functions, and Hospitality Tent.

• First option to participate as a Special Events sponsor at END of TRAIL 2010.

INVESTMENT: $2,500($1000 Cash, $1,500 Merchandise)

END of TRAIL 200910

Side Match Sponsors

There are Fourteen Side Match Sponsorships available.

Side Match Sponsors receive:

• Recognition in the match descriptions included in the END of TRAIL Program as “Side Match Sponsor’s Name” Event.



• Program recognition as an END of TRAIL Side Match Sponsor, one quarter page of black and white program adver-tising and inclusion on the SASS Web Site.

• Twelve month license to use “END of TRAIL Side Match Sponsor” with artwork provided by END of TRAIL in adver-tising and public relations programs.


• First option to participate as a Side Match sponsor at END of TRAIL 2010.

INVESTMENT: $1,500($500 Cash, $1,000 Merchandise)

shooTisT CaTegory sponsors

There are Thirty Shootist Category Sponsorshipsavailable.

Shootist Category Sponsors receive:

• Recognition in the END of TRAIL Official Program as the award sponsor, one quarter page of black and white Program advertising and inclusion on the SASS Web Site.


• Twice daily public address promotional announcements throughout the event area.

• Twelve month license to use “END of TRAIL Shootist Sponsor” with artwork provided by END of TRAIL in adver-tising and public relations programs.

• Two VIP guest passes to the event, its social functions, and Hospitality Tent.

• First option to participate as a Shootins Category sponsor at END of TRAIL 2010.

INVESTMENT: $1,000($500 Cash, $500 Merchandise)

END of TRAIL 2009 11

mounTed shooTing sponsors

There are Twelve Mounted Shooting Sponsorships avail-able, Two each for the individual shooting stages.

Stage sponsors receive:

• Recognition in the stage descriptions included in the END of TRAIL Shooter's Program as “Mounted Shooting Stage Sponsor’s Name” Event.

• Two prominent Sponsor banner locations in the Mounted Shooting Arena.


• Program recognition as an END of TRAIL Mounted Shooting Stage Sponsor, one quarter page of black and white program advertising and inclusion on the SASS Web Site.

• Twelve month license to use “END of TRAIL Mounted Shooting Stage Sponsor” with artwork provided by END of TRAIL in advertising and public relations programs.


• First option to participate as a Mounted Shooting sponsor at END of TRAIL 2010.

INVESTMENT: $1,000($500 Cash, $500 Merchandise)

los amigos deend of Trail

Unlimited Sponsorships are available as Los Amigos de END of TRAIL

These Sponsorships can be fulfilled with either $300 Cash or Merchandise

with a retail value of at least $500.These Sponsors can direct their sponsorships to

the Action or Mounted Events.Los Amigos de END of TRAIL receive:

• Program recognition as a Los Amigos Sponsor of the 28th Annual END of TRAIL World Championship of Cowboy Action Shooting™ & Wild West Jubilee.

• One sponsor banner location in the main activities area.

• SASS Web Site recognition as a Los Amigos Sponsor of the 28th Annual END of TRAIL World Championship of Cowboy Action Shooting™ & Wild West Jubilee.

• Special recognition as Los Amigos de END of TRAIL in the END of TRAIL appreciation ad in the July issue of THE COWBOY CHRONICLE.

merChandise sponsorsThere are an unlimited number of Merchandise

Sponsorships available. Merchandise must be related to leisure time pursuits or our western heritage. Merchandise must have minimum

item Retail value of $100 to receive merchandise sponsor benefits.

Merchandise sponsors receive:

• Program recognition as a Merchandise Sponsor of the 28th Annual END of TRAIL World Championship of Cowboy Action Shooting™ & Wild West Jubilee.

• SASS Web Site recognition as a Merchandise Sponsor of the 28th Annual END of TRAIL World Championship of Cowboy Action Shooting™ & Wild West Jubilee.

• Special recognition as a Merchandise Sponsor in the END of TRAIL appreciation ad in the July issue of the THE COWBOY CHRONICLE.

suTlers' roW END of TRAIL features a Sutlers’ Row display and sales area. With thousands people anticipated to attend END of TRAIL 2009, the event is a highly targeted merchandising opportunity. Booth space is available to all sponsors and vendors on a first come, first served basis.

The price of a three-sided 10' X 10' canopied space with one eight foot table and two folding chairs is $300. Additional spaces are available in increments of 100 square feet. The second space is $275 frontage space, $250 for a deep space. The third and succeeding spaces are $250 each.

Sutlers wishing to use their own traditional-style display must occupy a minimum of 200 square feet. Self-contained, traditional-style displays are subject to advance review and approval by END of TRAIL. A photograph and diagram of your display's footprint (with dimensions) must accompany your reservation request. The charge for the first 200 square feet of traditional display space is $400. If your traditional-style display requires space larger than two hundred square feet, additional space is charged at $1.75 per square foot.

Sutlers Row space reservation requests must be accom-panied by a $100 deposit. Payment in full is required by May 12, 2009. END of TRAIL reserves the right to refuse any sutler's display or product determined not to be in keep-ing with the Old West ambiance of the event. Display space charges are subject to change if the display erected is different than the one submitted with the sutler's reservation.

Table covers, additional tables, chairs, and limited elec-trical service are available at additional cost. A Sutlers Service Desk will be available throughout END of TRAIL.

Many sponsor categories include booth space and dis-counts. Please review your sponsorship category and declare your reservations as early as possible.


sponsor CommiTmenTsEND of TRAIL requires a completed sponsorship commitment, signed by an officer or duly authorized agent of

your company, within ten working days of our verbal confirmation of your participation. We require one hundred percent of the cash portion of your sponsorship investment within forty-five days of your signing the sponsorship commitment, and in no case later than May 1, 2009.

Exhibitors may begin setting up on Sunday, June 21. All exhibitors must be set up by sundown on Tuesday, June 23.

**All sponsorship merchandise must be shipped care of Lamar Shelnutt to the New Mexico SASS Office:

Single Action Shooting Society 215 Cowboy Way Edgewood, NM 87015

No Later than May 12, 2009

**All promotional literature to be inserted into each participant registration packet (1200) must be shipped to the New Mexico SASS Office:

Single Action Shooting Society 215 Cowboy Way Edgewood, NM 87015

No Later than June 1, 2009

**All firearm contributions will be received through Diamond J. Gunsmithing in Albuquerque, New Mexico.

Diamond J. Gunsmithing 2909 Bel Air Place N.E. Albuquerque, NM 87110-2820 Contact: Doug Kunz (505) 888-4633

No Later than June 1, 2009

SASS, Inc. will use sponsor logos in the Master Sponsor and Presenting Sponsor categories for a period of twelve months beginning May 1, 2009 and ending May 1, 2010, in all advertising and promotion materials.

To ensure accurate reproduction of corporate artwork, we ask each sponsor to provide one large scale, color, camera ready copy of its logo and related art.

Banners will be provided by the Sponsor. END of TRAIL will return banners to sponsor upon request. Sponsor banners should not exceed the designated sizes and dimensions as outlined in each agreement.

QUESTIONS & CONVERSATIONPlease feel free to contact SASS Marketing Director, Coyote Calhoun or Cimarron Lou, with any questions you

may have about any aspect of this proposal and your participation in the 28th Annual END of TRAIL, World Championship of Cowboy Action Shooting™ & Wild West Jubilee.

SASS Marketing Division215 Cowboy Way

Edgewood, NM 87015505-286-4566; Fax 505-286-24563

E-mail: [email protected] or [email protected]

28th Annual END of TRAIL - SASS · 2018. 3. 23. · we celebrate the 40th anniversary of the...

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