288 million monthly active users
description
Transcript of 288 million monthly active users
288 million monthly active users
1.15 billion users globally
500 million users
238 millions users and two new users every second!
1 billion monthly users
“The ROI of social media is your business will still exist in 5 years.”
Erik Qualman
• Predictions for 2014• Making your social media
campaign successful• Changes to Facebook and
Twitter• Getting your content right• Social media considerations
Today
How much time do you have?
What do you want social media to do?
Who are your target audience?
Where are your target audience?
What kinds of things do your customers want to know about?
“Businesses can expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” -Facebook
Facebook, Twitter and LinkedIn all want you to invest in paid advertising on their sites
• Why was the Facebook page set up in the first place? If there were clear objectives at that point are they still being met and do they inform your objectives for your marketing plan and corporate objective?
• What content do you post on your page? If you’ve already got an engaged audience you don’t want to throw them away.
• What are the referral traffic analytics like? If people are already coming through to your website from your Facebook page you don’t want to close that channel.
• What has worked before?
• Watch the competition.
• Move with the times.
• Plan, measure, adjust.
Facebook insights
2014
2017
• Research.
• Decide what you want the advert to do.
• Know what you can do.
• Plan, measure and adjust.
Advertising
229 x (no. employers) = viral content sharing!
32 hours a month per social media account
Thank You!
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