Media Relations in SportLecture: 2.8.11

University of CincinnatiBy Jackie Reau

Current Events Quiz

Sports Media Discussion:Cincinnati Edition

RedsBengals

UCXavier

Sports Media Consumption Habits amongU.S. College Students

•124 responses/more needed–Brian Dempsey, Brian McLaughlin, Chris White, Beth McCalla, DiCarlo Washington to get to 200 by 2/15

•Target non-UC students

Press Release Overview

•REDO•Team logo/letterhead•Contact name and information•No opinion•Lead (Summarize in two-three sentences)•Bio of coach, career history•Quotes from Athletic Director, Coach

Game Wrap

•5Ws and H (who, what, when, where, why and how)•Provide final score of game, leading scorers for both teams•Add milestones (won their division with this win, Coach’s 400th win)•Add special notes (four players fouled out)

Newspapers in the 21st Century

•How would you change the newspaper industry to increase readership among college students?

–Summarize

Newspapers in the 21st Century

•How would you change the newspaper industry to increase readership among college students?

Interviewing Techniques

•Research person, topic in advance.•Develop list of questions in advance.•Make a personal connection with research.•Always prefer face-to-face•Ask for best contact information for follow up.

Interview Techniques Breakouts

•Pair up, cannot take the same question.•Craft 10 questions for in-class interview on provided topic.•Write two-three sentence lead based on the interview.

Topics•#1: Xavier’s Tu Holloway named A-10 Player of the Week. Tu: interviewee•#2: Jay Gruden named Bengals Offensive Coordinator. Gruden: interviewee•#3: UC Men’s Basketball upsets Ohio State. Cronin: interviewee•#4: Reds outfielder Jay Bruce starts Foundation for Kids. Bruce: interviewee•#5: Tennessee over UK in women’s basketball. Pat Summit: interviewee

Next Week’s Assignment: 2/15

•Take Home Mid-Term Exam to be sent before the weekend.

–Press release writing/editing–Understanding the newsroom–Writing styles (Twitter, Game Wrap, etc.)–Roles within sports media (reporters, photographers, editors, news directors, anchors, SIDs)

•No Class, Exam due to me on 2/15 at 9 p.m. via email to jreau@gamedaypr.com

The Next Week’s Assignment: 2/22

•Meet at Fifth Third Arena for UC vs. Syracuse University, 6:30 p.m.•Check in with Jackie at will call ticket table for attendance•Bring both team rosters, your UC student ID•250-word game wrap, due by 11:30 p.m. via email to Jackie Reau at jreau@gamedaypr.com