28 Timeless Ways to Write Noticeable Headlines

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28 Timeless Ways to Write Noticeable Headlines By: Raymond Duke

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A straight the point guide that has techniques and examples of how to write more powerful headlines. Take a short survey to get the extended version that contains 36 Timeless Ways to Write Noticeable Headlines by going here: http://app.getresponse.com/survey.html?survey_id=19055

Transcript of 28 Timeless Ways to Write Noticeable Headlines

Page 1: 28 Timeless Ways to Write Noticeable Headlines

28 Timeless Ways to Write Noticeable

HeadlinesBy: Raymond Duke

Page 2: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Next: Introduction

WelcomeIntroduction About “Email Wizard” Basic Headline for “Email Wizard”

TechniquesSize Paradox Transcendence Piggyback Case

Speed Lessen Exclusiveness Direct Ease

Comparison Association Interaction WWWWWH Difference

Metaphor Show Case Event Reversing

Senses Question Replacement Oxfordize Individualize

Demonstration Inform Symbolize Warn Disbelief

Drama Authority Contradict Fun

ThanksOne more thing

Index

Page 3: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Introduction28 Timeless Ways to Write Noticeable Headlines is a resource that will help you write headlines by making them…

• Stronger, more vivid, and memorable.

• New and refreshing – even if you're saying something that’s been said 1,000's of times before.

• Grab people’s attention!

In order to create demonstrational consistency throughout this resource, I’ve conjured a product and service out of thin air called Email Wizard.

Continue onward to find out more about what Email Wizard is as a product and service on the next slide, or jump right ahead to the first headline improving technique, Size.

Next: About “Email Wizard”Go to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

About “Email Wizard”

As a Product, Email Wizard is a… As a Service, Email Wizard is a…

Software that does the following:

• Autocompletes the writing in your emails based on how your previous emails are written (e.g., if you start to write Th…, then “ank you!” Will be autocompleted).

• When you write words like “time” or “location” a dropdown box shows of dates, locations, etc.

• Scans your emails that are not replied to and reminds you about them.

System that teaches how to write better emails through:

• 1 on 1 consulting• Webinar• Articles• Series of Emails• Etc.

Next: Basic Headline for Email WizardGo to Index

Page 5: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Based on the info from the previous slide, here’s a simple headline.

Email Wizard Helps You Write Better Emails

Now this could work, but when placed to other headlines it’d be easily overlooked.

Let’s see how we can make it better.

Next: SizeGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Size

“Who knew that writing an email just took 5 steps?”“The one way to write an email that’s helped over

18,000 people”“Get better at the one thing you'll be doing 1000s of

times in your life”

Next: SpeedGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Speed

“Writing an email - the quick and easy way”“Got 20 minutes? Then you can learn how to write an

email like a pro”“Learn how to write email faster than a cheetah"

Next: ComparisonsGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Comparisons

“How to write emails 10 times better than you have been”

“Make writing better emails as easy as walking a poodle”

Next: MetaphorGo to Index

Page 9: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Metaphor

“Disintegrate your bad email writing habits”“How to write emails that spread like butter on toast”

“How you can slide into better email writing habits”

Next: SensesGo to Index

Page 10: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Senses

“Tap those keys like a pro - learn how to improve your email writing”

“Savor the experience of writing a better email”“I bet your emails don’t sound this good”

Next: Demonstration Go to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Demonstration

“Office worker of 20 years says Email Wizard is her best time saving program”

Next: DramaGo to Index

Page 12: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Drama

“Get outta here! Why you'll be throwing your old emails out the window!”

“Don’t cry - email writing doesn’t have to be so tough!”

“Become one of the chosen that can write good emails”

Next: ParadoxGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Paradox

“How an Amish person taught gave me the idea for Email Wizard”

“What spam can teach you how to make it into the inbox”

“See how a grave robber from 1259 BC predicted emailing”

Next: LessenGo to Index

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Lessen

“Lower your email writing fears”“Reduce email sending uncertainty”

“Stress out less after learning the Email Wizard technique”

Next: AssociationGo to Index

Page 15: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Association

“Email sending coach John Doe says if he could teach just one thing...”

“Use the app that Bill Gates uses daily”“9 out of 10 users say Email Wizard makes writing

emails fun”

Next: ShowGo to Index

Page 16: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Show

“Spend less hours writing emails using autocomplete"“Scans emails for common mistakes"

"Syncs and learns your habits over time"

Next: QuestionGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Question

“Spending too much time thinking about emails?”“Want to know how autocomplete can help you

email?”“Wondering what we found out after researching

250,000 emails?”

Next: InformGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Inform

“How to write emails that get opened"“This webinar teaches you how to improve your

emailing forever"

Next: AuthorityGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Authority

“Here's what people who write 1,000+ emails a day use”

“People pay for this knowledge - but here it is, free”

Next: TranscendenceGo to Index

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Transcendence

”Before Email Wizard Pro my emails almost got me fired”

“After reading this, you'll be an Email Wizard”

Next: ExclusivenessGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Exclusiveness

“No one else has this email writing technology”“Get access to the only email learning software”

“Learn the secret of email writing success”

Next: InteractionGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Interaction

“Can you spot the 8 mistakes between these two emails?”

“Answer this 5 minute survey and get a 7 day trial of Email Wizard”

Next: CaseGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Case

“Hey, boss - check out these response rates!”“I used to write 200 emails a day - and still sucked at

it! But now...”

Next: ReplacementGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Replacement

“Email Wizard writes better emails than you”“Turns your inbox into a smartbox”

Next: SymbolizeGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Symbolize

“Download Email Wizard to your brain's inbox and you’ll become a PhD in email sending"

Next: ContradictGo to Index

Page 26: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Contradict

“There's nothing magical about Email Wizard”“You don't need Email Wizard - but it will definitely

help you”

Next: PiggybackGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Piggyback

“What does the fox inbox say?” (relevance)“If only she used Email Wizard” (relevance)

Next: DirectGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Direct

“Solve your email writing problems with this solution”“Email Wizard helps you write better emails”

Next: WWWWWHGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

WWWWWH

“What the world will be using to write emails”“When you look back, you'll be happy you learned

this”“How to write emails better with Email Wizard”

Next: EventGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Event

“When I saw him use Email Wizard, that's when I knew his secret”

“Why his response was 'no problem' when asked to send 80,000 personal emails”

Next: OxfordizeGo to Index

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© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Oxfordize

“The only cure available for Fuzzy-Emailing- Syndrome”

“Email Wizard kicks emailsendingitis in the butt”

Next: WarnGo to Index

Page 32: 28 Timeless Ways to Write Noticeable Headlines

© 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com

Thanks!First of all, thank you for downloading this. I hope it helps!

If you liked this free resource, I’ve created an extended version that contains 8 more techniques – bringing the total number of techniques to 36, and the number of examples to 74.

Getting the extended version of this document is still free, but I am asking for one small favor in return: filling out a survey that should take you no more than 10 minutes. The purpose of the survey is to help me figure people out when it comes to buying, selling, and human needs. As an additional bonus for taking the survey, I will be doing a report based on the results and making it available to anyone (for free). And don’t worry about privacy, all of the submissions will be confidential.

If you are interested in the extended version of this document:

Click or tap here to take a quick survey from GetResponse in order to access: 36 Timeless Ways to Write Noticeable Headlines

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