28 Hot Tips on How to Present Professional Webinars

8/8/2019 28 Hot Tips on How to Present Professional Webinars

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28 Tips On How To Present Professional Webinars

28 Tips On How To PresentProfessional Webinars

By Rita Jones

GVO Conference Rooms

This Ebook is Distributed and Copyright © by Rita Jones

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About Rita Jones

Rita bought a computer and taught herself how to use it afterbecoming ill with Fybromyalgia some years ago. As her healthimproved, she gradually became interested in internet marketingand ran a successful Newsletter for over two years.

She still writes the articles which appear weekly in the

Newsletter Group to which her newsletter belonged.

Rita, based in the United Kingdom, now works with her partnerLinda McIntyre, based in New Zealand. Their websites include:

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Table of Contents

Where Do Webinars Originate From?. .. .. Page 5

28 Tips On How To Hold The Best Webinars.. Page 8

Conclusion.. .. .. .. .. .. .. .. .. .. Page 26

Make This Report Your 24/7“Digital Sales Machine!” .. .. .. .. .. Page 28







Where Do Webinars Originate From?

Although this report is mainly concerned with how to get

the best from running your own webinar today I think it is

worthwhile to just take a quick look at where webinars

have evolved from.

This whole journey had already began way back when

moving pictures first appeared. Well before sound was

added to moving pictures, these black and white films

were being recorded and reproduced to be shown over

and over again to audiences. From these humble

beginnings stems a large part of the technology we usetoday.







People today take for granted and love doing such things

such as watching television, surfing the Internet and

interacting with millions of other people on "socialnetworking" websites such as Facebook, MySpace etc.

Webinars are a natural progression, combining all of these

elements which people enjoy into a single technology

whereby anywhere from just several to thousands of people can be brought together at one time to be taught,

given a demonstration, presentation, or hold a meeting.

They have the ability to interact with one another and/or

the host of the gathering, all without anyone having had to

leave their home, office or present location.

At first webinar technology was expensive and mostly

used by large well-funded high tech companies. However,

as happens with most new technology, it has advanced to a

point where modern powerful webinar capabilities are

now accessible to any business or person.







Today webinars benefit anyone who needs to bring

together two or more people who:

• Use the telephone to interact with others

• Have family and/or friends spread across the world

with whom they would like to remain in close contact,

e.g. have common family time together; etc.

• Conduct lessons/training sessions, hold seminars, hold

any type of product displays/sales promotions;

meetings, etc.,

• Wish to speak face to face with friends, contacts,

clients etc. in different places within their own

country or world wide.

• Where bringing people together, for whatever reason,







is either difficult or impossible due to distance and

cost restraints.

Not only do webinars bring people together, they now

make it very easy for people to interact in this medium.

Modern webinar facilities include high definition video,

audio, power point, whiteboard, file sharing and more.

Depending on the reason or type of webinar being held

participants may be allowed to see, participate and

interact with the host and/or each other by text or sound,

or the sound in the room can be closed to all but the host

whilst giving a demonstration for example. These

capabilities make webinars extremely versatile andsuitable for almost any purpose.







25 Tips On How To Present

Professional Webinars

1. The first stage in holding any webinar is to

decide on the service provider you are going to use for

the webinar itself. There are many providers of

webinar services and it is advisable to shop around

and find a service which provides the elements you

require, at a reasonable price point. Also decide if you

are going to make use of the facility on a regular

basis, and if so perhaps having your own Conference Room could be the answer.











2. It is also a good idea at this point to decide

whether you wish to have the webinar recorded so

that it can be used again and again and/or sold us aproduct in its own right. This should be remembered

when producing the webinar itself, to make it a useful

repeat product, not just a one-off webinar which has

been recorded and rehashed.

3. Having decided that you are going to hold the

webinar you will already have some idea of the topic

or purpose of the webinar. Now is the time to hone

that down into specifics so that you may begin the

planning process. To get the best result from any

webinar the biggest secret is planning and

preparation. Not only does this give you the

opportunity to plan when your webinar will be held to

best advantage but the smoothest and best

presentations are the ones that are well thought out

and planned in advance.







4. Decide upon the length of your webinar.Consideration has to be taken here not only of how

much time your likely audience will be happy to

devote to the subject, but also the time needed to get

your message across in an interesting and informative

manner without wasting the precious time of your

attendees.

5. Your content must fit into the alotted time

frame, yet not be too rushed or sparse and spread out

as to make the webinar uninteresting to the audience.

The subject should be a rounded entity, ie. have a

beginning, and satisfactory finish point. If the overall

subject is vast, choose to cover one niche or sub-niche

per webinar, so that the audience is left with a feeling

of closure.







6. Make your subject matter as interesting and

interactive as possible. Try to mix the way you present

your information, for example do not make just one

large video. It is better to show a shorter video, for

example, and intersperse with another method of

communication i.e. PowerPoint, for example, and/or

include short period of questions and answers or a

survey of your audience so that you keep their

attention and interest. By using a variety of methodsto present your subject matter you will engage the

audience more.

7. Try to ensure that all the printed matter and

materials used in your webinar have some form of uniformity or appearance. This creates a professional

and businesslike appearance to your presentation. If

you have to use material provided from a different







source try to have it transferred into a format

matching the rest of your material. If this cannot be

done it could be a good idea to acknowledge the factthat this section of the material has been provided

from an outside source. It is advisable to make

acknowledgment when using someone else's material.

8. Where appropriate try to include some time

when your audience can ask questions about your

subject. There is nothing worse than an attendeebeing left with questions which they have never had

an opportunity to have answered. If for some reason

you cannot answer all the questions at the time

provide your attendees with the ability to submit

questions for answering later. Not only does this

make your attendees feel looked after, it keeps your

subject matter and/or business at the forefront of

their minds while they submit and wait for the

answers to their questions. Make sure you do get

back to them with good answers to their questions.

This is an excellent way of handling questions to

which you may not know the immediate answer, orwhich may take your webinar off subject.







9. Whenever possible try to have at least several

dry runs in order to iron out any problems both with

the presentation itself and with the equipment you

will be using during your webinar. Having severaldry runs will help you to get the timing of your

content to within your time frame, and also allow you

to become used to equipment you will be using during

the webinar, thereby helping your webinar to run

smoothly.

10. Built into your plans the possibility thatsomething may go wrong and have a backup plan all

ready in place. It is "Sod's Law" that if something

can go wrong it probably will. Having planned in

advance will make the problem less obvious to the

audience and also make it easier and less daunting for

those holding the webinar to deal with.







11. During the practice sessions take note of how

well you can hear the other people who will also betaking part in your webinar. Checking sound levels

and audio control before the event will help to prevent

problems in this area on the day. It is also a good idea

to have someone else listen to your own sound levels

etc. to make sure you are coming across to your

audience the way you would wish.

12. Have methods in place for your audience to

communicate with you. Some webinar servicesinclude a question box for audience use, you could

also have e-mail contact, or private chat available for

example. If there are problems this allows your

audience to advise you as to what is happening. It can

also be used for example during a question and

answer session, or to poll your audience, and extra

sessions like this can be added to keep things tickingover if you have technical issues which may take a

little time to correct.







13. Arrange to have someone else with you whenholding a webinar. This anchor-person can be helping

by monitoring the question box, e-mail and/or

personal chat etc. in order to help in these areas

where possible leaving you free to conduct the

webinar itself. This of course should be done on a

separate computer to the one you will be using to

actually conduct the webinar. They can keep youadvised of any problems, questions from the audience,

or whatever, and deal with other matters that may

crop up during the webinar.

14. Consideration should be given to the date and

time at which you hold your webinar. This can vary

according to the needs of your audience. Some

webinars can be successfully held at lunch time for

example while others would fit the requirements of







your audience best by being held in the evening or at

the weekend. By taking the needs of your audience

into consideration you will help to improve the size of your attendance.

15. Send out invitations for your event well in

advance of the given date and time. It is a good idea to

include an "invite a friend" or "refer a friend" link in

the invitation so that others can forward theinvitation and promote the event for you. Make sure

that the time and date are clearly stated, along with

the link your attendees require to join.

16. Along with sending out invitations promote

your event in as many other ways as possible to

ensure a good audience. Put a link on your website,

Tweet people, post messages on places like Facebook,







LinkedIn, etc., add it to Craigslist. In fact there are

lots of places you can use to successfully promote your

event. If your event is industry-specific do not forgetto include industry specific websites, newsletters and

other places related to the industry in your

promotional efforts.

17. It is also advisable to send out a reminder

approximately 2 days before your event and if

possible a further reminder between 24 and 12 hours

before your event begins. Some webinar hosts also

sent out a last-minute reminder within an hour or two

prior to the event itself. There are no specific rules

relating to reminding attendees of your event however

to many reminders can have the opposite effect.







18. On the day prior to your event a final runthrough will ensure that all required materials etc. are

in place and nothing has been overlooked. If it does

prove to be some form of glitch, oversight or whatever

you now have time to correct it prior to the webinar.

19. On the day of the webinar it is advisable to get

everything set up well in advance of the time of your

webinar. This gives you time to do final checks on

such things as sound, visual aids etc., and make sure

that everything is working.







20. Be punctual. Make sure that your webinar

starts on time and wherever possible keep to your

schedule so that your webinar finishes in a timely

manner, unless you are receiving additional

feedback/engagement from your attendees in which

case keep going as long as you have to.

21. While you should have a script to keep yourself

on track, try not to look or sound as if you are just

reading something aloud. Being live, on screen in

front of your audience creates a feeling of community,

which entices attendees to be much more open andreceptive to your message. The more natural you can

appear, the more your audience will connect.







22. You can create a sense of scarcity to your pitch

by capping the amount of copies of your productwhich are available for sale at that time. For

example, if there are 200 attending your webinar, and

you are only allowing 50 sales, people will realize that

there are more people in the room than there are

copies available, and will rush to secure their copy.

This is called “the stampede effect”.

23. Make sure that you have a "call to action" for

your attendees towards the end of your webinar. This

can be as simple as a link to your website, a "contactus here for further information", a piece of

information you can send out to all your attendees, a

special offer etc.







24. Optionally, you could have a freebie attached toyour webinar. A limited time offer, a free white paper

or ebook, a quick start guide, etc., obviously related to

the topic of your webinar. Everything should be

geared towards enticing people to build a relationship

with you. Make sure that everything has a good

perceived value, which will add to the overall prestige

and perceived value of your event.

25. Make sure that you thank everyone for their

time in attending. Time is a valuable asset, make sure

that you show people that you appreciate the time and

effort they put in to attend your event.







26. Do not forget to give people a way to contact

you. Your last slide should have your contact

information on it, clearly displayed. If people liked

what they saw, they will contact you as long as you

give then the opportunity. If your webinar is one of a

series, be sure to include the information on when the

next webinar in the series will be held so people can

diarize it to attend. You could also give them a way

to opt in to a list to be notified of the next webinar,

thus giving you a way to contact people you know are

interested in your subject. Do not, however,

immediate bombard them with offers, etc., - build the

relationship. If you state that the opt-in is purely forwebinar notifications, keep to that.







27. If your event is going to be a recurring webinar,

you may want to add a survey of your audience to see

what people thought, get their feedback and see how

you can improve your presentation. This will allow

you to tweak the presentation before representing.







28. Once you have held your first webinar you willrealize that with the correct amount of planning and

fore-thought, they are much easier to accomplish than

most people realize, and more than likely you will

already be planning your next event. This is a skill

which practice will help to perfect. In the meantime if

all the planning etc., does fail and there is a hiccup in

your webinar, apologize to your audience, do the bestyou can at the time, and do not beat yourself up about

it. These things will and do happen from time to time,

even to the best of webinar presenters, and audiences

really are tolerant people.







CONCLUSION

Not only has it become so much easier to hold webinars,

training meetings, etc., online, the cost of holding such

gatherings has dropped drastically very recently with the

appearance of a new Company in this field.

This company has now made it possible for even the

smallest companies online and offline, and even

individuals, to be able to afford their own conference

room available to them 24/7.

These conference rooms are complete with the latest

innovations including High Definition Video, Power Point

Presentation, Audio, Whiteboard, and full chat

capabilities at present in 6 languages, with more being

added.







Webinars held over the internet are quickly replacingphysical meetings, especially where large distances are

involved. Holding the webinar/meeting/training etc.,

online cuts the cost of travel, accommodation, physical

conference room costs, and even man-hours lost, to the

very minimum.

Companies are striving to make savings where everpossible in today's economic climate, making online

meetings etc., more popular all the time.

GVO Conference Rooms is perfectly positioned, with a

great product at a fantastic price, to take full advantage of

this rapidly expanding market.


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28 Hot Tips on How to Present Professional Webinars

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