28-8-2013 Thailand Focus Full Package final for IR web€¦ · Bangkok. 1960 1986 Manufacture of TV...
Transcript of 28-8-2013 Thailand Focus Full Package final for IR web€¦ · Bangkok. 1960 1986 Manufacture of TV...
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SAMART GROUP
August 2013
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SAMART Corporation Plc. (SAMART)At A Glance…
1950 1950 1950 1950 ---- 1999199919991999 2000 2000 2000 2000 ---- 2007200720072007 2008 2008 2008 2008 ---- TodayTodayTodayToday
1950195019501950 Started as a radio repair shop in
Saraburi province, North of Bangkok.
1960196019601960
1986198619861986
Manufacture of TV & satellite antenna.
Provide system integration services.
1993199319931993
1996199619961996
Started handset & pager business.
SAMART was listed in SET.
SAMTEL was listed in SET.
1997199719971997 Entered Paging & GSM1800 services (divested later in 2000).
2000200020002000
2001200120012001
2003200320032003
2004200420042004
2005200520052005
Started call center business.
Awarded 32 yrs. concession to
operate air traffic service in Cambodia.
SIM was listed in SET.
Launched “i-Mobile” brand to the market.
Being bestowed the Royal Garuda by H.M. The King.
Entered security solution business.
2006200620062006 Awarded 10 yrs. contract to supply
16 MWe to subsidiary of Siam Cement Group in Cambodia.
Won 10 yrs. waste management contract at BKK airport.
2009200920092009
2011201120112011
2012201220122012
Received Type III operator license,
allows the license holder to provide the
cellular service without their own
network, by NBTC (formerly NTC).
Launched “i-Mobile 3GX” brand to
provide the cellular service (MVNO)
via TOT’s 3G network.
Awarded the Baht 24 billion total
contract value to install TOT’s 3G
cellular network.
Acquired Portal Net Company.
Group profit exceeds a billion Baht.
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SAMART Corporation Plc. (SAMART)Current Business Structure
60%70% 100%
Listed in 1993Listed in 1993Listed in 1993Listed in 1993
1,002 mill shares (par THB 1/share)Market cap = Approx. THB 19.03 Billion
Free float = 51.01%
Remark: Market cap based on price of stocks as of 1st August 2013
NONNONNONNON----LISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSES
616 mill shares (par THB 1/share)Market cap = THB 10.23 Billion
Free float = 27.35%
ICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & Services
Listed in 1996Listed in 1996Listed in 1996Listed in 1996
LISTED
Mobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia
4,368 mill shares(par THB 0.10/share)
Market cap = THB 15.29 BillionFree float = 14.09%
Listed in 2003Listed in 2003Listed in 2003Listed in 2003
LISTED
LISTED
100%100%
100%70%70%70%70%
Security solutions
TV/Satellite antenna manufacturer
Air Traffic Mgt
Power plant 23 MW
70%
Utilities & Transportations
100%
Waste Mgt @ new airport
90%
Related ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated Services Utilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & Transportations
80%
TEDA CO.,LTD.
Call centerCall centerCall centerCall centerCall centerCall centerCall centerCall center
TO BE LISTED
IN 4Q/2013
280 mill shares (Post-IPO)(par THB 1.0/share)
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Current Share Current Share Current Share Current Share PricePricePricePrice
THB 19.00
Current PERCurrent PERCurrent PERCurrent PER 16.46x
Sector PERSector PERSector PERSector PER 27.47x
Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value (2011)(2011)(2011)(2011)
THB 99 Million
Current Market Current Market Current Market Current Market CapCapCapCap
THB 19.0 billion
(USD 634 million)
SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary
Note: Data as of August 1st 2013
Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares
1,001,750,910 shares
Par ValuePar ValuePar ValuePar Value THB 1.00
Market / Market / Market / Market / IndustryIndustryIndustryIndustry
SET / Technology
SectorSectorSectorSector ICT
Member of Member of Member of Member of IndexIndexIndexIndex
•FTSE SET Mid Cap Index
•SET100 Index
•SET30 High Dividend Index
Foreign
Institutions, 16%
Local Institutions
, 28%
Others, 11%Vilailuck
Family, 45%
Shareholding StructureShareholding StructureShareholding StructureShareholding Structure
SAMART Corporation Plc. (SAMART)Shareholding Structure and Trading Summary
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Revenue Revenue Revenue Revenue ContributionContributionContributionContribution
2008A2008A2008A2008A 2009A2009A2009A2009A 2010A2010A2010A2010A 2011A2011A2011A2011A 2012A2012A2012A2012A 1H20131H20131H20131H2013
Total Revenue Total Revenue Total Revenue Total Revenue (MB.) 16,28616,28616,28616,286 17,30517,30517,30517,305 16,26616,26616,26616,266 19,96419,96419,96419,964 17,10017,10017,10017,100 10,84210,84210,84210,842
Contributed by:Contributed by:Contributed by:Contributed by:
70% 52% 50% 34% 41% 47%
18% 36% 35% 50% 45% 41%
NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses
12% 12% 15% 16% 14% 12%
Profit ContributionProfit ContributionProfit ContributionProfit Contribution 2008A2008A2008A2008A 2009A2009A2009A2009A 2010A2010A2010A2010A 2011A2011A2011A2011A 2012A2012A2012A2012A 1H20131H20131H20131H2013
Total ProfitTotal ProfitTotal ProfitTotal Profit (MB) 262262262262 455455455455 628628628628 836836836836 1,0711,0711,0711,071 711711711711
Contributed by:Contributed by:Contributed by:Contributed by:
26% 15% 13% 6% 9% 37%
30% 47% 46% 66% 53% 43%
NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses
44%38% 41% 28% 38% 20%
SAMART Corporation Plc. (SAMART)Group Revenue & NP Breakdown by Businesses
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Mobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia
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Current Share Current Share Current Share Current Share PricePricePricePrice
THB 3.50
Current PERCurrent PERCurrent PERCurrent PER 48.01x
Sector PERSector PERSector PERSector PER 27.47x
Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value (2011)(2011)(2011)(2011)
THB 1.35 Million
Current Market Current Market Current Market Current Market CapCapCapCap
THB 15.3 billion
(USD 510 million)
SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary
Note: Data as of August 1st, 2013
Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares
4,368,490,000shares
Par ValuePar ValuePar ValuePar Value THB 0.10
Market / Market / Market / Market / IndustryIndustryIndustryIndustry
SET / Technology
SectorSectorSectorSector ICT
Member of Member of Member of Member of IndexIndexIndexIndex
-
SAMART
Corp., 60%
Axiata, 24%
Others, 16%
Shareholding StructureShareholding StructureShareholding StructureShareholding Structure
SAMART i-Mobile Plc. (SIM)Shareholding Structure and Trading Summary
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SAMART i-Mobile Plc. (SIM)Business Structure
7* MVNO = Mobile Virtual Network Operator = Mobile operator that does not own its own spectrum and network infrastructure.
Handset BusinessHandset BusinessHandset BusinessHandset Business Content BusinessContent BusinessContent BusinessContent Business MVNO BusinessMVNO BusinessMVNO BusinessMVNO Business
BusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness
MarketMarketMarketMarketMarketMarketMarketMarketPositionPositionPositionPositionPositionPositionPositionPosition
Design and manufacture of our owned-brand “i-Mobile” handset which distributed countrywide through our strong distribution network.
One of the leading content aggregators in Thailand. Our products and services include lifestyle information (directory), sport, horoscope and game etc. available across channels
A new cellular service provider under brand “i-Mobile 3GX”. Our cellular service runs on TOT’s 2100 network under 12-yr MVNO agreement with TOT.
• Market share ranked # 2(in term of number of handsets)
• Over 4 million unit sold per year
Leader in lifestyle, sport and horoscope contents in Thailand
• The 4th Service Provider (currently)
• Strengthen in superior data usage speed
2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues ContributionContributionContributionContributionContributionContributionContributionContribution 83% of 2012 Revenues 2% of 2012 Revenues15% of 2012 Revenues
Key StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey Strengths
• No. 1 local mobile handset brand
• Strong distribution network
(>10,000 point of sales throughout Thailand)
• Value-to-money
• Service center nationwide
• Varieties of content
• Available through various medias
• Mobile-related services available across all
cellular service providers
• Superior data speed downloaded
• Most competitive service package
• Bundle with various i-Mobile contents
• Have no network related costs
SAMART i-Mobile Plc. (SIM)Handset Business
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HANDSETHANDSETHANDSETHANDSET
CONTENTCONTENTCONTENTCONTENT
MVNOMVNOMVNOMVNO
99
SAMART i-Mobile Plc. (SIM)
Handset Business: Favorable smart phone market in Thailand
May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13Sales Units %
1,393 1,176 1,313 1,332 1,314 1,439 1,388 1,566 1,548 1,473 1,557 1,529 1,619
25.0
75.0
29.1
70.9
31.3
68.7
33.7
66.3
33.9
66.1
33.9
66.1
35.1
64.9
37.8
62.2
39.5
60.5
43.6
56.4
44.2
55.8
44.1
55.9
45.1
54.9
% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit
Rising popularity of smart phone sales in Thailand
May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13
Sales Units
348 342 411 448 445 487 488 591 612 643 688 675 731
7.2
6.5
4.9
3.0
19.8
49.5
8.6
8.7
7.6
4 .7
3 .7
20.5
40.0
13.2
10.8
6.33.7
3.1
19.1
27.4
22.7
6.0
9.1
4.7
3.3
17.8
21.9
33.3
7.4
8.1
5.0
3.1
18.8
18.2
36.6
7.6
10.9
4.6
3.7
18.1
17.1
33.2
10.2
16.7
4 .5
2 .8
16.2
17.0
32.3
8.3
15.5
5.4
3.5
13.4
18.6
34.1
7.2
12.0
5.63.1
12.7
19.2
37.1
7.8
10.7
4 .4
7.9
14.7
14.3
35.7
9.8
8.2
4.1
17.2
12.6
13.5
29.1
13.0
5.86.5
17.0
12.3
17.6
26.0
12.9
11.7
5.7
14.8
11.5
18.8
22.9
12.1
% Smart Phone Sales by Unit% Smart Phone Sales by Unit% Smart Phone Sales by Unit% Smart Phone Sales by Unit
70% of Smart Phone sales were priced below 10,000 Baht
SAMART i-Mobile Plc. (SIM)
Handset Business: Offer a wide ranges of i-Mobile handset & tablet
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IQ seriesIQ seriesIQ seriesIQ series
IQ 5.1 Pro IQ 5.3 IQ X4
i-Style 6 i-Style 7.1 i-Style 7.3
(Price Range THB 6,xxx-9,xxx)
(Price Range THB 3,xxx-5,xxx)
Hitz 10 Hitz 11
(Price below THB 1,000)
ZAA 7 WiFi
i-Note Wifi 3 i-Note 3
IQ 9.1
i-Style 8 ZAA 10 WiFi
(Price Range THB 3,xxx-5,xxx)
Smart PhoneSmart PhoneSmart PhoneSmart Phone TabletTabletTabletTablet
Featured PhoneFeatured PhoneFeatured PhoneFeatured Phoneiiii----Style seriesStyle seriesStyle seriesStyle series
iiii----Note seriesNote seriesNote seriesNote series
1111
SAMART i-Mobile Plc. (SIM)
Handset Business: Our key strengths
High Quality of ComponentsHigh Quality of ComponentsHigh Quality of ComponentsHigh Quality of Components
CameraCameraCameraCamera Chip SetChip SetChip SetChip Set ScreenScreenScreenScreen
Variety of Products in each CategoriesVariety of Products in each CategoriesVariety of Products in each CategoriesVariety of Products in each CategoriesValue to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)
Nationwide AfterNationwide AfterNationwide AfterNationwide After----Sale ServiceSale ServiceSale ServiceSale Service
IQ Series i-Style Series
IQ 5.3 IQ 9 IQ X
(To capture the difference needs of customers)
i-Style7.1 i-Style7 i-Style6
Provide 62 service centers + 79 drop points throughout the country
0
2,000
4,000
6,000
8,000
10,000
Featured Phone i-Style IQ
Price Range
Below 1,xxx
3,xxx-5,xxx
6,xxx-9,xxx
1212
Strong Strong Strong Strong ““““iiii----MobileMobileMobileMobile”””” Brand RecognitionBrand RecognitionBrand RecognitionBrand Recognition
SAMART i-Mobile Plc. (SIM)
Handset Business: Our key strengths
Nationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution Channel
More than More than More than More than 10,000 points of sales10,000 points of sales10,000 points of sales10,000 points of salesthroughout Thailandthroughout Thailandthroughout Thailandthroughout Thailand
iiii----mobile shopmobile shopmobile shopmobile shop Modern TradeModern TradeModern TradeModern Trade Specialty StoresSpecialty StoresSpecialty StoresSpecialty Stores DealersDealersDealersDealers
Partner with ADVANC (AIS)Partner with ADVANC (AIS)Partner with ADVANC (AIS)Partner with ADVANC (AIS)
Launched package between i-Mobile handset & AIS
2,772,000
3,542,408
537,036363,825
693,000
1,700,000
3,274,425
2,310,000
3,100
1,529
3,0002,900
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
2012 2013 2014 2015
-500
500
1,500
2,500
3,500
Feature Phone Smart Phone
Es timated Feature Phone Estimated Smart Phone
Average Sel l ing Price
13
Units
SAMART i-Mobile Plc. (SIM)
Handset Business: i-Mobile Handset Sales
iiii----Mobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013E Estimated iEstimated iEstimated iEstimated i----Mobile Handset SalesMobile Handset SalesMobile Handset SalesMobile Handset Sales
Units
512,275
1,838 22,424
834,914
1,064,9811,027,486
615,027
340,352
172,422
631,330
381,289 384,081
2,1292,413
2,515
1,530
1,2311,193
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013
-1,000
0
1,000
2,000
3,000
Feature Phone Smart Phone
Es timated Feature Phone Estimated Smart Phone
Blended Average Sel l ing Price
1,029,324 1,087,405 1,007,336 955,379 893,564 1,015,411 4,079,444 4,010,000 3,465,000 3,638,250
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UnitsUnitsUnitsUnits
iiii----Mobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each Categories
57,42753,608
196,032
100,697
215,546
237,800
115,178
278,352
6,117
24,51831,396
14,463
33,14847,896
36,634
54,031
36,618
52,763
27,301
77,778
57,98559,808
52,00941,870
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13
i-Note i-Style IQ Featured Phone
3,228
4,0604,0453,8223,746
3,928
3,328
3,9913,430
4,0544,152
2,980
6,0246,150
5,9765,752
5,5025,284
9509189571,159
9421,094
2,282
2,9342,2622,3982,825
2,440
Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13
i-Note i-Style IQ
Feature Phone Blended ASP
BahtBahtBahtBaht354,963354,963354,963354,963 210,597210,597210,597210,597 328,004328,004328,004328,004 364,834364,834364,834364,834 215,898215,898215,898215,898 434,679434,679434,679434,679
SAMART i-Mobile Plc. (SIM)
Handset Business: i-Mobile Handset Sales
IQIQIQIQIQIQIQIQSeriesSeriesSeriesSeriesSeriesSeriesSeriesSeries
FeatureFeatureFeatureFeatureFeatureFeatureFeatureFeaturePhonePhonePhonePhonePhonePhonePhonePhone
BlendedBlendedBlendedBlendedBlendedBlendedBlendedBlendedASPASPASPASPASPASPASPASP
iiiiiiii--------StyleStyleStyleStyleStyleStyleStyleStyle
iiiiiiii--------NoteNoteNoteNoteNoteNoteNoteNote
SAMART i-Mobile Plc. (SIM)
Mobile Device: Value to money concept
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KeyKeyKeyKeyFeaturesFeaturesFeaturesFeatures
Quad Core
Processor
• 5.0” FWVGA
• Quad-Core 1.2 GHz
• Front Cam 5 MP
• Main Cam 12 MP
• Battery 3,000 mAh
• 5” FHD IPS
• Dragon Trail Glass
• Quad-Core 1.5 GHz
• Main Cam 18 MP BSI
• Front Cam 8 MP BSI
+ Flash (Wide View)
IQ 5.3 IQ 5.3 IQ 5.3 IQ 5.3 ((((THB 5,790)THB 5,790)THB 5,790)THB 5,790) IQ X3 IQ X3 IQ X3 IQ X3 (THB (THB (THB (THB x,xxxx,xxxx,xxxx,xxx)))) IQ X2 IQ X2 IQ X2 IQ X2 (THB (THB (THB (THB x,xxxx,xxxx,xxxx,xxx))))
SAMART i-Mobile Plc. (SIM)
Handset Business: 3Q/13 Product Highlight
High Resolution Full HD Screen Front Cam + Flash
• 5” FHD IPS
• Gorilla Glass
• Quad-Core 1.5 GHz
• Main Cam 18 MP BSI
• Front Cam 8 MP BSI
SAMART i-Mobile Plc. (SIM)Content Business
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HANDSET
CONTENT
MVNO
SAMART i-Mobile Plc. (SIM)
Content Business: One of the leader content aggregators in Thailand
HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)
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19
SAMART i-Mobile Plc. (SIM)
Content Business: Revenue breakdown
Content Revenue Breakdown 2008 2009 2010 2011 2012
Content Revenue Content Revenue Content Revenue Content Revenue (MB) 730730730730 800800800800 899899899899 973973973973 1,0471,0471,0471,047
HoroscopeHoroscopeHoroscopeHoroscope 38.7%38.7%38.7%38.7% 42.6%42.6%42.6%42.6% 32.7%32.7%32.7%32.7% 27.3%27.3%27.3%27.3% 33.7%33.7%33.7%33.7%
Information Information Information Information ((((Travel, Lotto, NewTravel, Lotto, NewTravel, Lotto, NewTravel, Lotto, Newssss)))) 21.2%21.2%21.2%21.2% 21.4%21.4%21.4%21.4% 17.7%17.7%17.7%17.7% 23.7%23.7%23.7%23.7% 26.9%26.9%26.9%26.9%
SportSportSportSport 22.1%22.1%22.1%22.1% 17.8%17.8%17.8%17.8% 22.1%22.1%22.1%22.1% 31.8%31.8%31.8%31.8% 21.2%21.2%21.2%21.2%
GameGameGameGame 8.3%8.3%8.3%8.3% 5.5%5.5%5.5%5.5% 8.7%8.7%8.7%8.7% 7.1%7.1%7.1%7.1% 5.4%5.4%5.4%5.4%
Other Other Other Other ((((DL, VoteDL, VoteDL, VoteDL, Vote)))) 9.7%9.7%9.7%9.7% 12.8%12.8%12.8%12.8% 18.7%18.7%18.7%18.7% 10.2%10.2%10.2%10.2% 12.8%12.8%12.8%12.8%
100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0%
SAMART i-Mobile Plc. (SIM)MVNO Business
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HANDSET
CONTENT
MVNO
● Obtained License Type 1 (MVNO) from NBTC since 2009 which allows the company to provide the cellular service without having their own network.
New MVNO ContractNew MVNO ContractNew MVNO ContractNew MVNO Contract(expected to sign in 3Q/13)
● Obtained a renewed MVNO contract with TOT which last long until 2025● Being a strategic partner obtains at least 40% of the TOT total network’s capacity● Able to resell the capacity to other players in the market under the MVNO service platform
Service LicenseService LicenseService LicenseService License
SAMART i-Mobile Plc. (SIM)
MVNO Business: The new source of recurring revenues
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Customers / Customers / Customers / Customers / ResellerResellerResellerReseller
• StateStateStateState----owned enterpriseowned enterpriseowned enterpriseowned enterprise• Owner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHz• Investment in networkInvestment in networkInvestment in networkInvestment in networkinstallation & maintenanceinstallation & maintenanceinstallation & maintenanceinstallation & maintenance
• Strategic MVNOStrategic MVNOStrategic MVNOStrategic MVNO• Acquire subscribersAcquire subscribersAcquire subscribersAcquire subscribers• Marketing & AdvertisingMarketing & AdvertisingMarketing & AdvertisingMarketing & Advertising• CRMCRMCRMCRM
40% Capacity40% Capacity40% Capacity40% Capacity Provided ServicesProvided ServicesProvided ServicesProvided Services
Share 46% of Share 46% of Share 46% of Share 46% of Service FeeService FeeService FeeService Fee
Service FeeService FeeService FeeService Fee
MVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular service without having our own networkvice without having our own networkvice without having our own networkvice without having our own network
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Total Active Subscribers by All OperatorsTotal Active Subscribers by All OperatorsTotal Active Subscribers by All OperatorsTotal Active Subscribers by All Operators
9999....7777 11111111....444417171717....6666
31313131....6666
46464646....6666
73737373....3333 73737373....888870707070....2222
58585858....8888
46464646....6666
0000
20202020
40404040
60606060
80808080
100100100100
2012201220122012 1Q 20131Q 20131Q 20131Q 2013 2013F2013F2013F2013F 2014F2014F2014F2014F 2015F2015F2015F2015F
3G Subscribers3G Subscribers3G Subscribers3G Subscribers Non-3G SubscribersNon-3G SubscribersNon-3G SubscribersNon-3G Subscribers
Million Subscribers
Million Subscribers
Million Subscribers
Million Subscribers
83.083.083.083.083.083.083.083.0
83.083.083.083.0 83.083.083.083.0 83.083.083.083.0
%3G Subs.%3G Subs.%3G Subs.%3G Subs. 11%11%11%11% 13%13%13%13% 20%20%20%20% 35%35%35%35% 50%50%50%50%
83.0 85.2 87.8 90.4 93.2
SAMART i-Mobile Plc. (SIM)
MVNO Business: Big room for expansion in the future
20XX20XX20XX20XX 20XX20XX20XX20XX 20XX20XX20XX20XX
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Bundling Bundling Bundling Bundling PackagePackagePackagePackage Lifestyle SIMLifestyle SIMLifestyle SIMLifestyle SIMStarter KitStarter KitStarter KitStarter Kit
““““Value for MoneyValue for MoneyValue for MoneyValue for Money”””” ““““Springboard of subscriber Springboard of subscriber Springboard of subscriber Springboard of subscriber acquisitionacquisitionacquisitionacquisition””””
““““Content based Content based Content based Content based serviceserviceserviceservice””””
SIMSIMSIMSIM SIMSIMSIMSIM SIM
Distributed thru.Distributed thru.Distributed thru.Distributed thru.
SportSportSportSport GossipsGossipsGossipsGossips HoroHoroHoroHoroPhonePhonePhonePhone TabletTabletTabletTablet Air CardAir CardAir CardAir Cardiiii----mobile/ mobile/ mobile/ mobile/ 3GX shop3GX shop3GX shop3GX shop
DealerDealerDealerDealer HyperHyperHyperHyper----martmartmartmart
Branded ResellerBranded ResellerBranded ResellerBranded Reseller
““““Create new benefits for Create new benefits for Create new benefits for Create new benefits for partner customer basepartner customer basepartner customer basepartner customer base””””
Our PartnersOur PartnersOur PartnersOur Partners
Bundled withBundled withBundled withBundled withEngaged with Engaged with Engaged with Engaged with content partnercontent partnercontent partnercontent partner
Engaged with core Engaged with core Engaged with core Engaged with core business of partnerbusiness of partnerbusiness of partnerbusiness of partner
Convenient storeConvenient storeConvenient storeConvenient store Book storeBook storeBook storeBook storeBundled with PartnersBundled with PartnersBundled with PartnersBundled with Partners
WholesaleWholesaleWholesaleWholesale
SAMART i-Mobile Plc. (SIM)
MVNO Business: Business plan
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4,000 Sites4,000 Sites4,000 Sites4,000 Sites
Active : 0.3 M. SubsActive : 0.3 M. SubsActive : 0.3 M. SubsActive : 0.3 M. Subs
Active : 0.6 M. SubsActive : 0.6 M. SubsActive : 0.6 M. SubsActive : 0.6 M. SubsActiveActiveActiveActive
SubscriberSubscriberSubscriberSubscriber
NetworkNetworkNetworkNetworkStatusStatusStatusStatus
Normal ARPUNormal ARPUNormal ARPUNormal ARPU
5,400 Sites5,400 Sites5,400 Sites5,400 Sites
> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)140 140 140 140 ---- 160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)
SAMART i-Mobile Plc. (SIM)TOT’s‘s Strategic MVNO: Target subscribers
Expected DateExpected DateExpected DateExpected Date August 2013August 2013August 2013August 2013 December 2013December 2013December 2013December 2013 December 2014December 2014December 2014December 2014
≥≥≥≥ 10,000 Sites10,000 Sites10,000 Sites10,000 Sites
Active : 2.0 M. SubsActive : 2.0 M. SubsActive : 2.0 M. SubsActive : 2.0 M. Subs
140 140 140 140 ---- 160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)
11,398
9,039
7,002 7,042
5,101
321 114 115 136 84 166433
15,434
8,128
2.1%
1.0%
2.4%
8.5%
1.3%1.7%
1.2%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2007 2008 2009 2010 2011 2012 1H 2013
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
Revenue Profit NPM
0
4,000
8,000
12,000
16,000
2007 2008 2009 2010 2011 2012
Domestic International Content
0.025 0.050.01
0.020.02
0.0450.06251%
65%50%
65%75%
169%
83%
0
0.02
0.04
0.06
0.08
2007 2008 2009 2010 2011 2012 1H 2013*
0%
40%
80%
120%
160%
200%
SAMART i-Mobile Plc. (SIM)Financial Highlights
ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by Segment
Dividend PayoutDividend PayoutDividend PayoutDividend Payout
Million Baht
Baht
Million Baht
25
82%
14%
4%
7%
19%
74% 78%
13%9%
11%14%
75% 72%
14%14%
83%
2%15%
* 1H 2013: interim dividend
0.88
1.36
1.20
0.98 0.99
0.71
0.35
5.25
2.69 2.863.87 3.65 3.95
16.40
452 423181 147
332 306 250
3,1162,845
1,055
2,290 2,364
3,050
2,1822,3872,352
1,814
2,481 2,402 2,403 2,546
2007 2008 2009 2010 2011 2012 1H 2013
Cash Interest-bearing Debts Equity
2007 2008 2009 2010 2011 2012 1H 2013
Short-term loan Long-term loan
SAMART i-Mobile Plc. (SIM)Capital Management
26
InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition
Million Baht
Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio
Times (x)
Capital StructureCapital StructureCapital StructureCapital Structure
Million Baht
Gearing RatioGearing RatioGearing RatioGearing Ratio (D/E)
Times (x)
2,1822,1822,1822,182
3,1163,1163,1163,116 2,8452,8452,8452,8452,3522,3522,3522,352 2,3872,3872,3872,387
100%
0.9%
99.1% 99.8%
0.2%
99.6%
0.4%
99.3%
0.7%
2007 2008 2009 2010 2011
1,8141,8141,8141,814
99.3%
0.7%
2012
2007 2008 2009 2010 2011 2012
1H2013
1,0551,0551,0551,055
98.8%
1.2%
1H2013
27
ICT SolutionsICT SolutionsICT SolutionsICT Solutions
28
Current Share Current Share Current Share Current Share PricePricePricePrice
THB 16.60
Current PERCurrent PERCurrent PERCurrent PER 11.11x
Sector PERSector PERSector PERSector PER 27.47x
Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value (2011)(2011)(2011)(2011)
THB 41 Million
Current Market Current Market Current Market Current Market CapCapCapCap
THB 10.23 billion(USD 341 million)
SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary
Note: Data as of August 1st 2013
Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares
616,386,000shares
Par ValuePar ValuePar ValuePar Value THB 1.00
Market / Market / Market / Market / IndustryIndustryIndustryIndustry
SET / Technology
SectorSectorSectorSector ICT*
Member of Member of Member of Member of IndexIndexIndexIndex
•MSCI Small Cap Index
•SET100 Index
•SET30 High Dividend Index
Others, 17%
Local
Institutions
, 13%
SAMART
Corp, 70%
Shareholding StructureShareholding StructureShareholding StructureShareholding Structure
28
SAMART Telcoms Plc. (SAMTEL)Shareholding Structure and Trading Summary
*ICT = Information Communications and Technology
29
SAMART Telcoms Plc. (SAMTEL)We are the country’s largest IT contractor
Largest IT ContractorLargest IT ContractorLargest IT ContractorLargest IT Contractorin Thailandin Thailandin Thailandin Thailand
Install CCTVCCTVCCTVCCTV for Bangkok
Metropolitan Administration The largest ERP systemERP systemERP systemERP system provider in Thailand
Install, Operate and
Maintenance checkcheckcheckcheck----in counterin counterin counterin counter @
Suvarnabhumi AirportInstall 3G Network 3G Network 3G Network 3G Network for TOT
Install and Maintenance IT IT IT IT
System System System System for every organization
Set upSet upSet upSet up trunked radio networktrunked radio networktrunked radio networktrunked radio network
for CAT and Department of
Provincial Administration
Matching customers’ needs with products, include designing customized solution, and linking different subsystem
together into a whole
ClientClientClientClient
30
SupplierSupplierSupplierSupplier
Department of Land (DOL)
Bangkok Metropolitan Administration (BMA)
Telephone of Thailand (TOT)
Provincial Electricity Authority (PEA)
Airport of Thailand Pcl. (AOT)
PTT Public Company Limited (PTT)
Bangkok Bank Public Company Limited (BBL)
Central Retail Corporation Limited
Public SectorPublic SectorPublic SectorPublic SectorStateStateStateState----Owned Owned Owned Owned EnterpriseEnterpriseEnterpriseEnterprise
Private Private Private Private SectorSectorSectorSector
*Key Clients*Key Clients*Key Clients*Key Clients
*Key Suppliers*Key Suppliers*Key Suppliers*Key Suppliers
SAMART Telcoms Plc. (SAMTEL)We provides the full ranges of IT services & products
� Internet service providers to corporate and enterprises
� Point of Sale/ Electronic Fund Transfer (POS/EFT)
� Clients: Banks, Department Stores, Retailers
Network ServicesNetwork ServicesNetwork ServicesNetwork Services System IntegrationSystem IntegrationSystem IntegrationSystem Integration ICT OutsourcingICT OutsourcingICT OutsourcingICT Outsourcing IP BusinessIP BusinessIP BusinessIP Business EEEE----BusinessBusinessBusinessBusiness
� Network services & applications
– Conventional / IP Satellite
– Lease Line / DSL
– Networking
� Turnkey IT & security solutions
– Communication network
– Airport Solution
– CCTV system
� Full operational services in specific industries (build & operate business)
– Business Solutions
– ICT Maintenance service
� VOIP, ISP services � Specific biz process application services for business effectiveness
– Payment Solutions
– E-Learning
– E-Logistics
� Common Use Terminal Equipment System (CUTE)
� Owner: Authority of Thailand (AOT)
� Value: THB 2,133 million / 5 years
� Airport Information Management System (AIMS)
� Owner: Authority of Thailand (AOT)
� Value: THB 735 million / 2 years
� SchoolNet (iPSTARInternet)
� Owner: TOT Public Co., Ltd
� Value: THB 2,460 million / 5 years
DescriptionDescriptionDescriptionDescription
Examples Examples Examples Examples of Projects / of Projects / of Projects / of Projects / ServicesServicesServicesServices
Diversified Business Segments
� THB 5,057 million
� 67.2%
2012 2012 2012 2012 Revenue Revenue Revenue Revenue (% of total)(% of total)(% of total)(% of total)
� THB 825 million
� 11.0%
� THB 1,390 million
� 18.5%
� THB 109 million
� 1.4%
� THB 150 million
� 2.0%
SAMART Telcoms Plc. (SAMTEL)Project Categorized by Services
31
32
SAMART Telcoms Plc. (SAMTEL)Project Categorized by Revenue
Types of RevenueTypes of RevenueTypes of RevenueTypes of Revenue
Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey) Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)
• Sales of equipment including designation and installation
• Length of time normally less than 2 yrs
• Cash inflow depends on percentage of completion (Unequal
cash inflow in each period)
• Provide fully services (Design, Installation, Operation and Maintenance)
• Length of time normally more than 2 years
• A constant cash inflow every month
Example of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey Project
• TOTTOTTOTTOT’s 3G Network Installation Phase 1, total project value of THB 10,400 million
• IT System for Ministry of JusticeMinistry of JusticeMinistry of JusticeMinistry of Justice, total project value of THB 1,131 million
• Automatic Meter Reading phase2 for PEAPEAPEAPEA, total project value of THB 1,450 million
Example of Recurring ProjectExample of Recurring ProjectExample of Recurring ProjectExample of Recurring Project
• Common Use Terminal Equipment System for AOTAOTAOTAOT, provide THB 35.7 million per month
• Enterprise Resource Planning (ERP) for PEAPEAPEAPEA, provides THB 53.3 million per month
• SchoolNet for TOTTOTTOTTOT, provides THB 38 million per month
Period 1 Period 2 Period 3 Period 4 ………………………… Period N
Period 1 Period 2 Period 3 Period 4 ………………………… Period N
33
SAMART Telcoms Plc. (SAMTEL)Leading ICT Company in Thailand
A Leader In The IndustryA Leader In The IndustryA Leader In The IndustryA Leader In The Industry
Revenue (THB million)
Key Success FactorsKey Success FactorsKey Success FactorsKey Success Factors
� Solid relationshipsSolid relationshipsSolid relationshipsSolid relationships with key clients and suppliers
– Simple approach of introducing existing clients to new products
and services and signing up new clients to existing products
– Ability to provide a one stop solution for customers from design,
implementation to after sales support
� Large on the ground presenceLarge on the ground presenceLarge on the ground presenceLarge on the ground presence with over 1,100 staff and [500]
engineers providing dedicate local support and execution
� Track record of completing projects on time and within budgetcompleting projects on time and within budgetcompleting projects on time and within budgetcompleting projects on time and within budget
– >90% of projects in the past 3 years have been completed on time
and within budget
– Any delays mainly due to external conditions such as government
delays.
– Prevent project delay by closely monitor and coordinate with
customers (progress report every 2 weeks) , and informing
customers suddenly, if delay happened.
� Track record of winning contractsrecord of winning contractsrecord of winning contractsrecord of winning contracts
– >90% of projects in the past 3 years tendered for and awarded
successfully to SAMTEL
– Able to continue winning government related contracts despite
numerous changes in the government
Geographical CoverageGeographical CoverageGeographical CoverageGeographical Coverage
� 38 teleports country wide
facilitating unrivalled nationwide unrivalled nationwide unrivalled nationwide unrivalled nationwide
implementation and maintenance implementation and maintenance implementation and maintenance implementation and maintenance
serviceserviceserviceservice
� 4 on the ground Airport Operations
Teams providing 24/7 support24/7 support24/7 support24/7 support
� Largest ERP project in SE Asia
with more than 16 Million 16 Million 16 Million 16 Million
customers and 4,000 SAP userscustomers and 4,000 SAP userscustomers and 4,000 SAP userscustomers and 4,000 SAP users
5,726 5,382
2,6473,584
10,226
3,409
7,744
9,365
1,917
4,579
1,423
8,856
4,535
1,226
4,188
SAMTEL LOXLEY AIT FORTH JTS
2010 2011 2012
34
SAMART Telcoms Plc. (SAMTEL)Key Project Highlights
BBIP (Broadband IP)BBIP (Broadband IP)BBIP (Broadband IP)BBIP (Broadband IP)
Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd
Project Value: Project Value: Project Value: Project Value: Bt 2,452 million
Project Duration: Project Duration: Project Duration: Project Duration:
• 365 days (2009-2010)
Scope of work: Scope of work: Scope of work: Scope of work:
• Install router, network management system (NMS) and backbone
network equipment
• Expand the capacity of trunk media gateway
AIMS (Airport Information Management SystemAIMS (Airport Information Management SystemAIMS (Airport Information Management SystemAIMS (Airport Information Management System
Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT) for Suvarnnabhumi International Airport
Project Value: Project Value: Project Value: Project Value: Bt 2,225 million
SamtelSamtelSamtelSamtel’’’’ssss PortionPortionPortionPortion: Bt 775 million
Project Duration: Project Duration: Project Duration: Project Duration: 2 years (2003 - 2005)
Scope of work: Scope of work: Scope of work: Scope of work: Install AIMS infrastructure
Installation PhaseInstallation PhaseInstallation PhaseInstallation Phase
Contract Value: Contract Value: Contract Value: Contract Value: Bt 196 million (25% of installation value)
Project Duration: Project Duration: Project Duration: Project Duration: 2 years (2010 - 2011)
Scope of work: Scope of work: Scope of work: Scope of work:
• Operate and maintenance computer server and equipment
• Operate and maintenance AIMS network system
Maintenance PhaseMaintenance PhaseMaintenance PhaseMaintenance Phase
35
SAMART Telcoms Plc. (SAMTEL)Key Project Highlights
Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)
Project Owner: Project Owner: Project Owner: Project Owner: Provincial Electricity Authority of Thailand (PEA)
Project Value: Project Value: Project Value: Project Value: Bt 889 million
Project Duration: Project Duration: Project Duration: Project Duration:
• 5 years (2007-2012)
• 80% of revenue recognized in 2007-2008
Scope of work: Scope of work: Scope of work: Scope of work:
• Install and implement 30,000 units of wireless meter system
CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)
Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT) for Suvarnnabhumi International Airport
Project Value: Project Value: Project Value: Project Value: Bt 2,133 million
Project Duration: Project Duration: Project Duration: Project Duration: 5 years (2009-2013)
Scope of work: Scope of work: Scope of work: Scope of work:
• Shared facility that allows the airlines staff accession to check-in,
transfer and gate counter applications on a common use basis
36
SAMART Telcoms Plc. (SAMTEL)Key Project Highlights
SchoolNetSchoolNetSchoolNetSchoolNet Extension (Extension (Extension (Extension (iPSTARiPSTARiPSTARiPSTAR Internet)Internet)Internet)Internet) TOTTOTTOTTOT’’’’s 3G Network Installation Phase 1s 3G Network Installation Phase 1s 3G Network Installation Phase 1s 3G Network Installation Phase 1
Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd
Project Value: Project Value: Project Value: Project Value: Bt 2,292 million
Project Duration: Project Duration: Project Duration: Project Duration:
• 60 months (Mar 2011-Feb 2016)
• 2011 estimate revenue recognition = 382 MB
• 2012 – 2016 estimate revenue recognition = 1,910 MB
Scope of work: Scope of work: Scope of work: Scope of work:
• Link iPSTAR to 10,000 secondary schools nationwide
• Provide voice & internet access
Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd
Total Project Value:Total Project Value:Total Project Value:Total Project Value: Bt. 15,999.5 million
SAMTELSAMTELSAMTELSAMTEL’’’’ssss Portion: Portion: Portion: Portion: Bt 10,400 million
Project Duration: Project Duration: Project Duration: Project Duration: 1.5 yrs.
Project Details;Project Details;Project Details;Project Details;
• Provide system integration and equipment
• Install 4,772 base stations nationwide, catering 7 million users
Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;
2011201120112011
Rev. 5,687 MBRev. 5,687 MBRev. 5,687 MBRev. 5,687 MB
Q1Q1Q1Q1----2012201220122012
Rev. 954 MBRev. 954 MBRev. 954 MBRev. 954 MB
Q4Q4Q4Q4----2012 2012 2012 2012
Rev. 565 MBRev. 565 MBRev. 565 MBRev. 565 MB
Q2Q2Q2Q2----2012201220122012
Rev. 652 MBRev. 652 MBRev. 652 MBRev. 652 MB
3G Related Potential Projects3G Related Potential Projects3G Related Potential Projects3G Related Potential Projects
3G Core3G Core3G Core3G Core 289.6 MB / Project (signed)
Network RollNetwork RollNetwork RollNetwork Roll----out Phase 2:out Phase 2:out Phase 2:out Phase 2: 31,500 MB / Project (start 4Q 2013)
• To install 9,500 sites (7,500 sites for 3G-2100 MHz & 2,000 sites for 4G-2300 MHz)
MA works for 3G RollMA works for 3G RollMA works for 3G RollMA works for 3G Roll----out Phase 1:out Phase 1:out Phase 1:out Phase 1: 520 MB / Year (start 1Q 2014)
MA works for 3G RollMA works for 3G RollMA works for 3G RollMA works for 3G Roll----out Phase 2out Phase 2out Phase 2out Phase 2 800 MB / Year (start 2017)
Q3Q3Q3Q3----2012201220122012
Rev. 556 MBRev. 556 MBRev. 556 MBRev. 556 MB
9M9M9M9M----2013 2013 2013 2013
Rev. 1,986 MBRev. 1,986 MBRev. 1,986 MBRev. 1,986 MB
37
Telephone of ThailandTelephone of ThailandTelephone of ThailandTelephone of Thailand
Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 30,000 MB
ProjectProjectProjectProject:::: • 3G Network Expansion Phase II
The Revenue DepartmentThe Revenue DepartmentThe Revenue DepartmentThe Revenue Department
Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 1,000 MB
ProjectProjectProjectProject:::: • RD-Cash Received
Airport of ThailandAirport of ThailandAirport of ThailandAirport of Thailand
Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 10,000 MB
ProjectProjectProjectProject:::: • AIMS Network Migration
• Advance Passenger Processing • Trunk Radio
• CUTE DMK
Provincial Electricity AuthorityProvincial Electricity AuthorityProvincial Electricity AuthorityProvincial Electricity Authority
Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 1,200 MB
ProjectProjectProjectProject:::: •Smartgrid AMI Pattaya
•RFID Phase 2
•DRC
Royal Thai PoliceRoyal Thai PoliceRoyal Thai PoliceRoyal Thai PoliceTotal ValueTotal ValueTotal ValueTotal Value:::: ≥ 1,900 MB
ProjectProjectProjectProject:::: • RTP APCO P25 Trunk Radio
• RTP CCU
Southern Border Provinces Administration CentreSouthern Border Provinces Administration CentreSouthern Border Provinces Administration CentreSouthern Border Provinces Administration Centre
Total ValueTotal ValueTotal ValueTotal Value:::: 200 MB
ProjectProjectProjectProject:::: Network Services
ChonburiChonburiChonburiChonburi Provincial Administration OrganizationProvincial Administration OrganizationProvincial Administration OrganizationProvincial Administration Organization
Total ValueTotal ValueTotal ValueTotal Value:::: 240 MB
ProjectProjectProjectProject:::: • CCTV
•Upgrade CCTV
Metropolitan Electricity AuthorityMetropolitan Electricity AuthorityMetropolitan Electricity AuthorityMetropolitan Electricity AuthorityTotal ValueTotal ValueTotal ValueTotal Value:::: 520 MB
ProjectProjectProjectProject:::: DR Site
Projects on hand:Projects on hand:Projects on hand:Projects on hand: Backlog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 million
Potential Projects:Potential Projects:Potential Projects:Potential Projects: Value over THB 50,000 millionValue over THB 50,000 millionValue over THB 50,000 millionValue over THB 50,000 million
1H/ 2013 Project Signed:1H/ 2013 Project Signed:1H/ 2013 Project Signed:1H/ 2013 Project Signed: Value over THB 2,300 millionValue over THB 2,300 millionValue over THB 2,300 millionValue over THB 2,300 million
SAMART Telcoms Plc. (SAMTEL)
The Catalyst: Healthy backlog & robust growth potential
Ministry of InteriorMinistry of InteriorMinistry of InteriorMinistry of Interior
Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 420 MB
ProjectProjectProjectProject:::: System Integration Project
CAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOE
Revenue to be reachedRevenue to be reachedRevenue to be reachedRevenue to be reached
Total value of 5,500 MB
Client Telecom of Thiland Airport of Thailand Department of Land Provincial Electricity Authority
Project Name 3G Network Expansion Phase II Advance Passenger Processing E-Title Deeds Phase IISmartgrid AMI Pattaya
RFID Phase 2DRC
Project Description
To expand the additional 9,500 cellular base stations (3G-2100 MHz for 7,500
stations & 4G-2300 MHz for 2,000 stations) for coping with the intense competition in telecommunication
industry
Allows a government receiving data about travelers in advance of
their arrival into and departure out of the country
Record and store all the paper title deed into the database
system
Install and implement SamartMeter (AMI system) 116,000
units at Pattaya
Expected to Sign 4Q 2013 4Q 2013 4Q 2013 4Q 2013
Project Value ≥ THB 31,500 million ≥ THB 10,000 million THB 1,700 million ≥ THB 1,200 million
SAMTEL Portion ≥ THB 20,000 million ≥ THB 5,000 million THB 1,700 million ≥ THB 1,200 million
Duration 2 years 10 years 2 Years 3 Years
Why SAMTEL is well positioned
Experience in 3G Phase I, and strong relationship with supplier
Strong relationship with supplierExperienced in developing IT
Systems for DOLExperienced in installing AMR
project for PEA
Track Record
Value over 31,000 MB- 3G Network Installation Phase I - BBIP- SchoolNet Extension
Value over 4,500 MB- CUTE Outsource
Value 650 MB- E-Title Deeds Phase I
Value over 5,000 MB-Automatic Meter Reading (AMR) Phase I & II-Enterprise Resource Planning (ERP)
2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over THB 30,000 millionTHB 30,000 millionTHB 30,000 millionTHB 30,000 million
SAMART Telcoms Plc. (SAMTEL)Potential Project in 2H/ 2013
38
Client Telecom of Thiland Telecom of Thiland Broadcasters Provincial Electricity Authority
Project Name Fiber Optical Cable (FTTX) Submarine Cable System Digital TV Upgrade SAP Version
Project Description To install FTTX fiber optical cable supporting 2 million internet users, 3G
,and 4G
To install submarine cable linking with existing international submarine cable network.
To provide digital broadcast equipment to broadcasters
To upgrade SAP version and business process improvement
Expected to Sign 1H 2014 1H 2014 1H 2014 1H 2014
Project Value THB 31,500 million THB 5,979 million THB 13,000 million THB 3,000 million
SAMTEL Portion THB 20,000 million THB 1,500 million THB 2,500 million THB 3,000 million
Duration 3 years 2 years 3 Years 5 Years
Why SAMTEL is well positioned
Experienced in installing fiber optical cable
Experienced in installing cable system
Strong relationship with leading supplier
Experience in PEA’s existing ERP
Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over THB 50,000 millionTHB 50,000 millionTHB 50,000 millionTHB 50,000 million
SAMART Telcoms Plc. (SAMTEL)Potential Project in Y2014
39
40
1111 ,,,,043043043043 1111 ,,,,209209209209 1111 ,,,,370370370370 2222 ,,,,013013013013 1111 ,,,,974974974974 2222 ,,,,2562562562563333 ,,,,291291291291
5555 ,,,,5805805805807777 ,,,,380380380380
1,134 1,691
4,847 3,713
8,2525,488
7,709
10,420
9,620
0
3,000
6,000
9,000
12,000
15,000
18,000
2007 2008 2009 2010 2011 2012 2013F 2014F 2015F
Recurring RevenueRecurring RevenueRecurring RevenueRecurring Revenue Project-based RevenueProject-based RevenueProject-based RevenueProject-based Revenue
2,1772,1772,1772,1772,9002,9002,9002,900
6,2176,2176,2176,217 5,7265,7265,7265,726
10,22610,22610,22610,226
7,7447,7447,7447,744
11,00011,00011,00011,000
16,00016,00016,00016,00017,00017,00017,00017,000
% Recurring % Recurring % Recurring % Recurring RevenueRevenueRevenueRevenue 48% 42% 22% 35% 19% 29% 29% 35% 43%
SchoolNetSchoolNetSchoolNetSchoolNet � � � � � � � � �
CUTECUTECUTECUTE � � � � � � � � �
PortalNetPortalNetPortalNetPortalNet � � � �
EEEE----title Deedstitle Deedstitle Deedstitle Deeds � � �
APPSAPPSAPPSAPPS � �
3G Maintenance3G Maintenance3G Maintenance3G Maintenance � �
Education NetworkEducation NetworkEducation NetworkEducation Network � �
Revenue DepartmentRevenue DepartmentRevenue DepartmentRevenue Department � �
RFIDRFIDRFIDRFID �
Million Baht
SAMART Telcoms Plc. (SAMTEL) Focus on Long Term Projects
0.70
0.30
0.66
0.400.25
0.100.10
42%
53%51%
60%51%55%55%
0.00
0.20
0.40
0.60
0.80
1.00
1.20
2007 2008 2009 2010 2011 2012 1H
2013*
0%
20%
40%
60%
SAMART Telcoms Plc. (SAMTEL) Financial Highlights
ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of Customer
Dividend PayoutDividend PayoutDividend PayoutDividend Payout
Million Baht
Baht
Million Baht
0
2,000
4,000
6,000
8,000
10,000
12,000
2008 2009 2010 2011 2012
Government Corporate
96%
4%
7%
93%
15%
85%
87%
13%
41
2,177
6,217
10,226
7,744
4,487
112 111 302 402791 811
437
5,726
2,900
9.7%10.5%
4.9%5.1%
7.0%7.7%
3.8%
0
2,000
4,000
6,000
8,000
10,000
12,000
2007 2008 2009 2010 2011 2012 1H 2013
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
Revenue Profit NPM
96%
4%
Remark: Thailand had a coup d’ etat in September 2006 resulted in
the limited projects released.
* 1H 2013: interim dividend
6.09
5.04 5.27
7.32 7.13
8.69
6.40
1.24
2.00
0.95
1.90
2.43 2.40
0.260.39 0.28
1.09
0.09 0.010.030.03
D/E LT D/E
0
2,000
4,000
6,000
8,000
2007 2008 2009 2010 2011 2012 1H 2013
Short-term loan Long-term loan
1,723
7,091
433425212100350128215
3,144
4,242
6,578
1,6841,389
2,9492,703
2,235
1,5751,815
1,274 1,356
2007 2008 2009 2010 2011 2012 1H 2013
Cash Interest-bearing Debts Equity
SAMART Telcoms Plc. (SAMTEL) Capital Management
42
InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition
Million Baht
Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio
Times (x)
Capital StructureCapital StructureCapital StructureCapital Structure
Million Baht
Gearing RatioGearing RatioGearing RatioGearing Ratio
Times (x)
92%
8%
97%
3%
98%
2%
99%
1% 86%
14%
2007 2008 2009 2010 2011
16%
84%
2012
2007 2008 2009 2010 2011 2012
1H2013
12%
88%
1H2013
43
NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business
44
60%70% 100%
Listed in 1993Listed in 1993Listed in 1993Listed in 1993
NONNONNONNON----LISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSES
100%100%
100%70%70%70%70%
Security solutions
TV/Satellite antenna manufacturer
Air Traffic Mgt
Power plant 23 MW
70%
Utilities & Transportations
100%
Waste Mgt @ new airport
90%
Related ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated Services Utilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & Transportations
80%
TEDA CO.,LTD.
Call centerCall centerCall centerCall centerCall centerCall centerCall centerCall center
To be listed in 4Q/ 2013To be listed in 4Q/ 2013To be listed in 4Q/ 2013To be listed in 4Q/ 2013
SAMART Corporation Plc. (SAMART)Business Structure
1,002 mill shares (par THB 1/share)Market cap = Approx. THB 19.03 Billion
Free float = 51.01%
Remark: Market cap based on price of stocks as of 1st August 2013
45
NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business
Contact Center BusinessContact Center BusinessContact Center BusinessContact Center Business
At a GlanceAt a GlanceAt a GlanceAt a Glance
• Established in August 2000.
• Offer the total customer management solutions with customized services.
• Number of seat = more than 2,000 seats
• Call handled in 2012 = 26 million calls
• Service hour = 24 x 7
• Owned CC sites = 3 sites
• Outsource service center = 40 – 50 centers
46
Alliance with Global PartnerAlliance with Global PartnerAlliance with Global PartnerAlliance with Global Partner
Award & RecognitionAward & RecognitionAward & RecognitionAward & Recognition
Our ServiceOur ServiceOur ServiceOur Service
One to One Contacts Plc. (OTO)
To be listed in 4Q/2013
• Contact Center Facility Provider
• Contact Center Facility Setup
at Client Location
• Hosted Contact Center
• Cloud Contact Center
• CSR Recruiting
• CSR Outsource Management
• Customer Service Academy
• Information Provider
• Customer Care
• Order Taking
• Complaint Handling
• Technical Support/Help Desk
• Tele-sales
• Tele-survey
• Payment Reminder
• Direct Marketing Support
• Campaign Management
• Data Entry & Database Clean Up
• Telemarketing Management
1. Outsourced Contact Center Service1. Outsourced Contact Center Service1. Outsourced Contact Center Service1. Outsourced Contact Center Service
2. Turnkey Total Solutions2. Turnkey Total Solutions2. Turnkey Total Solutions2. Turnkey Total Solutions
• Solution Design & System Installation
• Software Application Development
• Project Management
• Maintenance Service
RevenuesRevenuesRevenuesRevenues
Million Baht
47
345345345345
907893
596507
890
0
400
800
1,200
2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013201320132013
1,1001,1001,1001,100
1H/2013
CustomersCustomersCustomersCustomers
Government Sector (70%) Private Sector (30%)
• Banks
• Insurance Firms
• Financial Firms
• Automobile
• PTT
• Microsoft
• HP/IBM
• Thai Air Asia
• Bangkok Airways
One to One Contacts Plc. (OTO)
To be listed in 4Q/2013
---- 2012 Revenues Breakdown 2012 Revenues Breakdown 2012 Revenues Breakdown 2012 Revenues Breakdown ----
Fully Outsource : 50% of total revenues
Facility Outsource : 15% of total revenues
CSR Outsource : 8% of total revenues
Turnkey : 27% of total revenues
48
NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business
Utilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations Business
Non-listed BusinessesUtilities & Transportations Business Group
49
CurrentCurrentCurrentCurrentCurrentCurrentCurrentCurrentBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessOperationOperationOperationOperationOperationOperationOperationOperation
Air TrafficAir TrafficAir TrafficAir TrafficManagementManagementManagementManagement
Electricity Electricity Electricity Electricity GenerationGenerationGenerationGeneration
Power Substation Power Substation Power Substation Power Substation ContractorContractorContractorContractor
TransportationsTransportationsTransportationsTransportations----relatedrelatedrelatedrelatedContractorContractorContractorContractor
• Manage nationwide air traffic
service in Cambodia.Cambodia.Cambodia.Cambodia.
•Concession until 2033 (with
extension option).
• Manage and operate 23 MWe
power plant in Cambodia. Cambodia. Cambodia. Cambodia.
•One of the leading contractors for
power substation/ distribution &
transmission lines.
•Key Clients: Key Clients: Key Clients: Key Clients: PEA/ MEA/ EGAT
•Contractor in transportation-
related works; for example, air
traffic system, locomotive system
etc.
PotentialPotentialPotentialPotentialPotentialPotentialPotentialPotentialBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness
•Expand the air traffic and
related businesses in Laos Laos Laos Laos
and Myanmar. and Myanmar. and Myanmar. and Myanmar.
•Looking for the new opportunity
in power generation in Thailand Thailand Thailand Thailand
and Cambodia. and Cambodia. and Cambodia. and Cambodia.
•Over Baht 100 billion in budget Baht 100 billion in budget Baht 100 billion in budget Baht 100 billion in budget
for building new power
substation, distribution &
transmission lines from PEA/ from PEA/ from PEA/ from PEA/
MEA/ EGAT MEA/ EGAT MEA/ EGAT MEA/ EGAT in the next 5 years
•Benefits from the new Baht 2
trillions bills from the government
Non-listed BusinessesUtilities & Transportations: Cambodia Air Traffic Services
RevenuesRevenuesRevenuesRevenues Quarterly Flight InformationQuarterly Flight InformationQuarterly Flight InformationQuarterly Flight Information
13,93514,661 15,146
15,594
13,99514,909
16,33017,01217,01217,01217,012
18,068
12,72411,904
12,917
14,78513,963
-
5,000
10,000
15,000
20,000
Q1-
2010
Q2-
2010
Q3-
2010
Q4-
2010
Q1-
2011
Q2-
2011
Q3-
2011
Q4-
2011
Q1-
2012
Q2-
2012
Q3-
2012
Q4-
2012
1Q-
2013
2Q-
2013
Million Baht No. of flight
HighlightsHighlightsHighlightsHighlights
• Monopoly concession to manage nationwide air traffic under revenue sharing scheme (sharing 30% on over flight & 50% on landing)
• The concession duration is until year 2033 with the extendable agreement (10 years) subject to further investment.
• Tariff collection from airlines (domestic / international / over flight);
• The fully integration of ASEAN Economic Community (AEC) in 2015 widen the opportunity of SAMART Group to expand the air to expand the air to expand the air to expand the air
traffic and related businesses intraffic and related businesses intraffic and related businesses intraffic and related businesses in Laos and MyanmarLaos and MyanmarLaos and MyanmarLaos and Myanmar.
9% CAGR for the p
ast 10 years
50
ETC.ETC.ETC.ETC.
49494950504849 49 49 4752
50 49 50
0
20
40
60
Q1-
2010
Q2-
2010
Q3-
2010
Q4-
2010
Q1-
2011
Q2-
2011
Q3-
2011
Q4-
2011
Q1-
2012
Q2-
2012
Q3-
2012
Q4-
2012
Q1-
2013
Q2-
2013
RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight
• Electricity generating supply to Kampot Cement
• Min. 16 MWe contracted capacity from 2007 to 2016
• Upside potential with 23 MWe full capacity
• USD 6 million a year revenue guaranteed
• Cambodia needs huge infrastructure investment in the near future.
• Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.
Million Baht
Non-listed Businesses Utilities & Transportations: Kampot Power Plant
51
Client Profile: Client Profile: Client Profile: Client Profile: KampotKampotKampotKampot CementCementCementCement
• The largest cement producer in Cambodia
• JV between Siam Cement Group (93%) and
Khaou Chuly Group (7%), Cambodia's top construction and engineering firm
Non-listed Businesses Utilities & Transportations: SAMART U-Trans & TEDA
52
SAMART USAMART USAMART USAMART U----Trans Trans Trans Trans
Project:Project:Project:Project: Air Traffic ManagementAir Traffic ManagementAir Traffic ManagementAir Traffic Management
(Thailand Modernization CNS/ATM System)
Owner:Owner:Owner:Owner: Aeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of Thailand
Value:Value:Value:Value: 1,600 MB1,600 MB1,600 MB1,600 MB
Type:Type:Type:Type: Turnkey ProjectTurnkey ProjectTurnkey ProjectTurnkey Project
Duration:Duration:Duration:Duration: 2 years2 years2 years2 years
Status:Status:Status:Status: Tender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3Q/ 2013 / 2013 / 2013 / 2013
TEDATEDATEDATEDA
High Voltage SubstationHigh Voltage SubstationHigh Voltage SubstationHigh Voltage Substation
InstallationInstallationInstallationInstallation
Design & Construction Design & Construction Design & Construction Design & Construction of Transmission & of Transmission & of Transmission & of Transmission & Distribution LinesDistribution LinesDistribution LinesDistribution Lines
Mechanical & Electrical Mechanical & Electrical Mechanical & Electrical Mechanical & Electrical
Installation Service (M&E)Installation Service (M&E)Installation Service (M&E)Installation Service (M&E)
Service OfferingService OfferingService OfferingService Offering • We have been acquired TEDA in 1H/ 2013
• TEDA has the strong track record with three main electricity authorities in Thailand; PEA/ MEA/ EGAT
• 2Q/ 2013 Backlog = 1,200 MB
• Hugh potential in this area in the next 3 –5 years
53
NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business
Related BusinessRelated BusinessRelated BusinessRelated Business
Prospect Alliance
(Facility Provider)
Non-listed BusinessesRelated Business: Samart Engineering
Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable growth growth growth growth
* Network Provider ** Network Provider ** Network Provider ** Network Provider * Facility ProviderFacility ProviderFacility ProviderFacility Provider Service ProviderService ProviderService ProviderService Provider Application ProviderApplication ProviderApplication ProviderApplication Provider
NETWORK PROVIDERNETWORK PROVIDERNETWORK PROVIDERNETWORK PROVIDER
Community Channel
Prospect Alliance
(Service Provider)
•Installation broadcasting system both transmitter and receiver throughout the country.
•Provide channels to service providers.
Expected to sign
Revenue / year
DurationType of Service
1H 2013 500 MB 15 Yrs. Recurring
4 Categories in broadcasting and television business4 Categories in broadcasting and television business4 Categories in broadcasting and television business4 Categories in broadcasting and television business
55
Seize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & STB TB TB TB
Non-listed BusinessesRelated Business: Samart Engineering
Non-listed BusinessesRelated Businesses: Vision and Security System
RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight
Million Baht• Expert in providing various and different communication and security design of the integrated solution
• Solid growth over the last 3 years.
• Backlog as of Dec 2012 ≈ 400MB
CustomersCustomersCustomersCustomers
Bangkok Metropolitan Authority
Ministry of Defense
Government Center
Potential Projects Potential Projects Potential Projects Potential Projects (2013)(2013)(2013)(2013)
• Bangkok Metro Author.:
• Chonburi Province:
• Siam Square:
• Southern Province:
• CM City:
• AOT:
ValueValueValueValue> 1,000 MB1,000 MB1,000 MB1,000 MB
56
385385385385202
73
191
329
430
2008 2009 2010 2011 2012 2013
900900900900
1H20131H20131H20131H2013
0
4,000
8,000
12,000
16,000
20,000
2007 2008 2009 2010 2011 2012
Mobile Multimedia (SIM) ICT Solutions (SAMTEL) Non-listed Businesses
0.6
0.35
0.520.40
0.250.200.36
49%
56%61%61%53%
74%
61%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
2007 2008 2009 2010 2011 2012 1H 2013
0%
20%
40%
60%
80%
SAMART Corporation Plc. (SAMART)Consolidated Performance: Strong Profit Growth
ProfitabilityProfitabilityProfitabilityProfitability Revenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by Segment
Dividend PayoutDividend PayoutDividend PayoutDividend Payout
Million Baht
Baht
Million Baht
57
77%
11%
12%
15%
17%
68%52%
36%
12%15%
35%
50%34%
50%
16%
19,649
16,28617,305
16,25917,100
10,842
574 261 455 623 836 1,071 711
19,964
2.9%
1.6%
2.6%
3.8%
4.2%
6.3%6.6%
-
5,000
10,000
15,000
20,000
25,000
2007 2008 2009 2010 2011 2012 1H 2013
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Revenues Profit NPM
41%
45%
14%
* 1H 2013: interim dividend
5.53
4.57
5.63
6.907.24
6.65
8.13
1.18
1.481.62
1.03
1.43 1.381.25
0.34 0.31 0.23 0.160.17 0.25
0.11
D/E L-T Debt/Equity
1,090 956 960 7241,069 1,235 1,446
5,969
6,916
8,050
5,669
9,771
5,0674,677
4,967
7,7918,574
9,496
5,995
6,874
5,526
2007 2008 2009 2010 2011 2012 1H 2013
Cash Interest-bearing Debts Equity
2007 2008 2009 2010 2011 2012 1H 2013
Short-term loan Long-term loan
SAMART Corporation Plc. (SAMART) Group Capital Management
58
InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition
Million Baht
Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio
Times (x)
Capital StructureCapital StructureCapital StructureCapital Structure
Million Baht
Gearing RatioGearing RatioGearing RatioGearing Ratio
Times (x)
5,9695,9695,9695,9696,9166,9166,9166,916
8,0508,0508,0508,050
5,6695,6695,6695,669
8,5748,5748,5748,574
71%
29%
79%
21%
90%
10%
90%
10%83%
18%
2007 2008 2009 2010 2011
2007 2008 2009 2010 2011
9, 4969, 4969, 4969, 496
83%
17%
2012
2012
1H2013
9, 7719, 7719, 7719, 771
15%
85%
1H2013
1,0431,0431,0431,043 1,2091,2091,2091,209 1,3701,3701,3701,3702,0132,0132,0132,013 1,9741,9741,9741,974 2,2562,2562,2562,256
3,2913,2913,2913,291
5,5805,5805,5805,580
7,3807,3807,3807,380
662662662662 730730730730 800800800800968968968968 1,0301,0301,0301,030
1,1611,1611,1611,161
1,5851,5851,5851,585
3,5053,5053,5053,505
7,0817,0817,0817,081
1,1351,1351,1351,1351,3101,3101,3101,310 1,3501,3501,3501,350
1,2961,2961,2961,296 1,6191,6191,6191,6191,8611,8611,8611,861
1,9921,9921,9921,992
2,1712,1712,1712,171
2,3672,3672,3672,36710101010....3333%%%%
13131313....9999%%%%
16161616....1111%%%% 15151515....3333%%%% 15151515....0000%%%% 15151515....4444%%%% 15151515....0000%%%% 15151515....2222%%%% 15151515....0000%%%%
-
5,000
10,000
15,000
20,000
2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013F2013F2013F2013F 2014F2014F2014F2014F 2015F2015F2015F2015F
-3.9%
0.1%
4.1%
8.1%
12.1%
16.1%
SAMTELSAMTELSAMTELSAMTEL SIMSIMSIMSIM Non-listed BusinessesNon-listed BusinessesNon-listed BusinessesNon-listed Businesses Blened NPMBlened NPMBlened NPMBlened NPM
SAMART Corporation Plc. (SAMART)Group Recurring Revenues: Supporting the sustainable growth
59
Million Baht
2,8402,8402,8402,8403,2493,2493,2493,249 3,5203,5203,5203,520
4,2774,2774,2774,277 4,6244,6244,6244,624
16,82816,82816,82816,828
NPM (%)
% Recurring to % Recurring to % Recurring to % Recurring to Total RevenuesTotal RevenuesTotal RevenuesTotal Revenues 14%14%14%14% 20%20%20%20% 20%20%20%20% 26%26%26%26% 23%23%23%23%
5,2785,2785,2785,278
6,8686,8686,8686,868
31%31%31%31%
11,25611,25611,25611,256
185185185185 87878787
579579579579338338338338
715715715715
1111,,,,771771771771
171171171171 217217217217
159159159159369369369369
139139139139
222222222222
815815815815
80808080
153153153153 242242242242203203203203
235235235235
2007 2008 2009 2010 2011 2012
SAMTELSAMTELSAMTELSAMTEL SIMSIMSIMSIM Non-listed BusinessesNon-listed BusinessesNon-listed BusinessesNon-listed Businesses
SAMART Corporation Plc. (SAMART)Net Capital Expenditure
60
Million Baht
Key InvestmentsKey InvestmentsKey InvestmentsKey Investments 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012
SAMTELSAMTELSAMTELSAMTEL AMR I (PEA)
CUTE
Suvarnnabhumi
(AOT)
CUTE Suvarnnabhumi /
CUTE Makkasan(AOT)
School Net II (TOT) /
CUTE Chiang Mai (AOT) /
AMR (PEA)
Acquisition of Portal Net Co., Ltd
(PEA)
SIMSIMSIMSIM Content Business MVNO / Content Business
NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses
KPP (Cambodia) OTO (SSO)
1,1711,1711,1711,171
384384384384
891891891891 9499499499491,0571,0571,0571,057
2,2282,2282,2282,228
61
Group OutlookGroup OutlookGroup OutlookGroup Outlook
Group DirectionThe mission possible
•Regional leading players with industry outperforming returns
•Strong synergy among all businesses
•Creative diverted portfolio resulting in the resilient to the external forces
•Consistent revenue stream
•Sustainable development and create long-term value
Maintain healthy backlog of ICT project
Maintain revenue stream
by focusing on recurring revenue works
Transform from trading business to service based business
Leveraging MVNO &
3G + 4G opportunity to capture the business growth
Concentrate on high value /long term project
Aim to be the market leader in handset
business
62
Capture new business opportunity in utilities and transportation sectors Strengthen fundamental
by building the recurring business model
NON-LISTED
BUSINESSES
Maintain No. 1 MVNO Provider in Thailand
Unlock the hidden value by listed in the stock exchange
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
Towards the sustainable growth
ExpansionExpansionExpansionExpansionObjectivesObjectivesObjectivesObjectives
StrategicStrategicStrategicStrategicOptionsOptionsOptionsOptions
Low capital costLow capital costLow capital costLow capital cost
Continuing cost competitivenessContinuing cost competitivenessContinuing cost competitivenessContinuing cost competitiveness
Strong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART modeldeldeldel
InvestmentInvestmentInvestmentInvestmentCriteriaCriteriaCriteriaCriteria
Expand to the new business area
with high growth potential
AcquisitionsAcquisitionsAcquisitionsAcquisitions
Continually invest in sustainability businessContinually invest in sustainability businessContinually invest in sustainability businessContinually invest in sustainability business
Provide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholders
Business Expansion StrategyTo grow business profitably
NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses
Penetrate the markets with secured technology accessand/or specialty market
Strategic Alliances (JV)Strategic Alliances (JV)Strategic Alliances (JV)Strategic Alliances (JV)
Allied with strong local and global players to sharethe competitive advantages
Allied with Business PartnersAllied with Business PartnersAllied with Business PartnersAllied with Business Partners
Etc.
This presentation contains some information from other sources, that SAMART, SIM and SAMTEL do not make any
representations regarding the use, validity, accuracy, or reliability of, or the results of the use of information, data but
not limited to, all text, and images (“the Content”) on this presentation. Some content may contain forward looking
statements, that based on management’s view upon the information currently available to us. These statement are
subject to certain risks and uncertainties that could cause the actual results materially differed from what had been
previously stated.
Disclaimer
64
Lists of Abbreviation
65
AbbreviationAbbreviationAbbreviationAbbreviation CompanyCompanyCompanyCompany / / / / OrganizationOrganizationOrganizationOrganization
AOT Airport of Thailand Public Company Limited
BMA Bangkok Mass Transit Authority
CAT CAT Telecom Public Company Limited
CM City Chiang Mai City
DOL Department of Land
EGAT Electricity Generating Authority of Thailand
IEAT Industrial Estate Authority of Thailand
MEA Metropolitan Electricity Authority
MOD Ministry of Defense
MOL Ministry of Labour
MOI Ministry of Interior
PEA Provincial Electricity Authority
SRT State Railway of Thailand
TOT TOT Public Company Limited
AbbreviationAbbreviationAbbreviationAbbreviation Technical TermTechnical TermTechnical TermTechnical Term
AIMS Airport Information Management System
AMR Automatic Meter Reading
ARPU Average Revenue Per User
CUTE Common Use Terminal Equipment System
ERP Enterprise Resource Planning
IR International Roaming
MVNO Mobile Virtual Network Operator
POS/EFT Point of Sale/ Electronic Fund Transfer
SNS Social Networking Service
VAS Value Added Service
VSAT Very Small Aperture Terminal
Company / OrganizationCompany / OrganizationCompany / OrganizationCompany / Organization Technical TermTechnical TermTechnical TermTechnical Term