276327 63216256+,3 23325781,7< - Bloom...
Transcript of 276327 63216256+,3 23325781,7< - Bloom...
THE WARPED AUDIENCE /////////////////////////////
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The Warped fan is a highly sociable, tech savvy and influential young adult. Attendees are utilizing social networking to communicate their concert experiences to friends across the globe.
Ages 15 ‐25 make up 91% of the VWT audience
Diversity
Average Age: 17.9 years old
15-17
WHITE/CAUCASIAN
AFRICAN- AMERICAN
MALE
18-25
LATINO
ASIAN
FEMALE
39%62%
10%
47.9%
52%22%
6%
52.1%
The average attendee has been to Warped Tour 3 years and nearly 90% of festival goers visit the sponsor and non-‐profit village
98% of fans take home everything they get from the tour
Overall, 82.6% of fans are more likely to purchase or try a sponsor’s product due to their association with Warped Tour, indicating positive brand awareness.
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2015 ROUTING/////////////////////////////////////////
6/19 // Pomona, CA
6/20 // San Francisco, CA
6/21 // Ventura, CA
6/23 // Mesa, AZ
6/24 // Albuquerque, NM
6/25 // Oklahoma City, OK
6/26 // Houston, TX
6/27 // Dallas, TX
6/28 // San Antonio, TX
7/1 // Nashville, TN
7/2 // Atlanta, GA
7/3 // St. Petersburg, FL
7/4 // West Palm Beach, FL
7/5 // Orlando, FL
7/7 //Charlotte, NC
7/8 // Virginia Beach, VA
7/9 // Pittsburgh, PA
7/10 // Camden, NJ
7/11 // Wantagh, NY
7/12 // Hartford, CT
7/14 // Mansfield, MA
7/15 // Darien Center, NY
7/16 // Cincinnati, OH
7/17 // Toronto, ON
7/18 // Columbia, MD
7/19 // Holmdel, NJ
7/21 // Scranton, PA
7/23 // Cuyahoga Falls, OH
7/24 // Detroit, MI
7/25 // Chicago, IL
7/26 // Shakopee, MN
7/27 // Maryland Heights, MO
7/28 // Milwaukee, WI
7/29 // Noblesville, IN
7/30 // Bonners Spring, KS
8/1 // Salt Lake City, UT
8/2 // Denver, CO
8/5 // San Diego, CA
8/7 // Portland, OR
8/8 // Auburn, WA
2015 CONFIRMED ARTISTS /////////////////////////////////////////
// ‘68// Aaron West and The Roaring Twenties// Alvarez Kings// American Opera// As It Is// Asking Alexandria// Attila// August Burns Red// Baby Baby// Beartooth// Beautiful Bodies// Being As An Ocean// Black Veil Brides// Blessthefall// Born Cages// Brian Marquis// Buttons// Candy Hearts// Carousel Kings// ChrisB// Citizen
// Corrin Campbell & The Election// Crossfaith// Family Force Five// Fit For A King// Grey Gordon// Handguns// Hands Like Houses// Have Mercy// HO99O9// Hundredth// I Killed The Prom Queen// Icon For Hire// Jule Vera// Kenneths// Knuckle Puck// Koji// Koo Koo Kanga Roo// Kosha Dillz// Lee Corey Oswald// Major League
// Mallory Knox// Man Overboard// Matchbook Romance// MC Lars// Memphis May Fire// Metro Station// Miss May I// Mod Sun// Moose Blood// Neck Deep// Never Shout Never // New Years Day// Night Riots// Onward, Etc.// Our Last Night// Palisades// Pierce The Veil// PUP// Pvris// Riff Raff// Rotting Out
MORE TO COME!// SayWeCanFly// Seaway// Senses Fail// Set it Off// Silverstein// Sirens and Sailors// Slaves// The Amity Affliction// The Dirty Nil// The Drama Club// The Relapse Symphony// The Wonder Years// This Wild Life// Transit// Trophy Eyes// We Came As Romans// While She Sleeps// Youth In Revolt
WARPED 2014 AT A GLANCE /////////////////////////////The Vans Warped Tour celebrated it’s 20th Birthday with another epic run through North America. Joined by fans & bands, new & old it was another summer to remember!
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TOTAL ATTENDANCE | 569,865 LARgEST SHOW | Chicago, IL (22,090)
AVERAgE DAILy ATTENDANCE | 13,568 TOTAL BANDS/ARTISTS | 114
42 SHOWS IN 52 DAyS NUMBER OF STAgES | 9
ONLINE COMMUNITY//////////////////////////////////////////////////////////VWT OFFICIAL VWT Social Media
VWT MOBILE APPSiPhone App
Android App (new for 2014)
// Site Sessions | 4.073 million (up 20%)
// Users | 2.4 million users
// Page Views | 9.1 million
// 70% of traffic came from a mobile device
// Email database | 451,855 subscribers
/warpedtour 1,778,720 Likes// up 53% over 2013
@vanswarpedtour 509,000 followers// up 67% over 2013
@vanswarpedtour 739K followers// up 49% over 2013
/warpedtour 3.9 million views over tour period
@officialwarpedtour 147,244 subscribers // up 113% over 2013
// 465,000 downloads to date
// 132,000 downloads for 2014 season
// iOS users make up 62% of all VWT mobile users
// 49,508 downloads to date
// 3.4 million screen views
// Android users make up to 35% of VWT mobile users
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Texting Campaign// New for 2014
// 19,700 total opt ins
// Messaging fans on Tour updates & sponsored messaging
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