27160485-Dynamix-Dairy-Industries-Limited.pdf

8/14/2019 27160485-Dynamix-Dairy-Industries-Limited.pdf

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Schreiber Dynamix

Dairy Industries LtdBusiness Analysis

Pradeep Kumar09020242026


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INTRODUCTION

Dynamix Dairy Industries Ltd. is ajoint venture between Screiber!oods Inc." US# and te $oen%a

&ami'y wit Screiber as temajority sareo'der in tecom(any


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Screiber !oods Dynamix dairydea'

Rabo India !inance *vt Ltd +RI!,

Re('acement o& around Rs - croreo& i/ cost debt.

In&usion o& &res e0uity wort Rs )13 crore


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1- (er cent contro''in/ sta%e in DDIL.

Te association wit te internationa'&ast &ood /iant a'so (rovidessu(('iers an access to overseasmar%ets &or te ex(ort o& teir(roducts.

4a%in/ Screiber te 'ar/estsareo'der in Dynamix


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Screiber !oods

Screiber !oods is a 5)6 bi''ion/'oba' enter(rise and te wor'd7s'ar/est customerbrand dairy

com(any.

Te (roducts to te bi//est names in&ast &ood cains.

Te wor'd8s 'ar/est su(('ier o&(rivate'abe' dairy (roducts to/rocery cains and wo'esa'ers.


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A leader in innovation

!rom manu&acturin/ teir own(rinted (ac%a/in/ to deve'o(in/new (roducts.

Desi/nin/ ceese(rocessin/e0ui(ment.

Tecno'o/y 'eader.


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:

hreiber Dynamix DairiesIndia

BrazilGermany

Chinaexi o

hreiber Food .reen Bay U .


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*roducts o& Screiber !oods

Natura' Ceese

*rocess Ceese

Cream Ceese

S(ecia'ty Ceese Substitute and

ImitationCeeses

Strin/ Ceese

T ? *'ain @

&'avored mi'%

U>T ? !ruit juices


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Dynamix


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-

Dynamix


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--

Te $oen%a !ami'y

Rea' estate businesssince te 'ast 21years

>eaded by Mr. K. M.Goenka ,Mentor

Mr. Vinod K.

Goenka,and 4r.*ramod . $oen%a.

Mr. Vinod K.Goenkais te

Cairman"


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Te os(ita'ity and Rea'Estate businesssince te 'ast A;

years" >eaded by 4r.

Usman


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han!in! the "ace o"#o$nshi%s and Industries

Te $rou( was born &rom tedynamic vision o& 4r. . 4. $oen%awo started wit an initiative

trou/ a &oray in te Rea' Estatedeve'o(ment.

!ue''ed by te success in Rea' Estate"

te $rou( /ained te im(etus todiversi&y and ex(and its businessinterests.


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CORE F#LUES

Trust" >onesty and Re'iabi'ity

Customer !ocus


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D A IRY

R EA L ESTATE

&G R A ! ITE M A R B LE

&B L" C # S $A% ER S

& " S$ITA LITY

ED U C ATI" !


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Dairy sector

India is the $orld&s hi!hest milk%roducer.

Accounts "or more than '() o"the $orld and *+) o" Asias#otal %roduction.

Lar!est milch animals in the$orld '- million cattle and /

million 0u""alo.


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Dairy sector

*otentia' tat can cata(u't indiaas major dairy ex(ortin/country /'oba''y.

$rowt rate o& 9G.

#t (resent on'y -1G o& mi'% is*ac%ed.


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#'' India 4i'% (roduction

SourceH De(artment o& #nima' >usbandry" Dairyin/ B !iseries"4inistry o& #/ricu'ture" $oI


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4i'% *roduction in India

SourceH De(artment o& #nima'

>usbandry" Dairyin/ B !iseries"


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4i'% *roduction to( 1 states

SourceH De(artment o& #nima' >usbandry" Dairyin/ B !iseries"4inistry o& #/ricu'ture" $oI


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Source 1 Level 2 3attern o" consumer ex%enditure, Various issues,

4ational Sam%le Survey 5r!anisation, Ministry o" Statistics 23ro!ramme Im%lementation, G5I

Rural 3.03 1.02 25.98 9.33 35.31

Urban 5.01 1.9 34.04 18.81 52.85

Rural 3.22 1.09 32.16 12.01 44.17 5.22

Urban 5.91 2.07 40.84 22.49 63.33 4.72

Rural 47.31 18.6 307.6 251.19 558.78 5.08

Urban 83.3 28.47 447.41 604.95 1052.36 4.55

61st (July 2004-June 2005)

25th (1970 - 1971)

27th (1972 - 1973)

Per Capita !nthly C!nsu"pti!n #$pen%iture !n &r!a%

'r!ups !( )te"s(in Rs*)

+,,

R!un%

il an%

ilPr!%u.ts

eat/ #/

ish !tal !!%

!tal

+!n-!!% !tal #$p*

erae

,ie !

!useh!l

%


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,!ur.e7 Central ,tatisti.al 8r0anisati!n/ 9ept* !( ,tatisti.s/ '8)


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4i'% B Dairy IndustryStructure

State coo(eratives B (rivate'y

owned Indian com(anies dominate

te 'i0uid mi'% sector.

$ujarat Coo(erative 4i'% 4ar%etin/

!ederation Ltd. +#mu', and Nest'e

are te 'eadin/ ('ayers in te

va'ueadded se/ment


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Dairy Coo(eratives

Te Dairy Coo(erative Networ% +on4ar 2A,

Inc'udes -:: mi'% unions

O(erates in over )39 districts

Covers -"))")3A vi''a/e 'eve'societies

Owned by around -).A mi''ion &armermembers o& wic ).A mi''ion werewomen.


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Dairy Coo(eratives

Tired o& ex('oitation by traders and'oca' (rivate dairy" te mi'%(roducers or/anied temse'ves

into vi''a/e dairy coo(eratives. aira 4i'% *roducers Union ad its

&irst dairy ('ant.

It started (roducin/ andmar%etin/ mi'% (roducts underte brand name #mu'.


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Stren/t O& DairyCoo(eratives

Te bi//est stren/t o& dairycoo(eratives is teir 'abourintensiveness.

Cost e&&ectiveness is anoterim(ortant &actor.

Dairy coo(eratives ave e&&ective'yused te toi' o& &armers to deve'o(

se'&re'iance.


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4ar%etin/

In 2;A" avera/e dai'ycoo(erative mi'% mar%etin/ stoodat 2.3 'a% 'itresJ annua' /rowt

as avera/ed about 9.- (ercentcom(ounded over te 'ast &iveyears.

Durin/ 2-2A te dai'y mi'%su(('y by Coo(eratives to eac

- urban consumers as


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4acro Im(act

Te annua' va'ue o& India8santici(ated mi'% (roductionamounts to more tan Rs.-"3)

bi''ion in 2;A.

Dairy coo(eratives /enerate

em('oyment o((ortunities &oraround -).A mi''ion &arm &ami'ies.


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4acro Im(act

Livestoc% contributes about 21.9(ercent to te $D* &roma/ricu'ture.

#bout 22.31 mi''ion (eo('e wor% in'ivestoc% sector" wic is around

1.;Go& te tota' wor% &orce in tecountry.


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AS7I4

Tecnica' Caseincan be used in&o''owin/(roductsH

$'uesCosmetics Leater Cemica's *aints

*'astics

#'uminium !oi' Sa&ety 4atces *i/ments

Coated *a(er *'ywood Industry *a(er Cones *a(er tubes

*a(er Cemica's

A33LIA#I54 : 6S7S 58


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A33LIA#I54 : 6S7S 58

I4D6S#;IAL AS7I4

It is used in *a(ercone Industry inbu'% 0uantity &or te (ur(ose o& tostic% (a(er wit cone.

It is used in #desive Industry" *aintIndustry" Leater Industry and*a(ercemica' Industry.


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SKOT ana'ysis o& Dairysector


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Dynamix Dairy IndustriesLimited +DDIL,

>ead0uartered at 4umbai" te $rou(com(anies are mana/ed by we''0ua'i&ied and ex(erienced

(ro&essiona's" %nown &or teirdynamism and abi'ity to acieveCor(orate $oa's.

Te s'o/an Dynamism at wor% saysit a'' and it is te team8s constantendeavor to meet te i/standards set by tem.


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Te Com(any is ISO A2 certi&iedwit revenues in excess o& INR )bi''ion in 2129.

Stateo&teart tecno'o/y and bac%u( extension services.

One o& te &rontrunners and te

most trusted names in mi'%(rocessin/ in India.


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Dynamix Dairy Industries LimitedDee(a% Main" its mana/in/ director.

Te 4i'% sed o& Dynamix coversseven districts in western4aarastra.


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D i D i I d t i


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Dynamix as made substantia'investments in settin/ u( bu'%coo'in/ &aci'ities wic (rotect te

mi'% &rom contamination atsevera' co''ection centres aroundits ('ant in


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Manu"acturin! 3lant

DDIL as a i/tec mi'% (roducin/('ant 'ocated at


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Manu"acturin! 3lant

Te ('ant is &u''y automated bySiemens India wit in(uts &rom

Tacena/en" U.S.#. and Ire'and.

Te ('ant strict'y wor%s on te/uide'ines 'aid down by te $4*

and >aard #na'ysis Critica'Contro' *oint +>#CC*, (ro/rammes.

< % d I t ti


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$'oba' Tecno'o/y

Te mi'%" be&ore bein/ sent &or (re(rocessin/" is cec%ed &or 0ua'ityusin/ a series o& strin/ent 0ua'ity

contro' measures. Te best 0ua'ity mi'% is ten (re

(rocessed by means o& s(ecia'

e0ui(ment im(orted &rom$ermany" %nown as


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$'oba' Tecno'o/y

Te tecno'o/y to manu&actureCeese as been (rovided byScreiber !oods" U.S.#.

Te Casein tecno'o/y as beenim(orted &rom Kest(a'ia"$ermany" wic are considered to

be te 'eaders in tis science. Key Systems" U.S.# as su(('ied

te %nowow to manu&acture

Lactose.


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4i'% (rocurement

In 4aarastra" to (rocure mi'% asan a/reementwit te


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4i'% (rocurement

Te dairy as te seven districts o&*une" So'a(ur" #medna/ar"


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4i'% (rocurement

Dynamix Dairy devised a 0ua'ity(ro/ramme &or mi'% (rocurementand invested si/ni&icant'y in settin/

u( bu'% coo'ers at a'' mi'% co''ectioncentres


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om%uterised MILK5LL7#I54

#s soon as a &armer arrives at teco''ection centre" a sam('e o& temi'% (oured into a tube.

Te sam('e8s &at content instant'y&'ases u( on a &'ic%erin/ com(uterscreen. Tis determines te (rice o&

te mi'%.


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Te can is ten wei/ed. # (rintedrecei(t &or te &armer dis('ays temi'%8s &at content" wei/t and (rice

and e co''ects is money. Every day o& te -.1 mi''ion 'itres o&

mi'% is been monitored trou/'y

trou/ various sta/es.

C!"puterise% ):; C8::#C2)8+


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Dynamix dairy (roducts

Ceese"


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Dynamix dairy (roducts

Te com(any is a'so into U>T&'avored mi'% and &ruit juices(ac%ed in tetra (ac%s" wic do not

re0uire te co'd cain.


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Dynamix 4anu&actures

Te 4i'%man brand o&


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61ICECR

EAM

,

Cheese

CHOCOL

ATES

LIQUID FRESH

MILKBUT

TER

PIZZA


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*re4cDona'd7s era owin/ to 'ac% o&in&rastructure wi'e witin tere/ion te mar%et was not 'ar/e

enou/.

Conse0uent'y" mi'% (roducers were

trowin/ away te excess mi'% andincreasin/'y o(tin/ out o& te mi'%business".


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4c dona'ds

4a%in/ india ex(ort ub &or it(roducts.

S'iceons'ice ceese &or 4cDona'd8s

It (rovides an o((ortunity to ex(and

teir business" ave access to te'atest tecno'o/y and ex(osure toadvanced (ractices as we'' as teabi'ity to /row as 4cDona'd7s

ex(ands in India


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=o/urt +dai," butter and U>T ('aincum&'avoured mi'% &or Nest'e.


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Dynamix a'so uses its U>Tcumase(tic (ac%a/in/ &aci'ity &or(roducin/ *e(si8s Tro(icana brand

(ure &ruit juices.

Te ('ant ma%es mi'% (owder and

oter bu'% commodities suc asindustria' and edib'e /rade casein"'actose and wey (rotein

concentrates" wic are 'ar/e'y


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9industan Lever+wa'ity" Ka''s"4ax" 4a/nums,

$'axo Smit%'ine" *ia >ut.


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4i'% o'idays

Sto((in/ o& mi'% (rocurement !eb2A

Dairies c'aim to ave been it bycea( im(orts &rom New ea'andand te subsidies o& te US" EU"

New ea'and and #ustra'ian/overnments.


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S


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Conc'usion

Severa' /'oba' brands ave beenac0uirin/ to( domestic dairycom(anies in India 'i%e #mu' and

Dynamix to use teir distributionstren/t and bui'd India as a ub&or 'owcost mi'% su(('ies.

Es(ecia''y at a time wen /'oba' mi'%su(('ies are ittin/ trou/ teroo&.


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