27 mar2015 fmp-wellbeing
Transcript of 27 mar2015 fmp-wellbeing
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Cooked to order food with nutrition detail
Delivery in Bangkok area
Advised by NUTRITIONIST
WEBSITE and MOBILE APP.
Platform for Health education
Information provided by NUTRITIONIST and FITNESS INSTRUCTOR
WELL - BEINGQUICK & EASY FOR WELL-BEING
FOOD DELIVERY HEALTH EDUCATION
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Thai Health Report 2014World Health Organization
THAI - 2 OBESITY IN SEAnd
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GROWTH OF FAST FOOD MARKET
2013 2014 2015 2016 20180
10000
20000
30000
40000
27,000 30,000
32,500 35,000
37,500
Market value of fast food - million thai baht
By National Food Institute - Thailand
£559£620
£672£724
£775
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• Clean and healthy food meal set• Weekly and specific menu• 12 - 24 hrs. order in advance
HEALTHY MEALMARKET SURVEY
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WELL - BEINGQUICK & EASY LIFESTYLE
Quick and easy lifestyle
Health EducationBlog, Facebook,
Social Network Communities
Competitor survey
Fixed menu
Fixed timing
Growth of Fast food Market
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WELL - BEINGFINAL MAJOR PROJECT - GUIDELINE
COST
PACKAGING
DELIVERY PARTNERS WEBSITE
MOBILEAPP.
CAMPAIGN
LAUNCH
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ONLINE KITCHEN
WELL - BEING
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Menu
Nutrition
Kcal
Meat
Veggie
Stir fry with Thai basil and chili
Rice
00 g.
Carb
Fat
Pro
Sugar
00 g.
00 g.00 g.
Total
ONLINE KITCHEN
CUSTOMISE WITH NUTRITION DETAIL
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ONLINE KITCHENDELIVERY IN BANGKOK AREA
WEBSITE MOBILE APP.
PHONE CALL
Off-peak time within 60-90 mins, subjected to distance
Peak time (Lunch 11:00-14:00 & Dinner 18:00-20:00) Subjected to order and distance
Order in advance and specific delivery time is recommended for peak period
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DELIVERY
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PACKAGING
SUGARCANE
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MARKET SURVEYCOST CHECK
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PARTNER
WELL - BEING
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Educating people to manage their own well-being lifestyle
Easily understood language
By Professional Nutritionist and Fitness Instructor
Keep it simple for Work - Life Balance
HEALTH EDUCATIONBE THE BEST VERSION OF YOURSELF
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NUTRITIONIST
Assoc. Prof. Visith Chavasit, Ph.D.
Director - The Institute Nutrition of Mahadol University
Mr. Prachya Oraeak
The Nutritionist of BOSCH Thailand
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FITNESS INSTRUCTORMs. Jessica Cony
Be Fit For Life - online Training
Mr. Pratchayasan Boonchaisuk
MD & Creative Director - Digenius One Co.,Ltd
WEBSITE - MOBILE APP DESIGNER
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DESIGN
WELL - BEING
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WEBSITE - MOBILE APPLICATION
DESIGN - FUNCTIONALITY
Define Main target
Popular Mobile operation system (OS)
Standard functionality of online food service
Online food service via Mobile App. in Thailand
Health education platform
Costing of platform
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WEBSITE -MOBILE APPLICATION
MY FITNESS PAL
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WEBSITE - MOBILE APPLICATION
HAPICOACH
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MARKETING
WELL - BEING
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MARKETING
LAUNCH
Data Base
Lunch - Coffee Break SetCatering for meeting &
training
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BALANCED EATING AND
MARKETING
BIKE-SENGER CAMPAIGN
WORKING OUT WELL
***Bike + mesSenger
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Mumbai Dabbawala
MARKETING
BIKE-SENGER CAMPAIGN
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MARKETING
BIKE-SENGER CAMPAIGN
Dense Target Audience
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MARKETING
BIKE-SENGER CAMPAIGN
Well-Being branded Jacket
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