26th World Gas Conferencemembers.igu.org/old/IGU Events/wgc/wgc-2015/strategic-panels-final... ·...
10
1 – 5 June 2015, Paris, France 26 th World Gas Conference SP 14 Gas Communication i-gas Marketing David Konvalina Czech Gas Association
Transcript of 26th World Gas Conferencemembers.igu.org/old/IGU Events/wgc/wgc-2015/strategic-panels-final... ·...
1 – 5 June 2015, Paris, France
26th World Gas Conference
SP 14 Gas Communication
i-gas Marketing
David Konvalina
Czech Gas Association
Is it worth thinking about online presence and social media?
2Source: Digital, Social and Mobile in 2015, We are Social, Jan 21, 2015
Total
population
Active internet
users
Active social
media accounts
Active mobile
social accounts
7.21
billion
3.01
billion
2.078
billion
1.685
billion
+1.6% +21% +12% +23%
Digital world: Where is the limit?
3Source: Centre for Learning and Teaching, November 2014
TAKE AWAY:
Debates incl.
energy policy are
going digital and
on social media
Are we, as GAS INDUSTRY, doing enough in online space?
– Company level
– Industry level
– IGU
4
NO!!!A
CT
IVIT
Y
+
-
Do you like this???
2011 2013 Q2
2013 Q3
5
…but we can see improvement recently
– Modern design
– Positive
messages
– News sign-up
6
Let’s look on the „competitors“
7
– International
Atomic Energy
Agency
– Atoms for peace
– 134,000 friends
IGU facebook profile almost dead…
8
– Last message in
October 2014
– 1,340 likes
What can we expect in the future?
9Source: Global Entertainment and Media Outlook 2014-2018, PwC, Informa Telecoms & Media
0
50
100
150
200
250
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Total TV advertising revenue Total internet advertising revenue
in USD bn
Internet advertising to dramaticallyclose the gap on TV advertising
It’s time for action!
- Define communication strategy
- Deliver positive messages
- Run digital campaigns
- Actively work with social media
10
…action in triennium 2015 - 2018
