… 21 April 2014 …

RSPCA Australia…company communication-plan to support the ban on duck-hunting

Prepared byAngela p. genders

RSPCA AustraliaCommunications DepartmentMelbourne, 3000Victoria. Australia

Table of Contents

DetailsYou need to develop a communication plan to garner public support for your organisation’sstance on duck shooting as a recreational pursuit. You must present your plan to your chosenorganisation via a video.

Your presentation should include:a situation analysis (including the problem or opportunity for your client)an analysis of your key target audiencesan overarching key messagean overarching goal three specific and measurable communication objectivesa creative program (tactics) to achieve your objectivesevaluation criteria (the means by which/tools with which you will measure the

success of your plan against your objectives).

Your client wants to implement the plan over three months.

Part 1: Video Presentation Link … page 1- Time – 0:05:36:06

Part 2: Video Presentation Script … page 2

Part 3: RSPCA Storyboard … page 4

Referencing & Bibliography … page 9- Website bibliography- Image bibliography

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… RSPCA Against Duck-Hunting …

Part 1…

Video Presentation:

RSPCA Against Duck-HuntingTime – 0:05:36:06Video Presentation Link… http://youtu.be/4YJxoAL8Eqc

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 1 …

Part 2…

Video Presentation Script:

Every year, from March 15th until June 9th, Duck-Hunting Season opens withinVictoria, South Australia, Tasmania and the Northern Territory. This year, theOpening of Duck-Hunting Season captured an average media time-slot of 1 and a halfminutes, on only 8 Local and National News-Stations, upon the first day of theseason… and the story never ran, or was followed up upon again.

Men, women, sons and daughters, all take to the populated swamplands, to shoot andkill their allowable 10 birds for the day. Whilst a handful of protesters do what theycan to prevent it, the local news record their stories for night-time airing… and after aminute and a half, nothing is mentioned of this slaughter again for 12 whole months.

On Friday the 15th, the opening day of the 2013, recreational Duck Shooting Season,the Victorian Agricultural Minister, Peter Walsh issued a media-release praising duckshooters on their good behaviour. The Minister’s media-release was blown out of thewater by the following morning with news of a shocking massacre in northwestVictoria, the “Minister’s own Electorate”.

150 shooters had illegally slaughtered 2,000 birds… this included over 200 “freckledducks”, unique to Australia and regarded as one of the 10 “rarest birds in the world”.

The overarching message is that which we have achieved twice before with exceedingsuccess. At the beginning of 2014 we launched the “Save a Sister Campaign’,blanketing television and cinemas, sustained by the online-footprint and print-mediaside with four-famous and respected female public-figures, the likes of MichelleBridges, bringing the plight of “caged hens” to the minds of the public.

We already hold the knowledge, ability and contacts to launch a successful campaign,we utilise the same strategies proven within the mentioned “Make it Possible” and“Save a Sister” Campaigns.

Ducks have a magnificence factor… and to this, as opposed to the strategiespreviously utilised, by both us and the “Coalition Against Duck Hunting”, whereinimages released to garnish support consisted of protestors and corpses. These imagesturned the Australian public off, the complete opposite to which we need to put an endto this shameful sport.

Instead of showing the images of rebellion, murder and death… we attach asegmentation of “beauty” to a ‘Save The Ducks, Flight For Freedom’ Campaign,which we couldn’t with those of pigs and chickens, and yet those Campaigns thrived!

This is our overarching goal… we utilise the advantage which we didn’t hold withinour other Campaigns… the fact that baby ducks are “cute”… and even when theygrow up, some adult species of ducks have the most beautiful, iridescent coloursimaginable.

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 2 …

We show the beauty, innocence, and majestic nature of these wild animals, we relatethem to human-qualities and emotions… and prop up this positioning with celebrity.Just as we have successfully done in the past.

Our communication strategies and objectives are ones to which we have utilisedbefore, and know from experience work. We plan an effective, emotive, marketingcampaign… using positive and inspirational images, supported by that of well-knowncelebrity figures.

We ensure that all communication channels… internal divisions; commissionedagencies; talent; media outlets and government departments have complete andintrinsic knowledge of the campaign.

We blanket social media with the campaign message… and make sure press-releasesand campaign footage is provided to the media for them to run their stories.

The creative-plan is the same as we have used within the past… we hit social mediumforums by setting up web-sites; facebook; instagram and twitter accounts. We launcha televised celebrity campaign with that of commercials and cinema advertisements,as well as banner; online and print-magazine advertisements. Our message is to bringan end to “legalised duck-hunting” within the four States and Territories ofAustralia... We discharge media releases to all major networks; radio and onlinestations, informing of the facts of the repercussions of Duck-Hunting, as well as theendorsement and support for the new leading campaign.

This support is measured through on-line activity… plus we also set up on-linepetitions for people to sign, as a result of our “call to action” to bring the support ofthe public to pressure on the State Government MPs currently turning a blind-eye tothis atrocity. Launched one month prior to the start of Duck-Hunting Season, and runthroughout its period.

We are charged with the safety, protection, and welfare of ALL domestic; farm; andnative animals and it is time we gave this so called “sport”, its due attention.

Thank you.

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 3 …

Narration:

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

AngStud

0:05:36:06–By Angela p. genders(…for RSPCA Australia)

Transitions: Bars, Vertical

0:00:09:17

…on only 8 Local and National News-Stations,upon the first day of the season… and the storynever ran, or was followed up upon again.

Transitions: Dissolve

0:00:09:01

This year, the Opening of Duck-Hunting Seasoncaptured an average media time-slot of 1 and a halfminutes…

Transitions: Dissolve, Rough

0:00:09:01

Every year, from March 15th until June 9th, Duck-Hunting Season opens within Victoria, SouthAustralia, Tasmania and the Northern Territory.

Transitions: Bars, Vertical

0:00:08:06

…whilst a handful of protesters do what they can toprevent it, the local news record their stories fornight-time airing…

Transitions: Bars, Vertical

0:00:10:01

Men, women, sons and daughters, all take to thepopulated swamplands, to shoot and kill theirallowable 10 birds for the day…

Transitions: Bars, Vertical

0:00:12:04

On Friday the 15th, the opening day of the 2013,recreational Duck Shooting Season, the VictorianAgricultural Minister, Peter Walsh issued a media-release…

Transitions: Bars, Vertical

0:00:12:88

…and after a minute and a half, nothing ismentioned of this slaughter again for 12 wholemonths.

Transitions: Bars, Vertical

0:00:18:01

…praising duck shooters on their good behaviour.

Part 3…

ela p. gendersent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 4 …

0:00:08:02

Transitions: Bars, Vertical

The Minister’s media-release was blown out of thewater by the following morning with news of ashocking massacre in northwest Victoria, the“Minister’s own Electorate”.

0:00:18:04

Transitions: Bars, Vertical

150 shooters had illegally slaughtered 2,000birds…

0:00:05:00

Transitions: Bars, Vertical

…on only 8 Local and National News-Stations,upon the first day of the season… and the storynever ran, or was followed up upon again.

0:00:04:82

Transitions: Dissolve, Rough

…this included over 200 “freckled ducks”, uniqueto Australia and regarded as one of the 10 “rarestbirds in the world”.

0:00:08:01

Transitions: Fade

The overarching message is that which we haveachieved twice before with exceeding success.

0:00:07:01

Transitions: Fade

At the beginning of 2014 we launched the “Save aSister Campaign’, blanketing television andcinemas, sustained by the online-footprint andprint-media side with four-famous and respectedfemale public-figures, the likes of MichelleBridges, bringing the plight of “caged hens” to theminds of the public.0:00:07:73

Transitions: Fade

0:00:08:13

Transitions: Fade

0:00:06:01

Transitions: Fade

We already hold the knowledge, ability andcontacts to launch a successful campaign, we utilisethe same strategies proven within the mentioned“Make it Possible” and “Save a Sister” Campaigns.

Transitions: Fade

0:00:06:01

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 5 …

0:00:06:01

Transitions: Dissolve, Rough

0:00:07:01

Transitions: Page Curl, Up Right

Ducks have a magnificence factor…

0:00:08:09

Transitions: Page Curl, Up Right

…and to this, as opposed to the strategiespreviously utilised, by both us and the “CoalitionAgainst Duck Hunting”…

0:00:07:81

Transitions: Page Curl, Up Right

…wherein images released to garnish supportconsisted of protestors and corpses…

0:00:07:81

Transitions: Page Curl, Up Right

…these images turned the Australian public off, thecomplete opposite to which we need to put an endto this shameful sport.

0:00:09:05

Transitions: Heart

Instead of showing the images of rebellion, murderand death…

0:00:06:85

Transitions: Wipe, Normal Right

… we attach a segmentation of “beauty” to a ‘SaveThe Ducks, Flight For Freedom’ Campaign, whichwe couldn’t with those of pigs and chickens, andyet those Campaigns thrived!

0:00:08:61

Transitions: Wipe, Normal Right

0:00:08:61

Transitions: Wipe, Normal Right

This is our overarching goal… we utilise theadvantage which we didn’t hold within our otherCampaigns… the fact that baby ducks are “cute”…

Transitions: Wipe, Normal Right

0:00:11:85

…and even when they grow up, some adult speciesof ducks have the most beautiful, iridescent coloursimaginable.

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 6 …

0:00:10:33

Transitions: Wipe, Normal Right

We show the beauty, innocence, and majesticnature of these wild animals, we relate them tohuman-qualities and emotions…

0:00:06:45

Transitions: Dissolve, Rough

…and prop up this positioning with celebrity. Justas we have successfully done in the past.

0:00:08:85

Transitions: Shrink, In

Our communication strategies and objectives areones to which we have utilised before, and knowfrom experience work.

0:00:05:00

Transitions: Shrink, In

We plan an effective, emotive, marketingcampaign…

0:00:08:50

Transitions: Shrink, In

…using positive and inspirational images,supported by that of well-known celebrity figures.

0:00:15:17

Transitions: Shrink, In

We ensure that all communication channels…internal divisions; commissioned agencies; talent;media outlets and government departments havecomplete and intrinsic knowledge of the campaign

0:00:06:69

Transitions: Shrink, In

We blanket social media with the campaignmessage…

0:00:07:79

Transitions: Dissolve, Rough

…and make sure press-releases and campaignfootage is provided to the media for them to runtheir stories.

0:00:06:33

Transitions: Shatter, Up Right

The creative-plan is the same as we have usedwithin the past:

Transitions: Shatter, Up Right

0:00:04:69

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 7 …

…plus we also set up on-line petitions for people tosign, as a result of our “call to action” to bring thesupport of the public to pressure on the StateGovernment MPs currently turning a blind-eye tothis atrocity.

Launched one month prior to the start of Duck-Hunting Season, and run throughout its period.

We discharge media releases to all major networks;radio and online stations, informing of the facts ofthe repercussions of Duck-Hunting, as well as theendorsement and support for the new leadingcampaign.

This support is measured through on-line activity…

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 8 …

0:00:02:97

Transitions: Shatter, Up Right

We hit social medium forums by setting up web-sites; facebook…

0:00:03:01

Transitions: Shatter, Up Right

…instagram and twitter accounts.

0:00:10:17

Transitions: Shatter, Up Right

We launch a televised celebrity campaign with thatof commercials and cinema advertisements, as wellas banner; online and print-magazineadvertisements.

0:00:08:29

Transitions: Shatter, Up Right

Our message is to bring an end to “legalised duck-hunting” within the four States and Territories ofAustralia...

0:00:16:21

Transitions: Shatter, Up Right

0:00:21:05

Transitions: Shatter, Up Right

0:00:07:09

Transitions: Dissolve, Rough

0:00:15:97

Transitions: Fan, Out

We are charged with the safety, protection, andwelfare of ALL domestic; farm; and native animalsand it is time we gave this so called “sport”, its dueattention.

0:00:03:00

Transitions: Wipe, Wide Down

Thank you.

0:00:21:00

Referencing & Bibliography:

• Animals Australia. 2014. Adopt a Make It Possible Winged Pig. Animals AustraliaUnleashed. 16 April 2014. http://www.makeitpossible.com/features/adopt-your-pig.php

• Animals Australia. 2014. Duck Shooting Fact Sheet. Sport or Slaughter? AnimalsAustralia Unleashed.16 April 2014.http://www.animalsaustralia.org/factsheets/duck_shooting.php

• Auerbach, T. 2014. Michelle Bridges one of four Aussies backing the RSPCA’scampaign to get hens out of cages. The Sunday Telegraph. 16 April 2014.http://www.dailytelegraph.com.au/news/nsw/michelle-bridges-one-of-four-aussies-backing-the-rspcas-campaign-to-get-hens-out-of-cages/story-fni0cx12-1226814880987

• DEPT. 2014. Department of Environment and Primary Industries: 2014 DuckHunting Season. The State of Victoria. 16 April 2014.http://www.depi.vic.gov.au/fishing-and-hunting/game-hunting/australian-waterfowl/duck-hunting-season

• duck.org.au. 2014. TV Coverage Archive. Coalition Against Duck Hunting.Communicat Internet. 16 April 2014. http://www.duck.org.au/tv-radio-stories/archive-tv-coverage

• Gough, D. 2013. Anti-Duck-Hunting Activists Vow to Continue Illegal Protests.The Age. 16 April 2014. http://www.theage.com.au/victoria/antiduckhunting-activists-vow-to-continue-illegal-protests-20130316-2g6x9.html

• Levy, L. 2013. Napthine Government Neglects Duck Hunting Responsibilities.Independent Australian. 16 April 2014.http://www.independentaustralia.net/article-display/napthine-government-neglects-duck-hunting-responsibilities,5547

• Matheson, M. 2013. Duck Season off to a Great Start. Sporting Shooters Magazine.16 April 2014. http://www.sportingshootermag.com.au/news/duck-season-off-to-great-start

• RSPCA. 2014. The Issue: Duck Hunting. Precedent. 16 April 2014.http://www.rspca.org.au/campaigns/duck-hunting

• www.facebook.com/ 2014. Make It Possible. facebook.com. 16 April 2014.https://m.facebook.com/MakeItPossible?id=277834128988135&refsrc=http%3A%2F%2Fwww.google.com.au%2F&_rdr

• www.facebook.com/ 2014. Save a Sister Campaign. facebook.com. 16 April 2014.https://m.facebook.com/RSPCA.Victoria/photos/a.226130749328.128831.61469769328/10152198562384329/?type=1

• www.facebook.com/ 2014. The Coalition Against Duck Shooting. facebook.com.16 April 2014. http://m.facebook.com/pages/Coalition-Against-Duck-Shooting/147897351061&refsrc=http%3A%2F%2Fwwwgoogle.com.au%2F&_rdr

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 9 …

Image Referencing:

• Image 1… designed by: Angela p. genders• Image 2… designed by: Angela p. genders• Image 3… designed by: Angela p. genders

using images: https://www.wideopenspaces.com/wp-content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg

• Image 4… http://begaarchers.com.au/wp-content/uploads/2012/03/duck-hunters.jpg

• Image 5… http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/3/18/1395115319675/5df825e8-008a-4fd4-bacd-151210ace17e-460x276.jpeg

• Image 6… https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-ash3/t1.0-9/1391907_10151999873331062_84100271_n.jpg

• Image 7… http://www.abc.net.au/news/image/1194648-3x2-940x627.jpg• Image 8… http://www.duadepaton.com/wp-content/uploads/2013/05/feature23-

570x290.jpg• Image 9… http://blog.al.com/outdoors/2009/02/barclay%20johnson%205.jpg• Image 10… http://i.dailymail.co.uk/i/pix/2011/11/30/article-2068033-

0EFF6A5200000578-891_468x310.jpg• Image 11… http://www.abc.net.au/reslib/.201202/r889277_8909407.jpg• Image 12… http://blog.al.com/outdoors/2009/02/barclay%20johnson%205.jpg• Image 13… designed by: Angela p. genders• Image 14… http://3.bp.blogspot.com/-

1KSDFt6InOY/Uu3g54KD5_I/AAAAAAAAgko/lCxRYWnvmlA/s1600/RSPCA+set+a+sister+free.jpg

• Image 15… http://resources0.news.com.au/images/2014/01/31/1226814/880248-51f75b5e-7818-11e3-abd3-ac86fade2183.jpg

• Image 16… http://cdn0.mumbrella.com.au/wp-content/uploads/2014/02/Screen-Shot-2014-02-07-at-11.10.03-AM.png

• Image 17… http://animalsaustralia-media.org/upload/photos/make-it-possible/pics/03_Make-it-Possible.jpg

• Image 18… http://animalsaustralia-media.org/upload/photos/make-it-possible/pics/02_Make-it-Possible-TVC-still-3.jpg

• Image 19… http://www.hootville.com/wp-content/uploads/2012/10/make-it-possible.jpg

• Image 20… designed by: Angela p. genders• Image 21… https://www.wideopenspaces.com/wp-

content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg

• Image 22… http://www.abc.net.au/news/image/5325626-3x2-940x627.jpg• Image 23… https://www.facebook.com/pages/Coalition-Against-Dick-

Shooting/147897351061• Image 24… https://www.facebook.com/pages/Coalition-Against-Dick-

Shooting/147897351061• Image 25… http://cdn.backyardchickens.com/e/ef/350x700px-LL-

ef77342e_528461_4671256898926_1745576114_n.jpeg• Image 26… http://cdn.cutespaw.com/wp-content/uploads/2012/02/ducklings-l.jpg

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 10 …

• Image 27… http://10000birds.com/wp-content/uploads/2007/12/mallard-duckling.jpg

• Image 28… http://ih5.ggpht.com/_OV9QICon5o4/SoUixjENbol/AAAAAAAAFio/WzwHTItoSEo/s640/LMG_1404_lr.jpg

• Image 29… http://i.dailymail.co.uk/i/pix/2012/11/09/article-0-15EF5277000005DC-832_968x629.jpg

• Image 30… http://resources0.news.com.au/images/2012/03/20.1226305/467628-brown.jpg

• Image 31… designed by: Angela p. genders

• Image 32… designed by: Angela p. gendersusing images (from top-left):(i) designed by: Angela p. genders(ii) http://www.wtfn.com.au/related/images/productions/bondi_vet/bv_740x200_logo.jpg(iii) designed by: Angela p. genders(iv) http://www.gwdhumansociety.org/wp-content/uploads/2014/01/Instagram-Logo-1.jpg(v) designed by: Angela p. genders(vi) http://nbbaseball.files.wordpress.com/2011/11/twitter_logo.jpg(vii) designed by: Angela p. genders(viii) http://healthparkpharmacy.com/wp-content/themes/healthpark/images/slide5.jpg

• Image 33… designed by: Angela p. gendersusing images (from top-left):(i) http://images.smh.com.au/2012/10/18/3723026/ml-metro-lisa-chimes-353-20121018095826637020-300x0.jpg(ii) http://www.furrytalk.com/wp-content/uploads/2011/01/44.jpg(iii) https://www.wideopenspaces.com/wp-content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg(iv) http://cdn.backyardchickens.com/e/ef/350x700px-LL-ef77342e_528461_4671256898926_1745576114_n.jpeg(v) http://theapricity.com/forum/attachmentid=28860&d=1361835805(vi) http://www.a-w-i-p.com/media/blogs/poetry//eider_duck_chick_66.jpg(vii) http://11021529fash.files.wordpress.com/2012/03/be_above_cruelty.jpg(viii) http://i.dailymail.co.uk/i/pix/2012/11/09/article-0-15EF5277000005DC-832_968x629.jpg(ix) http://www.steamykitchen.com/wp-content/uploads/2013/05/nibbles-duckling-9177.jpg?eaa646

• Image 34… designed by: Angela p. gendersusing images (from top-left):(i) http://ecx.images-amazon.com/images/l/51xPUxi5BL.jpg(ii) http://images.theage.com.au/2013/01/20/3967790/art353-pter-walsh-300x0.jpg

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 11 …

(iii) http://images.smh.com.au/2012/06/14/3374312/art-1bligh-420x0.jpg(iv) http://yfvlaverton.blog.com/wp-content/blogs.dir/00/04/17/52/4175204/files//youth-foundations-logo/vic-gov-2011-logo.jpg(v) http://i1-news.softpedia-static.com/images/news2/PlayStation-4-Marketing-Campaign-Has-quot-Greatness-Awaits-quot-tagline-Report-2.jpg?1368194715(vi) http://if.com.au/image/sonyf65(3).JPG(vii) designed by Angela p. genders(viii) http://www.tpevents.com.au/epdata/444-I.jpg(ix) https://www.facebook.com/pages/Coalition-Against-Dick-Shooting/147897351061

• Image 35… designed by: Angela p. gendersusing images (from top-left):(i) http://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2013/11/YouTube_logo_stacked_wihite.png(ii) http://www.gwdhumansociety.org/wp-content/uploads/2014/01/Instagram-Logo-1.jpg(iii) designed by Angela p. genders(iv) http://thumbs.dreamstime.com/x/world-wide-around-globe-15931997.jpg(v) http://upload.wikimedia.org/wipipedia/commons/d/d4/Vimeo.svg(vi) http://healthparkpharmacy.com/wp-content/themes/healthpark/images/slide5.jpg(vii) http://www.rspcavic.org/images/Campaigns/duck-shooting/rspca_ducks_banner.jpg(viii) http://blogs.independent.co.uk/wp-content/uploads/2012/08/twitter-logo.png

• Image 36… designed by: Angela p. gendersusing images (from top-left):(i) http://upload.wikimedia.org/wipipedia/commons/thumbs/b/b9/Ten-Eyewitness-News-logo.png/255px-Ten-Eyewitness-News-logo.png(ii) http://i.ytimg.com/vi/iAFlq7o/0.jpg(iii) http://jobsandmoms.typepad.com/PressLogo_WomansDay.jpg(iv) http://www.marriagemax.com/images/todayshow.com(v) http://www.bluethumb.com.au/images/uploaded/The_Age_Logo_2009.gif(vi) http://www.aviation.org.au/AviationListsInfo/Logos/News%207%20logo.jpg(vii) http://honisoit.com/wp-content/uploads/2012/08/Channel-Nine-Logo.png(viii) http://cdn.mumbrella.com.au/2009/04/mamamia-home-page.jpg(ix) http://d16outft0soac8.cloudfront.net/uploadedImages/Support_Us/Corporate_Sponsorship/Partners/SMH_NEW_LARGER.jpg(x) http://joehackman.com/wp-content/uploads.2012/10/btr.png

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 12 …

(xi) http://www.worldtvpc.com/blog/wp-content/uploads/2009/11/abc_australian.jpg

• Image 37… designed by: Angela p. genders• Image 38… designed by: Angela p. genders

using images: https://www.wideopenspaces.com/wp-content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg

• Image 39… designed by: Angela p. gendersusing images (from top-left):(i) http://www.facebook.com/(ii) http://10000birds.com/wp-content/uploads/2007/12/mallard-duckling.jpg(iii) http://images.tenplay.com.au/~/media/TV%20Shows/Bondi%20Vet/Showpage%20Assets/AnimalFacts_900x506.jpg(iv) http://www.a-w-i-p.com/media/blogs/poetry//eider_duck_chick_66.jpg(v) http://images.smh.com.au/2012/10/18/3723026/ml-metro-lisa-chimes-353-20121018095826637020-300x0.jpg(vi) http://www.furrytalk.com/wp-content/uploads/2011/01/44.jpg(vii) http://cdn.backyardchickens.com/e/ef/350x700px-LL-ef77342e_528461_4671256898926_1745576114_n.jpeg(viii) http://www.tpevents.com.au/epdata/444-I.jpg

• Image 40… designed by: Angela p. gendersusing images (from top-left):(i) http://www.gwdhumansociety.org/wp-content/uploads/2014/01/Instagram-Logo-1.jpg(ii) https://www.wideopenspaces.com/wp-content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg(iii) http://cdn.cutespaw.com/wp-content/uploads/2012/02/ducklings-l.jpg(iv) http://www.steamykitchen.com/wp-content/uploads/2013/05/nibbles-duckling-9177.jpg?eaa646(v) http://ih5.ggpht.com/_OV9QICon5o4/SoUixjENbol/AAAAAAAAFio/WzwHTItoSEo/s640/LMG_1404_lr.jpg

• Image 41… http://theapricity.com/forum/attachmentid=28860&d=1361835805

• Image 42… designed by: Angela p. gendersusing images (from left):(i) http://i.dailymail.co.uk/i/pix/2011/11/30/article-2068033-0EFF6A5200000578-891_468x310.jpg(ii) http://ih5.ggpht.com/_OV9QICon5o4/SoUixjENbol/AAAAAAAAFio/WzwHTItoSEo/s640/LMG_1404_lr.jpg

• Image 43… designed by: Angela p. gendersusing images (from left):

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 13 …

(i) http://cdn.cutespaw.com/wp-content/uploads/2012/02/ducklings-l.jpg(ii) http://www.aes-online.com.au/photos/451.jpg

• Image 44… designed by: Angela p. gendersusing images (from left):(i) http://honisoit.com/wp-content/uploads/2012/08/Channel-Nine-Logo.png(ii) designed by Angela p. genders (see “image 37”)

• Image 45… designed by: Angela p. gendersusing images (from left):(i) designed by Angela p. genders (using image: http://judgmentalobserver.files.wordpress.com/2011/09/duckling01/jpg)(ii) https://www.wideopenspaces.com/wp-content/uploads/2013/10/featured-anti-hunter-fires-at-duck-hunters-620x330.jpg

• Image 46… designed by: Angela p. genders (using image:http://il.ytimg.com/vi/fb6_ibLbbFg/maxresdefault.jpg)

• Image 47… designed by: Angela p. genders

Assessment 2Video Presentation

Swinburne UniversityBch Business (Public Relations)

[PUB20002] Public Relations Theory &Practice

Angela p. gendersStudent ID: 7588690

eLA: Emily NugentDate: 21 April 2014

… Page 14 …