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26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo, Allie Scholan, Jennifer Baker,...
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Transcript of 26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo, Allie Scholan, Jennifer Baker,...
26 April 2012NR400: Public Relations in Natural ResourcesAmy Yedo,All ie Scholan,Jennifer Baker,Brooke Davis, Julie Rouse,Sam Jacobi, andBret Barner
“a non-profi t organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land” (WRV.org)
Colorado and Wyoming60 current projects180 projects completed:
11 miles of stream and shoreline restored 15 miles of road obliterated
Annual fundraising concert event
WILDLANDS RESTORATION VOLUNTEERS
Goal 1: Increase volunteer
numbers and organization membership
Objectives Create Facebook page
for Fort Collins WRV chapter
Press release for general volunteers
Create slide show for concert highlighting restoration services
Distribute briefing paper to potential publicity sources
GOALS AND OBJECTIVES
Photo courtesy of WRV website
Goal 2: Increase concert attendance to 500 and funds
generated
Objectives: Press Releases Facebook event page Book popular local bands for concert Book popular guest speaker for concert Create eye-catching flyers Compile list of flyer placements Organize children’s activities for concert
GOALS AND OBJECTIVES
Goal 3:Become involved in administrative process of non-profit organization
Objectives:Attend board member meetings Input in the public relation aspect of organization
Supply PR plan for increased member involvement and Wildland Jam 2012
GOALS AND OBJECTIVES
Stakeholders
NGOs, such as The Nature Conservancy and Trees, Water, and People
GOs such as USFS, USGS, BLM
Private land ownersMunicipalities-open
spacesLocal residents and
recreationists
Target Audience
Front Range Community
Outdoor enthusiasts/ recreationists
Avid volunteersAges 18-65University
communityProfessionals w/in
field
AUDIENCES
PR Implementations:Briefing PaperPress Releases
Public radio and Newspapers
Facebook™ chapter pagehttp://
www.facebook.com/wlrvftcollins
Slide show YouTube ™
NEW VOLUNTEERS/MEMBERS
HIP
It is amazing, and yet, it is something you will learn to expect from WRV projects. With no great level of individual expertise, your crew of volunteers has closed off and repaired a badly damaged hillside, has prevented further erosion and deposition of soil into streams, and has put the wounded hillside on a course to recovery and renewed ecological health. Within a year the mixture of grasses and wildflowers you have seeded will be growing knee high.
www.wlrv.org
ARAPAHO NWR BOARDWALK CONSTRUCTION JUNE 26-30, 2008
Photographer(s): Desiree Holtz, Ed Self, Randy Buchter
TRAININGS....• Project Leadership
• Technical Advising Orientation-Boulder & Fort Collins
• Instructor of Ecological Restoration-Crew lead-Boulder & Fort Collins
• Tool Manager Orientation-Boulder
• Project Support/cook training-Boulder & Fort Collins
• Wilderness first aide training 8hr & 16 hr
• Trail Skills Training (Hewlett Gulch & Summit Lake)
• Seed Collection Crew leader training
• Crew Leader Training in Ecological Restoration - Summer Session - Boulder and Mt Evans
MEDICINE BOW-ROUTT SEED COLLECTIONJULY 24-25, 2010
OUTREACH OPPORTUNITIES…2012
• New Belgium tasting room
• Outreach at the Colorado Environmental Film Festival
• CSU Ag/NR Career Fair
• FRCC NR Career Fair
• CSU Ag/NR Career Fair
• Larimer County Farmers Market
• Otterbox, OtterCares, Community Volunteer Fair
• Girl Scouts Earth Hour Environmental Fair
• REI Get Involved Outreach 2012
• New West Fest (outreach event)
• Outdoor Stewardship Day at the Capitol
• Green Expo Denver Outreach 2012
• Boulder Creek Festival
EV
EN
T What: 3rd Annual
Wildland Jam Benefit Concert for WRV
Where: Avogadro's Number
When: July 7th 2-11pm
Poster Construction by Jennifer Baker
PR Implementations:Event Facebook™ pagePoster/Flyer constructionComposite of
poster/flyer locationsBriefing paperPress releases
Public radio and newspapers
Composite of press release avenues
Organize children’s activities/caretaker
WILDLAND JAM 2012
S.W.O.T Strengths
NR engaged community Weaknesses
Communication with WRV (timeliness and clarity) Their goals were unobtainable/unclear Micromanaging and lack of delegation
Opportunities Active PR engagement in the community
Threats Liquor license suspension Lack of community support/free PR
EVALUATIONS
¿¿¿¿¿QUESTIONS?????
What does W.R.V. stand for?
QUIZ