26 - 29 SEP-2018 FUNDAPARQUE WINESA.COM - MŽ Consulting … · 2019. 1. 18. · In the national...

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Support Presented by Sponsorship 26 - 29 SEP-2018 FUNDAPARQUE BENTO GONÇALVES - RS - BRAZIL WINESA.COM.BR POST SHOW REPORT

Transcript of 26 - 29 SEP-2018 FUNDAPARQUE WINESA.COM - MŽ Consulting … · 2019. 1. 18. · In the national...

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SupportPresented by Sponsorship

26 - 29 SEP-2018FUNDAPARQUE

BENTO GONÇALVES - RS - BRAZIL

WINESA.COM.BR

POST SHOW REPORT

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The first edition of Wine South America ended with a positive balance for the wine sector and consolidated as the main wine fair in the Americas.

About 250 exhibiting brands showed the quality of its wines, sparkling wines and juices to more than 6 thousand visitors from 25 Brazilian states and 16 countries.

It also held hundreds of business meetings through the National and International Buyer Project and promoted around 50 technical content (between lectures and guided tastings), which contributed to the promotion of knowledge about the world of wine.

Wine South America 2019 will take place in the last week of September, in Bento Gonçalves, in parallel with the National Wine Evaluation promoted by the Brazilian Association of Winemaking - ABE.

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FUNDAPARQUEBENTO GONÇALVES - RS - BRAZIL

INTERNATIONAL WINE FAIR

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national national 250250and international and international exhibition brands exhibition brands

national 250and international exhibition brands

WINE SOUTH AMERICA WINE SOUTH AMERICA EXCEEDED EXPECTATIONS IN 2018EXCEEDED EXPECTATIONS IN 2018WINE SOUTH AMERICA EXCEEDED EXPECTATIONS IN 2018

6 thousand 6 thousand visitorsvisitors6 thousand visitors10 mil10 mil m² of m² of exhibition areaexhibition area10 mil m² of exhibition area

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GENERAL INFORMATION

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3 Fortunas Cachaçaria - Adega Cavalleri - Adega Chesini - Adega Quinta do Olivardo - Adega Refinaria - Água de Arcanjo - Alto de La Balena Bodega y Viñedos - Amazon Group - ASPROVINHO - APROMONTES - Artesana - Austrian Wine - Azeite Batalha - Badesul - Batalha Vinhas e Vinhos - Bodega Família Deicas - Bodega Favretto Dragone - Bodega Garzón - Bodega Gimenez Mendes - Bodega Sossego- Bodega Tempus Alba - Boscato Vinhos Finos - Braccobosca - BRDE - Cachaça Meu Garoto - Cachaça Velho Alambique - Cantina de Vinhos Fabian - Cantina Diortona - Cantina Tonet - Casa Bucco - Casa Buchmann Cachaçaria - Casacorba - Casa Fantin - Casa Gabriel Rodrigues - Casa João Moro Vinhos - Casa Madeira Delicatessen - Casa Perini - Casa Valduga - Casa Venturini Vinhos e Espumantes - Castellamare - Cave Antiga Vitivinícola - CCIRS - Cervejaria Leopoldina - Chocolates Vienna - Circulo Trentino - Claro - Cobo Wine Bar - CRQ-V - Conservino - Cooperativa Nova Aliança - Cooperativa Vinícola Aurora - Cooperativa Vinícola Garibaldi - Cooperativa Vinícola São João - Coral Brasil Cachaçaria - Courmayeur do Brasil Vinhos - Chilean Wines Company - Dal Pizzol Vinhos Únicos - Diltonir - Dom Eliseo - Domno Importadora - Dom Quixote - Don Cristobal - Don Giovanni - Don Guerino - Dunamis Vinhos - Econatura - Embrapa Uva e Vinho - Empório Don Patto - Essenza Cosméticos - Establecimiento Juanicó-Estância Paraízo - Faccin Vinhos - Faé Vinhos e Espumantes - Famiglia Tasca - Família Bebber -Familia Dardanelli - Família Traversa - Finca El Origem - Gallon Sucos - Giordani Turismo - Guatambu Estância do Vinho - Harmonie Schnaps Cachaçaria - HBEX - HTS Enologia - Ideias e Conceitos - IFRS-BG - Interfood Importação- Italesse - Labrenta | Archana Ampoules PVT - Lídio Carraro - Luiz Argenta - Maison Forestier - Maturana Wines / Puente Austral - Andes Plateau - Maximo Boschi - Mesal - Milantino Vinhos - Ministerio Argentina - Miolo - Moinho Graciema - Montes Toscanini - Flores da Cunha - Octaviano - Bodega & Viñedos - Oxford - Perez Cruz / Bouchon-Peruzzo-Pizzato - Prefeitura de Bento Gonçalves - Prefeitura de Farroupilha - Prefeitura de Garibaldi - Prefeitura de Monte Belo do Sul - Prisma Brazil - Puklavec - Quinta Don Bonifácio - RAR - Regione Veneto - Revista De Bordo - Revista Prazeres da Mesa - Sant’Eufemia - Sapori D’Itália - SEBRAE-RS - Sicredi - Sindicato Rural da Serra Gaúcha - Sindusvinho - São Roque - Smarkled - Smurfit Kappa - Sociedade de Bebidas Massarotto - Spa do Vinho - Sur Valles - Swiss Wine - Tanoaria Mesacaza - Terraustral Wines - Tutto Vino - Vallontano Vinhos Nobres - Vigna Mazon - Villa Cristina-Villaseñor - Vinhetica - Vinho de Altitude - Vinhos Bella Aurora - Vinhos Bella Quinta - Vinhos Casa Del Nonno -Vinhos Bertolini - Vinhos Frank - Vinhos Larentis - Vinhos Palmeiras - Vinhos Quarezemin - Vinhos Terra do Vinho-Vinhos Trevisol - Vinícola Arbugeri - Vinícola Cainelli - Vinícola Campos de Cima - Vinícola Canguera - Vinícola Cárdenas - Vinícola Cristófoli - Vinícola De Noni - Vinícola Dom Cândido - Vinícola Don Affonso - Vinícola Fazenda Santa Rita - Vinícola Geisse - Vinícola Gazzaro - Vinícola Góes - Vinícola Lovara - Vinícola Mena Kaho - Vinícola Mioranza - Vinícola Pedrucci - Vinícola Peterlongo - Vinícola Salton - Vinícola Santini - Vinícola Terraças - Vinícola Tonini - Vinícola Torcello - Vinícola Valmarino - Vinícola Viapiana - Vinícola XV de Novembro - Vinícola Zanella-Vinítaly - Vino Ideale - Vitivinícola Santa Bárbara - Weber Haus Cachaçaria - Wines of Uruguay - Wine World Adventure.

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EVENT PLAN AND LIST OF EXHIBITORS

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Exhibitor satisfaction

95% are satisfied with their

participation in the event

90% intend to participate

again in 2019

Participation in 2019

9 out of 10 companies will return in 2019 *Su

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%95 %90

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EXHIBITOR SATISFACTION SURVEY

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"The fair was a gateway to our proposal to be seen as a premium family winery, bringing the company closer to foreign buyers, mainly from Russia, Europe, Mexico, Paraguay, Uruguay and Chile," Juarez Valduga - president.

"I see it as a great advantage of the fair the qualified public that visits the stands. Unlike most of the events we participate in, where we present our products to the final consumer, Wine manages to bring together two publics with close knowledge and interests: wines and olive oils. Here we find the ideal environment for partnerships and good business", Luiz Felipe Batalha - director. "Brazil is our number one market, so we came to the fair to promote products that are already on the market. Also, attention was drawn to the access to new opportunities for negotiation with Brazilian coastal states", Sebastian Gonzatto - export manager.

"The fair was fundamental to promote the brand in the Brazilian market, aligning business with buyers of SP, GO, PE, SC, PR and DF", Fernanda Elias - marketing analyst.

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TESTIMONIES

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The 2018 edition had the participation of 6.000 visitors from 25 brazilian states and 16 countries.(Argentina, Canada, Chile, China, Colombia, Spain, EUA, France, United Kingdom, Italy, Paraguay, Peru, Portugal, Russia, Uruguay).

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INTERNATIONAL VISITORS

*In South America, brazilian visitors are not included in the percentage of visitors.

+16+6

Asia10%

Europe24%

South America55%

North America11%

Colombia - 20%

Russia - 10%

Canada - 8%

Paraguay - 8%

United Kingdom - 5%

Peru - 8%

China - 3%

Others - 38%COUNTRIESREPRESENTED

THOUSANDVISITORS

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NATIONAL VISITORS

25 BRAZILIAN STATES

COMPARATIVE BY REGION

North Region4,72%

Northeast Region14,99%

Southeast Region46,61%

South Region20,74%

Central-West Region12,94%

São Paulo - 19,10%

Rio de Janeiro - 16,84%

Santa Catarina - 15,40%

Federal District - 10,27%

Paraná - 5,34%

Minas Gerais - 5,95%

Others - 27,10%

*In the South, o Rio Grande do Sul is notincluded in the total number of visitors.

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The Buyer Project, developed in partnership with Ibravin, made possible the arrival of 100 Brazilian and 20 international buyers for Wine South America. In the national entourage, the professionals from the Southeast, Midwest, North and Northeast, as well as the main buyers from the South of the country, stand out.

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BUYER PROJECT

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In a partnership between Instituto Brasileiro do Vinho - Ibravin and Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil), Wine South America held 460 international business meetings during the four-day event.

The markets focus for attracting buyers were Peru, Chile, Colombia, Paraguay, United Kingdom, United States and China.

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INTERNATIONAL BUYER PROJECT

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Professional journalists from eight different cities in the country: Porto Alegre, Campinas, São Paulo, Rio de Janeiro, Niterói, Vitória, Fortaleza and Brasilia participated in the Image Project of Wine South America.

The group, in addition to visiting the fair, can visit different wineries located in five municipalities of the Serra Gaúcha (Bento Gonçalves, Pinto Bandeira, Garibaldi, Farroupilha and Flores da Cunha).

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IMAGE PROJECT

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Wine Conference auditorium was the venue for important events such as the Awards Ceremony of the 23rd Catad'Or Wine Awards and Award of the Great Wine Tasting of Brazil 2018.

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WINE CONFERENCE

OFFICIAL OPENING

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WINESA.COM.BR

23º CATADO’R WINE AWARDS

WINE CONFERENCE

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AWARD OF THE GREAT WINE TASTING OF BRAZIL 2018

WINE CONFERENCE

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Wine LearningArea of lectures with renowned experts and wine professionals.

It was also the stage of the graduation of the Master Waiter course promoted by Senac, in partnership with Ibravin and SEGH.

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WINE LEARNING

MASTER WAITER COURSE GRADUATION

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Wines presentation and tasting room curated by the Brazilian Association of Sommeliers - ABS - RS. Special participation of the British Master of Wine Alistair Cooper.

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WINE TASTING

MASTER OF WINE ALISTAIR COOPER MASTER CLASS SLOVENIA

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Return of image equivalent to an investment of R$3.964.428,38 in media.

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03 articles in TVs

788 articles published online

105 articles publishedin newspapers

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INTERNATIONAL WINE FAIR

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FUNDAPARQUEBENTO GONÇALVES - RS - BRAZIL

INTERNATIONAL WINE FAIR

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INTERNATIONAL WINE FAIR

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INTERNATIONAL WINE FAIR

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INTERNACIONAL WINE FAIR

25-27 SEP 2019