25Targeting Ideas - Amazon Web...
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Weirdly Specific Facebook Ad Targeting Ideas25
25 Weirdly Specific Facebook Ad Targeting Ideas 1
Hey there, Wilco de Kreij here.
With over 2+ billion monthly active users (source), Facebook advertisers can
pretty much reach whoever they want, whenever they want it.
A gigantic opportunity.
But it’s not all good though, as many advertisers seem to struggle to show
their message to the right audience: those who’re potentially interested in
their product or service.
Even though Facebook gives advertisers the opportunity to target their
ads to very specific groups of people, many advertisers simply go for a
combination of “location”, “age”, “gender” and a few interests.
A good start, but it only scratches the surface of what’s possible…
… and being a marketer it’d be a crime not to use that, right?
Since you’re reading this guide, I’m guessing you fall within one of three
categories:
1. You want to start running Facebook Ads, but you don’t know how yet.
2. You are already running some Facebook Ads, but you want improve your
ROI.
3. You are Facebook Ads master and just looking for some nuggets.
If you recognise yourself in one of those, I’ve got good news for you.
Besides the targeting inspiration you’ll get in this guide, I’ve prepared a
(free) complimentary Facebook Ads training with “golden nuggets” for both
beginners AND advanced advertisers. More on that later.
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How to target Facebook Ads?
One of the biggest advantages to advertising on Facebook is your ability
to target specific groups of highly engaged people. In fact, compared to the
average online reach of 38% for narrowly targeted campaigns, Facebook is
89% accurate (Nielsen OCR, 2013).
When targeting your ads, you have the following options.
Location
Location targeting allows you to reach customers in key locations by
country, state/province, city and zip code.
You can also target by radius from a city or exclude locations.
Demographics
As an advertiser, you can refine your ad’s target audience based on content
people have shared about themselves in their Facebook profiles, such as
age, gender, relationship status, education and type of work they do.
Interests
Interest targeting lets you define your ideal audience by their interests,
hobbies and Pages they like on Facebook.
Facebook identifies interests from information people have added to their
Timeline, keywords associated with the Pages they like or apps they use, ads
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they’ve clicked on and other similar sources.
Behaviors
Behaviors are activities that people do on or off Facebook that inform
on which device they’re using, purchase behaviors or intents, travel
preferences and more.
Advanced Targeting
Custom Audiences lets you target Facebook Ads to existing customers
or audiences using information you already have. For example, customer
custom audiences, website traffic custom audiences, engagement custom
audiences or lookalike audiences based on these.
In this guide, I’m not going to focus on “the obvious targeting methods”.
Quite the opposite, actually.
Below, you’ll find 25 weirdly specific things you can use to target your
Facebook Ads. While going through this list, I want you to be inspired by
what’s possible. Most of these 25 might not be relevant for your exact
business… but it will help you to think outside the box and realise what’s
possible.
Let’s dive in.
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Target New Generation
From the Millennials to the Baby boomers, you can target the hottest
generation of this era.
Target Advertisers: Clothing / Fashion, Gadgets, Gaming, Media Houses etc.
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People with upcoming Anniversary
Reach out to people that have a special day coming in their life. Target
people that have an upcoming anniversary.
Target Advertisers: Greeting Services, Event Planners, Restaurants,
Recreational Activities etc.
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Target by their rate of Technology Adoption
If your product or service is too high-tech or even the completely opposite,
you can target audience on how they adopt technology.
Target Advertisers – SaaS, HighTech, Vintage, DIY etc
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Target by household members
You can target your ad to people that live among a family or have separate
households.
Target Advertisers – Kitchen Accessories, Home Appliances, Furniture,
Cleaning Services etc.
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Friends of People with Anniversary
Sometimes all you need is a small reminder to remember your loved ones
anniversaries and special days. Target friends of people that have an
upcoming anniversary.
Target Advertisers – Greeting Services, Online Gift Stores, ECards, Event
Management etc.
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Target Small Business Owners
Facebook is home to hundreds and thousands of small business owners. If
you are a banking, insurance or selling an app for small businesses, you can
reach a broad number of potential customers.
Target Advertisers – Banks, Insurance, Freelancing Platforms, Web Hosting,
Marketing Agencies etc.
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Target people when they have a new job
Now using Facebook, you can target each individual that got a job recently.
Target Advertisers : Photo Albums, Fashion / Clothing accessories, Online
Learning platforms etc.
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Target people in new relationships
Find and target people that are recently engaged or married and are
building their relationships.
Target Advertisers – Greeting Services, Online Gift Stores, ECards, Event
Management, Restaurants etc.
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Target people that create Events on Facebook
With Facebook Ads, you can target all people that have recently created an
event on Facebook. This can be good targeting for businesses that deal in
event management service.
Target Advertisers – Event Planners, Caterers, Decorators, Entertainers,
Movie Makers etc
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Target people that traveled recently
Target all people that recently returned from travelling. Though there can
be many businesses that can target recent travelers but if you are into photo
album creation business than you can’t miss out these people.
Target Advertiser: Album Creators, Doctors / Physicians, Travel Agencies,
Airlines etc
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Target Parents
From couples that are just about to become parents to couples that are
parenting for last 25 years, you can target all types of parents.
Target Advertisers – Doctors, Hospitals, Schools, Colleges, Insurance,
Travel Agents etc.
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Target people on their Technology Interest
The technology targeting for Facebook Ads is vast. You can target ads based
on the type of computing devices or consumer electronics they have show
interest in. Such as , you can target all people that have shown interest in
Ebook Readers.
Target Advertisers : Hardware / Software Vendors, Cellphone Vendors,
Ecommerce Stores, Online Services etc.
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Target people based on their political interests
Want to segment and reach your audience based on political views?
Facebook Ads let you weed out your audience on their political following
too.
Target Advertisers – Political Parties, Political Organizations, Media Houses
etc.
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Reach people using Facebook Payments Platform
This is a must have targeting for businesses that are selling something
on Facebook or they have paid for apps on Facebook. The Facebook
Payments targeting enables you to reach all people that have recently
made a payment, spend more than average or all people that have used the
Facebook Payment Platform at least once.
Target Advertisers – Facebook App Developers, Online Retailers,
Ecommerce, Facebook Pages selling something etc.
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Target on type of Browsers they use
If you have a Chrome or Safari Extension, you should really consider
targeting your ads on the type of browsers used. This will enable you in laser
targeting prospects that use only your preferred browser.
Target Advertisers – Browser Extension Developers, Developer Tools,
Productivity Apps etc
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Target people that responded to your event
Similar to page likers and app users, you can target friend of people that
responded and interacted with your event.
Target Advertisers – Event Creators, Event Managers, Webinar Organizers,
Trade Shows etc.
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Target people from their Email Domain
Do you want to target only Gmail or AOL users? With Facebook Ads
Targeting, you can also target audience on the type of email service provider.
Target Advertisers – Gmail Extensions, SaaS owners, etc.
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Target people living away from home
E-greetings, money transfer, communication, shopping, travel and more
similar advertisers can easily target people living abroad and away from
their hometown.
Target Advertisers – E-Greetings, Online Services, Money Transfer, Travel,
Insurance, Immigration Consultants, Restaurants etc.
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Mobile device users by brand and device
Facebook reports more than half of its users access Facebook via their
mobile device. Mobile Device Targeting by Facebook enables you to target
audience based on the type of mobile device (brand, OS, features), tablet
owners, new smartphone buyers and much more.
Target Advertisers – Mobile App Developers, Mobile Accessories Stores,
Mobile/ Cellphone Vendors.
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Friends of people that like your page
A person is most likely to engage with your ad or page, if their friend have.
Using Facebook Connections Targeting, you can target people that are
friends of people that like your page.
Target Advertisers – Page Owners and all type of businesses.
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Target by their Computer’s Operating System
Similar to browser, you can also drill down to the type of operating system
you audience is using. Perfect if you are selling a desktop application.
Target Advertisers – Computer Vendors ,Repair and Maintenance Service,
Desktop Software Vendors etc.
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Target Sporting Fans and Events
Does your business has potential in global sporting events? Use Facebook
Seasonal And Events Targeting to reach audience that has engaged with
content related to the mega sporting event.
Target Advertisers : Media Companies, Sports Team / Franchises, Event
Organizers etc.
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Target all type of Travelers
From frequent travelers, business travelers to people currently travelling,
you can target all type of travelers.
Target Advertiser: Album Creators, Doctors / Physicians, Travel Agencies,
Airlines etc
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Target people who used your app
Target audience that is friends of people using your app. They are most likely
to interact with your app, if their friend is already doing it.
Target Advertisers – App Developers, App Testers, App Vendor.
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Targeting made out of advanced combinations of connections
If you want to create a custom audience out of your connections and
their friends, you can use Advance Combinations to create your own
segmentation.
Target Advertisers – Any business that is looking for a very unique set of
people.
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Let’s take it a step further…
Did you get inspiration for your Facebook Ad Targeting? I hope you did, but
we only barely scratched the surface.
Getting inspired to think outside the box is a good first step… but ideas alone
won’t get you there. As you know, execution is what counts.
I remember when I started running my first Facebook Ads… Oh man, was
I confused. I knew all the theory… but didn’t know what’s working BEST in
practice.
(All the so-called “gurus” figured to leave that part out, haha).
That’s why I’ve put together a complimentary training session in which I’ll
dive more in-depth in what’s working on Facebook Ads. I’ll show you the
tricks, strategies, and yes… actual case-studies.
You can sign up for the training here.
Obviously, it’s free :)
Thanks for reading this guide and I’m looking forward seeing you on the
training session!
- Wilco de Kreij
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