How Did you Attract / Address Your Audience?

Lexical ChoiceI wanted to attract my audience by making suitable lexical choices to relate to my audience. When I researched who my target audience was I found that 16-24 would be my target age range. I didn't want to use lexis which would be hard for my readers to understand, as I wanted to attract an audience not turn them away. I didn’t want my magazine to feel formal, but I still wanted it to feel professional so I needed to address my audience in a way where that was clear. I addressed my audience and made every decision with my target audience in mind, as my aim was to make it feel like it was addressed to the reader personally.

I used an adjective here to try and attract my audience. I didn’t use a low frequency adjective, but used a high frequency word, as this would be more appropriate to attracting my target audience.

Colour SchemeWhen I designing my music magazine, I created a mind map of what I was attracted to when I was to a buy a magazine. I used it as like a virtual tick list as I wanted my

magazine to be something I would pick up and read myself. One of the points I made that it was important to have a clear colour scheme, as this is a way to attract

readers. (http://dhsmediaohayesmusicmag.blogspot.co.uk/2013/11/what-i-look-for-when-buying-magazine.html

)

Colour SchemeI wanted a main, attractive colour on my front cover, so after researching I found that Red would be the ideal one for me. As I had also planned to use white and black, red worked out well as they complementing the red and it stand out more. It was important that my front cover and contents pages where all of the same colour scheme, as I believe this would attract readers due to the fact they are the first pages you see when you pick a magazine up off the shelf.

Colour SchemeMy other main focus was the double page spread, this is why it was as vital that the colour scheme was spot on during these 6 pages as well. I wanted to continue with the white theme as it was a colour which allowed everything else to stand out, which was necessary when wanting to highlight important pieces. The colour grey could be described as controversial, as it could be described as dull and boring but I thought it gave that urban feel to attract my audience. I kept the colour scheme in mind when taking and even editing my pictures. The area in which I done my photoshoot, had the urban vibe to it, which I wanted to capture, but also the Liverpool vibe which I also wanted to capture.

PhotosAnother thing which attracts me personally to magazines is the photos, there is nothing better than seeing a high quality glossy image of your favourite artist. I kept this in mind throughout the planning of my pictures, as I wanted the best locations to lead to the best possible results.

Photos

PhotosIt was the extremely popular Kanye West Complex magazine cover which I used as the inspiration for my photo which I used on my own front cover. I even copied the black and white to attract the audience, as the audience my be lead to believe due to the effect the cover artist is edgy and mysterious and want to find out more about them. As my cover artist is a rapper it was important to keep the serious facial expression as in the industry it attracts audience if the rapper possibly is serious due to past, making them want to find out more about them again. I wanted my magazine to look professional as I wanted to

attract a mature audience, so I also had Callum dress in a shirt and tie just like Kanye, the shirt and tie look is something which appears to be popular throughout the hip hop and R&B industry and something I wanted to replicate to attract my audience .