25 Real Estate

Marketing Ideas

In real estate, location is everything. That also includes your marketing

strategy.Whether it’s setting up signs at busy

intersectionor creating meaningful interactions

over socialmedia, where you market is just as

important aswhat you market.

It can be frustrating to figure out where and how to market your real estate business.  Fortunately, we’ve put together a top 25 list of real estate marketing ideas for your easy reference.

1)How to Use Google Places , Google+ Local, Content Marketing and Keyword ResearchA recent study from the National Association ofRealtors revealed that 92% of buyers use the internetto house hunt. This strongly indicates a need for allreal estate business to have an established onlinepresence.

2)Write Listings that Sell

If you’re working as a listing agent, it’s important tocreate descriptions that will jump off the page andgrab the buyer. A good tactic is to appeal to thebuyer’s emotions. Use keywords that paint a picture.It’s not just about telling facts, but also about sellingstories.

3)How to Make a Viral Real Estate Video

Viral videos are still all the rage. If you can capture someone’s

attention with a funny or insightful clip, you can reach a wider

audience through the power of social shares. Everyone loves

sharing entertaining videos on Twitter, and with family.

4)Create a Target Market for Your BusinessCreating a niche is a powerful way to

establishyourself as an authority in your field. Once

younarrow your focus, you can market to the

targetdemographic. You’ll also develop a brandawareness, where potential clients associate

youwith a certain type of property.

5)Google Ad words 101: A Primer for Real Estate Agents

If you want to get into the world of onlineadvertisements, there’s no greater place to lookthan Google. Here, breaks downeverything you’ve ever wanted to know aboutGoogle Adwords, the advertising arm of Google.

6) 6 Unique Facebook Tactics for Real Estate Agents

Having a Facebook presence is no longeroptional. With over 1 billion users, Facebook is atitan in the social media world. Articlegoes into 6 unique ways to use Facebook as amarketing tool.

7)7 Principles for Drip Email Campaigns That Don’t Suck!

A Drip Email Campaign is type of email marketing

where you periodically send emails to keep your

business fresh in the minds of your clients. It’s a

good idea to send short emails on a monthly or bi-monthly basis to

gently remind clients.

8)5 Elements of Good Real Estate Email Newsletters

So, now that you understand the need for a

drip email campaign, check out article onhow to create killer email newsletters.Having a strong subject line for your

emailis definitely a can’t miss step.

9)Video Tours: More Than Point-and-Shoot

These days, pretty photos don’t tell thewhole story. You need a video to setyou apart and keep clients on thehook. Create video tours of yourproperties. Invest in high quality toolsto create a polished look, or considerhiring someone to do it.

10)Top 12 Open House Ideas and Tips

Open Houses are an amazing

way to market your business.

House hunters love to check out

what’s inside, without thepressure of makingappointments. Use Open

Housesto your advantage. Create

a signup with your laptop or

tablet.

11) Build Your Real Estate Business with SeminarsWhen you want to defineyourself as an expert or aleading voice in the realestate industry, hosting aseminar is a great optionfor you. Free will alwaysgarner some attention, and is especially useful if you’rejust making a name foryourself.

12)Local Sponsorship is Good for Business

If you’re interested in gettingyour name out there,you should definitely

considersponsoring a local

charity or sports team. Having

your name as partof the support roster will

immediately sparkcuriosity in your business.

13)The Ultimate Guide to Real Estate Marketing Postcards

Sending out real estate marketing postcards on

regular intervals will inspire interest in your

business, and brand awareness as well.

14)How to Create Awesome Real Estate Blog Posts With List

Not only should you be on social media,

you should also have a dedicated

business blog. Of course you’ll want to

sell your product, and should, but don’t

make you blog a sales page. Ultimately,

your blog should be useful and valuable

to your client. Be sure to check out this

great info graphic, too.

15)How to Use Twitter to Get Real Estate Leads

Speaking of social media, find out how to

leverage Twitter to generate leads for

your real estate business. It’s not about

getting more followers, it’s about getting

more actual clients.

16)Using Door Hangers to Market Your Real Estate Business

An oldie, but a goodie. Implementdoor hangers in your marketingstrategy. Not only will your

potentialclients be unable to ignore it,

theymay just bring the advertisementinside and think about it, longer

thanthey would an email, for example.

17) 4 Keys to Compelling Content Marketing with White Papers. 

What’s a white paper? Simply put, it’s afactual report that adds value to thereaders. Goes into 4 ways to usecontent to compel your readers. Whyuse a white paper? It establishes you asan authority in your industry, andclients will respond positively to it.

18)Using Pinterest as a Valuable Real Estate Social Marketing Tool  

Pinterest is an impossible mammoth to ignore.

Much like Facebook, if you want to reach themasses, you should have a dedicated

Pinterestpresence. Pinterest is a visual medium,

whichworks well with real estate because your

clientsare expecting a visual response from you.

19)Social Media for Real Estate Agents: 21 Tips  

This is the holy grail of social media tips for

your real estate business.

20)How to Get Newspaper, Radio, and Local TV Press Coverage

What marketing plan would be complete without

a nod to local media? Follow our ultimate guide to

getting local press coverage for your real estate

business. It really matters to target local.

21) Top 5 Best Real Estate Videos to Market Your Brand 

We discussed earlier how video marketing is so

effective to successful conversion. This article

discusses the 5 best types of videos to use in your

marketing campaign.

22)Bandit Signs: The Ugly Way to Advertise Your Real Estate Business

Yes, bandit signs are very effective.

However, bandit signs should be used

with caution, if at all. In manyjurisdictions, bandit signs are

illegal,And carry a hefty penalty.

We’readding this to the list because

someareas allow you to put up

bandit signsfor the weekend use only.

23)Top 10 Real Estate Banner Advertising Dos and Don’ts

Of course, billboards aren’t illegal (at

least, not that we know of). This article,

shares 10 dos and don’ts for your

Banner campaign.

24)5 Steps to Demystifying SEO and Inbound Marketing for Real Estate

 It can be absolutely maddening trying to

decode what makes Google choose yourcompany over the other local option.

Take alook at this insanely-detailed. It will

shareeverything you’ve ever wanted to knowabout SEO for real estate, but didn’t

knowwho to ask.

25)100 Great SEO Keywords for Realtors  

 This article is a perfect compliment.

It shares the best SEO keywords to

use on your website for maximum

exposure.

 

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