25 link acquisition & auditing issues for the advanced seo SMX Advanced 2014

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SMX Advanced 2014 25 Link Acquisition & Auditing Issues For The Advanced SEO Link Penalties and Clean Ups #smx #14A

description

How to evaluate your links and clean up back links in the most effective and efficient way following a Penguin penalty.

Transcript of 25 link acquisition & auditing issues for the advanced seo SMX Advanced 2014

Page 1: 25 link acquisition & auditing issues for the advanced seo  SMX Advanced 2014

SMX Advanced 2014

25 Link Acquisition & Auditing Issues For The Advanced SEO

Link Penalties and Clean Ups

#smx #14A

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Who Am I?

12 years of in-house online marketing SEO, Social, and Content 2 years publisher/affiliate marketing (BlackFriday.com) Run my own consulting business (4 years)

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Link Penalties Manual vs. Algorithmic

Vs

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Link Penalties Messages

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Link Penalties Messages

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Link Penalties Messages

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Link Penalties Messages

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Link Penalties Diagnosing Algorithmic Penalties

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Link Penalties Diagnosing Algorithmic Penalties

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Link Penalties Diagnosing Algorithmic Penalties

http://moz.com/google-algorithm-change

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Link Penalties Diagnosing Algorithmic Penalties

http://www.barracuda-digital.co.uk/panguin-tool/

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Link Penalties Diagnosing Algorithmic Penalties

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Recovering from Penalties

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Recovering from Penalties

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Recovering from Penalties

Link Building HistoryBlog NetworksLink RingsReciprocal LinksTons of blog commenting (especially on unrelated blogs)Guest Blogging on unrelated sitesBuilding many links with exact keyword anchor text

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Recovering from Penalties

Link Building HistoryArticle marketingTons of press releases no one cares aboutPaid linksLots of low quality web directory submissionsForum spamSitewide footer or blogroll linksWidgets/Counters/Countdowns

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Google Webmaster Tools

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Google Webmaster Tools

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Recovering from Penalties

Sort and Clean your links

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Evaluating Your Links Manual vs. Automated

Vs

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LinkResearchTools Link Detox Tool

Evaluating Your Links Tools to UseLinkResearchTools Link Detox Tool

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Evaluating Your Links Tools to UseLink Research Tools - https://www.linkresearchtools.com

Sample Spreadsheet

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Evaluating Your LinksOther popular services (I have not used)Rmoov

Remove’em

Link Delete

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Evaluating Your Links Tools to Use

Photo Credit: https://www.flickr.com/photos/flamephoenix1991/

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Cleaning Up Your Links

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Cleaning Up Your Links How to plan / do outreach to sitesFind contact infoManuallyOutsource (Odesk, etc.)Scrape (Scrapebox or equivalent)

OutreachPersonalized emails including site name and URLAt least two rounds of emailsRecord results of each round

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Cleaning Up Your Links Automating your outreach

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Cleaning Up Your Links Automating your outreach

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Cleaning Up Your Links Automating your outreach

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Cleaning Up Your Links Automating your outreach

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Cleaning Up Your Links Automating your outreach

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Cleaning Up Your Links If you just can’t wait… Just submit your disavow manually or via a tool like LRT

Try Link Detox Boost (claims not tested) http://www.linkdetox.com/boost/

Works better with manual actions

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Submitting Your Disavow Request

How to format and submit

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What to Expect How will you know if the request was successful?

Set realistic client/manager expectations for traffic recovery and timelines

It may take more than one round

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What you can do while you wait Attract “good” linksChange your ratios

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Take Aways1. Manual and algorithmic penalties get cleaned up the same way you

just don’t get the same feedback from Google

2. Find ALL your links!

3. Evaluate automatically (LRT) but review manually

4. Automate cleaning up the links and the outreach (Pitchbox)

5. Make sure your disavow file is formatted right

6. Expect the process to be a p.i.t.a

7. Be proactive, don’t just wait for the disavow

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Thank You!

Rob Woods

[email protected]

Twitter: @robdwoods

Skype: rob.d.woods

604.374.5312

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Resources Quick links to stuff mentioned above:

Moz Algo Updates http://moz.com/google-algorithm-change

Panguin Tool http://www.barracuda-digital.co.uk/panguin-tool/

Open Site Explorer http://www.opensiteexplorer.org/

Majestic SEO http://www.majesticseo.com/

Arefs https://ahrefs.com/

GWT https://www.google.com/webmasters/tools

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Resources Quick links to stuff mentioned above:

How to de-dupe Excel spreadsheet rows http://office.microsoft.com/en-gb/excel-help/delete-duplicate-rows-from-a-list-in-excel-HA001034626.aspx

Sample formatted CSV from LinkResearchTools http://robwoods.org/?attachment_id=418

Odesk https://www.odesk.com/

Scrapebox http://www.scrapebox.com/

LinkResearchTools Backlink Profile Report http://www.linkresearchtools.com/tools/blp/

LinkResearchTools Link Detox http://www.linkresearchtools.com/tools/dtox/

Pitchbox http://pitchbox.com/