25 Inspiring Quotes From Experts Shaping the Future of Marketing
Transcript of 25 Inspiring Quotes From Experts Shaping the Future of Marketing
In any given day, you’re crafting emails, sending tweets, A/B testing, drafting blog posts,
optimizing workflows, planning events, creating visual content …
among 1,000 other things.
To help bring some inspiration back to your marketing, here are 25 quotes from three experts who are shaping the future of marketing.
“We're not that much smarter than we used to be, even
though we have much more information -- and that means the real skill now is learning how to pick out the useful
information from all this noise.”
“Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. And they are sometimes found when you are doing
your most abstract and philosophical thinking, considering why the world is the way that it is and whether there might
be an alternative to the dominant paradigm. Rarely can they be found in the temperate latitudes between these
two spaces, where we spend 99% of our lives.”
“You can’t fool all the people, not even most of the time.
People, once unfooled, talk about the experience.”
“You market when you hire and when you fire. You market when you call tech support, and you market every time
you send a memo.”
“Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found
them, more able to get where they’d like to go. Every time we waste that opportunity, every page or
sentence that doesn’t do enough to advance the cause, is waste.”
“The media wants overnight successes (so they have someone to tear down). Ignore them.
Ignore the early adopter critics who never have enough to play with. Ignore your investors who
want proven tactics and predictable instant results. Listen instead to your real customers, to your vision, and make something for the long haul.
Because that's how long it's going to take, guys.”
“True fans are hard to find and precious. Just a few can change everything.
What they demand, though, is generosity and bravery.”
“I wanted to reinvent charity. I thought it had become
stigmatized. The word means ’love,’ and I truly believe that giving time, talent, money is
wholly redemptive.”
ATTEND .Want to get more inspiration from these experts?
Boston, MA | August 19-22, 2013
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