[24]7 Social
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Transcript of [24]7 Social
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Extracting True ROI from Social Promotion Sharing Turn your brand advocates into a direct sales force online
Customers are increasingly turning to social media to share their
experiences from their online activities such as online shopping.
© 2013 24/7 Customer, Inc. All rights reserved.
Going Mainstream:
The Numbers Behind Social Sharing
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2 out of 5 social media users have purchased an
item online or in-store after sharing or “favoriting” it
on Twitter, Facebook or Pinterest
15% share
Online consumers share
promotions with friends
40% discover
Online consumers read
product and brand related
comments posted by their
friends
5% convert
Consumers who click
through the shared links
of brands end up making
a purchase
© 2013 24/7 Customer, Inc. All rights reserved.
sources: Vision Critical, [24]7
Social Engagement Opportunities
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Brands need to engage with social
consumers across multiple channels to
drive more participation –
• Social media
• Corporate website
• Mobile apps
• Email newsletters
• Post purchase interactions
© 2013 24/7 Customer, Inc. All rights reserved.
Deliver an Omnichannel Experience
Bottom Line for Enterprises
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Social sharing purchases, products,
promotions and customer experience
generates true ROI.
Socially-oriented customers share their
experiences and promote the brand for
the product and company.
Social Sharing increases engagement
and drives conversion and revenue
through social referrals.
© 2013 24/7 Customer, Inc. All rights reserved.
[24]7 Social Applications
[24]7 Social is a suite of
applications that makes social
sharing easy for consumers
on the web and across
different channels.
5 © 2013 24/7 Customer, INC. All rights reserved.
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[24]7 Social Applications
© 2013 24/7 Customer, INC. All rights reserved.
Hi, I’m Bill and want
to introduce you to
the [24]7 Social
Applications.
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[24]7 Social Applications
© 2013 24/7 Customer, INC. All rights reserved.
Let me show you
what Purchase
Sharing looks like.
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Purchase Sharing
happens during an
online shopping
experience.
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For example, let’s
purchase this
television on
SmartGadgets.com
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After the purchase, we
have the option to share
our purchase on a
social media site.
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We choose to share it on
Facebook. It is simple,
easy-to-use and happens
without ever leaving the
SmartGadgets site.
The promotion is then
shared with our social
network on Facebook,
but can just easily share
it on Twitter or email.
© 2013 24/7 Customer, Inc. All rights reserved.
Turn Your Brand Advocates into a Direct Sales
Force Online with [24]7 Social
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Transform social sharing into an omnichannel
experience.
Make social sharing profitable by engaging your brand
advocates
Engage your social customers in the right interaction, at
the right time.
© 2013 24/7 Customer, Inc. All rights reserved.
For more information on Social Sharing and [24]7 Social ,visit
www.247-inc.com/products/247-Social
Email: [email protected]
Follow us on:
www.247-inc.com
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