Vitafoods Europe 2019 Event Statistics

Visitors were buyers from the following sectors

Dietary / Health supplements 37.5% Pharmaceuticals 15.4% Food 12.0% Natural & herbal medicine 7.4% Health food 7.1% Functional food 4.7% Personal care 2.7% Animal nutrition 2.3% Nutricosmetics 2.2% Beverages 2.0% Functional beverages 0.9% Other 5.6%

vitafoods.eu.com

Visitor Prof ile

Visitor primary business activity

Manufacturer 38.1% Distributor 25.5% Consultant 6.4% Research / Scientific / Academic 5.7% Retailer 5.3% Contract manufacturer 3.5% Private label provider 3.0% Wholesaler 2.9% Import 2.7% Export 2.0% Other 4.9%

of visitors have decision-making power96%

TOTAL ATTENDEES15% increase from 2018

24,211 TOTAL EXHIBITORS10% increase in sqm space from 2018

1,151

Main areas of responsibility

Sales 18.1%Product development / Innovation 17.5% Business development 14.0% Marketing 11.3% Purchasing / Procurement / Buying 9.7% Corporate management 8.0%Research / Scientific / Analytic 5.9% Consulting / Advisory 3.5% Brand management 3.5% Operations 1.9% Legal / Regulatory / Compliance 1.3% Finance 1.1% Government 0.9%Testing / Quality assurance 0.7% Education 0.5% Other 2.1%

Decision-making power

Final Decision 49.8% Influence & recommend 35.6% Specify a need 10.9% Play no part 3.7%

vitafoods.eu.com

Visiting company size by number of employees

1-24 46.9% 100-499 14.9% 25-49 12.3% 50-99 10.3% 5000 plus 6.6% 1000-4999 4.9% 500-999 4.2%

Main objectives for visiting (based on multiple responses)

To buy / source new products / services 48.5% To see the latest research 48.4% and developments To meet with existing suppliers 48.4% To keep up-to-date with industry trends 45.7%To network with peers / other visitors 29.4% To learn (more) about the benefits 28.3% of specific products / ingredients To conclude deals / sign orders 16.0% with suppliers Other 1.4%

Visitor Interests

Visitors areas of interest (based on multiple responses)

Healthy ageing 45.7% Immune system 45.0% Digestive / Gut health 40.9% Bone & joint health 38.8% Sports nutrition 38.6% Women’s health 35.0% Cognitive health 34.5% Skin health 33.5% Energy & endurance 33.3% Weight management & satiety 32.4% Inflammation 31.5% Heart health 31.0% Children’s health 29.9% Men’s health 29.8% Diabetes 27.5% Nutricosmetics 27.0% Eye health 26.7% Personalised nutrition 25.6% Allergy & intolerance 24.2% Infant health 22.1% Sexual health 20.5% Maternal health 19.0% Oral care 17.3% Pregnancy and reproductive health 17.1% Animal nutrition 16.3% Other 4.1%

Top 10 visiting countries

Switzerland 12.8%

France 10.7%

Germany 9.0%

Italy 8.9%

UK 6.6%

Spain 4.9%

Netherlands 3.9%

Poland 2.6%

USA 2.4%

Belgium 2.4%

Visitors attended from 112 countries

vitafoods.eu.com

40%of visitors are interested in finished products (based on multiple responses)

Top 15 finished products by visitor interest* (based on multiple responses)

Supplement tablets & capsules 44.8% Pharma & OTC products 39.6% Herbal products & remedies 32.8% Sports nutrition 31.1% Liquid supplements 30.9% Omega supplements 30.8% Chewable vitamins & supplements 29.1% Supplement gummies 28.8% Supplement drops 27.6% Functional powders 24.6% Beauty foods 24.0% Health shots 23.6% Functional bars 21.3% Protein bars 20.5% Energy drinks 20.1%

Top services by visitor interest* (based on multiple responses)

Product development 46.6% Packaging 37.9% Analysis / Testing 36.1% Research 28.3% Encapsulating 25.9% Labelling 25.8% Consulting 24.3% Blending & mixing 23.3% Extracting 20.7% Quality assurance 20.2% Auditing & certification 18.3% Filling 18.3% Bottling 18.1% Tableting 17.9% Coating 16.5%

Top 15 ingredients by visitor interest* (based on multiple responses)

Probiotics 32.3% Plant extracts & botanicals 26.6% Vitamins 26.6% Prebiotics 25.0% Algae 23.2% Proteins 22.7% Amino acids 21.3% Collagen 21.1% Omegas - Marine 20.2% Enzymes 19.9% Novel ingredients 19.7% Omegas - Vegetable derived 19.7% Curcumin 17.9% Dietary fibres 16.7% Essential oils 16.6%

68%of visitors are interested in ingredients & raw materials (based on multiple responses)

Top equipment by visitor interest* (based on multiple responses)

Packaging 49.8% Blending & mixing 48.0% Encapsulating 40.0% Labelling 37.0% Filling 36.1% Tableting 31.0% Bottling 30.4% Granulating / Milling 29.9% Extracting 29.6% Spray drying 26.5% Coating 24.4% Freeze drying 19.9% Other 5.0%

24%of visitors are interested in services & equipment

(based on multiple responses)

* Based on people who attended with interest in the specific event sector.

Top contract manufacturing services by visitor interest (bespoke product development)* (based on multiple responses)

Vitamins & supplements 54.3% Supplement tablets & capsules 51.2% Herbal products & remedies 37.2% Liquid supplements / Drops 35.5% Sports products 29.4% Supplement gummies 28.4% Beauty foods 26.3% Functional bars 20.8% Meal replacement products 17.1% Beverages / Juices 16.5% Reduced calorie products 14.5% Functional confectionery 12.2% Cereal / Grain products 8.4% Other 3.9%

Distribution of the following

Ingredients / Raw materials 34.5% Finished products / Dietary supplements 33.9% Both ingredients and finished products 31.6%

vitafoods.eu.com

Distributor Prof ile

32%of visitors are interested in

contract manufacturing services (based on multiple responses)

Top consultancy services by visitor interest (bespoke product development)* (based on multiple responses)

Regulatory / Legal 18.0% Product development 17.7% Marketing 14.4% Certification 13.8% Technology solutions 13.1% Market research 13.1% Testing / Quality assurance 12.4% Clinical research 12.4%

Distributors distribute ingredients & materials to (based on multiple responses)

Dietary / Health supplements manufacturers 56.2% Contract manufacturers 44.8% Food / Beverage manufacturers 36.1% Pharmaceutical product manufacturers 32.1% Nutricosmetics manufacturers 22.3% Other 6.6%

Distributors distribute finished products to (based on multiple responses)

Pharmacies / Chemists 61.8% Health food shops 42.2% Online retailers 35.0% Doctors / Medical / Health Practitioners 30.9% Supermarkets / Grocers 26.6% Fitness / Sports Retailers 18.0% Health Clubs / Spas / Gyms 16.1% Other 8.5%

Distributors distribute to the following regions (based on multiple responses)

Europe EU 79.2% Europe non EU 31.9% Asia 28.7% North America 18.2% Middle East & North Africa 17.5% South East Asia 14.6% South / Central America 13.3% Australasia & Pacific 10.2% South / Central Africa 8.0%

of visitors are looking for new distribution opportunities73%

* Based on people who attended with interest in the specific event sector.

Gareth Morris - Head of SalesGareth.Morris@informa.com

T: +44 (0)20 7560 4153

BOOK YOUR STAND

for Vitafoods Europe 12-14 May 2020

Organised by Part of