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© 2010 MediaMind Technologies Inc. | All rights reserved

Initiative/ Macquarie Bank

Vanya Jakovljevic | Sales Manager A/NZ

July 31st 2010

MediaMind overview


▸ Company Overview

▸ Products & Features

▸ Creative Showcase

▸ Research

▸ Coming up…

Agenda


Fyi: Eyeblaster is now MediaMind Technologies.

Company OverviewHistory / Heritage


Campaign Management Tools

Advanced Targeting/ Sequencing Global Campaign Management

API

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimization

Open Workflo

w

Actionable

Analytics

Streamlined Ad

Serving


Brand Message

Technology Applied

Direct Response Campaign

Brand Campaign

Search Campaign

Other Marketing

Website

Social Media Content

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

The technology you use, makes a difference on

how effectively youengage consumers

“”


The Power of Tagging

Optimization Targeting

Segmentation

actionable data

Harness the power of

dana.miller

Please check this orange


Previous Campaigns

Tag Placement

Campaign landing pages Unfinished lead forms

Homepage visits

Email campaignsSocial media feeds with Twitter

& FacebookSearch results

InteractionsVideo playsImpressions

Dwell

Website Marketing Programs


Automatic Success Driver

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 280.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Average Conversion Rates (6 months)

WeeksAuto-Optimized Campaign Con-version Rate

Manually Optimized Campaign Conversion Rate


Optimisation and Conversion Rate

Automatic Optimization Even Distribution Time-based Weighted0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

Con

vers

ion

Rat

e 77%Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009 Finance


Combining Metrics

▸ Measure search results and display results in the same view

▸ Input other channels analysis for better synergy

▸ Company KPI goals sit side by side with the results of the interest driven from the campaign

Search Data

Campaign Data

Website data

Other Marketing Campaigns

000


Data Un’silo’ed

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 80

100000

200000

300000

400000

500000

600000

700000

800000

0

500

1000

1500

2000

2500

3000Display Campaigns Effect on Search

Total Con-versions

Number of Searches

Display Im-pressions

Search Campaign

Begins

Display Campaign

Begins

Rich Media Campaign

Begins


?draw a users

attention

do youHow


Smart V Time Behavourial

Data Capture Google Map API Contextual Ads

http://creativezone.eyeblaster.com/#ItemName=EU%20Tobacco


User Response

Standard Banner Rich Media0.0%

0.1%

0.2%

0.3%

0.4%

Click Rate

Clic

k T

hrou

gh R

ate

+181%

Standard Banner Rich Media0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

Conversion Rate

Con

vers

ion

Rat

e

+95%


High Dwell increases brand related search

Brand Related Search

X3


Site Traffic

High Dwell increases site traffic by +69%


Brand Engagement

High Dwell

more page views

longer time on site


High Dwellleads to high

Conversion Rate


The Impact of Dwell

Higher Dwell Rate is linked to higher Conversion Rate

Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009. Worldwide

Dwell Rate

Conversions Rate


Adding video to Rich Media nearly doubles Dwell Time, and increases Dwell Rate by 29%

No Video Video0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

No Video Video0

10

20

30

40

50

60

Campaign BoosterPerformance of Rich Media with and without Video

Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009, Worldwide.

Dwell TimeDwell Rate

X2+29%


HD increases attention and retention by ~17%

Other HD Video0%

10%

20%

30%

40%

50%

60%

HD Video AdsHD Video Performance

Source: Eyeblaster Research. Data: Q4 2008 to Q3 2009, Worldwide.

Other HD Video0%

2%

4%

6%

8%

10%

12%

AttentionDwell Rate

RetentionVideo Fully Played Rate

+17% +16%


Consumer Stages of Purchase

▸ Automotive purchase stages

▸ At each stage there is need that must be met

▸ Micro-messaging to individual stages

Increases relevancy of the product

Consumer 'chooses' the message by the their previous

actions

Inspiration Exploration Research Comparison

Personalization

Experience Locate Purchase

2009 Volkswagen Study ’13 Behaviors of Purchase and Ownership ‘


Managing Dealers

Models

Locations

Prices

Offers


Message variation by dealer location

Dynamic Insertion

Dynamic Insertion


Ad

UK

Birmingham

SUV

Free 3/yr service

£5,000 off model

Coupe

Free 10k/mi service

Typical 0% APR

London

Sedan

Free 10k service

0% APR

Coupe

Cash Back

No interest for 3 yrs

Edinburgh

SUV

Free 3/yr service

£3,000 off model

France

Sedan

Coupe

Convertible

Germany

SUV

Sedan

Coupe

Managing the details

▸ Manage templates for dynamic insertion

▸ Assist in set-up strategy

▸ Monitor campaign for potential errors (before they happen)


Summarising recommendations

Continuous messaging

Addressing dealer

complexities

Increasing message relevance

Smart Versioning and Sequencing

Rich Media Sequencing

Smart Versioning/

Global Service

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