Hult Prize@ Campus Director’s Guidebook

2015-2016                  

 

0. Guidebook 0.1 Getting Started 0.2 About Hult Prize 0.3 About Hult Prize@ 0.4 Your Role as Campus Director 0.5 Rules and Requirements 0.6 Support 1. Early-stage Event Planning 1.1 Forming an Organizing Committee 1.2 The Event Format 1.3 Planning 1.4 Stakeholders 1.5 Financials 2. Branding Guidelines 2.1 Logos 2.2 Printing & Merchandise 3. The Website 3.1 Website Sections 4. Marketing & Communication 4.1 Sample Marketing Calendar 5. Recruiting 5.1 Recruiting Teams 5.2 Recruiting Judges 5.3 Engaging the Entire Community 6. Later-Stage Event Planning 6.1 Logistics 6.2 Selection of a Winning Team 7. Campus Director Rewards 7.1 Criteria and Selection 7.2 Rewards 8. Appendix 8.1 Marketing & Recruitment: More Tips 8.2 Social Media Guide 8.3 Marketing Email Blast Template 8.4 Press release Templates 8.5 Sample Email to Potential Judges 8.6 Sponsorship Acquisition Template 8.7 Example Event Checklists

 

0.1 Getting Started Congratulations on being selected to be part of a prestigious group of driven, like-minded students building an infrastructure of positive change around the world. This document will guide you in the execution of your event, but know that you are not limited to any of the suggested tools provided here – think big! We encourage you to be creative and come up with innovative ways to accomplish each of your objectives. At the Hult Prize Foundation, we are here to support you in this journey. Let’s begin!

                                                     Special thank you to Net Impact and Savvy Marketing for their assistance and input into the creation of this document.

         

 

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0.2 About Hult Prize The Hult Prize Foundation is a start-up accelerator for budding young social entrepreneurs emerging from the world’s top universities. Named as “one of the top five ideas changing the world” by President Bill Clinton and TIME Magazine, the annual competition for the Hult Prize aims to identify and launch the most compelling social business ideas: start-up enterprises that tackle grave issues faced by billions of people. Winners receive USD1 million in seed capital, as well as mentorship and advice from the international business community. Each of the finalists receives pilot funding along with membership to the Clinton Global Initiative. Called the "Nobel Prize for students" by media outlets world-wide, the Hult Prize is offered in partnership with former US President Bill Clinton and the Clinton Global Initiative. It is hosted and supported by Hult International Business School, and generously funded by Swedish entrepreneur Bertil Hult and his family.

The aim of the Hult Prize is to breed the next generation of social entrepreneurs, and launch start-up social enterprises that can radically change the world. Open to university and college students on every continent, the Hult Prize has grown to become the world’s largest student movement for social good and the planet’s largest student-centered event. It is also the biggest student competition and crowd-sourcing platform. Each year thousands of college and university students from 140+ countries participate, and since its inception, participants have represented nearly 1,000 institutions of higher education. Competing schools included Stanford, Harvard, INSEAD, Hult International Business School, NYU, Columbia, American University Beirut, LBS, Hitotsubashi, St. Petersburg, and Tel-Aviv University. Each year, President Bill Clinton selects a critical social problem impacting billions of the world’s most vulnerable people, and a challenge is issued. Teams of 3-4 students are challenged to develop an innovative start-up enterprise to eradicate the problem. Access to Education. Clean water. Affordable housing. Clean energy. Solar Power. Food insecurity. Healthcare. These are a few of the issues competitors have tackled since the competition’s inception in 2009. It’s a win-win for the world.

 

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0.3 About Hult Prize@ The Hult Prize@ Program is the quarterfinal round of the annual USD1M Hult Prize Challenge, bringing the competition directly to college campuses around the world. This international program allows student leaders on campus to organize their own localized version of the Hult Prize, using a turn-key tool kit and the support of dedicated staff at the Hult Prize Foundation. The local competition gives the university’s winning team the chance to bypass the general application round and fast-track into one of the five regional finals: Boston, San Francisco, London, Shanghai, or Dubai. Run entirely by student campus directors, Hult Prize@ gives students a vital role to play in changing the trajectory of some of the world’s toughest challenges, starting in their own communities. Hult Prize@ events allow more students to compete around the world, leading to more ideas and ultimately more social businesses poised to tackle some of the world’s toughest challenges. In 2013, a Hult Prize@ winner went on to become the 2014 Hult Prize recipient, and in 2015, five out of the six regional finalist teams were from Hult Prize@ campuses. The events organized on campus provide teams with unparalleled opportunities and resources, as well as spread awareness on campus of a pressing global issue. Hult Prize@ is bringing the world’s toughest challenges to schools around the world, and helping students solve them.

 

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0.4 Your Role As Campus Director The Hult Prize at Campus Director (CD) plays a critical role in the overall Hult Prize experience. Each CD is an official and essential member of the Hult Prize organization - the world’s largest student movement for social impact. The position enjoys all of the benefits of being a part of the Hult Prize community and network of partners, and will entail a lifelong relationship with the wider Hult Prize community of universities, companies and social entrepreneurs.

Roles and Responsibilities Campus directors are responsible for organizing a local Hult Prize competition at their university with a wide degree of flexibility and support from the Hult Prize Foundation organization. The primary responsibilities are simple:

I. Recruiting II. Organizing III. Promoting

Let’s look at these responsibilities in a little more detail:

I. Recruiting Recruiting will play a key role in the success of every Hult Prize@ event. You will be responsible for recruiting:

a. Team members to assist you (an organizing committee). b. A minimum of 10 teams to compete in your event. Reach out to the entire campus-

across programs, faculties, and schools, to let everyone know of this opportunity to get involved.

c. At least 3 judges to select the winner, using the Hult Prize scoring matrix. We encourage you to leverage your school and personal networks to recruit top-notch judges, who will help bring your event to the next level. Reach outside of your campus to bring in high profile people for this independent jury, who will give an external perspective and be able to choose the top talent from your school.

II. Organizing the Event and Selection of a Winning Team

Your key activity is to organize a Hult Prize@ event on campus, to select a winning team that will represent your university and be given automatic entry into one of regional final events. All selections must report back no later than December 15, 2015. As the CD, you also have the opportunity to apply with a new team to compete through the general application window following the event, with priority consideration your application. You have flexibility in the type of event you choose to organize. Key logistic tasks include:

a. Deciding on an event format

 

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b. Setting a date, time and location c. Securing a venue for the event d. Soliciting any funds required for execution

I. Promotion

One of the missions of the Hult Prize competition is to raise awareness about the opportunities for business and start-ups to exist in the social enterprise sector. As a CD, it will be your responsibility to get as much mileage out of the Hult Prize event as possible, raising the profile of the sector as it relates to the next generation.

The more young people who care about developing new ideas and start-ups that can sustainably tackle some of our world’s most pressing social issues, the closer we will get to living in a world with shared prosperity and economic opportunity. With this mission, one of your responsibilities is to generate press surrounding your activities and event. This can be in many forms, like in a campus newsletter, prominent blog, or article that you are able to solicit from local or national press. [See appendix for a boilerplate press release]. The power of promotion is contagious, and you will be supported by our network of campus directors and Hult Prize community members around the world, including our central public relations team.

 

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0.5 Rules and Requirements

Team sizes, rules, and regulations of Hult Prize@ will, in general, conform to the overall Hult Prize competition, while specific modifications per circumstance may be allowed.

Hult Prize@ events are open to all students from the organizing university only; this

includes all undergraduate, graduate, and PhD programs.

Each team will consist of 3-4 current students, with the possibility of having one alumnus member from the same university (alumnus cannot be a faculty member).

All Hult Prize@ events must be completed by December 15, 2015. Teams that

compete in their local Hult Prize@ competition and do not win can still apply to participate in the regional finals through the general application on hultprize.org.

A minimum of 10 teams must register and compete for your event to be considered an

official quarterfinal Hult Prize@ round of the competition, and for the winning team to be fast-tracked to regionals.

A minimum of 3 judges must be recruited to select the winning team. Any narrowing

down of teams for a final selection must be done by judges using the criteria we provide; the CD and organizing committee may not make any selections themselves. This is to ensure that all teams are given a fair chance.

Teams must pitch their solution specifically addressing the problem outlined in the

President’s Challenge Case Study.

Judges watch the pitches, engage in Q&A, and score the presentation based on the scoring matrix provided by the Hult Prize. They will then select one winning team.

All campus directors will be able to qualify for rewards, including winning an all-

expense-paid trip to NYC to attend the Clinton Global Initiative Annual Meeting, the chance to meet former President Clinton and Muhammad Yunus, write a blog post on the Huffington Post website, a ticket to the Net Impact conference, and much more .[See appendix for full criteria and list]

Hult Prize@ official quarterfinal events will be ranked on the following:

a. Number of teams that participate* b. Types and number of judges recruited c. General buzz your event creates #hultprize

Hult Prize does not provide financial resources for Hult Prize@ events

Winning teams will be given the option to compete in the regional of their choice.**

*Above and beyond the 10 teams, school size will be taken into consideration when looking at number of competing teams. **Hult Prize will do its best to ensure the team is placed in one of its top 2 choices of regionals.

 

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0.6 Support The Hult Prize is here to support you during the planning and execution process. Tool-kits provided to CDs include this operating manual, a turn-key website, marketing materials (see appendix), the President’s Challenge Case Study, and a scoring matrix. Our main channel of communication will be email, so please be sure to add “OnCampus@HultPrize.Org” to your contacts to ensure you receive all of our correspondence. Feel free to send us any questions there, and you can always schedule a call with us for more in-depth advice and information. In addition, we will invite you to an exclusive Facebook group for the campus directors, in which you can share ideas, advice, questions, and meet the other CDs in this year’s amazing group.

 

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1. Early-Stage Event Planning

As you begin, there are many things to do. We’ve compiled a few steps, with the help of event-experts at Net Impact, to help get you off to a great start.

Remember:

a. Keep it simple! b. Get creative with your event! c. Raise awareness on campus and in your local community to get great

competitors and judges.

1.1 Forming an Organizing Committee At this point, you’ll want to form a core group of supporters that will help you plan and execute your Hult Prize@ event. Gather a team with diverse skillsets, and if possible, bring onboard students from different programs to help you engage the larger student body more effectively. You may find it helpful to divide your organizing committee into core responsibilities to help you stay organized. Here are a few example roles:

1. Core group is responsible for recruiting teams, judges, funding the event, tracking all group progress, communicating with stakeholders

2. Facilities coordinator: coordinate all necessary venues, reserve hotels for special guests, coordinate with IT for A/V needs

3. Judges coordinator: leverage network to recruit/select judges, print handouts and prepare folders for judges, email logistical information to judges prior to the event, be the point of contact/host to all judges during the event, facilitate the debrief session

4. Teams coordinator: email all necessary information to teams prior to the event, print/prepare handouts and folders for teams, coordinate their needs

5. Public Relations coordinator: use sample press releases and coordinate with school/media communication channels

6. Design expert: design marketing materials, flyers, etc. 7. Food/Catering coordinator (if applicable): book caterers and approve meals,

ensure refreshments are available throughout the day of the event

As the Campus Director, you will be responsible for ensuring that all coordinators communicate, are on the same schedule, know what their responsibilities are, and have the materials/needs to execute those tasks!

 

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1.2 The Event Format Finding the best way to organize and execute your event will take planning and resource assessment. You’ll need to consider overall campus size and available resources, both in terms of campus and financial support. Remember, the event should be open to all students within the university including undergrads, master and PhD programs – anyone who is interested in participating is welcome! You have freedom to be creative with your event format, as long as you reach the basic criteria:

I. Teams pitch their start-up solution to the issue outlined in the President’s Challenge Case Study. A minimum of 10 teams are required to be considered an official Hult Prize Quarterfinal Round, and there is no maximum limit.

II. Judges watch and score each of the pitches and engage in Q and A. There must be at least 3 judges, and the majority must be from outside your university to ensure an independent, impartial jury.

III. Selection of a winner based on the provided (scoring matrix will be sent via email) IV. At least one media piece- article in local paper, press release, etc.

You may have attended the Hult Prize Regional Finals and want to emulate this format, you may want to keep it simple, or you may want to try something entirely new! As an example, the Hult Prize Regional Finals take place in early March each year. They are all run in the same format, with each competing team receiving 12 minutes in front of the judges: 8 minutes to pitch, and 4 minutes Q&A. Teams come prepared with a slide deck. Depending on the number of teams competing in your event, you may need to divide the teams into groups, like we do in the regionals. Teams will then pitch in a preliminary round to the judges assigned to their track, and the winner from each track will present to the entire group of judges in the final round, in front of all participants. The winning team is announced after the final round and judges’ deliberation is complete. Below, you can find an example of division of teams into tracks in a 2-round event (remember, this is solely an example to give you some ideas!):

In Round 1, teams are divided into 4 groups, with 3 judges in each room. The teams pitch to the judges, and after reviewing all pitches, the judges select the winning team from their room. In Round 2, the top 4 teams pitch again, this time in front of all 12 judges together, and all participants. The judges then select one winning team. We encourage you to consider a format

 

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that would work best on your campus. Previous Hult Prize@ event formats have included web-based challenges, reduced presentation times, or submission of business plans. Be creative in the type of event you decide to organize, and utilize the resources available to you through your school and the Hult Prize network. Remember, we want this to be a low-pressure event, so that anyone who has an idea and wants to compete feels comfortable. Adding complexities to the event format, or extra steps for registration or competing, will only discourage already-busy students from getting involved. Simple is key! As always, remember that we are looking for the top team from your school, with a great idea for a social business that will impact millions of the world’s most vulnerable people. The event is simply a tool to encourage students to put their minds energy on solving this problem! A Note on Team Presentations All teams who compete in Hult Prize and Hult Prize@ are asked to create a viable solution to the President’s Challenge, which is outlined in the official 2016 Hult Prize President’s Challenge Case Study. This white paper-like document is the starting point for all participants, and will be released early October, 2015. This document will contain the necessary background information on the challenge and provide a framework under which business ideas can be formed to solve the respective challenge. Participants are not limited to the content in the case study; it provides a starting point. All teams will present their idea which they believe is a viable solution to the President’s Challenge in front of judges. The scoring matrix which the judges use should also be made available to each of the presenting teams.

1.3 Planning An important first step of the planning process is to create a calendar. This will help you ensure that you remain on track to execute your event by December 15, 2015. Establishing milestones is a great way to stay on time. For example: “By x date we will have 5 teams registered,” “By x date we will have 3 judges,” and so forth. A second important step is picking a venue and a date. It’s important to talk to your university about this - as they will be able to offer you advice about the best dates and on-campus spaces to use as a venue. Having your Hult Prize@ event on campus is a great way to utilize local resources. Remember to look at holidays and your school’s academic calendar when picking a date. Avoid conflicts or holidays when students go out of town. If you are not able to host the event on campus, seek out local Impact and Innovation Hubs, community centers, or other like-minded groups.

1.4 Stakeholders

 

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Leveraging key partners can be the key to successful events. Here are some tips to successfully connect:

1. Reach out to teachers, professors, and academic departments at your school whose

students would find the Hult Prize relevant. Ask them to: a. Send an announcement to their listserv b. Allow you to make a brief announcement in their classes c. Recommend students or groups who might be interested d. Use the email samples provided in the Appendix

2. Connect with your Career Development Center and have them refer students who are looking for professional skill-building opportunities

3. Work with community groups or organizations with a social or impact mission 4. If there’s a Net Impact chapter on your campus, reach out! They can be an amazing

resource for you. 5. With all partnerships, cross-promote; if you ask a group or club to promote your event,

do the same for them!

1.5 Financials

While it is entirely possible for execute your event without any funds (the inaugural Hult Prize was run on a budget of $0!), you may find it easier to host your event with funds. Fundraising is an integral part of being an entrepreneur, so if you don’t have prior experience, now will be a great time to start.

1. Begin with research.

a. Many universities offer funding for student-run events. Find people to talk to in your dean’s office, your department, the student government, or your career services.

b. Reach out to local businesses or nonprofits.

2. Provide funders with the information that they need: present all facts about the Hult Prize at in a clear and concise manner. People are more likely to offer funds if they understand exactly what they will be used for (catering, marketing materials, venues, signage, miscellaneous supplies), and why those funds are crucial to your event’s success. Offer to advertise or promote the organization in exchange for their help - make the funding an opportunity a chance to promote themselves.

3. Send a carefully written letter, following the messaging guidelines. Don’t forget to include:

a. The background and context of Hult Prize – why should they care? b. Exactly what the funds would go toward – be as specific as possible c. The benefits that arise from Hult Prize@ – for participants and the greater good d. Deadlines/details of when you need the funding e. Invitation to meet in person or speak on the phone to discuss

 

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2. Branding Guidelines Using the Hult Prize brand is very important at your quarterfinal event. We encourage you to recruit someone with design skills to be a part of your organizing committee, to help create posters, flyers, banners, and the like. As the logo is part of the global Hult Prize brand, we ask you not to alter it or the colors in any way. Please see below for official colors:

2.1 Logos You will be sent your school’s own personalized logo, with Hult Prize@ [Your University]. Once received, please use this logo in all branding and marketing materials. For the standalone global Hult Prize logo, please see various correct options below. Also available for your use are an array of templates and design specifications which can be used for print marketing materials.

 

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2.2 Printing & Merchandise Feel free to use the Hult Prize logo, especially your university’s individual logo, on marketing materials and merchandise for your Hult Prize@ event. This can be a great place to use fundraised money, as branding can help really bring your event up to the next level!

 

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3. The Website Hult Prize provides an easy to use, fully-customizable website template for your Hult Prize@ event. The website generator and dashboard will be available by the first week of October, and require no prior web development experience. You will receive access to the site through your email provided. Your email will serve as your login name and will give you, or a designated team member, access to a web builder dashboard. On this dashboard, the administrators can input content following the guidelines and publish the site, which will go to go live at hultprizeat.com/[your campus]. As administrator of the site, you will be able to edit your school page, view a competitors’ registration record, receive announcements from Hult Prize, and add users to help manage your page. Your localized website will feature you and your customized message to your campus, information related to your event, images and information on your organizing team, profiles of judges, sponsor logos, and any media or press your event has generated. All sites must be activated by October 15th, and have been designed so that information can be updated and uploaded as it is collected. Once activated, your Hult Prize@ event page will be live and can be reached through HultPrizeAt.Com.

3.1 Website Sections The website has 10 distinct sections which are scrollable as well as hyperlinked on the landing page, as well as a link to the 2016 President’s Challenge. Each section is admin-editable to custom tailor the site to your event. The sections as follows: 1. School and social media information 2. Campus Director’s message and image 3. Competing instructions 4. Event details and Hult Prize at billboard of different campuses and their ranking 5. Judges’ profiles 6. Organizing committee information (Staff) 7. Press (places to put links of articles about your event) 8. Space for sponsor logos 9. Competitor Registration Form 10. Winner banner - to be completed and turned on post-event

 

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4. Marketing & Communication Marketing your Hult Prize@ event will be one of the hardest and most gratifying things you will do as CD. We have created a series of tools that will allow you to communicate to all of your respective stakeholders. The most important tool at your disposal will be your Hult Prize@ website. Also available for your use are template emails, sample twitter messages and an array of print marketing materials that you will be able to order as needed [Please see appendix for templates]. The central marketing team will also work with you on any additional marketing materials you may find useful. Creating a media buzz surrounding your event will help bring greater support and attention to your event, to the competing team’s business ideas, to the President’s Challenge, and to social entrepreneurship. You’d be surprised at how many people will be interested in hearing about passionate students and the innovative ideas they come up with!

4.1 Sample Marketing Calendar Creating a sample marketing calendar will help organize your efforts in recruiting and spreading the word of your Hult Prize@ event. [For additional tips on utilizing social media, please see Appendix: Social Media Guide.] Important items to emphasize when recruiting and marketing:

a. Judges and faculty involvement b. Fun/exciting format c. Guaranteed spot in the regional finals d. Importance of this year’s President’s Challenge e. Any partnering departments and clubs

Creating a calendar may help organizers get 100% coverage in engaging and recruiting all participants. See a sample calendar below:

Channel Audience Message Date Event Calendar Students, Judges Sign up or attend! Email Interested clubs Sign up! Twitter Students, Judges Link to Hult Prize@

website

Facebook Students Importance of topic/sign-up

Email Interested clubs, press

Last chance to sign up!

Etc.

 

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5. Recruiting Recruiting participants for your Hult Prize@ event is a great opportunity to network and share ideas with like-minded people who support platforms for social entrepreneurship and positive impact around the world. The experience creates lasting connections, socially and professionally. Both participants and judges alike will welcome the opportunity of learning more about your program and will take a personal interest in you, as the CD.

At the Hult Prize, we have come to learn the solicitation of participants and judges is a phenomenal networking tool, and we like to think of the opportunity as a “golden ticket” which gives you full access to speak with virtually anyone you want. Rarely will you find an instance where someone refuses to speak with you about how they can help change the world!

5.1 Recruiting Teams CDs and their organizing committee will engage competitors through a series of approaches, and it will take some time to figure out the most effective communication tool. Keep in mind that different techniques will be required for the various programs within your university. A few channels that have been successful in engaging competitors are hosting information sessions, email blasting student bodies, and speaking at clubs and classes. Encouraging teams to find a faculty mentor can also prove to be useful, as the entire campus should feel compelled to somehow assist in helping a team advance. As communication spreads and the network effect materializes, you will begin to realize the power you hold in making the idea of sustainable social business real. Be sure to push all communication through to your local Hult Prize@ website, where you will be able to keep a circular traffic pattern alive. Your website is your centralized platform and will capture registrations from interested students in real time. Profiles of participants When registering to compete in your Hult Prize@ event, teams are not required to have an idea for solving the challenge. Competing in a Hult Prize@ event is an very “low hanging fruit” opportunity for anyone interested in receiving seed funding for a start-up, a person wondering what social enterprise is all about, or anyone else looking to get involved in a project that could change the world.

 

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Hult Prize prides itself on building social enterprises poised for impact as opposed to identifying them. Unlike other start-up, venture or business plan competitions, the Hult Prize is seeking disruptors, as opposed to the usual suspect or generic idea. This is what makes the Hult Prize unique, in that you can market to literally every single person at your university – on or off campus. Previous Hult Prize finalists have included undergraduate teams as well as master students and PhD students alike, and two undergraduate teams were part of the 2014 final six teams. We can’t predict who will come up with the winning idea!

5.2 Recruiting Judges

Recruiting judges takes a lot of effort, but will undoubtedly result in a networking exercise that is beyond your wildest imagination. The Hult Prize network of global judges covers just about every single Fortune 500 Company on the planet and can be leveraged to recruit judges for your Hult Prize@ event. Prior judges have included legendary entrepreneurs, heads of state and renowned social entrepreneurs like Muhammad Yunus. Consider recruiting judges by leveraging networks like other clubs and university contacts, including faculty, administrators and alumni. Prospective judges are very interested in meeting up with the other judges, so landing a high profile judge quickly will allow you to easily recruit others. Having a diverse group of judges will help ensure that your school’s top team is selected to go to regionals. Some examples are corporate executives, subject matter experts, successful entrepreneurs, high-level government officials, and international development experts. We encourage you to recruit judges from outside your university, to ensure an impartial jury, and to bring even more bright minds together to think about this problem. The feedback from the judges will be a very important part of the teams’ growth and development. Part of the Hult Prize@ event ranking will also take into consideration your judges, and if they were internal or external from your university. Here are some examples of great judges: Ex. Partner in major consulting firm, well-known author, local/national celebrity, high government official, C-suite in Fortune 500 companies, well-known expert in his/her field

5.3 Engaging the Entire Community One of the amazing benefits of hosting a local Hult Prize@ event is being able to bring together the campus and wider community to support your event and the participants,

 

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even above and beyond offering financial sponsorship and media publicity. Think about what members of the community you should involve – for example, could local businesspeople and school professors be team mentors? Are there opportunities for teams to delve deeper into the challenge by visiting local experts? Think about engaging the community on all levels:

a. Before the event- how can they help prepare the teams? Could they be sponsors, mentors, offer workshops? Publicize the event?

b. During- Invite them to your event to watch! Setting up an Eventbrite page can be a great way to manage your guests.

c. After- Support your winning team on their road to the regional finals, financially, by promoting in media, mentoring, etc.

 

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6. Later-Stage Event Planning As your event date draws nearer, having your event specifics planned out will be crucial to making sure everything runs smoothly. When dealing with many teams and more than one round/track of pitching, having checklists, Run of Show, and similar documents will be very helpful.

6.1 Logistics Similar to the initial planning of your Hult Prize@ event, taking adequate preparatory steps for logistics is crucial. Below you’ll find a sample start of a Run of Show document, and please see the appendix for example checklists for the weeks/days leading to your event. Much like an agenda, your Run of Show should detail every time, team, and action that needs to occur. Here is an example:

Time slot

Total time Action Who is responsible

Location Notes

00:00 – 00:00

X minutes What needs to be completed (e.g. Attendees arrive, team x presents, etc.)

The coordinator/ point person

Where? Main stage, greenroom etc.

What anyone looking at this would need to know

6.2 Selection of Winning Team Any narrowing-down or selection of teams must be done by judges, not by the CD or organizing committee. In addition, judges must utilize the scoring matrix, which will be provided by Hult Prize, to make their selection. After the event is complete, you will submit the information of your winning team to Hult Prize, and the Regional Directors will begin communication with them in preparation for regionals.

 

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7. Campus Director Rewards While we know that helping to launch the next wave of social entrepreneurs is rewarding enough, we have created a broad range of incentives to create a little healthy competition between CDs around the world. To be eligible for the basic rewards, you have to meet the minimum event criteria. The rest is up to you, and based on previous experience, we are certain the top-level rewards listed below are well within reach for each and every CD. A full list of rewards can be found below.

7.1 Criteria and Selection To be considered for rewards, the event must reach the basic criteria (for a reminder of criteria, see page 11). Then, all qualifying events will be ranked based on:

1. Number of teams that participate 2. Types and number of judges recruited 3. General buzz your event creates #hultprize

The Hult Prize will select one top event, as well as a “Top 10” list of events, based on the above criteria, and additional factors that make Hult Prize@ events great. Some examples of a Top-Level event:

High-caliber judges (at least 5 rockstar judges, like CEO of Fortune 500 company, renowned author, internationally-recognized field expert)

20+ competing teams 8+ media articles/publicity pieces X factor- special events, workshops, lecture series, etc. Anything that will bring your

event to the next level, as well as your participating teams! Hult Prize will review the events and make the rankings after the completion of the program December 15th.

7.2 Rewards

Top Event:

All-expense-paid trip to the Clinton Global Initiative Annual meeting to attend the Hult Prize Global Finals, and a full-delegate pass to CGI

Meet and take picture with Muhammad Yunus Clinton Global Citizenship Awards Gala Ticket Ticket to Net Impact Conference VIP summer outing at Hult Prize Accelerator 2 tickets to Hult Prize Regional Finals and Awards Reception Dinner with judges at Hult Prize Regional Finals

 

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Final interview for job with Hult Prize Foundation One-on-one mentor session with member of Hult Prize Board Publish a blog on the Huffington Post website Ticket to UN Social Good Summit Interview for Clinton Foundation Internship Ticket + flights to Hult Prize Impact Forum at Ashridge Castle, UK Profile on Hult Prize@ website Career Advice Session with Founder and CEO Ahmad Ashkar Impact Investing Session with COO and former Barclay’s VP Karim Samra Certificate from Hult Prize Foundation and Clinton Global Initiative

Top 10 Events: Ticket to Hult Prize Global Finals at Clinton Global Initiative Annual Meeting and

group picture with Muhammad Yunus Ticket + 1 guest ticket to Hult Prize Regional Final of your choice Attend Dinner with Judges at Hult Prize Regional Finals Ticket to Net Impact Conference Ticket to UN Social Good Summit Publish a blog on the Huffington Post website Shortlisted for Clinton Foundation Internship Ticket to Hult Prize Impact Forum at Ashridge Castle, UK Profile on Hult Prize@ website Career Advice Session with Founder and CEO Ahmad Ashkar Impact Investing Session with COO and former Barclay’s VP Karim Samra Certificate from Hult Prize Foundation and Clinton Global Initiative

All Events that Reach Minimum Criteria: Ticket to Hult Prize Impact Forum at Ashridge Castle, UK Ticket to Regional Finals and Awards Reception Chance to publish a blog post on Huffington Post website Profile on Hult Prize@ website Career Advice Session with Founder and CEO Ahmad Ashkar Impact Investing Session with COO and former Barclay’s VP Karim Samra Certificate from Hult Prize Foundation and Clinton Global Initiative Qualify for Hult Prize Global Finals at CGI ticket in lottery

 

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8. Appendix

8.1 Marketing & Recruitment: More Tips To host a successful event, potential participants must first hear about the opportunity! Here’s a few suggestions to attract teams, and remember, using a variety tends to be most successful: 1. Along with your Hult Prize@ website, use social media to reach your personal and

professional connections [See Social Media Guide below] 2. Hang flyers or posters throughout your campus 3. Use department mass mailing lists to reach more students 4. Hang a banner in university high-traffic areas 5. Add a link to your school event site to your email signature, and ask everyone on

your organizing committee to do the same. 6. Ask your school if they will highlight the event on the school’s main site to give your

event more visibility 7. Ask school publications (like newspapers, newsletters, magazines, and journals) to

help spread the word 8. Reach out to your campus radio station 9. Staff a booth at student involvement fairs, local networking events, nonprofit/green

career fairs 10. Make a video: include details about upcoming information sessions 11. Use sidewalk chalk to spread the word on campus sidewalks 12. Organize a fun, participatory event on campus to spread the word, like an

interactive display 13. Be prepared! Practice your elevator pitch and be able to explain the tangible,

unique benefits of participating in Hult Prize@ 14. Use your special Hult Prize@ logo to establish brand

Hosting an Information Session Hosting a kick-off party or an info session is a great way to get the word out about the Hult Prize and your event. Remember to keep it short, at a convenient time for students, and leave time for Q&A. Pro tip: serving food (pizza, snacks) will always attract attendees! Hosting more than one info sessions at different times can help you reach a more diverse audience. Make sure you have next steps for them, like signing up on your Hult Prize@ website, an email address to followup with, or a next event.

Recruiting teams As you know, at least 10 teams of 3-4 students each are crucial to your event’s success.

 

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1. Get the word out to everyone on campus! The goal is for all students on campus to hear about your amazing Hult Prize@ event!

2. Consider what inspired you to be a Campus Director, and share that same message with potential teams. By communicating a sincere, honest reason to participate, you will likely be more successful.

3. Reach out to diverse groups. 4. Drive people to your Hult Prize@ website. It is a great starting point for

participants to understand what the Hult Prize is all about, realize the prestige behind it, and want to get involved.

Recruiting Judges Another crucial component, judges may come in a domino effect: once one prestigious judge signs on, others will follow. To get that first all-star judge, keep these tips in mind:

1. Leverage your networks: school alumni, personal connections, Net Impact members, community leaders, local business owners, and more.

2. Learn more about similar events held at your university and who was involved – Connect with these individuals and gain from their expertise.

3. Highlight the importance of the event, but make sure potential judges know it is a small commitment – They are extremely busy, and don’t want to over commit themselves. Be specific about the time they will need to spend with your event, and again, keep it short.

8.2 Social Media Guide

You have two main goals to achieve with social media. First, you will create a movement on campus about your Hult Prize at competition. Second, you will reach out to the community and let them know that your campus is hosting Hult Prize@. Every campaign is different; in order to create better traction on your social media strategy we recommend you follow a structured communication plan:

a. Choose your social media platforms- the most commonly used will be Facebook and Twitter. Nevertheless, you can pick other platforms to support your social media strategy.

b. Creative Concept- You may design a creative concept for you campaign. If you decide to do so, it will help you align all your communication for the competition.

Ex: “Hult Prize@ [University]: The Journey to Impact” #journeytoimpact c. Define your Social Media Activities according to your resources. d. Engage your local community and the Hult Prize Community- the point is to get the

public excited and engaged about your Hult Prize at event.

 

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Resources Facebook Resources

a. Official FB page: Like the Hult Prize page here. b. Campus Director Facebook Group: You can use this group to post notifications,

announcements and useful tips for you. Request to join here. c. Hult Prize Boost: During the campaign you can send/tag our global team in the

pictures of your events, team practice videos and other material that you have and we can share it through the Hult Prize official page.

Twitter Resources

a. Official Twitter handle: @HultPrize b. Official hashtags: #hp16 #hultprize c. Your University’s official Twitter handle d. Hult Prize Boost: RT @HultPrize e. Other hashtags: #socent #impact #changemakers

Do’s & Don’ts Do:

Communicate deadlines and times clearly Include mentors, faculty, and judges in your communication Talk about teams, the challenge topic, resources for research, social entrepreneurship

news/trends, and any other useful and interesting topics for your audience ASK before sharing ideas/presentation content of competitors If you are not using your school’s Twitter handle, always mention or # your schools so

we know who you are Always follow the branding guidelines for design Use other clubs and school platforms to boost your audience Connect your social media campaign with off-line activies

Facebook

Create your own FB page or FB group and invite everyone from school who may be interested

Design invites, albums, and events to engage students Interact, comment, and like Share with the Hult Prize official FB page what you’re up to

Twitter

Always hashtag #hp16 and @hultprize Create your own hashtags – keep it simple and use consistently to build the

following Help create Twitter accounts for the participating teams and encourage students to

follow and support them DON’T

• Use your Hult Prize@ social media accounts to promote brands who are not sponsors for your Hult Prize@ event

 

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• Share team info/presentations/ideas without their permission

• Change the Hult Prize logo

• Use the social media to discredit someone’s work or speak negatively about someone else

Some tweets for inspiration:

1. “How will you change the world with US$1million? Register for Hult Prize at [your school].

2. “Come and see [judge] judge this year’s competitors for Hult Prize at [your school]. #hultprize”

3. “Make a positive impact in the lives of the underserved – enter #HultPrize 2016 at [your school]”

8.2 Marketing Email Blast Template Below you’ll find an example of an email that could be sent to the student body to call for applicants. Feel free to customize it for your school, use it as a launch-point for writing your own email, or take pieces of this for your own email blast. Think of the students at your school and the best way to engage them via email!

//START OF SAMPLE Subject: Call for applicants: One Million Dollar Start-up Challenge Registrations are now being accepted for the 2016 Hult Prize at [your school]. [Insert link to school] Will you be the next USD1Million winner? It is with great pleasure that we invite you or someone you know to participate in the 7th annual Hult Prize by competing in our very own on-campus event! This year's President's Challenge will tackle another global social challenge, as teams of three to four students come together from around the world to take on the Global [TBA President’s Challenge] Crisis! Network with Global Leaders, Win a 1-year Membership to CGI and receive One Million Dollars in seed capital to launch your start-up: We have created the world's largest and most influential community to help you! Winning a Hult Prize at [your school] event automatically advances you to a regional competition where teams get to pitch their start-up in front of world-class judges, mentors and advisers. Each of the regional winning teams will get the chance to pitch their game-changing idea to President Clinton, receive win one million dollars, and receive a one-year membership to the Clinton Global Initiative! Hult Prize Accelerator Program: Each regional winning team will move to an intensive summer business accelerator program, where their winning idea will become reality, moving from concept to market-ready. World-class mentors, market testing and access to state-of-the-art facilities and resources are a few of the features that will help the team rapidly prototype and scale.

 

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Registering is easy. You don't need to have an idea or be a [TBA President’s Challenge] expert to crack the President's Challenge. The Hult Prize is designed to allow you to get started changing the world now! No prior experience in social impact or [TBA President’s Challenge] required. We provide you with a detailed case document, which outlines the challenge and brings to light the economic and social benefits that come with servicing the bottom of the economic pyramid -all you need to get started! GET STARTED IN 3 EASY STEPS 1. Form a team of 3 to 4 from your college or university (interdisciplinary teams are encouraged). 2. Download the case study and challenge question from www.HultPrizeAt.Com/[your university] 3. Register to compete at www.HultPrizeAt.Com/[your university] //END OF SAMPLE

8.4 Press Release Templates 1. Press Release Sample: University Selected to Host Hult Prize@ [University Name] Selected to Host Local Edition of Hult Prize Competition as Students Answer President Bill Clinton’s [Topic] Challenge and Go Head-to-Head for US$1M [City, State]. [Name of Club, Campus Director or Hult Prize] recently announced that [University] has been selected to host a local edition of the Hult Prize, the world’s largest student competition. The annual Hult Prize awards one million dollars in start-up funding to a team of students that develops the most radical and breakthrough idea to solve one of our world’s toughest social challenges. In partnership with former President Bill Clinton and the Clinton Foundation, the Hult Prize is hosting college and university events around the world in search of the next game-changing start-up. [Campus Director Full Name] will be leading the Hult Prize at [University] initiative, and is confident in his/her fellow classmates’ chance to go all the way and win this year’s Hult Prize. “[QUOTE FROM CAMPUS DIRECTOR”] The winner of the intra-campus event will automatically advance to compete in one of five regional finals happening across the world in Boston, San Francisco, London, Dubai and Shanghai. One winning team from each host city will then move onto a summer business accelerator program, where participants will receive mentorship, advisory and strategic planning as they create prototypes and set-up to launch their new social business. A final round of competition will be hosted by the Clinton Global Initiative at the Annual Meeting in September, where CGI delegates will select a winning team to be awarded the $1,000,000 prize by President Clinton himself. In the words of Clinton, “the Hult Prize is a wonderful

 

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example of the creative cooperation needed to build a world with shared opportunity, shared responsibility, and shared prosperity, and each year I look forward to seeing the many outstanding ideas the competition produces.” Hult Prize at [University] is now recruiting volunteers and teams who are interested in registering for the competition. To learn more, contact: [CONTACT INFO] About the [UNIVERSITY OR CLUB ISSUING PRESS RELEASE) About the Hult Prize Foundation The Hult Prize is a start-up accelerator for social entrepreneurship that brings together the brightest college and university students from around the globe to solve the world’s most pressing issues. The annual initiative is the world’s largest student competition and crowd-sourcing platform for social good, and has been funded by the Hult family since its inception in 2009. To learn more, visit www.hultprize.org. About The Clinton Global Initiative Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion.

2. Press Release Sample: Call for Applicants //START OF SAMPLE World’s Largest Student Competition Comes to [university name] as Students Tackle President Clinton’s [TBA] Challenge Local campus event calling entrepreneurs to create viable start-ups and compete for $1 million in start-up funding CITY, STATE (DATE, 2014) — The Hult Prize Foundation recently announced the [inaugural/second] Hult Prize at [Insert school] event on [insert date]. To compete, please email [insert campus director name] at [insert email] for more information. The Hult Prize is the world’s largest student competition and start-up platform for social good. In partnership with President Bill Clinton and the Clinton Global Initiative, this innovative crowdsourcing platform catalyzes students to create and launch disruptive and catalytic social ventures that aim to solve the planet’s most pressing challenges. Student teams compete around the world for a chance to secure US$ 1 million in start-up funding to launch a sustainable social enterprise.

 

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The 2016 Hult Prize will focus [insert 2015 President’s Challenge] – a challenge personally selected by President Bill Clinton. Ahmad Ashkar, CEO and Founder of the Hult Prize, attributes the success of the competition to the shift in the global economy and the millennial generation’s refusal to live in a world with inequality. “We are giving entrepreneurs from around the world a platform to innovate and revolutionize the way we think about servicing the poor,” Ashkar commented. The Hult Prize@ program allows more students to compete around the world, leading to more ideas and ultimately more start-ups, each on a pathway headed towards radical impact. Two years ago, a Hult Prize@ winner went on to become the 2014 Hult Prize recipient, and in 2015, five out of the six regional finalist teams were from Hult Prize@ campuses. The winning team from the Hult Prize at [Insert School] event will be fast-tracked to compete at one of the five Hult Prize regional finals events around the world: San Francisco, Boston, London, Dubai, and Shanghai. Following the regional finals, one winning team from each host city will move into a summer business accelerator, where participants will receive mentorship, advisory and strategic planning as they create prototypes and set-up to launch their new social business. A final round of competition will be hosted by the Clinton Global Initiative at its annual meeting in September, where CGI delegates will select a winning team that will be awarded the US$ 1,000,000 Prize by President Bill Clinton himself. In the words of President Clinton, “The Hult Prize is a wonderful example of the creative cooperation needed to build a world with shared opportunity, shared responsibility, and shared prosperity, and each year I look forward to seeing the many outstanding ideas the competition produces.” About the Hult Prize Foundation The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together the brightest college and university students from around the globe to solve the world’s most pressing issues. The annual initiative is the world’s largest student competition and crowd-sourcing platform for social good, and has been funded by the Hult family since its inception in 2009. To learn more, visit www.hultprize.org. About The Clinton Global Initiative Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion.

 

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Press Contacts [insert email contact for Hult Prize at[your school]] //END OF SAMPLE

3. Press Release sample: Announce Event, Judges and get more competitors. Students tackle [TBA President’s Challenge] participating in the 2016 Hult Prize at [your school]. [Location, Date]: Hult Prize at [your school] is taking place on [date of event] at the [Event location]. Recognized by President Bill Clinton and TIME Magazine as one of the top five ideas changing the world for the better, [University name] is hosting its [first ever/second] Hult Prize@ event. [insert quote from CD about the Hult Prize event on campus] The 2016 Hult Prize challenge focuses on [TBA President’s Challenge] and will see [insert the number of teams competing] competing. These teams are coming from [University name] MBA, PhD and undergraduate programs to test their grit in building a viable solution to this global social issue. Judges for the Hult Prize at [your school] comprise of [list judges names and company]. If you are a student at [University name] it’s not too late to register - the deadline is [insert date]! See [insert website link] for more information. Ahmad Ashkar, Founder and CEO of the Hult Prize Foundation said: “Since its inception in 2009 the Hult Prize has seen some remarkable talent emerge across the world, competing with fantastic ideas to solve the world’s toughest challenges.” About the Hult Prize Foundation The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together the brightest college and university students from around the globe to solve the world’s most pressing issues. The annual initiative is the world’s largest student competition and crowd-sourcing platform for social good, and has been funded by the Hult family since its inception in 2009. To learn more, visit www.hultprize.org. About The Clinton Global Initiative Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion.

 

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Press Contacts [insert email contact for Hult Prize at [your school]

4. Press Release Sample: Winner Announcement and Advancement to Regionals [Name of School] Advances to Regional Finals of 7th Annual Hult Prize in response to President Bill Clinton’s [TBA President’s Challenge] [Location, Date] The Hult Prize has recently announced the winning team from [University name] that has advanced to the 7th annual regional finals of the competition. The Hult Prize is a crowdsourcing platform for social good, named one of the top five ideas changing the world by President Bill Clinton and TIME Magazine. In partnership with the Clinton Global Initiative, the innovative crowdsourcing platform identifies and launches disruptive and catalytic social ventures that aim to solve the planets most pressing challenges. This year, the Hult Prize is focused around finding solutions for the millions of slum dwellers around the world that are affected by [TBA President’s Challenge]– a challenge selected by President Bill Clinton. The winning team members from [Name of School] include [Team member 1 name (Hometown City)], Team member 2 name (Hometown City)], [Team Member 3 name (Hometown City)], [Team member 4 name (Hometown City)], and [Team member 5 name (Hometown City)]. [Insert Team Picture] The team competed in the Hult Prize at [your school name] event on [insert date] and built a solution to this year challenge by President Bill Clinton around [TBA President’s Challenge]. Their solution is [short summary of solution]. The team will now move on to compete at the Hult Prize regional finals in March 2016, which are being hosted at one of Hult International Business School’s five campuses in Boston, San Francisco, London, Dubai and Shanghai. [Name of school] will compete in [Name of city]. [Insert inspirational quote from CD to be recognized as a thought leader in entrepreneurship and social good.] Ahmad Ashkar, CEO and Founder of the Hult Prize attributes the success of the competition to the global youth revolution and said, “We continue to be moved by the large number of students from around the world who are capitalizing on the opportunity to develop business models that target the bottom of the pyramid. We wish every team the best of luck and thank [Name of School] for supporting this initiative.”

 

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Following the regional finals, one winning team from each host city will move into a summer business accelerator program, where participants will receive mentorship, advisory and strategic planning as they create prototypes and set-up to launch their new social business. The final round of competition will be hosted at the Clinton Global Initiative Annual Meeting in September, where one team will be selected as the Hult Prize recipient. None other than President Bill Clinton himself will award the USD 1,000,000 Prize to the winning team. “The Hult Prize is a wonderful example of the creative cooperation needed to build a world with shared opportunity, shared responsibility, and shared prosperity, and each year I look forward to seeing the many outstanding ideas the competition produces.” – President Bill Clinton, Founder, William J. Clinton Foundation and 42nd President of the United States. About the Hult Prize Foundation The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together the brightest college and university students from around the globe to solve the world’s most pressing issues. The annual initiative is the world’s largest student competition and crowd-sourcing platform for social good, and has been funded by the Hult family since its inception in 2009. To learn more, visit www.hultprize.org. About The Clinton Global Initiative Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion. Press Contacts [insert email contact for Hult Prize at [your school]]

8.5 Sample Email to Potential Judges Directly emailing companies or judge targets is the fastest way to secure a judge. See the draft below for inspiration, or create your own letter to engage judges on a 1-on-1 level, whatever is appropriate for the type of event you choose to run. //START OF SAMPLE Subject line: 2016 Hult Prize at [insert school name] – The Global Challenge with Special call to Action by President Clinton Dear [insert name of potential judge],

 

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My name is [insert name] and I am the Campus Director for the Hult Prize at [insert name of university]. (insert link to Hultprize@ website). In partnership with President Clinton and the Clinton Global Initiative, the Hult Prize Foundation has created the world’s largest student movement & crowdsourcing platform dedicated to solving the most pressing social challenges on the planet. Please find enclosed an invitation for you to serve as judge on the 2016 Hult Prize at [University name] selection committee. The date of the commitment is on [insert day of week, date of event]. You will join an elite group of executives, scholars, non-profit leaders and social entrepreneurs, who globally help select the recipient of our annual 1million USD prize. We kindly ask that you please confirm your availability to serve as part of our Hult Prize at [insert school name] selection committee by [insert date for RSVP]. I will personally follow up in the coming days to answer any questions you may have and to go over the time commitments and responsibilities. Sincerely, [Insert name] Campus Director, Hult Prize at [insert name of university] //END OF SAMPLE

8.6 Sponsorship Acquisition Template When looking for sponsors, remember to think outside the box. Below, you can find some information that you can use to create your own sponsorship package – a nice Powerpoint, handout, or email can go a long way!i Remember to emphasize that by supporting your event, they are tapping into a global network of experts, building relationships with the world’s most driven, ingenious, and creative young talent, and enjoying brand exposure. This is their opportunity to support the social entrepreneurship ecosystem on your campus and in your community. Hult Prize provides a direct opportunity to strengthen the global entrepreneurial community and visibly promote job creation, innovation, and economic growth, and sponsors can hold a leading role in making that a reality! 1

Useful information for a sponsorship package:

Why Hult Prize?

 

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The Hult Prize brings the brightest students together to focus their passion, energy, and talent on solving a single problem. More than that, throughout the year-long competition process, the Hult Prize offers support, resources, and training to bring these ideas from paper, to reality, to impact. From the words of our partner, Bill Clinton: “The competition has yielded teams with some of the most powerful and reforming ideas. They managed not only to develop these ideas, but also implement them in serving the greater good.” No other competition on Earth creates disruptive industries the way that the Hult Prize does – and we’re just getting started. Over the year-long Hult Prize process, students come together to form teams, come up with a business concept, and develop that concept with the support of the Hult Prize community to bring it to market-ready status by the time the winning team is announced.

Impact of the Hult Prize More than 50,000 Hult Prize entrepreneurs have come up with over 100,000 ideas, launched more than 50 ventures, raised over 10m in funding, created thousands of jobs, and impacted more than 1million people in the developing world, having spent more than 5 million man hours tackling the given challenges. 2015 PROGRAM

20,000+ applications from 140 countries Applicant class of start-ups operating on six continents

2.1M hours spent on challenge, 150 hours of in-person pitches, 1,100 hours of judge deliberation

More than $1M in cash and non cash prizes to be awarded to teams in non-dilutive grants

Hult Prize@ Regional Finals Hult Prize

Accelerator Global Finals Implementation

 

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REGIONAL FINALS Unique program to immerse 50+ finalist companies in key aspects of start-up

ecosystem Includes coaching opportunities with over 20 regional leaders Workshops including sales, marketing, pitching, finance & funding Curriculum developed by educational partners and accessible to all at no charge Teams will meet and network with students from all around the world

ACCELERATOR PROGRAM

Six global teams flown into Boston and housed for 8 weeks (all expenses paid) Over 1000 different judges and mentors applied to the program 100+ executives and entrepreneurs, partners from top law firms Accelerator space provided with concierge-like support: offices, training, resources Use of 60,000+ square foot office space in prime Boston location (EF North

America HQ) Access to 400+ training workshops and daily office hours with experts Access to world-class network including hundreds of top mentors Access to press and media coverage by top outlets such as CNBC, The

Economist, WGBH, New York Times, The Boston Globe and many more

   Sponsorship Opportunities Think specifically about what you’ll need for your event, so that you can customize the asks, range of support, and the benefits. Silver $500-999 Ex. Support for event preparation (some ideas- funding for food for info sessions, mentorship, workshops) Benefits: Recognized in event program and on social media Gold $1,000-4,999 Ex. Financial support for event (catering, venue, marketing materials) Benefits: Silver benefits + branding on marketing materials, logo on website connected to Hult Prize Global Pink $5,000+ Ex. Sponsor the winning team’s travel and accommodation to regionals Benefits: Gold benefits + recognition in press release, 2 tickets to Regional Finals, and join Hult Prize Global Network

8.7 Example Event Checklists

 

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It’s a good idea to create your own checklists to make sure you are on track. Here are some sample lists that you can use to give you an idea (remember, not all points may apply to your event!).

Preparation ~1 month ahead of time a. Determine resources b. Ensure a venue has been booked c. Determine preliminary food/catering prices d. Provide information all necessary event details in marketing materials e. Reserve AV equipment – microphones, laptops, technician, etc. f. Reserve a videographer and/or photographer, if necessary g. Determine necessary logistics – movement around venue for participants,

judges, guests, etc. h. Prepare all invites for participants, judges and guests i. Delegate roles to supporting team (consider tasks like coat rack, timekeeper,

seat assignments, green room attendants, registration, catering, etc.) Preparation 1-2 weeks ahead

a. Ensure coordinators understand their roles for the event b. Send teams and judges logistical information (run of show, details, important

phone numbers/emails) c. Prepare signs: directional signage, flyers, folders for teams/judges, run of show,

sign-in sheets, etc. d. Determine if flyers/posters can be taped to walls of venue, explore options for

virtual signs e. Confirm food, beverage, materials have been ordered f. Adjust any logistics plan to fit changes in resources g. Get social media support team to start building excitement for event

Preparation 1 week ahead

a. Communicate with all event guests and ensure their logistics questions are answered

b. Print nametags for event organizers, teams, judges – it is often easier to distinguish by color differentiation

c. Finalize presentations and A/V set-up d. Double check guest list – provide list to necessary parties (IE: security) e. Create thank-you emails for judges f. Make sure the event is green: accessible trash/recycling/compost bins,

reusable/compostable dishware g. Inform press

Day-of event checklist

a. Complete walk-through of space and set-up b. Ensure catering areas are easily accessible to participants c. Prep teams and judges, ensure they know the schedule, what is expected of

them, the run of show d. Place directional signage: event space, sign-in, restrooms, exit, etc.

 

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e. AV/Sound check f. Acquire wireless internet password and make sure its visibly posted g. Check marketing materials: nametags, sign-in sheets, pens, judging sheets,

branding for sign-in table/podium h. Set up sign-in table i. Set up judges table, ensure light refreshments are easy accessible j. Ensure social media support team is ready to Tweet, FB, Instagram, etc k. Prepare press area if any attending l. Circulate and collect informal feedback

Post-event checklist a. Encourage non-winners to apply at HultPrize.Org for a second chance to go to

regionals b. Ensure the venue is left spotless c. Pack and inventory all materials d. Send thank-you letters to those involved as soon as possible – at most, within 3

days of event. e. Send follow-up email to attendees f. Write up PR: stories, blogs, articles. Get published! This is part of the criteria for

your event – use the hashtag #hultprize