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PDFx1a Laser Proof

joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: Bnw newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_Bw_e_joy

©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

JOY.On the back of this three-letter word, we built a company.

Independent in spirit, philosophy, and practice.

Accountable to no one but the driver.

We do not build cars.

We are the creators of emotion.

We are the guardians of exhilaration, thrills, and chills.

We are the Joy of Driving.

No car company can rival our history.

Replicate our passion.

See our vision.

Innovation is our backbone, but Joy is our heart.

We will not stray from our three-letter purpose. We will nurture it.

We will make Joy smarter. We will push it, test it, break it – then build it again.

More efficient, more dynamic.

We will give the world the keys to Joy and they will take it for a ride.

And while others try to promise everything, we promise one thing.

The most personal, cherished, and human of all emotions.

This is the story of BMW.

This is the story of Joy.

23878_GM_BW_E_Joy.indd 1 9/29/09 1:30:29 PM

BMW Canada

The Ultimate Driving Experience. ®bmw.ca

©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

JOY IS TIMELESS.For nine decades, creating the world’s most innovative engines has been BMW’s obsession. The story began in 1916, when BMW’s first airplane engines set altitude records. In 1923, our motorcycles further established our passion for building high-performance machines, garnering a loyal following worldwide. But it was in 1929 that we took our first step towards delivering a driving experience beyond compare, with the manufacturing of the first BMW automobile. Ever since, we have pushed boundaries and made industry-leading advances in performance and efficiency. We have created new vehicles and entirely new categories. Our dedication to creating The Ultimate Driving Experience® continues. As does our story of Joy. After nearly a century, we’ve only just begun.

JOY IS BMW.

dkt./proj: 23878

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joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: 4c newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_4c_e_timeless

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The new BMW5 SeriesGran Turismo550i Gran Turismo

The Ultimate Driving Experience. ®bmw.ca

JOY IS DISCOVERING AN ENTIRELY NEW SPECIES.

JOY IS THE NEW BMW 5 SERIES GRAN TURISMO.

Once again, BMW creates a new concept in automotive design. Introducing the new BMW 5 Series Gran Turismo, arriving in showrooms on December 5. Experience the exceptional combination of classic Gran Turismo luxury, the versatility of a Sport Activity Vehicle, and the handling of a Sport Sedan. Its 400hp, 4.4-litre V8 TwinPower Turbo engine will satisfy your desire for responsive performance. Innovation continues throughout, including a revolutionary two-piece tailgate which opens in both the traditional sedan style, for quick access, and full SAV mode, for larger items. The new BMW 5 Series Gran Turismo. Discover the visionary spirit at the heart of Joy.

©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

Intelligent two-piece tailgate delivers flexible solutions for loading.

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PDFx1a Laser Proof

joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: 4c newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_4c_e_species

23878_GM_4C_E_Species.indd 1 9/29/09 2:06:17 PM

BMW 7 Series750i xDrive750Li xDrive

The Ultimate Driving Experience. ®bmw.ca

JOY DIDN’T GET HERE TAKING SNOW DAYS.

JOY IS THE NEW BMW 7 SERIES WITH xDRIVE.

Introducing the new BMW 750i and 750Li with xDrive® All-Wheel Drive, created for those who’ve always known where they’re going. No other system delivers a 100%, infinitely variable combination of power distribution between the front and rear axles. By constantly monitoring changes in road conditions, xDrive All-Wheel Drive instantly redirects power to the wheels that will maximize traction, manoeuvrability, and performance. Innovation that makes winter even more exhilarating. That’s the power of Joy.

©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

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joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: 4c newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_4c_e_snowdays

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The new BMWActiveHybrid X6

The Ultimate Driving Experience. ®bmw.ca

JOY LOWERS EMISSIONS, NOT ADRENALINE.

An icon in the world of performance, BMW also continues to break new ground as the world’s most sustainable automotive manufacturer.* Introducing the new BMW ActiveHybrid X6, arriving in showrooms December 5. Its 480hp delivers the dynamic drive you expect from a BMW, while its numerous intelligent technologies, such as Brake Energy Regeneration, work together to reduce fuel consumption by 20%.† The new BMW ActiveHybrid X6. Joy is efficient and dynamic, without compromise.

BMW M.

*BMW Group named most sustainable automobile company worldwide for five consecutive years according to the SAM Group’s analysis of the Dow Jones Sustainability Index. †Compared to the BMW X6 xDrive50i. ©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

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joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: 4c newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_4c_e_Adrenaline

JOY IS THE NEW BMW ACTIVE HYBRID X6.

23878_GM_4C_E_Adrenaline.indd 1 9/29/09 1:23:43 PM

BMW X3X3 xDrive28i

The Ultimate Driving Experience. ®bmw.ca

JOY HAS BEEN EXPECTING YOU.

JOY IS THE BMW X3 FROM $39,900.†

BMW’s legendary performance, safety, and security are waiting for you in the BMW X3 xDrive28i. Experience the exceptional control and traction of xDrive® All-Wheel Drive, the only system that delivers a 100% infinitely variable combination of power distribution between the front and rear axles. By instantly redirecting power to the wheels that need it most, you’ll remain in control regardless of the weather. The security continues with BMW’s segment-leading 4-year/80,000 km No-Charge Scheduled Maintenance program,* making the ownership experience that much more valuable. The BMW X3 xDrive28i – the perfect opportunity to own a BMW. Experience Joy at your local BMW Retailer.

*Four years or 80,000 km, whichever occurs first. Certain restrictions apply; speak to your BMW Retailer for details. †MSRP for base model 2010 BMW X3 xDrive28i. Freight and PDI ($1,995), options, licence, insurance, vehicle registration, and applicable taxes are extra. Retailers are free to set individual prices. ©2009 BMW Canada Inc. “BMW”, the BMW logo, BMW model designations and all other BMW related marks, images and symbols are the exclusive properties and/or trademarks of BMW AG, used under licence.

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joB desc.: fall sustain campaigndocket: 23878 client: BMw supplier: type pAge: triM: 10.93” x 21.43” Bleed: screen: puB.: gM colour: 4c newsdAte: sept28, 2009 insert dAte: nov 1, 2009Ad nuMBer: 23878_gM_4c_e_expection

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