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November 15 – November 21, 2013 • No. 2342 • www.coinslot.co.uk0018 Bank Job Rob the Lot Flap Advert_test 27/10/2013 20:57 Page

COMMENT

Whilst we welcomethe government’sRed Tape Challenge,we are neverthelessunited in our opposition to theabolition of personallicences

Industry news 4Seaside amusements 8Category C sector 10B2B Listings 24Latest machine charts 26For sale, wanted + opps 27Jabro Surreal Soccer 29Comment and opinion 30

COINSLOT

Sceptre looks to the futANALYSISEstablished operator SceptreLeisure prides itself on being atthe forefront of developments intechnology, always investing inthe future with a view tomaximising revenue levels forits customers. The firm cannot,however, do this as a ‘publicservice’, explained CEO KenTurner. He stated: “Like anyother business, we are requiredto provide a return to ourstakeholders. Without priceincreases, there will be noproduct development, and moresignificantly, there will be amarketplace with either nomanufacturers of operators, ora lack of competition resultingin rapidly increasing prices,which we have had alreadyexperienced in machinemanufacture. Turnerappreciates that this increasemight be unwelcome, but he isconvinced the industry as awhole will understand therequirement for the investmentin equipment and technologythat will be necessary to

capitalise on the new £100jackpot, and the potentialincrease in cashbox levels thatwill further contribute to thebottom line of Sceptre’scustomers. Sceptre has seenmany operators fall by thewayside, along with countlesslocal or independent operatorswho have folded. Turner

Europe’s most inf luentialassembly of machine execu-

tives, including a senior dele-gation from Germany, gatheredin Milton Keynes last week forPraesepe’s annual MachineSymposium. The Symposium,the fourth to be staged by Prae-sepe, was attended by repre-sentatives from Astra,Bell-Fruit, Blueprint, CMS, Con-cept Games, Electrocoin, FairGames, Games Warehouse,Gauselmann, NRM, Project, andSG Gaming.

After receiving a market per-spective and overview fromPraesepe CEO Nick Harding,

the group was shown 50 ‘fly onthe wall’ style video clips com-prising over two hours offocus group filming which hadbeen conducted by Praesepein October. The focus groups,which comprised sessionsdevoted to both AGC andBingo customers, featured atotal of 22 machine playerswho spoke candidly about themachine playing experience,covering topics includingtheir thoughts on a £100 jack-pot, TITO, machine ergonom-ics, the role played by colourand sound in enhancing playappeal and the level of brand

Praesepe researnew light on playMACHINES

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ESSENTIAL GUIDE

Can innovation drive playerprotection?

INDUSTRY

Cat C for cash10

November 15 - November 21, 2013 • No. 2342 • www.coinslot.co.uk

4

30

he future

rom December, Preston-based operator SceptreLeisure is to increase its

prices, due to a number of factorsthat the firm has been keen toshare with Coinslot.The news comes at a time whenthe industry may well be betterprepared to handle such costchanges; the recent governmentannouncement of a proposedincrease to jackpots on AWPs to£100 will be a welcome filip forthe licensed retail sector. However, the Sceptre decision onpricing will be met with somedegree of disappointment - eventhough the company has, it seems,staved off the rise for as long as itwas possible.

Talking exclusively to Coinslotabout the changes, Sceptre’s CEOKen Turner reflected clearly on themove, very aware that develop-ments designed to drive revenue,develop new products andimprove connectivity and securitydo not come without a cost.

He explained: “The purchaseprice of a new machine has risenby some 40 per cent in the pasteighteen months, and innovationssuch as digital gaming and remotemonitoring also have significantcost implications for machineoperators. Our industry requiressignificant investment in research,game design and other technologyto maintain and improve futurecashbox levels for our customers.Operating margins in other areashave also been under pressure,with transport costs in particularincreasing significantly year-on-year.”

Turner added: “Our industryonly works if all three parties(retailer, manufacturer and opera-tor) receive a fair return for theirinput. Whilst retailer revenue hasremained stable over recent years,machine operator income has

fallen. It is for this reason that wehave seen one national operatorsold at a significant loss toinvestors; a number of regionalplayers withdraw from the marketdue to margin erosion; and two sig-nificant machine manufacturersclose down in the last 18 months.

“Therefore it is against thisbackground of rising costs andreducing real-terms income thatwe have reviewed our currentpricing. In order to continue pro-viding a quality service for our cus-tomers we have no option but tointroduce an 8.7 per cent priceincrease in December 2013. Forthe vast majority of our estate thiswill equate to around 50 pence permachine per day. This price adjust-ment is based on cost increasesthat we have already incurred, butwe are unable to rule out futureincreases should operating mar-gins come under further pressure.

“For many retailers, machineincome can be the differencebetween profit or loss. Tradition-

ally, the model has been a simpleone, with the licensee or tenanttaking a third of the cashbox, thepubco or brewer taking a third andthe operator taking a third. Ofcourse, this has changed over theyears to reflect trends in tradingwith everybody seeking to try andprotect their own portion of thecashbox.

“The model has obviously beentightened up as pubcos look toproduce strong figures for theirinvestors, however constantlysqueezing the cost has come at theexpense of many long standingand professional machine opera-tors who have disappeared.”

12MONTHS

TO PAY!

Sceptre announcesprice increasesOPERATORS

Major single site operator Sceptre Leisure is to increase itsprices with the long-term strategy of investing in the future andmaximising revenues for its customers at the forefront of thecompany’s thinking.

F

search shedsplayer needs

and product recall amongstplayers. In total some 13 topicswere covered by the focusgroups, with Praesepe’s headof machines, Nigel Davis, pro-viding insight and analysis ofthe findings.

Nick Harding believes theinitiative provided invaluablefood for thought as the indus-try gears up for the possibleintroduction of a £100 jackpotin the first quarter of 2014. Hestated: “Having shown and dis-cussed the filming with ourcolleagues from the manufac-turing community, many ofwhom are revenue share part-

ners with Praesepe, I think it isfair to say that it has changedour thinking on a number ofissues and confirmed our posi-tion on others. Our cast of 22players provided a passionatecritique of the machine play-ing experience from both anAGC and Bingo perspectiveand I am sure that significantelements from their ‘wish lists’are being communicated tomachine programmers as wespeak.”

A full report on Praesepe’sMachine Symposium andanalysis will appear in nextweek’s Coinslot.

continued: “Indeed, longstanding and well respectedmanufacturers such as Barcresthave closed their doors to theUK market due to a lack ofsupport.” He concluded:“Without manufacturers oroperators, there is no machineindustry, and without a machineindustry there is no machine

income. To replace themachines on the estate of anyof the major retailers wouldnow take almost six months asmachines are made to order.There is always a desire foranybody in business to achievethe most competitive price, butshould this be at the expense oftomorrow’s income?

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4 Coinslot November 15 - November 21, 2013

Industry TO COMMENT ON ANY ARTICLE

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hilip Graf, chairmanof the GamblingCommission, has

opened a new line of dis-cussion with the industryon the importance of usinginnovation to improveplayer protection. Graf,talking at the recent BISLAnnual Conference, spokeabout the new opportuni-ties arising and touched onthe value of a mature rela-tionship between the regu-lator and the gamblingindustry.

He told delegates: “Manygambling operators arefocused on innovation andgrowth. The two go hand inhand in this technologydriven dynamic economy,and, as I have said on otheroccasions, profit-driveninnovation provides a goodopportunity for the indus-try to improve the safety oftheir gambling products.

“Of course, by blithelytalking about ‘the gamblingindustry’ there is a presump-tion that it is one industry

with a shared set of interests,while in reality, we are talk-ing about different sectors,with different and oftencompeting interests.

“It is the Commission’sduty to permit gambling -a clearly pro growth dutybut one which is subjectto consistency with ourprimary responsibility -the pursuit of the licens-ing objectives. And I amvery clear here that ourfocus is on the protectionof those who gamble andthe wider community, notthe protection of thosewho provide gambling.

“Industry sectors mustwork as one - the outsideworld has become impa-tient with rival talkingshops. The advances intechnology are graduallyresulting in a breakdownof the boundariesbetween the sectorsanyway.

“All operators mustclearly demonstrate theircommitment to providing

a safe gambling environ-ment, in premises oronline, if they wish to com-mand public confidence.Securing public confi-dence is surely a more costeffective way to obtainagreement to sensiblechanges in regulation,rather than building up aregulatory environmentto provide inspectionreports.

“We have moved awayfrom routine annual ormore frequent premisesinspections. We now focuson thematic and individualreviews, corporate assess-ments and investigations inresponse both to incidentsand to our risk assessmentof the data we collect fromthe industry.

“We expect our licenceholders to alert us to emerg-ing risks and compliancefailures at the earliestopportunity - not wait forus to spot them - and todemonstrate their commit-ment to player protection

in the way they tackleemerging issues or compli-ance failures. We then useany learning from suchepisodes to improve bestpractice. We will imposesanctions when necessaryto underline the impor-tance of maintaining stan-dards and to keep playerprotection to the forefrontof all operators’ minds, butour prime objective is towork with the industry sec-tors to learn how best tosecure responsible gam-bling provision.

“The work we have donehere represents a goldenopportunity for all opera-tors to ensure they addressthe vulnerabilities we havefound and continue to find.The simple message for theindustry is that you shouldbe getting there before wedo; and demonstrating to us

and the public your deter-mination to provide gam-bling responsibly.

“Working together, we(the Commission and theindustry sectors) need tobuild up data and intelli-gence to support panindustry collaboration onthe development of bestpractice; to incorporatebest practice measures intoregulatory expectations, todeter non-compliance andto provide well informedadvice and assurance togovernment and otherstakeholders.

“A mature relationshipbetween regulator and theregulated is vital if we are allto achieve the aim of pro-viding players with a fair andsafe environment in whichto gamble, while allowingthe gambling industry toinnovate and grow.”

ARCADES

An electrical fault sparked a fire outside a Rhyl amuse-ment arcade earlier this week. Flames spilled out on to

the pavement during the blaze on November 10 at thePalace Fun Centre on the seaside town’s West Parade.

Resident, Jordan Thackeray, who watched the dramaunfold, said a light bulb inside a crown-shaped fasciaboard erupted into fire before breaking off and falling tothe floor. Three fire engines from Rhyl raced to the scenejust before 6pm and the fire was out by 6.50pm.

A North Wales Fire and Rescue Service spokeswomansaid: “We were called to a fire at an arcade on West

Parade, Rhyl, involving the externalfascia board of the arcade. Damagewas confined to the board. Thecause was an electrical fault.”

The pedestrian area outside thearcade was sealed off with red tapeas a precaution.

LEGISLATION

An MP has praised the gamingindustry for helping to regenerate

Southend and called for online gam-bling to be allowed inside gamblingestablishments. James Duddridge, MPfor Rochford and Southend East,praised the Genting Club in WesternEsplanade for providing employmentfor 170 people and credited the ParkInn Palace Hotel, set to get a newcasino by next summer, with regen-erating the high street.

The Conservative, who is helpingscrutinise a new gambling bill pass-ing through Parliament, also called fora relaxation of a law to allow bricksand mortar establishments to offeronline gambling. Duddridge stated:“It is ironic games cannot be playedonline inside, even if one takes in

one’s own iPad or iPhone.“It would be much better to allow

casinos to have gambling onlinewithin their own premises. That hasgreater protection for problem gam-blers. The current position is ludi-crous.”

In the House of Commons, he saidthree per cent of the UK’s 142 casi-nos were in his constituency, andcalled Southend the “epicentre ofbricks and mortar casinos”.

Grosvenor Casinos plans to open a£6.5m venue in the Park Inn PalaceHotel, overlooking the seafront onPier Hill, in the first half of next year.The Palace has undergone a £25minvestment since 2010 and Dud-dridge said its rebirth was key to theresurgence of the town as a resort.

Duddridge concluded: “When Iarrived in Southend more than tenyears ago, there was a beautiful, butderelict 19th-century Palace Hotel.The Government used it to houseasylum seekers on a temporary basis,before they could be found more suit-able accommodation. That made thearea, to a degree, a no-go zone. It isnow a four-star hotel, and the com-pany will be opening another casino.It may even be a five-star hotel; it cer-tainly should be, given the quality ofservice I received.”

Fire ravages Welshseaside arcade fascia

MP calls for relaxation of gambling laws

SOAP STAR TO LIGHTBLACKPOOL

PIERS

Former Coronation Streetstar Bruce Jones has beenannounced as the celebritywho will switch on Black-pool’s Christmas lights. Theactor, who played Les Bat-tersby in the long-runningsoap, will also perform hisChristmas song at the eventon Friday November 29.

DREAMLAND TO DRIVEREGENERATION

PIERS

Dreamland Trust chairmanhas said the new Dreamlandamusement park will jointhe Turner art gallery in play-ing a “huge role” in theregeneration of Margate. Hecommented: “I would likethe two to work togetherwith other attractions inMargate and make a real dif-ference.”

Graf calls for profit-driven innovationREGULATION

Chairman of the Gambling Commission, Philip Graf, has called forthe gambling industry to continue innovating in order to creategrowth and profits, while keeping a close eye on player protection.

P

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Derby-based contentdeveloper Games Ware-

house has announced thatits two latest slots gameshave now gone ‘live’ on theSky Vegas online gamingplatform.

Egyptian Gold and DrFrantic & the Lab of Lootfollow hot on the heels ofthe hugely successful goldstrike and are five-reel, 20-winline games packed withexciting and entertainingadditional features includ-

ing Sarcophagus Bonus, Eyeof Horus and Portal of Gods(Egyptian Gold) and MoneyMonster, Power Lever andChain Reaction (Dr Frantic).Most prominent amongstthe countless player bene-fits, however, is GW’s ownunique “Lock ‘n’ Load” mech-anism that has proved sucha hit on Gold Strike.

In a further development,Gold Strike has also recentlybeen released to mobile viathe Sky Vegas App and agree-

ments are now also in placefor release to several addi-tional online operators.

Commenting on thecompany’s early successesin the online and mobilespace, commercial directorAndrew Henson said: “Thishas been a long journey andwe received the most fan-tastic support throughoutthe process from both Skyand Openbet. The key to thesuccess of these games isthe totally unique ‘Lock ‘n’

Load’ feature which hasproved so popular withplayers who are all too usedto being offered ‘more of thesame’. In terms of gamedevelopment, our combina-tion of proven land-basedexpertise and video gamingcreativity enables us to puta new spin onto all of ourgame concepts within whatis a highly competitivedevelopment arena. We areexcited about what thefuture holds.”

NOVELTY

Novelty game Zoltar hasbeen featured on BBC’s

Strictly Come Dancing.Harem Leisure’s HarryRemblance told Coinslot:“The BBC asked us if wecould supply them with aZoltar for Strictly comeDancing, we said we couldbut they said they wantedjust the cabinet only sothat someone on the showcould stand inside it (thatperson turned out to beSuggs from the band Mad-ness) and also, theywanted the cabinet to bean exact replica of the onein the Tom Hanks film BIG,we were happy to oblige.”

Remblance concluded:“The interest from peoplewho saw Zoltar on theshow, which was broad-cast on 4 November, hasbeen fantastic.”

Zoltar makesprime timeTVappearance

Two more games go ‘live’ for Games WarehouseONLINE

EXPOS

Game Expo Scotland,scheduled for October

4-5 next year will featuredeveloper sessions, com-petitions and exhibitionsby indie and triple-A stu-dios.

The two-day exhibitionis set to launch in Edin-burgh at the InternationalConference Centre, and

will also feature devel-oper competitions andretro games.

“Having worked on thehighly successful Scot-tish Bike Show and seenthat grow over the lastthree years, it’s importantto me to take those samevalues of transparencyacross to Games ExpoScotland 2014,” saidotganiser Rowan Mackie.

“As Scotland has such arich and diverse videogames industry, alongsidea passionate gaming com-munity, their feedbackand continued input iswhat will make GamesExpo Scotland 2014stand out from other UKgames events andbecome the premier Scot-tish expo for all thingsvideo games.”

Scottish video game expo slated for 2014

he battle for a level playing field contin-ues with BACTA’s Leslie MacLeod-Millerasking the government for consistency

with regard to machine allocation and stakes andprize levels. He told Coinslot: “My members haveno wish to offer machines which give rise to prob-lem gambling. The licensing objectives, particu-larly the protection of the vulnerable, are in theDNA of the industry, but we believe that thisshould characterise the processes of the govern-ment, the Gambling Commission and those whoadvise them in a uniform manner.

“If the government does not believe that thereis an issue with the offering of £100 a spin stakein bookmakers, they cannot believe that there isa problem for all adult premises to offer thesegames. Delay in resolving this issue in a transpar-ent way threatens to damage the industry andthose who are involved with the research pro-gramme.

“It is arguable that if the precautionary princi-ple was adopted, it would provide a real com-mercial incentive to produce the evidence which

appears to be lacking in a timely way and, subjectto the outcome of that evidence, potentiallyincrease the ability for the industry to offer thesegames, increasing revenues to the Exchequer andproviding further jobs for all adult premises.

“There are those in the industry who believethat the current uncertainty regarding the time-frame and process will damage investment, notjust in the bookmaking sector, but in those whoare likely to benefit from the outcome of this

debate by being permitted to offer games thatare currently limited to the LBO sector.

“The government has stated their position.Although the language of urgency, immediacyand seriousness is used, there are many whobelieve that there is a lack of clarity regarding thetimeframe, the metrics and the methodology tobe used. Some refer to this as an elaborate ‘inac-tion plan’ and are concerned that the effective-ness of the RGT’s well-intentioned researchambitions will be damaged by a lack of detail andconcrete action.”

Macleod-Miller concluded: “My members areseeking confirmation from the Minister regard-ing when and how the government will addressthe question of whether the £100 a spin gamesgive a credible cause for concern such that theprecautionary principle should be adopted andconfirmation that at the same time they will applypolicy consistently so that if there is insufficientevidence of cause for concern regarding £100 aspin games, all adult premises will be entitled toprovide these games with immediate effect.”

BACTA pushes for quick B2 resolutionSTAKES AND PRIZES

Trade body BACTA is seeking clarification concerning the timeframe the government is working to, and the criteriait intends to use, with regard to any action on Category B2 machines.

T

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Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

CAT C The essential guide to the UK’sall-important Category C sector - thepeople, the prodcuts, the issues. 10

Nowcelebrating its fifth suc-cessful year, the pre-emi-

nent show in the amusementsand attractions industry cal-endar, EAG International, willopen its doors on 21 January2014 to thousands of industryprofessionals.

EAG Chairman MartinBurlin has an interesting takeon why the expo has beenembraced so quickly by theindustry, developing its ownunique identity: “I believe thatwith changes to the Londonshow scene, including thedemise of the autumn pre-view, the industry was look-ing for an event on which it

could stamp its own identity.” He added: “There has been

a London show in January formore than 70 years so wealways knew that there was agenuine need for this kind ofevent and from the outset,EAG International has beenrun by a very professionalteam with a real passion forour industry. The show’s man-agement is structured in suchin a way that all participantscan have a meaningful input.Exhibitors, visitors, trade asso-ciations and all the othergroups have all played theirpart in shaping the event andhave been unswerving in

their support.”Another contributing

factor to its success has to bethe venue, with ExCelLondon now widely regardedas one of the world’s finestexhibition locations andreceiving many prestigiousawards for organisation, facil-ities and customer service.

Crown Leisure has been aloyal EAG Internationalexhibitor since the outsetwith managing director DeanHarding praising ExCel’sgoods handling and trafficfacilities. He stated: “BecauseExCel is relatively new it hasbeen designed to function

efficiently. We have alwaysfound it to be an easy and con-venient venue.”

Given the buzz created onthe back of four successfulshows and the Cat C prizeuplift, organiser Karen Cookestated: “It’s more importantthan ever, therefore, thatexhibitors and visitors maketheir arrangements as soon aspossible. I’d urge those whohave not made their arrange-ments to contact EventExpress as soon as possible. Ifyou’re on a tight budget, givethem a target price and theywill rise to the challenge.”

Among the keen advocates

of the event are the IOAGroup has also selected EAGInternational as a meetingpoint for its members. Chiefexecutive Peter Weir stated:“The three day event is thecentre of the entire industrythroughout its duration.Everyone we need to see is atthe show and it’s very con-venient for the 14 owner-managed operatingcompanies which make upour group.”

The show’s organisershave embraced new media toprovide a stream of informa-tion both for the lead-up andduring the event, via EAGLive.

Preparation is everything ahead of EAG 2014TRADE SHOWS

Organisers of EAGInternational 2014are making sure thatexhibitors and visitorsare able to capitaliseon the importance ofan event which theIOA has hailed as‘the centre of theindustry’.

BINGO

Members and staff ofGala Bingo in Ply-

mouth raised over £1,000for charity recently, withthe proceeds going to theFederation of the Ply-mouth and District Ex-Ser-vices Associations.

General manager,Antony Smith of GalaBingo, Derry’s Cross, pre-sented a cheque for £1,250to the patron of the Feder-ation of the Plymouth andDistrict Ex-Services Asso-ciations, CommanderCharles Crichton OBE RN.

Smith said: “We aregrateful to our loyal mem-bership and our staff team,who have worked passion-ately to raise the recordsum for this year."

Cdr Crichton confirmed:“This amount will give sup-port to the generalfundraising and is verymuch appreciated by theFederation.”

50-strong list of toys to ‘dominateChristmas’ has been selected bya panel of independent buyers

that represents 80 per cent of toy retail-ers from stores including Hamleys, TheEntertainer, Argos, Smyths, Toys R Us, Toy-master and Toy Town.

As well as the top 50, the panel haschosen the Top 10 Toys which theybelieve will take centre stage thisChristmas season. “Christmas 2013 isset to be a strong year for toys and thisis a great Dream Toys list that reflectsnot only the need for toys to appeal toall budgets and tastes, but also howtech is continuing to increase its influ-ence within toys, from pads androbotic dogs to flying fairies and fish,”said Gary Grant, chairman of theDream Toys committee.

Frédérique Tutt, global toy analyst

with The NPD Group, added: “This fes-tive season, we expect to see a slightincrease in toy spend compared to lastyear. Much of this growth is going tobe driven by a combination of innova-tion and technology in the sector. Thisis good news for the toy industry, as2013 has seen a soft performance sofar, due in large part to the combina-tion of post-Olympics sales declines,poor outdoor toy sales followingspring’s bad weather and the absenceof a summer movie blockbuster.”

Licensed products are set to be amajor hit this Christmas. According toThe NPD Group, licences represent avital part of the toy industry andaccount for 26.4 per cent of all toy sales(YTD 12 October 2013).

Tutt added: “We have seen quite afew new licences coming into the toy

market this year. NPD recordsgrowth in the Action Figures cate-gory and a resurgence of pre-schoollicences. Despite the lack of a strongmovie blockbuster, film-related toysales were nevertheless key tosummer sales with almost £10m worthof toy sales at retail since the begin-ning of the year for the three key kids’movies: Iron Man, Monsters Universityand Planes.”

Grant concluded: “Licensed toys willalways have a significant role withinthe Dream Toys list as they are alwayshighly popular. It’s great to see OneDirection taking on Walking withDinosaurs Stomping Feet, although I’mguessing they might be aimed at differ-ent audiences! The innovation and cre-ativity within this sector is particularlystrong this year and great to see.”

GIFTS AND PLUSH

Suppliers of gifts, toys and plush to the coin-op industry as well as operatorswith redemption counters will be analysing the recently unveiled annual DreamToys list, with the Toy Retailers Association highlighting the top 10 toyswhich it says will ‘dominate Christmas’.

THETOP 10 TOYS

FOR CHRISTMAS:

City Coast Guard - LegoDoc McStuffins Doctor'sBag Play-set - FlairFlying Fairy by Flutterbye -Spin MasterFurby Boom - HasbroInnoTab 3S - VTechLeapPad Ultra - LeapFrogMonopoly Empire - HasbroMonster High 13 WishesDoll - MattelNerf N-Strike Elite Rapid-Strike CS-18 - HasbroRobo Fishbowl - Zuru-GeemacTeksta Robotic Puppy -Character Options

Toy RetailersAssociation unveils top10 Christmas toys

BUYOUT

Novomatic, through its sub-sidiary Novo Lottery Solu-

tions, has acquired a majorityshareholding in BetwareHolding, the Icelandicgaming pioneer and theleader in online gaming solu-tions for the lottery market.Novomatic now owns a 90per cent shareholding in the

Icelandic company, with theremaining 10 per centretained by the Betware man-agement.

Founded in 1998, Betwarehas built a strong position inthe gaming market with itsfocus on developing anddelivering state of the artgaming platform and elec-

tronic lottery solutions fornational and private lotteriesand supporting their onlineoperations. Betware’s offer-ing will now complementNovomatic’s product portfo-lio and provide a bridge intothe lottery world.

Thomas Graf, CTO ofNovomatic, commented:

“Betware’s open platformarchitecture is second tonone, providing tailor madesolutions to any small orlarge scale lottery operation.It seamlessly integrates acomplete range of productverticals including those ofthird party vendors. Withour combined resources,

know-how and industryexpertise we will be able tooffer any lottery operator a360-degree-solution for alldistribution channelsincluding online, mobile andland-based, which will be aclear advantage in an increas-ingly competitive operatingenvironment.”

NovomaticacquiresBetware

PlymouthGala Bingostaff raise£1,250

A

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amusementsbriefs

Amusements

new report detail-ing the top 100 UKbrands for cus-

tomer experience hasshown that Butlins’ resur-gence in popularity is con-tinuing to gain hugemomentum.

Placed well outside thetable at a lowly 165th in2012, this year the greatBritish amusement brandhas rocketed 151 places to14th.

That leap made Butlinsthe highest climber in thelist, compiled annually byindustry analyst Nunwood,as it achieved the largestcustomer experienceimprovement across allmeasured companies oper-ating in the UK.

Nunwood directorDavid Conway indicatedthe study offered positive

encouragement to otheramusement firms, as itshowed consumers arekeen to reward companieswith strong British roots.

He said: “The idea that indifficult times there is aflight to trust is somethingthat is seen more widely inour study. There is a senseof people sticking withBritish in times of difficulty.

“The brands that havedone particularly well havefocused on delivering areally good experience andhave a strong British her-itage.”

According to DrewStevens-King, head of cul-ture and development atButlins, positive changebegan with recognitionthat the root of poor cus-tomer experience lay deepin its cultural foundations.

He explained: “Thebrand is over 75 years old.What was missing was thatcultural focus on the guest.”

It trained customer-facing staff to resolve aproblem as soon as it wasreported and encouragedthe use of positive languageand behaviour at everylevel of the company.

The result was the But-lins ‘Road Map’, which setthe tone for its companyculture and initiated a col-league-to-colleague train-ing programme.

The famous British her-itage built up by founderBilly Butlin was also utilisedto its full potential, Stevens-King revealed.

He said: “We are verylucky that we have thefounder’s name as our com-pany name. We tell cus-

tomers a wonderful story:the team that comes in iscarrying on the Butlinslegacy. And they begin tobuy into it; they begin tolove the brand.

“If you can get the teamto love the brand, they willlove the customer and thecustomer will love us. It’s avery medium- to long-termstrategy, so consequentlyit’s taken us 10 years to gethere,” he says.

The result is repeat busi-ness, said Stevens-King:“People feel like they’vecome on holiday to have abreak with a brand thatreally cares about them.Then they come back andbuy more.

“When they come back,we’ve got their loyalty and,with the profits, we canreinvest into the company.

Consequently, we’ve beenable to build three newhotels.”

The news could notcome at a better time forButlins, with owner BourneLeisure confirming it isinvesting £4m in upgradingaccommodation at Butlins’three resorts next year, inaddition to £12m alreadyearmarked for a new ChaletVillage in 2015.

The company will opena new fairground at itsMinehead resort in early2014 featuring rides suchas Helter Skelter, Waltzer,Vintage Carousel, andDodgems.

In Bognor Regis, tradi-tional 1950s amusementsand a diner will be added,while Skegness will have anew Firehouse Grill restau-rant for 2014.

HOLIDAY PARKS

Once derided as arelic of Britain’s fadedpast, a study hasconfirmed thatButlins is onceagain one of themost popular brandsin the country, andit’s all thanks to itsfocus on customerexperience.

Butlins’ brand appealbooms with UK consumers

Proposals that would seearound £8m invested in

the creation of a new familyentertainment centre onBlackpool’s South Pier havebeen revived.

Six Piers, the firm thatowns the South Pier, said lastweek that it has resubmittedits plans, which would see thecurrent pier head demol-ished and replaced with a45,000-square foot FEC.

The scheme was first putforward three years ago after

Blackpool Council granted itplanning permission, but hasremained at the approval

stage without being actedupon ever since.

Michael Williams, opera-

tions director of Six Piers,said: “We have re-submittedthe plans for the develop-ment at South Pier as plan-ning permission was aboutto expire. We are still com-mitted to the long termdevelopment of the pier andwe still have intentions totransform the site into a yearround family attraction.

“Time scales are not inplace currently for works tobegin, but it is still very muchon the agenda. We will make

an announcement in duecourse to re-confirm ourexciting plans and outline adetailed timescale.”

Six Piers’ plans for the newFEC, which would be able tocater for up to 750 people,include amusements, a ten-pin bowling centre, a poolroom, indoor children’s softplay area, a bar and sun loungeand a 100-seat food area.

Designs submitted withthe latest application havenot changed from those of

2010, with the concept forthe proposed structuretaking its inspiration fromthe sea.

Additional land at eitherside of the pier, created aspart of Blackpool’s newpromenade headlands,would be utilised.

The traditional fair-ground rides and conces-sions on the remainder ofthe pier would continue tooperate, but would beaccessed via the new FEC.

New FEC a step closer for Blackpool’s South PierFEC

Six Piers has resubmitted plans that would see a 45,000-square foot FEC built on Blackpool’s South Pier.

MP URGES PIERCLARITY

A local MP has urged ConwyCouncil to be “out in theopen” about its plans forColwyn Bay Pier, after itclaimed ownership of thestructure. Clwyd West MPDavid Jones said the peopleof Colwyn Bay had a stake inthe future of the town’sgrade II-listed Victorian pier.

BIRNBECK PIER PLANSUNVEILED

The developer hoping torevive Weston-super-Mare’sderelict Birnbeck Pier hasrevealed its plans to includenew apartments, the RLNIlifeboat station, a heritagecentre and seaside kiosks.However, planning officershave told CNM Estates itsscheme is not acceptable atpresent.

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Essential Guide to...

PUB OPERATIONS

Cat C Machines

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COMMENT

Due in no small part to the industry’s trade organisations’persistent lobbying of the government, in particular

BACTA and the BBPA, striving hard for a Triennial Reviewand the prize uplift to £100, the Cat C sector now has some-thing to truly get its teeth into.

While a mixture of excitement and trepidation permeatesthe industry after the recent government announcement, itwould be wise to remind everyone that there are alreadysome incredibly appealing, and successful, Cat C productsout there - on the £1/£75 levels - with imaginative gameplayfeatures for AGCs, pubs and adult-only areas in FECs. Inother words, the bedrock for further progression of one ofUK coin-op’s most enduring machine styles is long-estab-lished in terms of creation, delivery and, of course, cus-tomer expectation.

Obviously, it would be a big ask for every UK-based man-ufacturer to get prototype Cat C models on the EAG showfloor by January 2014. If I was a betting man however, I’dwager that there’ll be plenty of action, one way or another, inthe ExCel exhibition hall directly relating to brand new Cat Cproduct as healthy competition manifests itself in London.

Additionally, now everyone has got used to the MGDregime, by only paying tax based on income it has givenoperators the confidence to install larger numbers of Cat Cmachines now that AMLD is a thing of the past. In otherwords, while the pub market is synonymous with the instal-lation of Cat C equipment, it’s far from the sole siting oppor-tunity for the latest raft of post-prize uplift gear.

To reiterate, there are already very appealing Cat C prod-ucts out there, in large numbers, with imaginative gameplayfeatures for AGCs, pubs and adult-only areas in FECs. Thishas been the case for years and despite the inescapablefact that the overall coin-op industry has declined and con-tracted over the last decade, opportunities will always existfor high-quality, innovative product that whets the appetiteof operators and customers alike.

Delivering a game that produces something attractive tothe player at the point of coin entry, as well as ensuring thatoperators are given something to work with are two of thefundamentals for the UK’s manufacturers at present, butlet’s face it they’ve risen to the challenge before so there’sno reason why they can’t do so again.

If the recent prize uplift hadn’t just occurred I might havefound myself struggling to find a new positive spin on thesector, but with the industry already working hard to max-imise the opportunity that the change can bring, the Cat Csector can certainly reinvigorate itself, if not necessarilyreinvent itself in 2014.

Massive opportunityfor Cat C

The quintessential ‘entry level fruity’ recentlyreceived a huge shot in the arm with a prizeuplift from £75 to £100. We must have faiththat manufacturers can come up with somethingthat maximises this new opportunity.

The industry should recognise the good work that theGambling Commission did with principally Division 4 ofBACTA in revising the machine Technical Standards since

the last stake and prize review.The changes led to more player enjoyment of the product and

did not in the slightest undermine the Commission’s tenets ofprotecting the young and vulnerable. Without these changes tomachine technical standards the product would be in a muchworse position today.

I am more than satisfied with the government’s support forthe proposed £100 jackpot for pub machines. I am pleased thatfavourable mention was made by the DCMS of the pub indus-try’s evidence to support the request for a £100 jackpot.

The best machine in 2013 appears to have been Deal or NoDeal: The Big One from Bell-Fruit Games, although there havebeen a number of other good models from all the manufacturers,it is great to see a variety of product. I wish I knew what makesfor a great machine - ours is the easier job, we just review thecash in box!

Making a successful Cat C machine has some similarity tobaking a cake in that you can put in the same ingredients, pro-duce it apparently just the same way as previous versions, butsometimes it just works better than others.

We would concur that new players generally do not under-stand the intricacies of each game. We have tried with manufac-turers and suppliers over the years to assist players by producinggame ‘cards’ that explain features, we have tried putting machineson free play and even put a learner button (‘L’ button) on amachine for free play with no payout.

However, to date these activities have not been productive orworth the cost. That said we welcome any new ideas that can becost effectively tested.”

Category Cgaming: inanticipation ofthe £100 jackpot

The UK pubs sector is eagerly awaiting theimplementation of the £100 jackpot for Category Cgaming machines, writes John Appleton,director of electronic leisure for Mitchells & Butlers.

forewordalex lee“

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Essential Guide to ... Cat C MachinesSector Overview

SWOT ANALYSIS

In its response to theconsultation on stakesand prizes, the De-partment for Culture,Media and Sport saidthat evidence suggests that while the2009 stake and prizes increase “pro-vided some respite to the industry,”the benefits of an additional increasefrom £70 would “help support varioussectors through continuing difficulteconomic conditions”.

‘Respite’ to the industry

Last month the gov-ernment announcedthe much-anticipatedincrease of the prize limit for Cat-egory C gaming machines to £100.The government said its considersthe difference in prize limit of Cate-gory B and C machines is still “suf-ficiently wide” after any rise tomaintain a “distinct appeal”.

In support ofthe £100 prize

Discussing the Category C prize up-lift, Helen Grant, the UK’s Minister forSport and Equalities, said: “The gov-ernment is pleased to introduce apackage that supports the gamblingsector but is very clear that growthcannot be pursued at any cost. Ourresponse acknowledges gambling’scontribution to the economy but bal-ances this with explicit recognition ofthe need to protect players, particu-larly at the higher end stakes.”

Explaining theresponse

While the industry as awhole was “disappointed” with hav-ing to wait so long for a review,Michelle Michael of Weston-super-Mare’s Grand Pier said any upliftwould assist seaside arcade busi-nesses. “We would like to think thatthe government... will take a closerlook at the next triennial review toregularise more of the stakes andprizes to align them with other coun-tries that we compete with,” she said.

Helping seasidebusinesses

t would be fair to say that CategoryC has had some testing times overthe years, but equally one could say

that, despite the usual myriad challenges thesector has come up with some incrediblysuccessful products.

Already some manufacturers have com-mitted to increase their development of CatC games for the coming year in order to coin-cide with the new £100 Cat C jackpot. Thehi-tech portion of the sector in particularhas gone through a transitional period inthe last year or so and with the implementa-tion of the new £100 jackpot, stakeholdersbelieve that there is a strong demand for newbuild games on what is a proven, reliableplatform.

The bottom line is that operators needquality Cat C games that have longevity andreliability in order to stimulate the marketin 2014. While talk of the Triennial has rightlydominated the headlines over the last fewweeks, the Cat C sector has already under-gone a steady process of reinventing itselffor today’s customer demographic overmore than two decades.

Regardless of what goes on once that 50por £1 coin has dropped into the coin mech,Cat C (also, of course, known as AWP)machines have been a long-standing amuse-ment with prize staple. Or, from the per-spective of the end user, the omnipresentloose change ‘fruit machine’. This com-manding presence in pubs and arcades hashappened not just because of the above evo-lution with changing technology and

updated stake and prize levels but also dueto an industry-wide commitment to provid-ing the public with a bit of low-brow lightentertainment that, for whatever reason, issufficiently appealing to attract those all-important coins - and repeat visits.

Furthermore, despite much heateddebate around the style of Cat C machinewhich will lead us all into a glorious future(hi-tech, lo-tech, video-based, mechanicalreel-based or community gaming-led), theCat C sector has in no small way arrived atthe stake and prize crossroads where it findsitself today due to solid manufacturing prac-tises, a lot of creativity and, of course, con-sistent lobbying, largely on the part ofBACTA.

Although the current Category C sectorhas a number of strands and sub-divisions toit, it also holds some solid unifying elements- easy to understand gameplay, a number ofstrong brands and creative bespoke designs.

The UK’s leading coin-op manufacturersBell-Fruit and Reflex Gaming have longunderstood the requirements of both theoperator and the player when it comes toCat C. As a result, the machines currently inthe market - let’s not forget the opportuni-ties for conversions or discounted secondhand deals - are, as mentioned earlier, manyand varied due to the knowledge that differ-ent venues attract contrasting demograph-ics. Put simply, what might be a cashboxfiller at one location could just as easily be atumbleweed inducer at another.

Yes, we know the timing of the Triennial

was poor to put it mildly, but manufacturerscan now deliver an enhanced offer to theplayer via more exciting content, featuresand game styles.

The pub sector can improve thanks to theincrease in Cat C, although we won’t knowthe true extent of that improvement until

approximately a year from now. The bottomline is that the introduction of a £100 Cat Cprize will provide an important opportu-nity to develop more engaging games - andimproved revenues. We must also hope, andactively encourage, a fairer share of the cash-box for all concerned.

Everyone wantsto win £100Supported by coin-op’s leading lights for decades, the Cat C sectorhas survived the after-effects of the Gambling Act, the smoke ban,the credit crunch and consecutive recessions. The big test now ishow UK stakeholders can help make the sector thrive post-Triennial.

SWOT ANALYSIS CATEGORY C

STRENGTHS

• Newcomers to the sector help promoteinnovation and drive healthy competition

• Strong, familiar, well-targeted licences • £1 now universally seen as an ‘impulse

spend’, therefore the sector remains arelevant ‘pocket money’ or ‘loosechange’ domain

WEAKNESSES

• Competition from other forms of digitalentertainment and reduced consumerspend

• Amount of ‘play time’ for money can beoff-putting to casual player

• Contraction of UK pub sector affectscashbox takings

OPPORTUNITIES

• New prize levels gives developers a newcreative push

• Use of communication technology topromote game features (such as QRcodes) to player

• Updatable content via various medialessens need for shipping, reducingcosts and speeding up arrival of newgames

THREATS

• Some pubs becoming more familydining-oriented, others closing

• FOBT machines still offer bigger poten-tial payouts

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Essential Guide to ... Cat C MachinesMarket Perspectives

SUPPLIERS

Pound for pound, Category C prod-ucts from Reflex Gaming have been

a “life saver” for the single site industry,according to Tim Stanhope, managingdirector of Leeds Leisure.

“Regarding the new prize level, £100is an excellent jackpot in terms of bothits size and the fact that it will be eye-catching figure for the player,” Stan-hope said. “If this were to comehand-in-hand with a long overduecrackdown on the B2 products in LBOsthen it would give thepub/operator/arcade sides of theindustry a fighting chance.

“We are able to tap into figures andoperator test experiences muchquicker and easier now than 30 yearsago, so as an independent supplier weare able to make unbiased recommen-dations to our customers, though withreference to innovation in this categoryit has been lacking in recent years. Assuch, we are hoping the £100 jackpotproves inspirational to all manufactur-ers of both analogue and digital prod-uct.”

Stanhope added: “We don’t show atEAG, so for us the show will be a recon-naissance mission to try and work outwhich manufacturer has hit the groundrunning with the £100 jackpot andwhere the new opportunities and inno-vations have been most successfullyutilised so we can report back to ourcustomers.”

Unbiasedrecommendationsfrom anindependentsupplier

he industry has achieved a“tremendous” uplift of over 40 percent in the jackpot level, and indus-

try stakeholders are keen to witness thenext generation in Category C gamingproducts.

Tony Glanville, sales director for RLMSSales stated: “£100 is a significant jackpotlevel, and we are really excited with theproducts the manufacturers have got indevelopment. It is great to see the freshstimulus it has given the creative mindswithin the games design teams. The newjackpot level creates a real buzz of expec-tation.”

While the prize uplift is set to providethe Cat C market with a much-neededboost, Glanville noted that the protractedlegislative process the introduction of thenew jackpot has to follow creates uncer-tainty and indecision.

“We started with a potential introduc-tion in November, and now we are intoearly 2014 for implementation and stillno confirmed date,” he said. “The vastmajority of the Coinslot readership willhave plans and commitments to makebased on the introduction date of the newjackpot level without a firm date it makesit extremely difficult. For a distributorplanning for EAG is a real challenge wewill either be showing £70 machines thatno one will have an real interest inbecause £100 is just round the corner, orwe will be showing £100 equipment thatis largely unproven as the new jackpotlevel has just been introduced or at worstthe product cannot even be sited for test-ing as the implementation date has notbeen reached.”

Discussing the current top-performingCategory C equipment, Karen Sarosi, salesrepresentative for RLMS, said: “In the hi-tech world, without question the 2013range of Bell-Fruit Games machinesremains the most consistent cash boxdeliverers. In 2013 to date there have been17 launched models between the Bell-Fruit Games and QPS brands. That is a phe-nomenal track record and unrivalled inthe UK market place.

“Bell-Fruit Games has a great blendusing strong licences in Deal or No Dealand Monopoly and iconic brands such asCops N Robbers with great game ideasthat the hi-tech players clearly love,” Sarosiadded. “The other great attribute that Bell-Fruit have is the games team never rest ontheir laurels and are always looking to uptheir game and introduce new ideas

which drive cash box’s forward and raisethe bar further this is borne out by thephenomenal success of the DOND TheBig One, which was launched in Septem-ber and is still selling now.”

Based on the income figures RLMS hasseen from its test products, there is still asignificant Cat C hi-tech player base to becatered for. In terms of growth potentialfor hi-tech, Sarosi said this is the responsi-bility of every stakeholder in the supplychain.

“We are now approaching a potentialwatershed opportunity to grow ourplayer base with the introduction of thenew £100 jackpot,” she told Coinslot. “Togrow the player base we need people andthat is the where the venue operatorsplayer their part by driving foot fall to thepremises and then promoting themachine offering.”

RLMS is renowned for supplying a vastrange of amusement and gaming prod-ucts. When asked how keep its clientsinformed of any newly launched CategoryC innovations, Glanville said: “We are con-stantly engaging with our customer base

and we utilise as many communicationtools as possible, combining old schoolmethods with the latest technology toprovide information to our customers, sothey are aware of all the latest productsand their performance so when they arein the position to purchase they knowexactly what is the right product to sat-isfy their need.

“Our EAG plans are at an advancedstage,” Glanville added. “We have been inregular dialogue with all our suppliersover recent months to keep abreast of thenew products they have coming forwardfor 2014. At EAG 2014 the new Cat C jack-pot will of course be a significant contrib-utory factor to the look and feel of ourproduct offering in January. We of courseneed the legislative process to have beenconcluded by then and the £100 jackpotis good to go. At this stage all I can say isthat we are delighted with the range ofproducts that we have seen in the devel-opment pipeline, and anyone that isinvolved in Cat C needs to be coming toExCeL in January and visiting RLMS Saleson stand 550.”

SUPPLIERS

Eyes on the prizeRepresenting a more than 40 per cent uplift in jackpot level, the new £100 prize for Category C machinesis set to give the sector a much-needed shot in the arm, according to the RLMS Sales team.

TIM STANHOPE: ‘WE ARE HOPING THE £100JACKPOT PROVES INSPIRATIONAL TO ALLMANUFACTURERS OF BOTH ANALOGUE ANDDIGITAL PRODUCT’

T

TONY GLANVILLE: ‘WE ARE DELIGHTED WITHTHE RANGE OF PRODUCTS THAT WE HAVE

SEEN IN THE DEVELOPMENT PIPELINE’



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Essential Guide to ... Cat C MachinesMarket PerspectivesDEVELOPERS

lueprint is a member of the Gauselmann Group,whose primary business activity has been in theprovision of content to the online gaming sector

and the AGC market. It is only over the last 24 months thatthe company have started to focus and gain traction in theCat C market place, as it developed its King of Games digi-tal Cat C product, which has proven extremely successfulwith over 1,000 units now operated across the Pub sector.Latterly, Blueprint has focused on a reel-based product as asupport to the UK operators and retailers with growingsuccess.

“I believe that this year has certainly been challengingbut has seen new entrants entering this difficult arena in

response to the request from the operators and retailersfor competitive products and this competition has clearlydriven better products for the sector,” said the company’sSimon Barff. “The continued development of the sectorwill be dependent on the support for the operators fromthe retailers and the cost of continued developmentswithin the sector has to be funded, which is a clear barrierat this time.”

“As we are seeing from our digital product, there is anappetite from the players for both lo-tech and hi-tech stylesof games,” Barff added. “But the historic relationshipbetween the pub player and the hi-tech products is stillproviding the greatest returns. When looking at the over-

all mix of games across the UK we are seeing a significantshift away from hi-tech games in all but the pub sector, andthis trend will eventually be replicated in this arena overthe coming years.

“Over the coming we year are looking to continue oursuccessful production of reel-based products, and withgreater traction in the digital world we see even greateropportunities for providing market leading content acrossthis sector. £100 is obviously seen by our games teams as amajor benefit and we will be looking to launch three reel-based games in the early part of next year along with asuite of new and existing £100 games onto our King ofGames platform.”

‘There is an appetite for bothlo-tech and hi-tech games’

The continued development of the Category C gaming sector will be dependent on retailers’support for operators, according to Simon Barff, managing director of Blueprint Gaming’smachines division.

There is on-going demand for commu-nity and multi-player style games in

the AGC and bingo sector, according toKevin Bottrill, sales representative forRLMS Sales.

Explaining the advantages of the com-munity gaming platform, Bottrill saidplayers relate to the product, which alsogives operators a point of difference overthe LBO product offering.

“The multi players give operators theopportunity to introduce a real sense oftheatre into their venues and create thataesthetic ‘wow’ factor,” he told Coinslot.“We are fortunate to have the very bestexponent of the multi-player format inAstra Games within our product portfo-lio. Astra have delivered to market withinBullion Bars and Party Time - the twomost iconic titles in this genre, whichgives the company a strong pedigree.”

Bottrill added: “We also now haveEmpire Games in the multi-player marketand they currently have Gold Run in athree player upright and a sit down arenastyle out presently and both versionslook stunning and are at a price pointthat makes them an attractive proposi-tion for operators.

“Astra and Empire have products inthe market place and in development inpreparation for 2014 and the new prizelevel and we really believe that the Cat C

community and multi-player market isgoing to be a growth area in 2014, as thissector has largely been neglected inrecent years due to the focus given on B3products.

“The current sited legacy multi-play-ers are now showing the signs of ageand although they have provided a goodincome stream they need to be refreshedto rejuvenate venues and players inter-est levels.”

MULTI-PLAYER GAMING

Multi-player gaming: enhancingthe Cat C experience

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W W W . A M G L E I S U R E . C O . U K

Rainbow Party 3 Player .............................£14,995Rainbow Party 2 Player .............................£9,995Rainbow Party 1 Player .............................£5,195Gold Run Arena 3 Player ..........................£12,995Gold Run 3 Player ......................................£10,995Golden Winner Deluxe 3 Player ...............£5,995Genie Multigame .......................................£4,295DOND The Big Deal ....................................£2,695DOND Lucky Streak ...................................£2,695

Bullion Bars Community 3 Player .... £6,995Spin Wall 3 Player ............................ £6,995Bullion Bars Deluxe 3 Player ........... £5,495Solid Gold 3 Player .......................... £4,995Winner ............................................... £1,195 DOND Desert Island .......................... £495Monopoly Millionaire ....................... £395

Bar X Extreme 3 Player .................... £9,995Bar X Extreme 2 Player .................... £6,995Monopoly Street Party 3 Player ...... £5,995Crazy Fruits Community 3 Player ... £4,995Las Vegas Strip Multigame .............. £2,495DOND Big Deal Poker ....................... £1,995The Great Escape ............................ £1,395Cops n Robbers Street Wise ............. £1,195DOND Go All The Way ...................... £1,195Double Dough Seven ...................... £995

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PUB OPERATIONS

The £100 prize level that is set to be implemented in the Category C gaming sector next is clearly anopportunity, but the industry may need to revisit how its communicates gaming machines to both playersand non-players in an effort to increase play levels. Peter Weir, chief executive of the IOA Group explains.

Coinslot: As 2013 draws to a close, howhas trading been for the IOA Group?

How has machine performance faredcompared to last year?Peter Weir: There’s no getting away fromthe fact that it has been a challenging year.Machine income suffered through thesummer months with lots of people drink-ing outside the pub and not inside, althoughit is picking up again which is encouragingfor the retailer. But despite this positiveposition, the operator is still incurringincreasing costs, and to overcome this willneed an increase in their supply income.

CS: What have been the best performing

Category C machines in 2013, and to whatwould you attribute their success?PW: The model that stands out head andshoulders above all machines is Deal or NoDeal: The Big One. Quite simply, people lovethe game! There must have been in excessof 50 DOND models. Not all of them havebeen as successful, so you have to deductthat it’s not the name but the game.

CS: Are you satisfied with the new Cat Clegislation (£100 prize level) that will beimplemented next year?The £100 level is clearly an opportunity,but what would’ve been beneficial is anincrease in stake to £2. The £100 jackpot is

very marketable and it’s our job to max-imise this opportunity and makes sure itlives up to the hype.

CS: There is an ever-expanding range of CatC equipment on the market. Do you find thatplayers intuitively understand the intricaciesof each game?PW: As I see it we have reel-based AWP andvideo (digital) AWPs. Where we have Cat CAWP in pubs - unlike the LBOs - machines arenot a core promotional activity. The pubs haveother things to market/promote such as foodoffers and drinks promotions. There is nodoubt that this is a challenge for the pubs.

We know from previous market research

that only circa five per cent (and it may beless now) of those that visit a pub playmachines. In the last couple of years wehave seen the rapid growth of iPhones.Next time you visit a pub have a look aroundand notice the numbers of people usingsmart phones or tablets, and what are theydoing - playing games, sending emails, tex-ting, checking the internet.

The dwell time which used to be spentplaying machines is now consumed byelectronic devices. This is a big threat tomachine income, and maybe we need torevisit how we communicate gamingmachines to both players and non-playersin an effort to increase play levels.

Promoting the benefit of the £100 stake



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Essential Guide to ... Cat C MachinesMarket AnalysisMANUFACTURERS

Coinslot: Have operators of Cat-egory C equipment reacted posi-tively to the recently announced

prize uplift?John McLoughlin: The whole industry hasbeen waiting for the announcement ofthe triennial review, so it is hardly surpris-ing that this has been well received,although we would be happier if we had

a confirmed implementation date to helpwith planning. Although the new prizelevels should help to lift machine incomelevels, it should not be forgotten that thenew £100 prize involves significantinvestment on the part of machine opera-tors and manufacturers, and it is impor-tant that any growth in machine incomeshould be shared by all parties involved.

CS: Bell-Fruit is celebrated for its rollingprogramme of Cat C products. Do youfind that players intuitively understandthe intricacies of each game?JM: Core players will understand theintricacies of each game a lot quickerthan the casual player and a part of theattraction of new games is discoveringthe nuances in game play. All of ourlaunched games benefit from a QR codeincorporated in the artwork which play-ers can use to learn more about the keygame features.

CS: To what would you attribute theenormous success of your key licensedgames such as Deal or No Deal andMonopoly? JM: Licences such as Deal or No Deal andMonopoly are important in that they sup-port our game structures very well, but alicence is only part of the story. Alicensed product will help to attract aplayer to a machine initially, but it is thequality of the game design itself, alongwith the statistical profile, that keeps theplayer coming back time after time. AtBell-Fruit we have the best creative teamin the industry and they are in tune withthe players’ needs; this helps enormouslyin developing product that is both inno-vative and exciting for our customers.

CS: Many Bell-Fruit products contain‘Easter Eggs’ or ‘secret’ tricks. Howeasy or difficult is it to build such fea-tures into the game mechanics?JM: This is something that we and theplayer base are very familiar with, andour players have very much come to

expect this as a feature of machines.However, we sometimes incorporateideas that are completely new and revo-lutionary and you will see some of thesein our first generation £100 machines.New ideas involve complicated statisti-cal profiling and are difficult and timeconsuming to create, but then this iswhat keeps Bell-Fruit ahead of the pack.

CS: There is a large online communityof Category C players. When it comes toR&D, does Bell-Fruit pay as much atten-tion to these forums as it does listeningto operator feedback?JM: We pay attention to feedback from allsources. Although we very much appre-ciate the feedback we receive from oper-ators, we are particularly mindful of theviews of machine players, as these arethe end users who are ultimately respon-sible for deciding whether a game is suc-cessful or not.

CS: You recently stated that one possi-ble “downside” of being at the high-endof the market is that products canappear more costly than those of one’scompetitors. What would you say to anoperator who was considering purchas-ing a ‘cheaper’ Cat C machine?JM: When an operator buys a Bell-Fruitor a QPS machine he knows that he isbuying quality and innovation. Our prod-ucts have a proven track record of per-forming - not just during their testperiod, but over several years. Our gameshold their rental levels on site and haveplayer appeal in depth. At the end of theday you get what you pay for.

Maximising cash-in-box through Cat C innovationA licensed product will help to attract a player to a machine initially,but it is the quality of the game design itself that keeps the playercoming back time after time. John McLoughlin, sales andmarketing director for Bell-Fruit Games, explains.

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Data Leisure Sales

BELLFRUITSEAL THE DEAL ......................................... £1,000BANK ON IT .................................................. £900RAPID ROUND ............................................... £900DOND RIGHT DEAL RIGHT TIME .................... £895DOND EAST AND WEST WING ....................... £895CASH AHOY .................................................. £875DOND SPANK THE BANKER ........................... £825DOND DESERT ISLAND ................................. £795DOND COPS & ROBBERS .............................. £745DOND RED MIST ........................................... £645DOND RED HOT ........................................... £645CROWN JEWELS ........................................... £595DOND GAME ON ........................................... £495DOND ROAD TO RICHES ............................... £495SHOOT FOR THE STARS ................................ £495DOND LIVE THE DREAM ................................ £475MAKE OR BREAK .......................................... £395DOND MEGA ................................................. £375PERFECT DEAL ............................................. £375BANKER RINGS TWICE .................................. £350DOND GOLD ................................................. £275

POOL7 X 4 TOURNAMENT .................................... £7956 X 3 TOURNAMENT ..................................... £7957 X 4 PRINCE ................................................ £7656 X 3 PRINCE ................................................ £7657 X 4 WINNER ............................................... £665

JPM

DOUBLE DOUGH SEVEN ............................... £995

AL MURRAY BEAUTIFUL BRITISH GAME ........ £895

REFLEX AWP

REFLEX CLUB

CASH ENCOUNTERS

(NEW) ................... £2,225

GALLOPING JACKPOT

(NEW) ................... £2,225

JACKPOT ISLAND

(NEW) ................... £1,825

RAIDERS OF LOST TENNER

(NEW) ................... £1,825

MUSICNSM NOSTALGIA ....................................... £2,000NSM ICON ................................................. £1,795STARBUST RPS 10,000 ............................... £995S/L MUSIC POST ........................................... £695SUPERSTARS RSP 10,000 ............................ £645

SPARESMPU 6 ............................................................ £40SCORPION 5 ................................................... £45SCORPION 5 PSU ............................................ £45NV 8 & NV10 .................................................. £35JCM NOTE MECH ............................................ £35SR5I MECH ..................................................... £35SPEAKERS- WHARFEDALE .............................. £40SCORPION 4 PSU ............................................ £35SCORPION 4 ................................................... £30CASH FLOW MEI ............................................. £30MULTI PROTOCOLS ......................................... £30YELLOW CASH FLOW MECH............................ £20

SWP’SPARAGON TT ................................................ £895PARAGON PRO 3 ........................................... £445PARAGON 3 I ................................................ £395PARAGON 3 ................................................. £395

WANTEDSCORP 5 & 4 BASE

JACKPOT ISLAND

GALLOPING JACKPOT

CS: Have operators of Category C equip-ment reacted positively to the recently

announced prize uplift?Quentin Stott: Yes, everybody has beenextremely positive about the changes to thejackpot. I think that people see it as a great re-advertising opportunity for Category Cmachines, in pubs particularly - where £100will attract special attention. The only down-side is that the government process takes sucha long time from when it starts through toimplementation. We still don’t have a date forimplementation, although we’re working on itbeing mid-January.

CS: Are you satisfied with the new legisla-tion?QS: The uplift is a step in the right direction over-all but we are not completely satisfied. We remain

disadvantaged from a high street perspective.There are many other things that the govern-ment should be doing to ensure that the pubsector in particular flourishes, as pubs are a vitalpart of the social fabric of the country. Everyoneknows that pubs have had a torrid time, and thegovernment could be looking at the high streetto create a fairer gaming machine offer. In addi-tion to the Triennial Review, technical standardsare also something that the government couldrevisit to try and make the product more of anup to date offer. Hi-tech machines per-se areniche products serving an ever decreasingplayer base and we would like to be able to makeour machines more appealing.

CS: What have been your best performingCategory C machines in 2013?QS: We have had a number of successful titles

in 2013. We had Double Agent at the begin-ning of the year, followed by Alice ThroughThe Looking Glass, Snow White and the 7 Ten-ners and, most recently, Galloping Jackpots.These have been predominantly fullyapproved and supported by retailers. The factthat we can say we have had a number of suc-cessful machines and not just the one is downto the hard work and dedication of our team.

CS: Do Category C games have an averageshelf life?QS: Category C machines do have a shelf lifebut the length of it depends on the site itself.Top banded sites may have a machine refreshevery 12 to 16 weeks, while a small countrypub with a more modest income, may have amachine on site for six to eight months. Thebottom line is that these are fashion prod-

ucts that do need to be refreshed from timeto time. It is down to the collaborationbetween the retailer and the operator tounderstand each site to maximise machineincome - it is not a case of one size fits all.

CS: How are plans for EAG 2014 faring? Canyou hint at any new Category C innovationsthat will be on show on the Reflex booth?QS: Our plans for EAG 2014 are going well. Wehave completed the stand plan and we will betaking a range of 38 machines this year. For singlesites we will have the latest hi-tech productsand we will be launching Atom, our brand newcabinet for single site machines. We will also beshowing Digislots, our Category C digital com-pendium product. In addition, we will be unveil-ing something new and exciting, which isCategory C but targeted for the arcade sector.

DEVELOPERS

Quentin Stott, managing director of Reflex Games, discusses the current state of the UK’s Category Cgaming market.

Embracing the changes



20

B2B

Essential Guide to ... Cat C MachinesProducts

REFLEX GAMING

hen it comes to delivering high-earning, top per-forming Category C product for the Great Britishpub sector, Bell-Fruit Games (BFG) is leading the

charge. The Nottingham-based firm, currently deep intoits 50th year of trading, continues to leave the competi-tion trailing thanks to a compelling blend of licensed andgeneric AWP styles.

Two current models that are cutting a swathe throughthe Cat C sector are BFG’s DOND Pure Gold and Bank JobRob The Lot from stable mate QPS. According to sales andmarketing director John McLoughlin, both are performingbrilliantly, with the former having recently achieved a fullset of approvals from the major retailers. “As always, theBell-Fruit Group is competing on all fronts and once againwe have a brace of great products representing licensedand unlicensed genres,” he said.

Looking at the Cat C sector more generally, BFG adheresto some strict core principles. One area where it has scoredhighly is in its ability to remain manifestly faithful to the

entertainment value inherent in the flagship DONDbrand, as well as innovate with traditional, generic games.McLoughlin explained: “Right from the very outset wehave consistently strived to ensure that the design DNAthat puts DOND so far ahead of the competition remainsinstantly recognisable to every player. Consequently, theintrinsic qualities that make DOND so appealing to aglobal TV audience have not been lost in translationwhen applied to the gaming machine environment.”

He added: “The integrity of that lineage and the over-arching manufacturing principles behind the Bell-Fruitbrand are what really set us apart from the competi-tion, and that becomes even clearer when you com-pare how our games - licensed and generic - performagainst those of our peers. In a commercial environ-ment that is as tough and demanding as the pubsector, the best games are those that outperform andoutlast their rivals and we can say with confidence thatours do just that.”

BELL-FRUIT GAMES

BFG leads the line in Cat C innovationBell-Fruit Games is leading the charge in Cat C development.

At the time of press Galloping Jackpots,the latest Category C machine from

Reflex Gaming, has managed to attractalmost blanket retailer approvals - no meanfeat in these competitive times.

“Our aim with Galloping Jackpots is totry to get the player to stake at £1,” saidQuentin Stott, managing director of Reflex.“To this end we have introduced a fourthreel, which is only active on £1 play. Thisopens up the possibility of 10 win linesfrom the traditional one, three or five avail-able on three-reel play. It also allows us tooffer wins not only from left to right onreels one, two and three, but also fromright to left on reels four,three and two. This is some-thing new and exciting andthe reaction on site test hasbeen extremely encourag-ing, hence the retailerapprovals.”

As the name suggests, Gal-loping Jackpots has a horse-racing theme. Players mustlight all six horse icons toactivate Super Start. Playermay then choose a startingposition from what’s onoffer.

Moving around main

board adds Cash and Features to ladders.Players collect Ultras during the game toaward bigger prizes. Players then movearound the board adding to the Streak Spinspot. They can take the pot to award streakspins via the reels which correspond to thestake being played.

Shuffles may be awarded to give playersa chance of bringing in fruit or feature wins.Cancelled shuffles will be banked andretained for future use

Champ or Chump awards a death orglory gamble at start of a feature or whenlanding on a question mark players can col-lect three Winning Posts to activate the

mega board. The board willturn red and a repeat chanceoffered when landing onsquares.

Players must light all win-ning posts red to becomeinvincible.

The mega board Winner’sCup Feature is a ‘take it orleave it’ feature game whichcan be played with one, twoor three grids open. Valueswill be eliminated and playerswill be given an offer whichthey can choose to either takeor gamble.

Reflex Gallops aheadReflex Gaming has introduces a fourth reel to its already popularGalloping Jackpots Cat C game.

W



B2B

21

NEW TELEPHONE NUMBER - 01132 040885

Tim Stanhope,Keith Parker or John HoodTel: 01132 040885Fax: 01132 560180John mobile: 07766 247876Email: [email protected] 59/62L, Springfield Commercial Centre,Bagley Lane, Farsley,LEEDS LS28 5LY

Leeds Leisure Ltd

CASHENCOUNTERS

DOND EAST& WEST WING

DONDRED MIST

DOND COPS& ROBBERS

£POA

£795

£645

£750

CLUB MACHINESGALLOPING JACKOTS (NEW) POARAIDERS OF THE LOST TENNERS (NEW) POACOPS & ROBBERS JUDGEMENT DAY (NEW) POAMONTE CARLO OR BUST £595FLAMING SIXES £275DOCTORS AND NURSES £195SNAKES AND LADDERS £175CLUEDO £175

CASINO LOW TECHCARIBBEAN CRUISE £550RANDOM GOLD DOUBLE UP £70 £495MEGA JACKPOTS £395CASINO DOND (VIDEO) £350CLASSIC RED BAR £295CASINO WHEEL OR WEALTH £295FANTASTIC 5 (VIDEO) £250WIN CAN ALLEY £250CASINO RED HOT X £245CASINO BAR X £245THE STREAK £195

VIDEOSSUPERBIKES TWIN £4,995R TUNED TWIN £4,495FAST & FURIOUS TWIN £2,995TIME CRISIS 3 DELUXE £1,695TIME CRISIS 3 STANDARD £1,495CHASE HQ 2 SSD £1,195BATTLEGEAR 4 SSD £995UPRIGHT ARCADE CLASSICS (NEW) £995TABLE TOP ARCADE CLASSIC (NEW) £895

CHANGE MACHINESTHOMAS 3004 (ARDAC ELITE) £1,995THOMAS 3004 (TAIKO) £1,795

£70 AWPSCASH ENCOUNTERS (NEW) POADOND EAST & WEST WING £795DOND SPANK THE BANKER £795DOND COPS & ROBBERS £750DOND RED MIST £645CROWN JEWELS £495TAKE IT OR LEAVE IT SAFE CRACKER £495STAR WARS DEATH ASSAULT £395MURPHY’S MILLIONS £295HOT HOT HOT £250TAKE IT OR LEAVE CRAZY TRAIL £245TAKE IT OR LEAVE IT £225PACMAN POWER UP £195

AIR HOCKEY / NOVELTYAIRBOY XTREME MINI £1,495CRAZY SQUASH WALL HOCKEY - NEW £1,395WINNING STREAK TICKET £1,295PLATINUM HEIGHTS TICKET £1,295GARLANDO SPEEDY 7FT £795

SWP’SPARAGON TT £795PARAGON PRO 23 £545PARAGON 19 £495PARAGON 2 £395

LEEDS LEISURE

Looking forward to the impending trien-nial, Tim Stanhope, managing director of

Leeds Leisure, said: “When Leeds Leisurebegan in 1983, AWPs were on a 10p play £3token jackpot, and machine earnings wereon a completely different scale to the cash-boxes of today, so it will take a lot more thana jackpot increase to excite and invigoratemany of our customers, who have seen morethan their fair share of triennial reviews.

“We really appreciate that while trienni-als are a time of hope and expectation formanufacturers, suppliers, pubcos, landlordsand players, it is often a period of dread, trep-idation and enforced budget breakingexpense for many of the machine operators- small, medium and large - that we currentlydeal with.

“We see our role in jackpot changes as

one of trying to inform and steer an inde-pendent, cost effective, as painless and asmistake free a path as is possible throughwhat can be a difficult time, particularly inthe current climate.”

Stanhope added: “However, despite thelogistical and financial pressures that the CatC jackpot change will bring to operatorswhen it presumably takes effect in Januaryor February of the New year, I believe it willbring with it opportunities. £100 has a goodrounded, player marketable ring to it - moreso than £4.80 or £35 did anyway! It’s a jack-pot that will hopefully inspire innovationand some much needed variety to the puband arcade fruit machine whether that be are-invention on reel-based of the hi-techboard games, a revisit to lo-tech casino stylesor a genuine breakthrough of digital prod-

uct to win the hearts of the major-ity of players as opposed to the few.

“If a manufacturer does produce a game-changer then MGD and shared operatingmean that in many cases the operator willfeel a more direct benefit to any uplift inreturns.

“This last year has seen the Cat C and oper-ator market standing up to effectively apotential new ‘gaming tax’ in the shape ofmachine dongles, and many have beengrateful that Reflex Gaming was able to actso swiftly and effectively to fill the demand,preventing the negative impact that amonopoly situation appeared to be aboutto cause,” Stanhope said. “It would seem thatthe £100 jackpot is tempting more manu-facturers, new and old back, into the Cat Cmarket, so let us hope the breweries and

pubcos retain theirrecently-enforced, open, tolerant and moreaccommodating stance towards any othermanufacturers that throw their hat into thering of what is still a tough environment tosucceed.

“We are able to supply most manufactur-ers new products and have an extensive andregularly replenished used range, site read-ied to a very high standard. We have an expe-rienced, independent and knowledgeablesales team who are always available, almostnever in meetings and try not to overly pesterand hassle operators who have busy busi-nesses to run.”

Leeds Leisure prepares for £100 jackpot

Leeds Leisure has been providing Cat C AWP product to the industry for the last 30 years.



22

B2B

Essential Guide to ... Cat C MachinesProductsCONCEPT GAMES

Concept GamesTel. 0113 798216 Mob. 07950 407041 DAVID / TIM / DIANA

NEW

DELUXE

GOLDEN WINNER DELUXE THREE PLAYER NEW REBUILD £5995P/EX BFM SC4 GOLDEN GAME TYPE WELCOME

SILVER AND GOLD NEW SINGLE PLAYER REBUILD £1995P/EX CASINO BFM SC4 CABINETS WELCOME

ARCADE EQUIPMENT FOR SALE

USED ARCADE CLEARANCE

SIT DOWN COMFORT 10P BAR 7S £595 INC SEATSIT DOWN COMFORT / BABY RANDOM GOLD 10P £795SINGLE OR DUAL STAKE(10P,20P) INC SEATSIT DOWN COMFORT BAR X 4 WIN SPECIALS 10P £595 INC SEATALL DOUBLE HOPPER FULLY REFURBISHEDGREAT 10P£5 MACHINES

CASINOBAR X 7 50P £70 OR 25P/30P ANY JACKPOT £495STARS BARS AND SEVENS £795MIDAS TOUCH BABY ECLIPSE 10P OR 10P/20P DUAL STAKE £795CORONATION STREET 10P THREE PLAYER £595MAGIC 7 50P £70 £395BAR X SPECIAL 4 WIN ANY STAKE OR JACKPOT £395GO FOR GOLD MULTI STAKE AND JACKPOT £595GOLD FEVER MULTI STAKE AND JACKPOT £495

£100 NEW TRIENNIAL KITS£70 JACKPOT NEW TRIENNIAL KITS AVAILABLE NOW WITH FOC UPGRADE FOR £100 IN JAN ELECTROCOIN ALL MODELS £425RANDOM GOLD/POUNDSTRETCHER/AND ALL CONCEPT MODELS

he three-player Golden Winner and single-player Silverand Gold are the latest Category C gaming innovationsfrom Concept Games.

“Golden Winner has been selling very well since February onboth Cat D and C,” the company said. “This reasonably pricedthree-player rebuild is a lively looking, busy, fun game with greatsounds and exciting features.

Golden Winner is built onto Mazooma three-player base prod-uct and gives the player a very busy feel to the top feature.10p/£5has been especially successful within the seaside market, plusbingo testing has proved the machine to be a winner too, Con-cept Games said. Cat C versions of the machine have also beensuccessful on £35 and £70 jackpots.

Concept Games’ David Garforth said: “Golden Winner suitsboth player expectations and the pockets of the operator. Withmachines becoming more and more expensive, rebuilds stillhave a great role to play in offering affordable content for AGC,FEC and bingo halls. With Concept’s generous prices againstpart-ex base cabinets, Golden Winner comes to the customer at

a very affordable price and is seen to com-pete with all the top earning games thatare much more expensive.”

Concept has designed and put tomarket a new single-player game to suitthe operator who does not have roomfor a three-player. This single playercasino machine, Silver and Gold, has alsotested very well so far and is built on theBell-Fruit single casino cabinet. “It toohas great sounds and a very busy featureon the top dome,” Garforth said.

In line with the imminent triennial £100 jack-pot review, Concept is currently testing £100 ver-sions of its kit range that will fit all Electrocoin base machines.

“The new jackpot suits the 50p stake very well under newcompliance laws,” Garforth said. “I am very optimistic that thesegames will feature in AGCs in the forthcoming year and give theoperator some much needed uplift.”

Concept Games: on a Winning StreakLeeds-based Concept Games has proudly produced a couple of Cat C winnersthis year, which will feature at the January EAG show.

BLUEPRINT GAMING

Following on from two successful games earlierin the year, Newark-based manufacturer Blue-

print Gaming’s latest and current game, Alice andthe Mad Hatter, has now sold in excess of 600 units.

The game has received universal retailerapprovals and the production models are thefirst machines to be built in the brand new Sun-light cabinet.

“The Sunlight cabinet has been very warmlyreceived by all of our operating partners, whoseinput was instrumental in its design,” said Blue-print’s machine division managing director,Simon Barff.

“It is fantastic to have such a brilliantly per-forming game like Alice and The Mad Hatter onwhich to launch it.”

Blueprint’s hi-tech Category C games are nowdistributed exclusively in the UK by PW Sales.The company’s managing director, Paul Wilson,said: “Having worked closely with several of the

A Blueprintfor the futureBlueprint Gaming is makinghuge waves in the hi-techCategory C sector.

G-Squared Games, the production divisionof Select Gaming, has entered the UK Cate-

gory C market with its first machine, Returnof the Count.

“The slow uptake of digital and the lack ofchoice in the Cat C market left only one realalternative: to produce our own,” said Selectbusiness development director, JonathanPowell. “The key driving force behind any suc-cessful market is competition. Competitionstimulates innovation and fuels the need forconstant research and development, whichcan only be a good thing for the industry. Weintend to add to that competition and bringour own innovative approach to the Cat Csector.”

As of November 12, G-Squared Games had25 machines out on industry test. “The resultswe have seen so far are extremely encourag-ing,” Powell said. “Figures from one majorindustry data processor indicate a 31 per centincrease on previously sited machines, andthis is consistent across the rest of the testmachines we have sited. We have alreadyreceived several large orders and a number ofkey retailer approvals which a fantastic result

Oldham-based Data Leisure Saleshas been trading for more than 20

years. The company, which predomi-nantly sells Category C product to thepub market, recently signed a newdistribution deal with Reflex Gaming.

Karl Taylor, a director at DataLeisure, said the company recentlytook delivery of Reflex’s new Cat Cproducts Cash Encounters and Gal-loping Jackpots.

“Both products are performingvery well,” he said. “The upcoming£100 jackpot is good news for themarket, but we need the softwaredevelopers to getthe games right.”

Taylor saidData Leisureanticipates a busyperiod ahead, asthe company sup-plies new AWPsand £100 conver-sion kits for exist-ing models.

DATA LEISURE SALES

Reflex action

Data Leisure Sales hasstrengthened its position as aleading northern distributorfollowing the recent signingof a distribution deal withReflex Gaming.

T

G-SQUARED GAMES/SELECT GAM

Natural Selection

G-Squared Games has markedits debut in the Category C gamingmarket with Return of the Count.


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National distributor AMG Leisurehas stated that when it comes to

top performing Category C in the AGCsector, SG gaming’s community Rain-bow Party is king.

Housed in the Triple 7 cabinet, Rain-bow Party has stood the test of timeon site. Each machine gets five gamesincluded as standard, which cus-tomers can pick themselves. They canchoose from a large library of top per-forming games with illustrious titlessuch as Rainbow Riches, Elvis andRocky to choose from.

The ‘community in play’ featureentices players to join in the commu-nity games when other machines arebeing played. This increases thechances of activating the communityfeatures with in the game - the moreplayers active, the better the chances.

AMG Leisure’s Tony Bowman com-mented: “The Cat C sector has beenvery difficult over the last few years,despite this the community gamingproduct from SG Gaming seems tohave bucked the trend with bettercash box earnings and more customerdemand than ever. Customers whooriginally bought one or two rainbowparty’s have come back for thirds,fourths and even fifths.

“I think the reason for this is that theteam at SG gaming develops the verybest games software, packed withhigh quality features that keeps theplayer coming back for more,”Bowman added. “With new titlesbeing released on a regular basis, itkeeps the offering fresh for the player.The latest game, The Return of theMoney Mad Martians, is now availablewith some really encouraging earlyresults, this is sure to be a winnergoing into 2014.

“Additionally, any orders that areplaced between now and the triennialwill also receive a free upgrade to thenew £100 jackpot.”

AMG LEISURE

‘RainbowParty is king!’

SG Gaming’s Cat CCommunity is ‘Money Mad’for AMG Leisure.

Blueprint team in the past I am both flatteredand excited to be renewing acquaintances withsuch a talented and hardworking team. The suc-cess of Alice is testament to their unrivalledknowledge and understanding of what isrequired by both operators and players alike.”

“The follow up games, Paddy’s Payday andViva Las Vegas, will be with operators later thismonth, demonstrating their ongoing commit-ment to such an important sector,” Wilson added.

“We look forward with relish to the newstakes and prizes implementation, as well as asteady succession of new and innovative gamesthroughout 2014.”

Barff said: “Operator choice was somethingwhich was in fairly short supply this time lastyear, but our commitment allied to their supporthas completely turned this situation around,enabling us to bring to market top earning brandnew games at an affordable price.”

BLUEPRINT GAMING’S SIMON BARFF (LEFT)WITH PAUL WILSON

for our first model.”G-Squared Games is in the

process of adapting its factoryto allow for a larger buildcapacity, which currentlystands at 50 machines perweek. Andrew Powell, opera-tions director at Select, said:“There have been a lot of chal-lenges along the way but wehave been able to draw onthe wealth of experience ofour existing technical team.

Our workshop engineershave been stripping, repair-

ing and rebuilding machines for years. Theirknowledge and input is second to none and itwas an essential part of getting this project offthe ground.

“In addition to our in house expertise ofmachine hardware it was also incrediblyimportant to source the right software,”Jonathan Powell added. “We are fortunateenough to have enlisted the skills of BetcomGames who have been responsible for someof the best performing Cat C games in recentyears.”

G-Squared Games is already working on itsnext two models which, it is hoped, will bereleased on industry test in the very nearfuture. In addition to Category C games, G-Squared Games is looking at a new develop-ment to inject some new life into the SWPsector. Details of this should be released inthe New Year.

ELECT GAMING


24

B2B

Merlin Entertainments has been pricednear the top end of trading expectations -at £3.2bn - as the attractions companymade its debut on the London Stock Ex-change. Private equity owners Blackstoneand CVC both sold a portion of theirshares, as did Danish group Kirkbi, whichalso owns the Lego and Legoland trade-

marks, as well as hav-ing a 75 per cent inthe Lego Group.

Merlin floats on LSE

Listings


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DISTRIBUTORCROWN AND DEITHGET HOT FRUITS

Crown Direct and Deith Leisure areoffering Blueprint Gaming’s Hot

Fruits, a nine game Category C video con-version kit.

Hot Fruits features Hi-Tech, Vegas andcasino-style games, as well as a harddrive upgrade for faster loading times.

Games included in the kit include SuperSpins Bar-X, Luck O’ The Irish, The PokerRoom, Play It Again and GoldenPharoahs.

RECRUITMENTSCEPTRE SEEKINGOPERATIONSMANAGERS

National amusement and gaming opera-tor Sceptre Leisure is seeking to

recruit operations managers for its depotsin the North of England and Scotland.

“We are looking for experienced opera-tor from the leisure machine industry to

assist in this exciting and challengingrole,” the company said.

JNC SALES LOOKSFOR PC ENGINEER

Amusement machine supplier JNCSales is looking for an experienced

PC engineer to join its expanding work-shop team.

APPOINTMENTBANDAI NAMCOREADIES RANGE FORIAAPA EXPO

Bandai Namco has lined up a big hit-ting range of new titles for this year’s

IAAPA Attractions Expo, including MachStorm, Batman, Alpine Racer, Mario KartArcade, Aliens and the eagerly awaitedDead Heat Riders.

Commercial director John Brennan-commented: “We are proud to be able to

add these wonderful new games to ourrange of standout titles including DarkEscape, Super Bikes 2, DeadstormPirates, Pac Man Smash and Sno Cross,already in place.”

Batman is likely to attract a significantamount of attention at the show, housedin an impressive ‘Batmobile’ style cabinet,crowned with a dominating Batman logo.

Brennan said: “Batman is a dreamlicence with an evergreen appeal and thisgame combines driving and shooting inan extremely immersive and exciting envi-ronment. We have very high hopes for thismachine.”

This has been a positivsmall and medium-size

ers, with noutput botand furtherexpected n

STEPHEN GIFFORD, THE CBFOR THE CONFEDERATION O

2342-p24-26-listings:Coinslot NEW 12/11/13 17:09 Page 1

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Steve or Hugh on: 01843 593353

Email: [email protected]

Fax: 01843 588043

*The only Offi cial

Cromptons

Machines

Spares supplier*

GT Pubs, the pub management com-pany, been placed into administration.The Norfolk-based companywas itself set upin the wake ofthe administra-tion of the Publi-cana business in2010.

GT Pubs entersadministration


PINBALLLANDMARK FIGUREFOR JERSEY JACK

Jersey Jack Pinball, whose productsare distributed in the UK through Pin-

ball Heaven, has now produced over500 limited edition 75th anniversaryWizard of Oz pinball machines.

“With the fast approaching holidays weare working extra hard to get every gameout the door we can,” the company said.“So far we have built over 500 luxury edi-tions, and the factory continues toincrease speed as the months roll by. Wecontinue to receive extremely positivefeedback from customers who havereceived their games.”

In response to the showing of the twoprototype 75th anniversary Wizard of Ozgames in California this September,Jersey Jack said it has decided to build1,500 of them for production beginning inearly Summer 2014.

EXHIBITIONTALARIUS TRAINS ITSSIGHTS ON THEFUTURE BY INVESTINGIN STAFF

AGC operator Talarius has launched itsnew Venue Development Training Pro-

gramme for all venue staff, giving them theskills and knowledge they need to be thebest in the industry and enhance the over-all operations of the business.

Led by Mandi Cave, HR manager, thenew learning anddevelopment pro-grammes, whichhave been formedover the last year,are being launchedto venue managersand their teamsacross the country

over the next six weeks. The various train-ing modules will cover different aspects ofthe business including sales and market-ing, finance, management, customerservice, social responsibility and security.

As part of the learning and Develop-ment investment, Talarius has recruitedtwo dedicated management trainersandthe new programme is further strength-ened by Talarius’ accredited Management1st programme in partnership with train-ing company People 1st. The pro-gramme will be available to all managerswithin the business.

Peter Harvey, CEO, concluded: “Weare delighted to launch this extensive anddiverse training scheme which will help laythe foundation for the continued long termgrowth of the business.”

TRAININGASTROSYSTEMSAPPOINTS NEWBUSINESSDEVELOPMENTMANAGER

AstroSystems, the UK-based suppli-ers of currency validation solutions,

have appointed Manuel Alves as businessdevelopment man-ager.

Alves joins withan industry trackrecord which hasincluded a spellwith Crane in theUK.

Debbie Malin,general managerat Astrosystems,stated: “With Manuel’s specialisedexperience and industry knowledge invending and payment systems, as wellas his extensive international businessexperience and multi language skills, hewill undoubtedly become a valuableaddition.”

a positive quarter fordium-sized manufactur-s, with new orders andtput both on the rise,d further improvementspected next quarter.

HEN GIFFORD, THE CBI’S DIRECTOR OF ECONOMICSHE CONFEDERATION OF BRITISH INDUSTRY (CBI)

2342-p24-26-listings:Coinslot NEW 12/11/13 17:09 Page 2

AnalysisSponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

CATEGORYB3 (£1/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£1/£250 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 King of Slots Blueprint2 2 Triple 8 Barcrest3 3 TS22 Project4 4 Magic Lotto 2 Novomatics5 5 Rainbow Riches Community Cash Barcrest6 6 Casino Star Reflex7 7 Big Party Astra8 8 Triple 7 Barcrest9 9 Mega Bars Big Hit Project10 10 Rainbow Kings Astra

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Raiders of the Lost Tenners Reflex2 2 Happy Hour BFG3 3 Jackpot Island Reflex4 4 DOND Red Mist BFG5 5 Casino Crazy OTB JPM

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 2 Party Games (4 Player) Astra3 3 Rainbow Riches (3 Player) Empire4 4 Gold Rush Stampede (4 Player) Barcrest5 5 Adders And Ladders(4 Player) Vivid6 6 Chase The Ace Project7 7 Golden Games (3 Player) Mazooma8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 - Full House Empire

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 2 Rainbow Riches Party Barcrest3 3 Free Play 70 Project4 4 Pure Gold Astra5 5 Party Games (4 Player) Astra6 6 Find The Lady Project7 7 Find The Lady £70 Project8 8 Chase The Ace Project9 9 Party Time Arena (4 Player) Astra10 - Party Mix (3 Player) Astra

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND The Big One BFG2 3 DOND Lucky Streak BFG4 - DOND Pure Gold BFG4 2 Monster Money QPS5 4 DOND Golden Game BFG6 5 DOND Double Chance BFG7 - Raising the Stakes EMP8 6 Monopoly Reel Estate BFG9 7 Snow White and the Seven Tenners REF10 8 Lady Luck Trail of Riches REF

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 1 Magic Games 3 Novomatic2 - World of Poker Project3 7 Find the Lady 2 Card Project4 - Encore T7 (GP1) SG Gaming5 4 Magic Games 3 (s/d) Novomatic6 - Encore T7 (GP3) SG Gaming7 - Free Play 70 Project8 10 T7 (GP3) SG Gaming9 9 T7 (GP1) SG Gaming10 - Solid Gold Astra

Based on data from a minimum of 10 locations. Supplied by Praesepe

FILMCHARTS

AlbumsThis Last

WeekWeek Name

1 - The Marshall Mathers LP2 Eminem2 - PJames Arthur James Arthur3 - Demonstration Tinie Tempah4 - Music Of The Night Andre Rieu & Johann Strauss5 - Saturday Night At The Movies Overtones6 - You & Me Shane Filan7 - The Nation’s Favourite Elvis Songs Elvis Presley8 3 Moon Landing James Blunt9 - Word Of Mouth Wanted10 2 Prism Katy Perry

DownloadsThis LastWeek Week Name / Manufacturer

1 - Look Right Through Storm Queen 2 1 The Monster LEminem ft Rihanna 3 - Move Little Mix 4 2 Royals Lorde 5 3 Story Of My Life One Direction 6 5 Counting Stars Onerepublic 7 - Work Bitch Britney Spears 8 6 Children Of The Sun Tinie Tempah ft John Martin9 4 Eat Sleep Rave Repeat Fatboyslim/Rivastarr/Beardyman10 9 You’re Nobody ‘Til Somebody Loves You James Arthur

STORM QUEEN: LOOKRIGHT THROUGH

UK Box Office ChartThis LastWeek Week Name

1 - Thor: The Dark World2 1 Cloudy with a Chance of Meatballs 23 2 Captain Phillips4 - Philomena5 4 Turbo6 3 Jackass: Bad Grandpa7 5 Ender's Game8 - Krrish 39 6 One Chance10 7 Escape Plan

THOR: THE DARKWORLD

EMINEM: THEMARSHALL MATHERSLP2

MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis Last

1 2 Counting Stars OneRepublic2 1 Wake Me Up Avicii3 3 Roar Katy Perry4 - The Monster Eminem feat. Rhanna5 4 Talk Dirty Jason Derulo feat. 2 Chainz6 6 Blurred Lines Robin Thicke feat. TI & Pharell7 7 Royals Lorde8 5 Burn Ellie Goulding9 8 Let Her Go Passenger10 9 Wrecking Ball Miley Cyrus

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

26

B2B


2342-p26-analysis.ps:Coinslot NEW 12/11/13 14:58 Page 1

27

B2B

For Sale

For Sale

For Sale

Wanted

For Recruitment

please see Page 28

Classifi edTo advertise: Contact Kathryn Norris on 01204 396 397

Crown 27JNC 28Marsh & Co 28Recruitment 28


USED POOL

TABLESLARGE OR SMALL

WANTED FOR EXPORT

Tel: (00 353) 719644043

NSMONLINE JUKESFUSION £1195ICON 2 £895ICON 1 £595

01753 860008

PINBALL HEAVEN LTDPARTS/REPAIRS/ACCESORIES

& SERVICEMACHINES BOUGHT & SOLD

LARGE STOCK OF PINBALL PARTS ALWAYS AVAILABLE

TEL 01772 816677EMAIL

[email protected]

gaming...and so much more!

New & Used Machine Prices

All prices subject to VAT and Carriage

T8 VEGAS PARTY £7,995PERFORMA 22 £7,995KING OF SLOTS SLANT £7,795CASINO KING TS22 £7,495KING OF SLOTS VISION £6,995BIG PARTY 500 A-SERVE £6,995CASINO KING SLANT £5,495MEGA GAMES SLANT £3,995JACKPOT KING £1,495RUMPLE WILDSPINS £1,495

Cat B3 £2 Stake RAINBOW RACING £19,995CONNECT 4 £11,795SPIN OUT £9,995RAINBOW SHOOT TO WIN £8,995HARPOON LAGOON £7,995TEMPLE RUN £6,995ROLLER COASTER ROLL £6,995DOODLE JUMP £6,495MONSTER DROP SINGLE £6,495MILK JUG TOSS £5,995KLOBBER THE ROBBER £2,995PIG OUT £2,495KNOCKOUT PUNCH £1,995LITTLE SPEEDY £1,995GALACTIX £1,995MONKEY MANIA £1,495FOR A FEW TICKETS MORE £1,250

Redemption

RAINBOW PARTY T7 3 PLY £14,495BULLION BARS 3 PLY COM £9,995CRAIC IN FUN 3 PLY £8,495PARTY TIME CLASSIC £8,495BANK RAID 3 PLY £7,495

Multiplayer Gaming

SWEET FALLS COIN/TKT £18,495SHOOT TO WIN £8,995BIG PRIZE WINNER £5,995

Pushers

E CLAW 900 TWIN £8,995E CLAW COSMIC £4,995E CLAW 900 SINGLE £4,495

Cranes

THIS WEEKSSTAR BUY

£3,495ONLY

+VAT

VARIOUS USED T7 B3

CALL FOR

DETAILS

WANTED

FOR SALE

Golden Tee GolfGolden Giza/TerminatorEmpire (Project Coin)

Contact Richard @ Aztec Coin

0151 420 000607974 363276

[email protected]

Triple 7 Vegas Baby .............£4995NSM Fusion ..........................£1795Sega rally 2 (twin) ...............£1795Lady Luck double take ........£1295Icon lite (as new) .................£1195Final Furlong 2 (twin) ..........£1195Manx TT (twin) .......................£995Foto cube ...............................£995Paragon TT 08 ........................£795Manx TT (deluxe) single x 4 ...£495

Noahs Ark .............................£495Bank job i fruit (digital) .........£395Pub Lotto Machine ................£395Red Hot 6 Club ......................£295Fruit Busters Club .................£275DOND East Wing/West Wing ...£845DOND Cops & Robbers ..........£695DOND Spank the banker ........£695 DOND Red Hot .......................£595DOND Red Mist ......................£495

VIDEOBATTLE GEAR 4 TUNED TWIN COCKPIT - £2700

DANCING STAGE 2 - £1800DANCE STAGE FUSION - £2500

SUPER NOVA DANCE MACHINE - £2000GUITAR HERO - £2600REAL PUNCHER - £799

TWIN CRISIS 3 DX TWIN 50in - £1500HOUSE OF DEAD 4 MIDI - £1200

SUPER BIKES TWIN - £4800HOUE OF DEAD 3 DX 50in - £899

KRISS SPORT AIRBRUSH BOXERS £950eaBOXER STRIP TEASE - £1800

punchballs for boxer machines - £75eaLINDBERGH MOTHERBOARDS ANY GAME - £375ea

LINDBERGH GRAPHICS CARDS - £150eaRINGEDGE BOARDS - £550ea

ST FIGHTER 4 SIT DOWN lcd 32in - £1900

CRANES/KIDDIE RIDESTOY SOLDIER MIDI - £1200

TROY TRACTOR - £750I RACER BIKE (SCREEN) - £1100

large GARFIELD £899TRACTOR TIME - £900

tomy 4 head vendors £140eaplus many more

FOR SALE

tel: 07813 834331e mail: [email protected]

www.videotronicsuk.com

FOR SALE

01179382552

NBA HOOPSCOMPLETE & WORKING

£700FULLY WORKSHOPPED

£9953 LINKED £2495

FOR SALE

01179382552

COMESTERO DOUBLE CHANGE

NOTE RECYCLERNOTE-COIN

&COIN-NOTE£995

FOR SALE

01179382552

ALL 2P AND 10P PUSHERS VERY CHEAP!

BUY THEM AS ISCOMPLETE & WORKING (NON WORKSHOPPED)FULLY WORKSHOPPED

28

B2B

WITH PLASMA/LCD UPGRADE





FOR FULL STOCK LIST OF VIDEO, REDEMPTION, PUSHERS, DANCE MACHINES, KIDDIE RIDES,BASKETBALL, BOXERS, CRANES, PINTABLES AND ALL FRUITS - PLEASE CONTACT 01179 382552

JNC SALES UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD,

CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB

TEL: 0117 9382552AFTERSALES TEL: 0117 9382225

We recognise the Amusement Arcade Industry has specific Insurancerequirements & our 20 years of dealing with the Leisure sector providesus with the ability to offer comprehensive insurance solutions &competitive rates.

Marsh & Company Insurance Brokers Authorised & Regulated by the Financial Conduct Authority

Subject to normal underwriting criteria

Recruitment



29

B2B

Sponsored by

1 KEEPLAYERS Peter Holmes 19 499

2 SHELL'S ELEVEN Michelle Martin 46 492

3 AMG FIRST 11 Terry Farr 49 489

4 KEEDAY RESERVES Peter Holmes 30 485

5 ABOVE STANDARDS Lee Clarke 35 485

6 COSMIC FIRST 11 Terry Farr 30 475

7 JOHN WARK'S MILKMEN Stu & Stoo 50 474

8 CAREFREE BAZZA Glyn Petrie 49 470

9 CAREFREE WEEMAN Glyn Petrie 42 467

10 KEEDAYS FINEST Peter Holmes 24 466

11 JAMIES SHOPPERS 11 Jamie Lucky 33 466

12 COMRIEAUTOMATICS Jack Craddock 36 466

13 THE PERFECT TEAM Tom Clarke 40 465

14 EVAN TENNER BACK NOW Stuart Heyden 44 462

15 JACKSONS JACKPOT XI Gareth Cammack 27 460

16 LE COINSPINNERS Lee H 28 457

17 MICK McCARTHY'S MISFITS Stoo Evans 22 452

18 HAMMERTIME Brian Wright 30 452

19 THE TEAM THAT WIN Hugo Illingworth 39 447

20 JABRO LIONS Tony Brookes 37 445

21 NES UNITED Chris Bell 55 444

22 AMG LEISURE Carl Bearman 26 442

23 LLL UNITED Tim Stanhope 41 442

24 MUCKING FUDDLERS Chris Skelly 21 441

25 LLL WANDERERS Jake Parker 30 438

26 KEEDAY LEGENDS Peter Holmes 23 436

27 AMG OOOOSSSHHH Ian Pawson 29 435

28 MOTHYS MARVELS Scott Yarham 34 435

29 BOWLERS BOYZ Andy Bowler 19 433

30 SHERWIN A TEAM Mark Sherwin 30 433

31 DANS DESTROYERS Daniel Barber 11 430

32 ALL THIS AND MORE Gary Newman 26 430

33 IFUN@SUNDANCERS Shaney Pashley 23 429

34 FC CLACTON UNDER 10's Stuart Heyden 24 427

35 JABRO BOYS Tony Brookes 19 426

36 ANGRY BALLS Laurie Carpenter 29 425

37 CAREFREE ALDON Glyn Petrie 40 425

38 SUSHI SLIPPERS Derek Lewis 25 423

39 JACKSONS SUPER BLUES Phillip Nelson 19 421

40 EASY MONEY Steve Barber 24 421

41 BEADLES 2 Peter Hemmings 31 418

42 COSMIC SECOND 11 Terry Farr 13 417

43 DIDCOT GOALBUSTERS John Carpenter 37 417

44 CHEEKY MONKEYS Matty Sirett 31 416

45 BAYERN OTHER STRIKER David Lees 23 415

46 HOLTY'S HOTSPOTS Tony Holt 35 415

47 GILLSGILLSGILLS Colin Smith 22 413

48 SOUTH OF THE QUEENS David Lees 32 407

49 STEVIE G LUCKY 11 Shoppers Luck 37 407

50 11 UNDER PAR Ross Evans 23 406

51 THE ELDORADO TRACTOR BOYS Stoo Evans 36 404

52 AMS YID ARMY Jason Jarrett 36 404

53 CLUB TROPICANA Warren Roffey 36 402

54 LLL CITY Keith Parker 37 401

55 RANGERS RETURN 1 Ashley Temple 28 399

56 JJ'S SHOPPERS 11 JJ Lucky 26 394

57 LLL ACCIES John Hood 29 394

58 ESSEX BOYS 1 Steve Hawkins 36 392

59 ESSEX BOYS 2 Steve Hawkins 41 391

60 EE BAH GUM Simon Shaw 50 390

61 BURSNELL'S BULLETS Jo Bursnell 23 388

62 BRAMBLEBOYZ123 Andy Bowler 28 388

63 BEACON BATTLERS Harry Illingworth 25 387

64 DYNAMO KEBAB David Lees 29 386

65 WARWICKS WINNERS Warwick Tunnicliffe 35 384

66 ABSOLUTE RANKSTERS Alex Lee 28 381

67 RAYLEIGHS REJECTS Jody Buckley 37 381

68 DELAYZIGITS Dave Delay 20 378

69 BEST SELECTION John Jennings 24 377

70 ABSOLUTE REAMSTERS Alex Lee 34 377

71 CASHBOX KINGS James Illingworth 38 374

72 LLL BELLES Amelia Stanhope 42 371

73 I WANT DIRTY KNEES 2 Jorzoe-FTM 32 370

74 DIBBS ELEVEN Tracey Dibben 32 369

75 RICK'S BOYZ Andy Bowler 16 368

76 AMS VXR GJ Roger Jarrett 26 367

77 JO'S ASSETS Joanne Crooks 35 367

78 SHOWBOAT ALLSTARS Ray Harris 23 366

79 AINT GOT A KALOU Stuart Heyden 31 365

80 THE REAL DEAL Dave Columbine 37 365

81 S.A.S FC David Holmes 23 364

82 SCUM ON THE RUN Nathan Holmes 19 361

83 FERGIES FINEST Kevin Temple 31 356

84 RANGERS RETURN 2 Ashley Temple 25 355

85 HOT CHIPS C Edenborough 31 351

86 BEADLES 1 Peter Hemmings 25 348

87 AK BABES Andy Water 30 348

88 TOWER POWER Tony O'Brien 44 346

89 DONKEY LASHERS Andy Williamson 31 343

90 HOLIDAY MONEY Darrell Webb 19 342

91 BIG PRIZE WINNERS Harry Leaveme 10 332

92 JOHNNYS SHOPPERS 11 John Mitchell 18 329

93 PARAGON ACADEMICALS Nick Hardy 24 328

94 DO IT THEE SEN LAD Simon Shaw 31 328

95 BUMBLE IN THE JUNGLE Harry Leaveme 28 327

96 M.O.T Bill Knowles 37 315

97 SEE THE AT' TOP Simon Shaw 43 314

98 COINSPINNERTRONS Coopertron 35 308

99 WARWICKS ELEVEN Warwick Tunnicliffe 16 305

100 LAC DE GURSON Bill Knowles 23 305

101 UPHILL SKIERS Bill Knowles 14 296

102 ESSEX'S FINEST Dave Clarke 17 292

103 2 THE TOP Reece Newman 19 278

Current Team Manager Weekly TotalPosition Name Name Points Points



2342-p29-Surreal soccer:Coinslot NEW 12/11/13 14:22 Page 1


Comment

In the latest industry nchain ups its full-yea

“

media watchalex lee

Two ears, one mouth - use them

commentalex lee

t’s the middle ofNovember andalready we’re being

pummelled by Christmasadvertising on TV. While it’sobvious that the big retail-ers are looking to steal amarch on each other, itstruck me that the mostalluring adverts are thosewhich claim to save youmoney - while of courseyou’d have saved a loadmore by not buying what-ever the product was inthe first place.

In other words, regard-less of the prevailing eco-nomic winds, bargainhunting is intrinsic tohuman nature. Given theshake-up we’ve had inrecent weeks with the gov-ernment’s latest stake andprize announcement, thecoin-op industry has onceagain been thrust into bar-gain-hunting territory asstakeholders at all levelsexamine how best to buy,sell, update, upgrade orshift their AWP stock.

Ever since the GamblingAct and the smoke banconspired to put evenmore pressure on analready beleaguered indus-try, the willingness to do adeal, especially when itcomes to equipment thatfor one reason or anotherneeds moving on, has beena feature of coin-op.

Conversions from CatC to Cat D machines havebeen important to manyoperations for years. Themachine starts out as abrand, spanking new CatC piece then it comesdown the food chain in itsnew guise as a 10p/£5 Cat

D offering.To use just one example,

second hand hi-tech CatCs, for example, give oper-ators an entry point intothat sector without the ini-tial expense of a new pieceof equipment. Some maybuy older ‘pub machines’to keep their AGC fresh,then further down the linethey’ll become Cat Ds.

Dealing in refurbishedequipment, recondi-tioned machines, secondhand stock, whatever youwant to call it, keepseveryone alive. What I’mtrying to say is that oursector simply thrives on adeal - and it survives onthe quality of (both newand used) equipmentavailable. It’s a fact of eco-nomic life that we can’t allafford brand new prod-ucts all the time. Further-more, deals can be done atany time of the year andthe industry has alwaystraded in such a way.

For my money (I’m sureI have some somewhere,let me have a quick lookdown the back of thesettee), one of the moststimulating features of UKcoin-op is that there’salways a deal to be done.The bottom line is thatsomeone always ends upwith something that theywant and that’s down toboth parties’ willingness todo a deal as much as it is thequality of the new or usedmachine on offer. Let’shope the next raft of newproducts is every bit asgood as some of those thathave stood the test of timefor 10 years and more.

Anyone upfor a deal?

The Vending Times’ HankSchlesinger believes that

while we all depend on data, it’show we use feedback that setssuccessful businesses apartfrom the also-rans.

“An operator once told methat nearly everything he needsto know about his business is aproduct of software: numbersgo in and numbers come out.You won’t find a more enthusi-astic proponent of technologythan me, but the operator isdead wrong. Even the mostsophisticated technology canonly provide one or two piecesof the data puzzle in business.

“The more data a manager iscapable of consuming andassessing, the better they are atthe job. Businesspeople areflooded with data everyday froman enormous number ofsources. Let’s look at feedback.

“Feedback is anecdotal infor-mation from the field. Thatmeans chatting with locationowners and management, com-ments from personnel andgossip from other operators.Unfortunately, this soft datacan’t be quantified. They can'teasily enter it into spreadsheets,

nor can the numbers becrunched. Given its inexactnature, is it any wonder thatmany people discount it asworthless?

“Yet businesses have a tradi-tion of seeking out such infor-mation. Large corporationsspend tens of millions of dollarsto acquire, compile and presentsuch data to their management.Consulting firms reap millionsby acquiring that type of datafrom focus groups, telephonesurveys and field interviews.Corporate managers don’treceive this data in disparatesources. It is presented inorganised reports. Charts arealso rumoured to be involved.Even with this type of windowdressing, it still remains feed-back from the field and anexpensive version of the sug-gestion box.

“For operators and othersmall business owners, feed-back is largely dependent onorganisational culture. Owner-managers who run their busi-ness with a ‘my way or thehighway’ or ‘kill the messengerof bad news’ style are unlikely toreceive much useful feedback.

“Conversely, owners whomake it known they want newsfrom the field, regardless ofwhether it is good or bad, tendto make better business deci-sions. These are constantly‘taking the temperature’ of theirbusinesses and their markets.These managers also tend tohave workforces with bettermorale.

“The second component offeedback is acting on incominginformation. What exactly doesa manager do with the informaldata flowing in from the field?One businessperson I knowlikened it to panning for gold.You have to sift through a lot ofmud and rocks to come up witha nugget. For those who havemastered the skill set, it can payoff richly.”

Elsewhere, JD Wetherspoon,the managed pub operator, hasincreased its full-year openingstarget to 40-50. It reported a 3.7per cent rise in like-for-like salesin the 13 weeks to 27 October,with a slight dip in operatingmargin, according to the Morn-ing Advertiser.

The pub operator said in astatement: “The company

I

2342-p30-31-Comment:Coinslot NEW 12/11/13 15:35 Page 1

31Coinslot November 15 - November 21, 2013

atest industry news, listening to feedback is the key to business growth, a major pubups its full-year openings target and video games can be good for the brain.

A number of industry groupshave called upon the government toretain personal licences in a jointletter to Norman Baker MP, theMinister responsible for licensing. “ politicstrade bodies

quote unquote

”them in that ratio

TO COMMENT ON ANY ARTICLE


believes that this increasedexpenditure will benefit thefuture performance of the busi-ness. The margin in the quarteris a possible indicator for thisfinancial year, assuming weachieve reasonable salesgrowth.”

Total sales in the period grew7.6 per cent. The companyopened eight new pubs in thequarter and said it has 12 moreunder development.

“We now anticipate opening40 to 50 pubs in total this year,slightly more than previouslyanticipated, helped by ourincreased bank facility and anumber of recent acquisitions.”

The company added: “Thebiggest danger to the pub indus-try is the VAT disparity betweensupermarkets and pubs. Sincesupermarkets pay almost noVAT in respect of food sales,whereas pubs pay 20 per cent,supermarkets are able to sub-sidise their drinks’ prices to thedetriment of pubs, around10,000 of which have closed inthe last decade. It does notmake economic or social sensefor the government to favoursupermarkets with what

amounts to a ‘tax break’, espe-cially since pubs generate somany more jobs, and so muchmore tax, per pint or meal, thansupermarkets.”

And finally, video games canmake your brain bigger, accord-ing to the Daily Mail. Germanresearchers found video gamingcauses increases in the brainregions responsible for spatialorientation, memory formationand strategic planning as well asfine motor skills. They believethe benefits of video gamingmay also prove helpful in thera-peutic interventions targetingthe likes of schizophrenia, post-traumatic stress disorder orneurodegenerative diseasessuch as Alzheimer’s.

In order to examine how videogames affect the brain, scien-tists from the Max Planck Insti-tute for Human Developmentand Charité University MedicineSt. Hedwig-Krankenhaus, askedadults to play Super Mario 64 for30 minutes a day over twomonths.

A control group did not playthe game and the researchersmeasured brain volume usingMRI scans. They found that in

comparison to the people whodid not play video games, theregular gamers showedincreases of grey matter, inwhich the cell bodies of thenerve cells of the brain are situ-ated. This growth was seen inthe right hippocampus, rightprefrontal cortex and the cere-bellum. These parts of the brainare involved in functions such asspatial navigation, memory for-mation, strategic planning andfine motor skills of the hands.The changes were most notice-able in participants eager to playthe game.

“The study can demonstratethe direct causal link betweenvideo gaming and a volumetricbrain increase,” said SimoneKühn, senior scientist at theCentre for Lifespan Psychologyat the Max Planck Institute forHuman Development. “Thisproves that specific brainregions can be trained by meansof video games,” he concluded.

“As a result of the increase in the mobile devices supporting integration of video games, thecompetition has increased and resulted in gaming evolution. The analysts forecast the GlobalMobile Gaming market to grow at a CAGR of 27.14 per cent over the period 2012-2016.”

RESEARCH AND MARKETS: GLOBAL MOBILE GAMING MARKET ANALYSIS TO 2016

The undersigned comprise all themajor licensed retail and hospital-

ity sector trade and professionalbodies. Between us we represent allmajor supermarket, pub and night clubchains, as well as 200,000 independ-ent hospitality businesses and retail-ers. We are writing in response to thegovernment’s consultation on the abo-lition of personal licences. Whilst wewelcome the government’s Red TapeChallenge, we are nevertheless unitedin our opposition to the abolition ofpersonal licences.

The current system provides acoherent, qualification-based licens-ing system that lays down a national,minimum standard of training and vet-ting that applies to all licensed prem-ises. Since 2005 over 575,000 peoplehave gained the personal licence qual-ification. It is both a pre-requisite for apersonal licence application and aTechnical Certificate in the licensedretail apprenticeship. This level oftraining in licensing law has neverbefore been achieved in the sector.Additional training should build onthis, not be an alternative to it. Thecriminality check also ensures thatthose with an unacceptable criminalrecord are excluded from authorisingalcohol sales. The current levels oftraining and vetting are key factors insupporting the licensing objectives.

Where licensing authorities deemit necessary to target additional train-ing or criminality checks, they havethe power to do so at present on appli-cation or review. It should also benoted that changes to legislation intro-duced by this government make itpossible for a premises licence reviewto be initiated by the local licensingauthority itself.

Whilst we are pleased that the gov-ernment’s proposed changes retainthe content of training and the criteriafor criminality checks as nationalbenchmarks, our members are con-cerned that if the application of thesenational training and vetting criteriaare subject to the discretion of locallicensing authorities, through deci-sions on the types of premises or cate-

gories of staff who need training or vet-ting, then a consistent nationalapproach will be replaced by a patch-work quilt of over 400 local policies.Our multiple-site members are furtherconcerned that keeping track of prem-ises where licensing authorities haveimposed a training condition will behugely difficult, and once imposed atraining condition will remain in per-petuity unless removed at a subse-quent review, even if the type andoperation of the premises changes. Thiswill add to the burden of complexityand cost, not reduce it.

In terms of levels of supervisionour experience is that most licensedpremises go beyond the minimumlegal requirement and employ morethan one personal licence holder. Weestimate that across the sectorbetween a fifth and a third of staff incustomer-facing positions hold per-sonal licences. This ensures thatwhere the DPS is absent, a shift man-ager who has been trained, vetted andlicensed is present to supervise. If onlythe DPS can authorise alcohol sales,as proposed, then either the DPS willhave to be present at all times alcoholis sold, or sales will have to be autho-rised in absentia.

Gaining a personal licence confersauthority on the holder. It symbolisesthat the holder has been trained andvetted and is a fit and proper person toauthorise other members of staff to sellalcohol. One of the key faults of thelicensing system under the 1964 Actwas the inconsistency and cost thatarose from having over 400 local licens-ing justices’ policies. The currentsystem was constructed precisely inorder to create coherence and consis-tency across local boundaries. The abo-lition of the personal licence, and itsreplacement with a ‘gold-plated’ DPS,is a retrograde step. Given the concernsof so many industry representatives,we hope that you will meet with usbefore a final decision is made.

Among others, the letter is signedby representatives of the BBPA, theBHA, the National Casino Forum andthe Bingo Association.

Trade groups unite in bidto retain personal licences“It’s certainly a step forward to see FOBTs on the agenda in Parliament with

both the Prime Minister and the new Minister. The most positive commentfrom the Minister was she will be willing to listen to FOBT problem gamblers.The bookmakers have previously argued that evidence from problem gam-blers should be ignored because it is ‘anecdotal’, when in reality it is verypowerful testimony.”

DEREK WEBB, CAMPAIGN FOR FAIRER GAMBLING

“What makes IAAPA so compelling is the sheer breadth of equipment andservices on display and the fact that nearly every segment within the leisureindustry is represented. From the perspective of the pay-to-play amuse-ments sector, it is an opportunity to meet not only with the core customerbase but to explore potential new applications for their products.”

SIMON LIDDLE, INTERGAME

“The leisure industry is one of the most important industries in the UK.Expenditure on leisure exceeds £200bn annually and employs 2.6m people.The industry is also a great provider of jobs for young people which are moreimportant than ever in today’s economic climate.”

DAVID TEASDALE, BISL CONFERENCE CHAIRMAN

2342-p30-31-Comment:Coinslot NEW 12/11/13 15:36 Page 2


BOWLING WORLD CUPGETS SOCIAL MEDIA COVERAGE

owling fans unable toattend the 49th Qubi-caAMF Bowling

World Cup will still be able tofollow all the action via socialmedia. The event, takingplace at the Sibbiryak centrein Krasnoyarsk, Russia, onNovember 15-24, will bringtogether the world’s topbowlers each representingtheir respective countries.Those who can’t get to Rus-sia can watch a live stream ofthe action on a pair of lanesto showcase bowlers as theymove across the lanes, all viaQubicaAMF’s YouTube chan-nel. This will include com-mentary and interviews withcompetitors and theircoaches. The QubicaAMF

team will also be keeping itsFacebook and Twitter fol-lowers up to date with theaction as it happens. “Socialmedia is a brilliant way forbowling fans around theworld to be able to keep up todate with what is happening

at the tournament withinseconds of the action,” saidAnne-Marie Board, Qubi-caAMF Bowling World Cupmanager. “I am sure it willprove a very successful wayto bring the worldwide bowl-ing family even closer.”

UK COMPANIES CON-FIRMED FOR IAAPI

ome well-renownednames from the UKcoin-op market have

been confirmed as exhibitorsat the 14th edition of IAAPIAmusement Expo.

Embed International, SegaAmusements Europe andThe United Distributing Com-pany will all have a presenceat the event, which is sched-uled for February 5-7 atMumbai’s Bombay ExhibitionCentre. Considered India’s

largest amusement expo, it isorganised by the IndianAssociation Of AmusementParks & Industries (IAAPI.

Calendar

Newsweek TO COMMENT ON ANY ARTICLE


UK EVENTSNOVEMBER 201321-23The Toy Fair 2014 GrandHall Olympia London UK www.toyfair.co.uk

27 BACTA Members Pre-Conven-tion Party Hippodrome Casino Lon-don UK www.bacta.org

28 BACTA Convention & AGM QEIILondon UK www.bacta.org

DECEMBER 2013

6BACTA North West regionannual charity ball Imperial Hotel inBlackpool www.barbarathomp-

[email protected]

INTERNATIONAL EVENTSNOVEMBER 2013

18-19Dubai World Game ExpoDubai International Convention & Exhi-bition Centre Dubai UAE www.game-

expo.ae

19-22 IAAPA Attractions Expo2013 Orange County Convention Cen-ter Orlando Florida US www.iaapa.org

JANUARY 2014

14-17 IMA 2014 Düsseldorf Exhibi-tion Centre Düsseldorf Germanywww.ima-messe.com

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 01204 396 397Assistant Editor:James Walker Email: [email protected]: 01204 396 397Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail:[email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,BoltonBL1 4AY

Tel: 01204 396 397Fax: 01204 392 748 Email:[email protected] and Production: 3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International, BoltonTechnology Exchange,33Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publicationshould not be regarded as the official viewof GB Media Corporation Ltd, exceptwhere stated. Views, opinions and recom-mendations contained in this publicationare put forward for consideration only. Noaction should be taken in reliance uponany such views, opinions or recommen-dations. Neither GB Media CorporationLtd nor contributors accept any responsi-bility for any loss occasioned to anyperson howsoever caused or arising as aresult of or in consequence of actiontaken or refrained from in realiance on thecontents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowl-edgement of author, publisher and sourcemust be given.

B

S

usiness in Sport and Leisure staged itsannual conference titled ‘The Value ofLeisure’ at The Kia Oval earlier this

month. Speakers included Marston’s chairmanRoger Devlin and Shadow Minister for SmallBusinesses and Regulation, Toby Perkins MP.

Pushing the claims of the pub sector, Devlinexplained the important role that the venuesplay in the social and economic fabric of theUK. And all this, he believes, despite very littlehelp from government. He said that the gamingindustry was overtaxed and that thousands ofbusinesses and jobs were on a knife edge. Hestated that betting shops were places for peo-ple to meet and socialise in the same way asothers visit pubs, but accused the previousgovernment of ripping the heart out of bingo

halls and the same could happen with bettingshops.

Providing the Labour party perspective,Toby Perkins said that the opposition recog-

nised that pubs are hugely important assets,and have a central role in the culture and her-itage of the UK and in people’s everyday lives.“Pubs have a big economic impact on jobs andgrowth and when a pub closes the local com-munity loses a hub and the local economy alsoloses out.”

In the dedicated Gambling Session PhilipGraf, chairman of the Gambling Commission,Marc Etches, CEO of RGT and Russell Hoyle,chairman of P3, spoke. According to a BISLspokesman: “What became clear was that thegambling industry will continue to be vulner-able to regressive change unless it starts towork cohesively and collectively to influencewhat appear to be inevitable changes comingdown the line.”

B

BISL stages annual conference

2342-p32-newsweek:Coinslot NEW 12/11/13 15:04 Page 1

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