23 January Business Cases. News Story: Record Labels Contemplate Unrestricted Digital Music One of...
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Transcript of 23 January Business Cases. News Story: Record Labels Contemplate Unrestricted Digital Music One of...
23 January
Business Cases
News Story: Record Labels Contemplate Unrestricted Digital Music
One of the majors considering releasing music without DRM
Why? Digital sales in ’06 80% ahead of ’05 but growth rate is slower Had hoped that iTunes model would succeed European governments interested in requiring interoperability
Changes happening: EMI to offer streaming on Baidu.com (leading Chinese search
engine) Estimate that 90% of music in China is pirated
EMI and Sony experimented with unfettered music on Yahoo!
Business Cases
Simple model: Read about the company and discuss Typically pointed questions
We’re going to have more specific ones
Our questions
What was the unique business idea this company had?
What made it an opportunity instead of just an idea? What was the market characteristic? Did the company show “outside the box” thinking? Did the company retian a customer focus? Did they continue to innovate? How did they use technology in their business? How did they use technology in their marketing? Did they have any key partnerships?
This week
Look at Facebook in class Look at Google for Thursday Select partners and topics on Thursday