23 Ideas for Real-Time Twitter Advertising
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23 Ideas For Real Time Twitter Ads
Using Open Signals
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Fact: Twitter activity does not happen in a vacuum.
Signals and indicators from the outside world – such as inventory, traffic, TV ads, even the weather outside – can have a profound effect on the consumer behavior inside of Twitter.
If you aren’t designing Twitter campaigns with these signals in mind…
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You’re missing out on a huge opportunity!
With Open Signals, you marketers can link Twitter ad campaigns to any outside data feed.
✔ Inventory ✔ Coupon redemptions ✔ Traffic ✔ Weather ✔ TV Commercials ✔ Trending Topics
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Want to learn more?
Lets look at some examples of real-time Twitter ads you can run
using Open Signals
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ECOMMERCE
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Increase Website Traffic
If website traffic drops more than 5 percent its daily average, drive more visits by
showing ads to a targeted audience on Twitter.
01.
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Shopping Cart Abandonment
If a customer abandons their shopping cart on your website, remind them what items
they’re missing out on with a Tweet.
02.
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Inventory-based Promotions
If a specific product goes on sale, generates positive margins, and you have more than
50 in stock, trigger a Promoted Tweet.
03.
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RETAIL
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Quickly Move Surplus Product
You sell a lot of products with short shelf lives. Whenever you have a surplus, trigger a Promoted Tweet with a discount to sell it
quickly.
04.
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Get Ahead of the Competition
Whenever your competitor runs a huge sale, trigger a price-match guarantee ad on Twitter. Set it to deactivate when the sale
ends.
05.
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Get More In-Store Foot Traffic
If in-store foot traffic drops below average, show geo-targeted Tweets to everyone on
Twitter within a 10-mile radius.
06.
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TRAVEL
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Fill Up Your Empty Hotel Rooms
Whenever you have a last-minute hotel room cancellation, trigger a Promoted
Tweet immediately to advertise the vacancy.
07.
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Take Advantage of Airfare Sales
If flights to the Caribbean drop below $300, advertise a beach vacation package to all
your Twitter followers and customers.
08.
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Demonstrate Your Reliability
Whenever your competitors planes are delayed, trigger Promoted Tweets within a 25-mile radius of that airport to advertise
your own stellar reliability.
09.
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MOBILE
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Increase Mobile App Downloads
Whenever downloads of your mobile app drop below average, activate a Twitter
campaign targeted to mobile users.
10.
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Keep Mobile App Users Engaged
If a user hasn’t logged into your app for more than five days, give them a gentle
nudge with a Promoted Tweet.
11.
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Trigger or Pause Ads Via SMS
The CEO emails you - you need to pause an active Twitter campaign ASAP! Text
“Pause” to a pre-determined number to instantly pause your ads.
12.
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TRENDING CONVERSATIONS
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Support the Winning Team
It’s Ohio vs. Oregon, and Ohio scores a touchdown! Celebrate the win by triggering Tweets for Ohio jerseys (excluding Oregon
fans, of course).
13.
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Respond to Transit Delays
Public transit is delayed (again!). Activate ads to promote your ride-sharing service
within 5 miles of the delay.
14.
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Take Advantage of Organic Post Performance
Automatically promote your best content by triggering ads whenever a Tweet passes a pre-
determined threshold for organic performance.
15.
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Tap into #Hashtags OMG #TaylorSwift is totally trending right now. Show her followers where they can
buy her latest CD.
16.
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TELEVISION
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Zero in on the Right Audience
If a TV show is popular in certain regions, show geo-targeted Promoted Tweets for a
similar show during the commercial breaks.
17.
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Be Multi-channel in Real-time
You’re promoting a new movie. Synchronize your ad campaigns so that the movie trailer appears on Twitter within two
seconds of airing on TV.
18.
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Vanquish Your Competition
Every time your competitors’ ads show on TV, trigger your ads to appear on Twitter in
the same regions, at the same time.
19.
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OTHER REAL-TIME SIGNALS
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Be a Customer Service Rockstar
If call center volume is unusually high, trigger Promoted Tweets to your customers
that direct them to your online support page.
20.
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Stay Tuned to the Markets
If stocks are going up, advertise a free online trading account. If they’re going
down, advertise a fixed rate CD account.
21.
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Change With the Weather
If odds of hazardous weather are high in any of 40,000 targeted metro areas, show
Promoted Tweets for homeowners insurance.
22.
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Sell Out a Music Show When the number of available tickets to a
music show dips below 50, show last-chance Tweets (and stop them as soon as
the last ticket sells).
23.
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Ready to learn how to utilize real-time signals in your
Promoted Tweets?
Contact Us To Get Started