After Google AdWords: How to Generate Sales, Not Just Clicks and Leads
23 Google AdWords Strategies To Increase Your Leads And Sales
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Transcript of 23 Google AdWords Strategies To Increase Your Leads And Sales
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Find New KeywordsTip 1
Have you Used the Keyword Planner in Google AdWords? If not, it’s time to begin. Use this
tool to discover how many people search for your product or service
in your targeted location.
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Use The Search Terms Report
So How did visitors get to your website?
The Search Terms Report identifies the exact search query that visitors entered in order to find you. Use it to select new keywords. Even better,
use it to build your “Negative Keyword List”.
Tip 2
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Optimize Ads For Mobile Devices
Tip 3
These days, any and ALL online advertising must
encompass mobile advertising.
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Conversion Tracking
Using Conversion Tracking you can identify which keywords are
attracting the most leads and sales. Armed with that info, remove poor performing keywords and dedicate more of your budget to keywords that successfully convert visitors
into customers.
Tip 4
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Use Targeted Landing Pages Tip 5
Each ad must have its own specific landing page, and the topic of that
page must match what the user searched for. In other words, give visitors exactly what they want.
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Bring Back Your Website Visitors with Remarketing
Using the Google Display Network (GDN), show ads to those users who have already
visited your website. These folks will click on your ad simply because they recognize you.
That’s a fundamental principal of human nature. Use it.
Tip 6
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Remarketing Lists For Search Ads (RLSA)
If someone who has already been to your website does a search on
google.com, your text ad can appear in the top position with a
low cost-per-click. But it gets even better. That person will most
likely click the ad because they already recognize your name.
Tip 7
Sees your ad
User browses your site
Same user, Now on popular
website
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Increase Your Quality Score Tip 8
A high Quality Score means you pay less for higher positions. And
relevancy is one of the biggest factors that will affect your
Quality Score. Knowing that, make sure your keywords and ad
and landing page are perfectly congruent.
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Tip 9
YouTube Advertising
Advertising on YouTube can be
inexpensive. That’s because you don't pay unless viewers watch an ad for
more than 30 seconds. The user must watch at least 5 seconds of the ad, so convince the viewer to click on your
link between the 5 - 25 second mark, and you have free advertising.
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Gmail Sponsored Promotions Tip 10
Steal your competitors’ customers by advertising in their customer’s inbox.
That’s the essence of Gmail Sponsored
Promotions, which is part of the Google Display
Network (GDN).
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Cheaper LinkedIn adsTip 11
LinkedIn is the world's no. 1 professional network. Using it for Business-to-Business advertising can be highly
profitable. Target LinkedIn through the Google Display
network which enables you to advertise to a highly relevant audience, and at a lower cost
than advertising with LinkedIn directly.
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Use Ad Extensions
Get more space for your ads on the first page
using Ad Extensions. Showcase more
information about your products or services. Ad extensions allow you to occupy valuable space at
the top of the search results.
Tip 12
Great service
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Tip 13
Use AdWords bidding strategies to help you
get more value for your ad spend.
Utilize AdWords Bidding Strategies
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Use Mini Conversion Bait
Often conversion funnels are too long, and users need more time before making a
decision.Using micro funnels is a great way to
develop trust with customers. Offer visitors something of value in exchange for their
email.
Tip 14
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Tip 15Set Bid Modifiers For Mobile
Look at which devices are getting the most conversions
and adjust your bidding accordingly. If you are seeing
more conversions coming through mobile devices, then allocate more money there.
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Use Call Forwarding
Track the calls from AdWords using Call Conversion Tracking.
You can grasp the ROI of your AdWords
campaign simply by counting how often the
phone rings.
Tip 16
AdWords
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Tip 17
Target the specific users that are interested in
your product category. This is an additional layer of segmentation
and targeting that you can use in the Google
Display Network (GDN).
Use In Market Segments
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Some AdWords Campaigns might perform better at
different times of the day or different days of the week. But you won’t know this unless you
try Dayparting.
Use Ad Scheduling (A.K.A. “Dayparting")Tip 18
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Are Your Landing Pages Mobile Friendly?
Tip 19
The day is fast approaching when Google will penalize advertisers (by not showing their ads) if their website does not display
properly on mobile devices.
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A/B Test Ad Copy
The best way to increase Click-Through-Rate is to frequently run new ads. What will compel visitors
to click an ad? Well, that’s impossible to know
if you’re only showing one ad.
Tip 20
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Configure Your Campaign Geolocation Parameters
Tip 21
Don’t ignore Geolocation. Depending
upon your product or service you could be
burning numerous ad impressions on clicks
that will never buy what you’re selling.
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Spend Time Working In Your PPC Account
Did I really need to say that?
If you don’t log in at least once a week, how
will you identify problems before they
occur — and drain your wallet.
Tip 22
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TIP 23
Don’t be too clever with your ad copy because most people
just won’t “get it”. Write ads that are simple ads. But more
importantly, your ad text must contain keywords from its corresponding Ad Group.
Matching the keywords in an Ad Group with the ad text will
increase Quality Score.
Keep Ads Simple
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“23 Google AdWords Strategies To Increase Your Leads & Sales”
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