@23video

23

Agenda

Carsten Hjort PedersenCEO / Co-owner, Arnsbo Media

Luca RasmussenPartner Manager, 23

1) Introduction

2) Arnsbo Media

Anders Dalgaard100% Human,23

3) Make Vides Actionable

Luca RasmussenPartner Manager, 23

the proud makers of 23 Video

350Video websites in 18

countries

3Offices in Stockholm,

Oslo and Copenhagen

110Partners for production

implementation and design

22People working with

video reinvention

We let organizations succeed with video

... along with 300 other organizations

23 Video is a full-featured, cloud CMS built just for video

YOUR OWN VIDEO WEBSITEBuild your own video website with your own content, in your design

and for your audience. Boost customer engagement by creating

the right experience for telling your stories to customers.

UPLOAD ONCEUpload any file from the browser, from the mobile, through FTP

or even by e-mail. 23 Video accepts any kind of video content

and automatically optimizes it for video playback.

PLAYS EVERYWHERE23 Video is built to play video across any browser and device.

Players are built on HTML5 to look stunning on every screen, with

support for iPhone, iPad, Android and Windows Phone 8.

ANALYTICSVideo-centric insights for marketers and content producers: Loads,

engagement, drop-off, play rate, embed tracking, measure

conversion of commercial and social calls-to-actions.

PLAYER BUILDEROur player builder lets developers and designers change and tweak

every part of the video player. Build a single HTML5 player that

works everywhere and gracefully handles Flash playback.

VIDEO MANAGEMENTManage titles, descriptions and tags. Select thumbnails. Organize

in channels. Set publish dates and promotion. Add custom meta

data. Divide into sections. Use PlayFlow and create subtitles.

CLOUD DELIVERY23 Video is delivered from an optimized cloud delivery network

spanning five continents. Visitors automatically load videos and all

other content on the video website from a location near them.

ACCESS CONTROLSecurity is built in. Create intranet or closed-team video websites

easily using IP filters, shared password or full single sign-on

integration. Lock down content to your region with geo-blocking.

FULL HDFull HD creates the optimal video playback experience. Videos

are prepared in formats and codecs to play everything from low-

bandwidth mobile delivery to stunning Full HD in full screen.

SOCIAL23 Video websites are social. Visitors can rate, comment and share

your content. We hook into the social web with distribution to

YouTube, Facebook, Twitter, iOS, Apple Store and more.

OPEN UPLOADWith Open Upload you can let your users upload video content

directly to your archive. This works for both competitions and

internal sharing, and lets you review and approve contributions.

CLOUD CMSOur video website CMS uses open web standards to make

building easy. Customize with layout block, import existing style

and navigation, customize with Liquid and deploy to the cloud.

API & INTEGRATIONIt’s easy to integrate 23 Video into existing pages using the full-

featured, secure REST-style API. Along with libraries for .NET,

PHP, Node, JavaScript, iOS, Ruby, Python and SharePoint.

PARTNER NETWORK

100% HUMAN SUPPORTAt 23 we’re 100% Human. Real people instead of auto-replies.

You will always have a dedicated person to help you make the

most of your video strategy on the phone or on e-mail.

We have more than 100 partners across the globe to help with

everything from content strategy, video production, video website

and player design, SEO and app integration.

SIMPLE PRICINGWe believe that transparent pricing is part of a great product.

This is why 23 Video is simply $675 per month. This includes

every feature, every update, full support and 1 TB of traffic.

IT’S UNLIMITED23 Video comes with unlimited video uploads, unlimited video

length, unlimited number of users and every feature available in

the standard product. That makes for unlimited flexibility.

LIVE23 Video is built to be extended, so we have made our video

player, our application framework and implementations of our

API available as open source.

Video platform

to deliver high-quality video across any device on any continent

Workflow platform to make it easy to upload, track and

use your content

Site platform to design, build and run your own

play channel out of the box

BEFORE

Monthly fee

Startup cost

License

Hosting

Support

Traffic

Costs per module

WITH

One Price

Upgrades included

text

visual

Dear Staff:

I’d like to introduce you to our newest employee. Mike Martin has accepted our offer of employment as a marketing manager. His first day is (date). Please join us at 4 p.m. in the main conference room for appetizers and drinks to meet Mike and welcome him to the company on his first day.

As Marketing Manager, Mike is responsible for the overall leadership of the marketing department and the marketing staff. He reports to (Name – Title) Specifically, Mike will lead our efforts in these areas:

• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.

• Overall marketing strategy and execution of plans for the existing products.

• Working with product development teams to manage new product development.

• Managing launch campaigns for new products. • Managing distribution channels for products. • Analysis of the effectiveness of all marketing

efforts.

Nike Mercurial Victory II FG !UPPER: Soft, supple synthetic leather upper for great ball feel. Contoured shoe-last mirrors the foot shape. MIDSOLE: Contoured molded sockliner for comfort and support. OUTSOLE: The innovative Vapor traction islands increaser traction and stability. Lightweight TPU bladed studs configuration provides instant acceleration. For use on firm, natural surfaces. !Features • Ball Control Elements: no • External Heel Counter: no • Insole Material: EVA foam • Insole Removable: no • Lacing: Central • Outsole Material: TPU • Primary Upper Material: Synthetic leather • Stud Material: PU • Suitable For: Firm Natural Surfaces • Weight: 8.0 oz.

(that poor, misused, orphan child of the web…)

video marketing is all about engagement and visual story-telling, yet…

the blind alley assumptions

connecting

and tracking

This approach to video misses the two key marketing innovations of web

(it’s about the funnel)

This approach to video misses the two key marketing innovations of web

some real-life examples

CaseROSKILDE FESTIVAL

attendees at the festival every summer

saw as many visitors checking out the festival videos online

full concerts being published over the span of the year

130.000

First month

12

roskilde-festival.tv

DINGSY.NOCase

articles on a single press release

engagement on pr releases with actions

was inside a product video, still sold 1000 pairs a week

300

>100%

Only CTA

http://tv.dingsy.no/

the blind alley assumptions..It’s all

about the funnel

The Power of the HTML5 Player!

Make videos actionable!

We’ve made it easy

Actions!

a tool to connect video to business goals

Actions!

… and a tool to track conversions

Actions!

it’s also custom and dynamic

Interactive

Localized

Inviting

Product

Interactive Video Journey

Anders Dalgaard100% Human, 23 Denmarkanders@23company.com

Twitter @Anders_Dalgaard

or

@23video

ContactCaseswww.23video.com

www.23video.com