Today/ 23_05_2011: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min Q&A on the above �

1�

Now/: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min Q&A on the above �

2�

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Now/: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min Q&A on the above �

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Places where I have lived�

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What I am currently doing �

/Brand Manager at Futureproof Marketing �: Responsible for the rebrand strategy and roll out for Enterprise Inns PLC. (UK's second-biggest pub owner) �

: Responsible for developing the brand strategy for the International launch of Chinggis Khan Vodka. �(Uber Premium Vodka a part of the APU capital group) �

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and before this (& in London) I was �

/Marketing Consultant for HomeAway�: Responsible for developing the penetration strategy for the Portuguese market�

: Responsible for Strategizing Creative Onsite Marketing Campaigns to promote HomeAway to the relevant �Portuguese market segments. �

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and before this (& in London) I was �

/New Business Developer for The Brand Union�: Planned and Developed the New Business Strategy including branding direction and new business marketing campaigns. �

: Repositioned The Brand Union towards retail, B2B and the sports industry. Developed impactful, creative and effective proposals and pitches based on market research and prospecting. �

: Created innovative new business approach strategies, customizing all tactics and solutions to align TBU business strategy and vision with potential new clients and industries. (For example Ferrero Group example attached) �

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3 Things that inspire me/… �

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1/ Movement �

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Step #1 �

Step #2 �

Step #3 �

Step #4 �

Step #5 �

2/ Design �

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3/ People �

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Now/: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min. Q&A on the above �

19�

Lets Assume the following/�

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/Addikt is looking to expand into the UK market. �

…AND �

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1/ These are Addikt’s 5 target audiences �

(*) Branding, Design, Advertising and Marketing Agencies �

(*) Event Design Agencies �

(*) Marketing Departments �

(*) Museums and Exhibition Curators �

(*) Fashion Houses�

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/For the purpose of the exercise I’ll focus on : �

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(*) Branding, Design, Advertising and Marketing Agencies  

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/How we could ignite the market penetration strategy �

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2/These could be Addikt’s Strategic Drivers:�

- Creative Currency : Develop a fresh positioning in the UK creative industry. �

- Authentic Connectivity : Develop a new type of agency changing the way brands connect with their audience.�

- Immediate Stature : Be on the TOP 5 list of visual production/creative thinking agencies. �

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3/This is how I could support Addikt : �

1: Create a database of key targets from relevant market experience and prospecting. �

2: Connect, Engage and Sustain the target through customized new business campaigns and approach tactics.�

3: Develop show casing and promote thought leadership pieces to increase brand awareness. �

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Now/: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min Q&A on the above �

28�

/ 15 min. Q&A �

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Today/ 23_05_2011: �

/ 10 min introduction of Addikt, your team and the business aspirations �

/ 5 min introduction on my background and experience �

/ 15 min presentation on what I could bring to Addikt �

/ 15 min Q&A on the above �

30�