228814 CCEP Coca-ColaZeroSugar Brand Story Slide...
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© 2018 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO and the CONTOUR BOTTLE are registered trade marks of The Coca-Cola Company. It has grown 40% in value over the past year 2 and 9.6% in value share 2 NEW FOR 2018... VALUE SHARE 2016 2017 DID YOU KNOW... Coca-Cola Zero Sugar was launched in GB in2006 and was relaunched in 2016. It has the unique, full flavour of Coca-Cola and is now refreshing millions in over 140 countries around the world. 1 BRAND PERFORMANCE... Coca-Cola Zero Sugar is 7% households are refreshed each year by 5.6m Coca-Cola Zero Sugar. 49% That’s 49% more than 2016 and outperforms Pepsi Max which has only seen an increase of 7%. 3 [1] www.cocacola.co.uk/coca-cola/our-coca-cola-products/#CokeRed [2] Nielsen Scan Track MAT & TY, week ending 18.10.17. [3] Kantar Worldpanel 52 weeks, week ending 05.11.17 [4] Kantar Worldpanel 10.9.17 [5] Nielsen Ad Dynamics. *including Coca-Cola Zero Sugar & Diet Coke. £10m The Coca- Cola Company [6] £6.5m The Coca-Cola Company. Coca-Cola Zero Sugar is investing more than ever in TV and Out of Home advertising - in 2018 £6.5m vs £4.5m in 2017. 6 Coca-Cola Zero Sugar will lead in all advertising for FIFA, Summer and Christmas. CONVENIENCE DATA FOOD-TO-GO DATA ON PREMISE DATA FLAVOURS BRING NEW SHOPPERS INTO COLA... 4 ...we plan to invest £10m to support flavours in Lights.*5 2018 sees the addition of Coca-Cola Zero Sugar Peach to the family, giving consumers even more Zero Sugar options to choose from. Coca-Cola Zero Sugar range will also receive a great new look for 2018. Launching 26th Feb!
Transcript of 228814 CCEP Coca-ColaZeroSugar Brand Story Slide...
© 2018 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO and the CONTOUR BOTTLE are registered trade marks of The Coca-Cola Company.
It has grown
40%in value over
the past year2
and
9.6%in value share2
NEW FOR 2018...
VALU
ESH
AR
E
2016 2017
DID YOU KNOW...Coca-Cola Zero Sugar
was launched in GB in2006 and was relaunched in 2016.
It has the unique, full flavour of Coca-Cola and is now refreshing
millions in over 140 countriesaround the world.1
BRAND PERFORMANCE...
Coca-Cola Zero Sugar is
7%
households arerefreshed each year by5.6m Coca-Cola Zero Sugar.
49%
That’s 49% more than 2016 and outperforms Pepsi Max which has only seen an increase of 7%.3
[1] www.cocacola.co.uk/coca-cola/our-coca-cola-products/#CokeRed [2] Nielsen Scan Track MAT & TY, week ending 18.10.17.[3] Kantar Worldpanel 52 weeks, week ending 05.11.17 [4] Kantar Worldpanel 10.9.17 [5] Nielsen Ad Dynamics. *including Coca-Cola Zero Sugar & Diet Coke. £10m The Coca-Cola Company [6] £6.5m The Coca-Cola Company.
Coca-Cola Zero Sugar is investing more than ever in TV andOut of Home advertising -
in 2018 £6.5m vs £4.5m in 2017.6
Coca-Cola Zero Sugar will lead in all
advertisingfor FIFA, Summer
and Christmas.
CONVENIENCE DATA
FOOD-TO-GO DATA
ON PREMISE DATA
FLAVOURS BRING NEWSHOPPERS INTO COLA...4
...we plan to invest£10mto support flavours in Lights.*5
2018 sees the addition of Coca-Cola Zero Sugar Peach to the
family, giving consumers even more Zero Sugar options to choose from.
Coca-Cola Zero Sugar range will also receive a great new look for 2018.
Launching 26th Feb!
