Online Reputation Management For Physicians - Physician Reputation Marketing
2.2 networks your reputation - handout
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Transcript of 2.2 networks your reputation - handout
© 2014 mona sabet
Networks
(Your Reputation)
mona sabet
1
© 2014 mona sabet
2 Why are we talking about this?
100%
© 2014 mona sabet
What got us here
Hard work
Competence
What gets us there
Networks
High visibility
projects
3
© 2014 mona sabet
4 What “Networking” Gets Us
the more
connected
your network is
the greater
your potential
circle of
influence
© 2014 mona sabet
How to Network Effectively5
People
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Which
People within your company
People within your industry, but not in your
company
People in related industries
People connected with topics you want to be
seen as an expert in
6 People
© 2014 mona sabet
7
interesting
areas of
expertise
related
industriesyour
industry
your
company
which networks do you need to develop?
© 2014 mona sabet
How do you create an
Before you ever meet someone?
Your online reputation
When you meet someone for the first time?
Your brand (remember first impressions stick)
During a meeting
Developing influencing skills (our next workshop)
After a meeting
Reinforcing your reputation and your brand, which in turn
increases your influence
8
© 2014 mona sabet
Bring your brand to every “meeting”
1. Show up consistently - consistency engenders trust
2. Bring your intellectual curiosity
3. Make it your goal to find the value in people
4. Make it your goal to deliver value to people
9
Questions to ask
Topics to discuss (that align with your brand)
Opportunities to practice
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Opportunities to reinforce
Leave with an action item
Do what you say you will do
Find a system that helps you remember something particular
about that person
Find a system that reminds you to ‘check in’ at least once
10
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11
?
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12 There are many ways to network…
increasing scalability
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13
no one will remember what
you said…
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14
they will only remember how you
made them feel