21549011 Consumer Behavior of McDonalds Consumers
Transcript of 21549011 Consumer Behavior of McDonalds Consumers
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McDONALD’S
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McAGENDA
Demographic Profile
Psychographic Profile
Objective
Methodology
Primary Data: Analysis & Interpretation
Conclusion
Questions
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McDEMOGRAPHICS
Age: 18 – 25 years
Gender: Male / Female
Marital Status: Single
Income: N/A
Occupation: Student
Education: Undergraduate / Postgraduate
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McPSYCHOGRAPHICS - STRIVERS
Trendy
Fun loving
Motivated by achievement
Concerned about the opinions and approval of others
Money defines success, don't have enough of it to meet their
desires.
Favor stylish products
Strivers are active consumers
Impulsive consumers, as their financial circumstances will allow
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McOBJECTIVES
The objective of this study on Consumer Behavior of an
existing / potential McDonald’s customers to analyze the
following parameters:
Consumer Perception
Consumer Motivation
Consumer Attitude
Consumer Satisfaction
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McMETHODOLOGY
Online Questionnaire: www.mcdonalds.questionpro.com
Sampling Technique: Convinience Sampling
Survey & Analysis Tool: http://www.questionpro.com/
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McSTATISTICS
Survey Statistics
Viewed 52
Started 50
Completed 50
Completion Rate 100%
Drop Outs (After Starting) 0
Overall Participant Statistics
Completes
Completion Rate (Completed / Started) 100%
Viewed Rate (Completed / Viewed) 96.15%
Started Rate (Started / Viewed) 96.15%
Dropout/Terminates
Drop Outs (After Starting) 2
Validation Errors 0
Average time taken to complete survey : 4 minute(s)
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McFREQUENCY
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McSPENDING
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McCORRELATION
CORRELATION ANALYSISHow often do you visit a
McDonald’s outlet?
Approximately how much do you spend on a trip to McDonald’s (in
Rupees)?-0.484922773
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McPERCEPTION
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Pocket Friendly Alternative
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McFood is healthy
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Self – service is a good option
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McMenu offers value for money
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Packaging for the food is user friendly
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Seating layout is convinient
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McAd
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McDonald’s need advertising
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McATTITUDE
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Visits increases during offers
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McFood without affecting schedule
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Visiting McDonald’s is fun
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McFood is Reliable
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McPreferred
1
2 3
4 5
KFC
Dosa Plaza
Papa John’s Pizza
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McSATISFACTION
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Consistency of taste and quality
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McMENU
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McProducts on Menu are always available
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McDonald’s is always clean
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Is the McStaff courteous
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McStaff is Courteous
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Temperature inside is Optimum
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McWashrooms are always Clean
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Complaints are Promptly Addressed
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McMOTIVATION
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McFood satisfies your Hunger
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Hangout Zone with Family and Friends
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Free Toy with Happy Meal
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Good Place to Celebrate at
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McANYWHERE
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Easy Accessibility
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Past Experience
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Emotional Attachment
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THANK YOU FOR VISITING McDONALD’S
McQUESTIONS