21.02, Segalas — Sustainable consumption

Course SUSTAINABLE DEVELOPMENTNTUU “KPI”, 12-23 February 2007

Erasmus Mundus Action 4 project“Promoting European Education in Sustainable Development”

TEMPUS Joint European Project_ 25163_ 2004 “Bridging the gap between University and businesses”


Professor Jordi SegalasTechnology and Sustainable DevelopmentPolytechnic University of CataloniaBarcelona, SPAIN

Sustainable consumptionIf it does exist……


Is there some-thing interesting in the mail box?

Mm…

I don’t think so

A letter from a NGO asking for donations. Will they get back

the money they spent in stamps?

You received a woman journal, which subliminal message is “You are not

attractive enough” and has an article of swimming

dresses which minimize all your physic defects!

Some catalogs which try to convince us that we have no style, and

curiously, come with a formulary to rise the credit of our bank credit card

We also got a journal which informs us about the late tendencies that we didn’t known…

I’ve got a journal of my favorite hobby, which shows the latest developments that I need to

have.

Why do I have the feeling that society tries to make us fell unhappy

on all we do, and uncertain about who we are ?

I guess that if people think in the issues that really are

important, economy will just go to hell

So, if I through away all this mailing to the

dustbin I will be boycotting the system, will I?

Yes, it seems that is our duty to buy

things that make us forget the easy live

we have

Hey! Mom, I’ve seen a lot of products in the TV that I didn’t know exist but that I desperately

need.


Needs

•

•

Wants

•

•

What have you bought this week:

3 things that you consider to be the most “needs” and the most 3 “wants”:

Make it real. Things that any member of the group has really bought during the last 7 days

5’ per group.


What do you take into account when buying:

Needs

•

•

Wants

•

•


This is really what matters from a Sustainable point of view?

What should you also consider?

Needs

•

•

Wants

•

•


Contents

1. Eco-label

2. Packaging

3. Fair Trade


Eco-labels


“Labeling”

eco-labelA seal or logo indicating that a product has met a set of environmental or social standards.


The European Eco-label distinguishes products that meet high standards of performance and environmental quality.

• For manufacturers and retailers the European Eco-label gives added value to their products and competitive advantage in the growing market of greener goods and services.

• For shoppers, the Flower is a reliable token of environmental care.

To be awarded with the Flower, products must pass rigorous compliance tests in a process verified by an independent, publicly accountable body.


Packaging


kg/year


Packaging

GPI


A vision for Sustainable Packaging

• Designed to be effective and save throughout its life cycle.

• Meets market criteria for performance and cost.• Is made entirely using renewable energy.• Once used, is recycled efficiently to provide a

valuable resource for subsequent use.


Fair Trade


Unfair shares• The value of a product, in terms of its final price,

is added to as it passes through the market to the consumer.

• Free trade concentrates this value in the hands of rich corporate merchants, processors and retailers in the North.

• Producers in the South are paid only a tiny part of the final price.

Fair Trade


Unfair shares

Fair Trade


Fair TradeWhat is Fair Trade? Fair Trade is a growing, international movement which ensures that producers in poor countries get a fair deal. This means:

• a fair price for their goods (one that covers the cost of production and guarantees a sustainable living);

• long-term contracts which provide real security;

• support to gain the knowledge and skills that they need to develop their businesses and increase sales.


Fair Trade

21.02, Segalas — Sustainable consumption

Technology

Transcript of 21.02, Segalas — Sustainable consumption