21 Ways to Get More Exposure, Visibility, and Credibility ...€¦ · 21 Ways to Get More Exposure,...
Transcript of 21 Ways to Get More Exposure, Visibility, and Credibility ...€¦ · 21 Ways to Get More Exposure,...
21 Ways to Get More Exposure,
Visibility, and Credibility through
Podcasting
© by Dr. Caron Goode
Academy for Coaching Parents Interna:onal, LLC Presents
Tip #1
• Share your podcasts – Use social media – Email your list – Use podcast social
sites such as Podcast People or Pheed
Tip #2
• Use hashtags – Create hashtags & use them across social media – Use established hashtags, too
Tip #3
• Post to podcasting directories – Similar to article directories – Aimed at the podcasting
audiences – Gives backlinks to your site &
podcast
Tip #4
• Use calls to action – Tell listeners what they should do next
• Share content via social media • Check your podcast archives • Read your show notes • Send questions & feedback • Listen right now
Tip #5
• Keep smartphone audiences in mind
Tip #6
• Create an iTunes feed
Tip #7 • Keep in mind how
people search for podcasts on iTunes – Free – Popular – Chart-toppers – By podcast creator
Tip #8
• Consider text-based podcasts – For those who prefer to read – Files are created as .ePub
or .PDF – Can be opened with Apple
iBooks app
Tip #9
• Make it sticky – Make people want to access & share your content
over and over again
Tip #10
• Consider advertising – Many podcast networks offer paid advertising options
Tip #11
• Know what a podcast is not – Not a real-time
broadcast – Not just for iPods – Not only delivered as
audio
Tip #12
• Don’t be too quick to burn a RSS feed – Many plugins or podcast services do this for you – Or they provide instructions on how to do it to avoid
errors or conflicts
Tip #13 • Use a
microphone – Or landline if using a
telephone
Tip #14
• Top-quality microphones will capture every little noise – So stay within your
budget unless you have a soundproof recording studio
Tip #15
• Be yourself
Tip #16
• Edit your podcast – Quality equals more shares
Tip #17
• Don’t overdo noise reduction – People won’t share if it sounds amateurish
Tip #18
• Provide shownotes with strong keywords – Helps searchability – Provides listeners with a summary of your podcast
Tip #19 • Re-do, don’t just
re-upload – If a podcast episode is
corrupted & won’t play, do not copy & paste the info into a new post
– Create a brand new post & upload a new version of the podcast
Tip #20
• Include a subscribe button or web form
Tip #21
• Study the stats – Your own as well as competitors’