21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
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Transcript of 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Tips for Digital Marketing to Build Your Business & Personal Brand
Blogging, Instagram, Pinterest, & More
Tweet today's presentation using: #21tips
365 Posts: 7 Lessons Learned
One Year. One Website.
Tip 1: Always Be Analyzing
The Lightbulb Problem
The blog post with over 1,000 visitors...
...but no readers
While exploring Google analytics...
No Shares? No Comments?
“Light Bulb” Related Keyword Visits in GA
Tip 2: Be Thorough
Tip 3: Consider Conversion
Tip 4: Measure Results
Tip 5: Test. Then Test Some More.
Call To Action
Tip 6: Take Advantage of Available (and free) Tools
Google Analytics
Google Keyword Planner
Tip 7: SEO is an Ongoing PracticeNever stop optimizing!
Visual Storytelling 101
Tip 8: Define your voice & visuals
What does your brand sound like?
● “Tone” and personality● Key message
What does your brand look like?
● Logos, colors, etc.
Optimize your profile for each social network
Visual Branding: Cottage & Bungalow
Tip 9: Images > Words
● Facebook posts w/ pics generate more engagement
● 59% of top brands are on Instagram
● Create a visual strategy
● Share photos that are relevant to your brand
● Use images to tell your stories
Images engage on Facebook
● Photo posts get 39% more interaction
– 93% of the most engaging posts on FB
– 53% more likes
– 104% more comments
– 84% more click-throughs
Tip 10: Think Themes
● Before & after
● How-to
● Inspiration boards
● Behind the scenes
● Holidays / Seasons
● Pop Culture
Tip 11: Repurpose Content
● Cascade content across platforms
● Shoot once, use thrice
● Create photo collages
– Tools: PicStitch, Diptic, Pixlr
Tip 12: Experiment with #Hashtags
● Join larger conversations
– Industry, geography, products/services, trends
● Tools
– Facebook graph search
– Twitter search
– Tagboard (beta)
Tip 13: Take Advantage of Video
● Video marketing is a powerful way to communicate with your audience.
– Share brand culture/values
– Showcase products/services
– Share DIY & how-to tips
– Highlight happy customers
Tip 14: Leverage Analytics
● Track engagement
– Demographics
– Popular content
– Best times to post● Tools
– Facebook insights
– BlitzMetrics
– Statigram
Putting It All Into ActionReady? Let's do this!
Over 2,000,000 photos have been uploaded to Houzz!
Over 14,000,000 monthly users!
Tip 15: Change the conversation
● Change client's expectations and communication
● Enhanced portfolio
● Listen and learn
Tip 16: Raise Your Ranking
● Complete your profile
● Reviews / suggestions are essential
● Interact with comments
● Stay Active
● Place a badge on your website
Tip 17: All About Organization!
Keywords are critical
● Geography
– How do people search your area?● Style
● Project scope
– What type of business do you want to attract?
Under the hood: Houzz Optimization
Pinterest generates more referral traffic to business websites than Youtube, Google+, and LinkedIn COMBINED!
Tip 18: Create a Business Account
Under the hood: Pinterest Analytics
Tip 19: Showcase your style
130 millions people (and growing!) enjoy this photo sharing app on their mobile phones.
Tip 20: Share a Variety of Content OR Stick to a Clear Theme
Tip 21: Tag People You Know
Bonus Tip! Be a Good Community Member
● Share valuable information
● Interact and help
● Give credit where credit is due!
Thank you!
A recording and copy of the presentation will be emailed out shortly!
Connect with us:
Facebook.com/digitalsherpas
Twitter.com/digitalsherpas
Free consultation at www.digitalsherpa.com