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21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
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Transcript of 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015
![Page 1: 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015](https://reader031.fdocuments.in/reader031/viewer/2022020301/58718e9d1a28ab2c198b6f8d/html5/thumbnails/1.jpg)
OR 15 TIPS AND A LOT OF TOOLS…
MUST HAVE PR TOOLS
& TACTICS21
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@casieg #searchlove
ABOUT CASIE:• Director of Online Marketing at KoMarketing, a B2B
Online Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years, working on both the agency side and in-house.
• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.
• Connect with her on Twitter @casieg.
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@casieg #searchlove
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@casieg #searchlove
IT’SABOUTTO GETAWESOME…
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@casieg #searchlove
#1: BUILD RELATIONSHIPS
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@casieg #searchlove
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@casieg #searchlove
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@casieg #searchlove
REFERRALS
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@casieg #searchlove
SHARES
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@casieg #searchlove
CONNECTIONS
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@casieg #searchlove
UTILIZE EXISTINGRELATIONSHIPS
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@casieg #searchlove
#2: SOURCE STORIES
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@casieg #searchlove
MARKETING CHARTS
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@casieg #searchlove
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@casieg #searchlove
CONTACT INFO
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@casieg #searchlove
BUZZSTREAM
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@casieg #searchlove
FULLCONTACT
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@casieg #searchlove
ALLMYTWEETS
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@casieg #searchlove
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@casieg #searchlove
YOU MUST BERELEVANT
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@casieg #searchlove
#3: BECOME A SOURCE
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@casieg #searchlove
GO TO THEM
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@casieg #searchlove
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@casieg #searchlove
HARO UK
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@casieg #searchlove
JOURNOREQUESTS
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@casieg #searchlove
RESPONSESOURCE
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@casieg #searchlove
MUCKRACK
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@casieg #searchlove
EDITORIAL CALENDARS
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@casieg #searchlove
VISUALPING / PAGE MONITOR
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@casieg #searchlove
BE USEFUL &THINK BIG
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@casieg #searchlove
#4: IDENTIFY A BRAND VOICE
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@casieg #searchlove
Every brand is human, and every human is a brand.
- CHRIS MALONE
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@casieg #searchlove
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@casieg #searchlove
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@casieg #searchlove
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@casieg #searchlove
IDENTIFY VOICESBY THEME
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@casieg #searchlove
#5: TAKE IT OFF!
“Put your clothes back on Channing Tatum”, said no one ever.
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@casieg #searchlove
Press List:Attached is the initial confirmed press list to-date for ad:tech San Franciso. This list will continue to grow as press are added to the event. ad:tech is working with _____________ directly for our press outreach efforts. If you are available to be contacted before the vent or to meet with press members during the event, please reach out to __________________ before the event and she can assist:
Webmaster Radio:Webmaster Radio is ad:tech San Francisco’s official online radio/podcast network partner. They will be conducting interviews onsite. If you are interested and available to conduct a short interview, please let __________________ know by Friday, April 5th so we can let them know.
MEDIA
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@casieg #searchlove
SOCIAL
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@casieg #searchlove
RECAPS
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@casieg #searchlove
SPEAKER INTERVIEWS
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@casieg #searchlove
INVITE PROFILES
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@casieg #searchlove
HOST AN EVENT
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@casieg #searchlove
FIND IN-PERSONOPPORTUNITIES
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@casieg #searchlove
#6: THINK MULTICHANNEL
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@casieg #searchlove
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@casieg #searchlove
77% of consumers are more likely to buy a new product when learning about it from friends or family.
- NIELSON
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@casieg #searchlove
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@casieg #searchlove
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@casieg #searchlove
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@casieg #searchlove
GET EM TALKING!
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@casieg #searchlove
SAY THANKS
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@casieg #searchlove
SHOW EM
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@casieg #searchlove
SEND EM
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@casieg #searchlove
THINK OUTSIDETHE BOX
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@casieg #searchlove
#7: PICK UP THE PHONE
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@casieg #searchlove
The average office worker now sends or receives 121emails a day.
- RADACATI
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@casieg #searchlove
BE A HUMAN. USEYOUR VOICE
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@casieg #searchlove
#8: PAY TO PLAY
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@casieg #searchlove
SPONSORSHIPS
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@casieg #searchlove
PAID SOCIAL
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@casieg #searchlove
INDUSTRY ADS
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@casieg #searchlove
RETARGET
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@casieg #searchlove
IT’S OK TO PAY.SOMETIMES
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@casieg #searchlove
#9: CREATE ANTICIPATION
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@casieg #searchlove
EARLY ACCESS
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@casieg #searchlove
PREVIEW
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@casieg #searchlove
INFLUENCERS
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@casieg #searchlove
FOLLOWERWONK
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@casieg #searchlove
BUZZSUMO
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@casieg #searchlove
KEYHOLE
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@casieg #searchlove
MAKE LISTS
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@casieg #searchlove
USE EMAILS
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@casieg #searchlove
MAKE IT WORTHTHE WAIT
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@casieg #searchlove
#10: BE PATIENT & PERSISTENT
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@casieg #searchlove
YESWARE
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@casieg #searchlove
BOOMERANG
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@casieg #searchlove
SIDEKICK
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@casieg #searchlove
BUZZSTREAM
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@casieg #searchlove
TRY. TRY. TRY.
AGAIN
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@casieg #searchlove
#11: TIMING IS EVERYTHING
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@casieg #searchlove
Holidaysandeventscalendarscreenshot
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@casieg #searchlove
Beastalker
BE A STALKER
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@casieg #searchlove
ANYTIME ISN’T AGOOD TIME
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@casieg #searchlove
#12: LOOK FORWARD
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@casieg #searchlove
#13: SET GOALS
#SQUADGOALS
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@casieg #searchlove
#14: KNOW THE HOOK
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@casieg #searchlove
#15: OWN THIS SH#T
![Page 89: 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015](https://reader031.fdocuments.in/reader031/viewer/2022020301/58718e9d1a28ab2c198b6f8d/html5/thumbnails/89.jpg)
@casieg #searchlove
THANK YOU!CASIE GILLETTE • DIRECTOR OF ONLINE MARKETING • KOMARKETING