21 Periscope Tips for Winning Broadcasts
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Transcript of 21 Periscope Tips for Winning Broadcasts
Dive into
21 TIPS for Winning
Broadcasts
VideoBroadcasting
couldn’t BE any hotter right now.
Sharing our world in real time with
the world.
Periscope is fast becoming the
video broadcasting tool of choice and
is on a huge trajectory.
But to press that BROADCASTbutton can be
intimidating at first.
It’s a bit like ripping off a
band aid – theearlier you
jump in, the easier it is!
Here are 21things I’ve
learned from diving into Periscope !
Set Up Your Profilethe Smart Way
Tailor your Bio for Periscope.
1
Include what you like to talk about, your website URL
(use http://) & some emojis to catch attention.
Watch Other Broadcasts First2
See how others do it well, how it works, how the chat works,
and get a feel for the platform.
Create a Catchy Titlefor Your Broadcast
Draw us in with your title.
3
Be super obvious... or
tease us! Make us want to watch your broadcast.
Add Emojis to Your Title
Emojis catch attention…
4
…and make your title
stand out on the Periscope
feed.
Be Discoverable
Set your broadcast to auto-post to Twitter before you
start live streaming.
5
This setting sits just above
the “Start Broadcast”
Button.
Start Simply
Jump in slowly with a short broadcast! Just a few
minutes is fine.
6
Allow time for people to join in, say hi as they do, talk for a while (or show the view) &
say goodbye.
Start talking as soon as you hit
Start Broadcast… and welcome
people in!
Consider NotShowing Your Face … at First
Start out by showing what you see, not your face. It
takes the pressure off!
7
@EuroMaestrobroadcasts
around Paris and he’s rockin’ it.
He doesn’t show his face. And
that’s kinda cool!
Announce YourBroadcast
You will get more viewers if you announce it first.
8
Give a “heads up” on Facebook or
Twitter!
Ease Into the Chat
Managing the chat and talking can be tricky. Focus on interacting with viewers at the start and end of your scope - and
your content in the middle.
9
People like to be acknowledged
but they also want to listen to
YOU.
Give Hearts to Other Broadcasters
Focus on giving hearts to others. Good deeds often get
reciprocated.
10
Tap the right-hand bottom corner of the
screen to release hearts (up to 500 in one session).
Want More on Periscope? Get More
Content here. FollowDonna Moritz
@SociallySorted
on Periscope!
Heart the Hearts But Don’t Beg for Them!
Ask for hearts in context but don't beg for them. Don't make content
conditional on hearts. Organic is best. Focus on value!
11
Focus on Followersand Shares Instead
Hearts are nice but quality followers who engage and
share your broadcasts are what count the most!
12
Write Down What You Want To Cover in Your Scope13When you're juggling a smart
phone + key points + bunch of funpeople wanting to interact with
you, you’ll be glad you wrote down 2-3 points to cover!
Have a “Welcome” Placeholder Image
The broadcast will stream what YOU see first, not your face. Consider
having an image on your screen with the title of your topic.
14
If you’re outside, use the beauty around you as
your intro image!
TIP: Double tap the screen
to change camera views.
@ChocolateJohnnyat Rose Bay
Ask People to Share the Scope with Their Followers
Remind your followers that they can share your scope live or
during a replay:
15
Swipe right (iOS) or swipe
up (Android) to share the scope
and invite viewers.
Give first when asking for shares.
Share other broadcasts first
– it builds relationships!
Scope Your Passion
Not sure what to talk about? Scope the topic that you can talk about “underwater” - if you love
the topic it will be natural for you.. like talking with a friend.
16
Be Consistent
Consistency attracts viewers like they are attracted to their
favorite TV show!
17
Be consistent (with style, clothing,
location, message). Your audience will tune for “you” and
“your style”. Be you and
find your “thing”.
But… Mix it Up
Go outside vs inside your office. Show your “casual” after hours
self. Change up your topics. Take us live to an event.
18
Remember that Periscope is “Real Time Moments” ON Steroids
Periscope has HUGE potential for a number of industries. It’s not just
about taking us on a tour, it’s about taking us on a tour RIGHT NOW.
19
In events, tourism, real estate or
music industry? Start scoping
NOW!
“Product” Businesses
can rock Periscope too.
Watch @ChocolateJohnnyin his offline shop, Perfection Chocolates in Sydney, Australia.
Involve Your Followers
Periscope is interactive. It's about people.
20
Not sure what to talk about? Ask people – do a
Q&A session or announce a topic that they can ask
you about!
Promote Your Scope
Share the link to your replay with your social networks. Don’t like the scope?
No sweat, you can delete the replay (it’s only up for 24 hours anyway).
21
Set up a Periscope landing page on your
website like this one at bit.ly/visualscope. Direct viewers to it.
Mention it during your scopes.
Hot Tip:
Hot Tips to Finish
Periscope uses a LOT of data juice on your phone. Use WiFi where you can.
Need to hide your location? Switch off location services before broadcasting.
Switch phone to airplane mode then put WiFi on to stop call interruption.
Use an external lapel microphone for better audio quality.
Want to learn more about
Periscope? Get More Great
Content here. Follow
Donna Moritz @SociallySorted
on Periscope!
Production TeamDesign by
DONNA MORITZImages by
www.SociallySorted.com.au