21 Jump street

Yasmin Ahmed

21 Jump street

21 jump street is a action/comedy movie; it is a remake of the series. Jonah Hill and Channing Tatum star as two cops who appear young enough to join “Jump Street,” a unit that goes undercover at a local high school.

The two main characters go undercover to seek the drug dealer of the school. They are forced to engage in the school activities in order to find out the students who are involved.http://collider.com/21-jump-street-set-visit-preview/100828/

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Distributor-Who are they?

• The distributor for this movie is Columbia pictures (Sony). The reason this company has decided to distribute such a brilliant film is because Columbia pictures is a subsidiary of Sony pictures and it is one of the leading film companies in the world.

• They are also distributing the film because they are well-known therefore they film is likely to be viewed. It is also an opportunity to gain more money and publicity for their company.

Identify the main target audience, their interests and media use and any secondary/mass audience appeal?

• The films main target audience is aimed at a young audience aged 15-25 because the movie has many aspects of school life that relate to teenagers. The genre of the film is action/comedy which transpires to that particular audience because it is quite entertaining but at the same time it tackles the drug issues amongst teens.

Identify key cast/crew/pre-existing property and the film’s USP

The key cast in (21 Jump Street):• The cast, directed by Phil Lord and Chris Miller (Cloudy with a Chance of Meatballs), also features Ice Cube,

Dave Franco, Brie Larsen, and Rob Riggle.• Credited cast:• Johnny Depp as Tom Hanson • Channing Tatum as Jenko • Jonah hill as Schmidt• Jake M. Johnson as (pending)• Ellie Kemper as Ms. Griggs• Ice Cube as Capt. Dickson• Brie Larson as Molly• Dave Franco as Eric• Johnny Simmons as (pending) • Rob Riggle as Mr. Walters• Dakota Johnson as (pending)• Lindsey Broad as Lisa• Valerie Tian as Burns• DeRay as Domingo• Joe Chrest as David

• The Unique selling point of the film is the Brand names(Jonah hill & Channing Tatum)they are well-known actors ,this is a good way for grabbing audience attention.

Identify the success of similar films and recent films by the director.?

• The directed Phil Lord and Chris Miller also made a success directing the animated film( Cloudy with a chance of meet balls.) They have also directed the TV show (Clone high) which was also a success in 2002-2003.