21 CENTURY APPROACH TO JOB SEARCH STRATEGY

SOCIAL NETWORK&

SOCIAL MEDIA

AGENDA

WHAT

WHY

IS SOCIAL NETWORK

IT IS NOT OPTIONAL IN 21 CENTURY

AGENDA

HOW IMPLEMENT THE BEST

JOB SEARCH PRACTICES/STRATEGIES

USING SOCIAL MEDIA TOOLS

Click icon to add picture

85 %HIDDEN MARKET

15% ADVERTISED MARKET

Networking is consistently cited as the NUMBER 1 way to get a new job

NETWORKING

The simplest network is a DYAD or PAIR

SOCIAL NETWORK #1. Contagion:

what flows across ties .

germs, money, violence, fashions, happiness, behaviour, emotions, ideas, obesity, information, etc.

Information is directional (inbound and outbound ties) Reduces number of steps Creates cascade effect

The Telephone Tree

SOCIAL NETWORK

SOCIAL NETWORK

HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER

HAPPY

UNHAPPY

INTERMEDIATE

THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)

Three Degrees of Influence

The influence of actions ripples through networks 3 degrees

(to and from your friends’ friends’ friends)

You are affected by people you don’t even

know!

Photo by Taro Taylor

Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people

Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it

Photo by David Sim

#2. CONNECTIONTIES TO FAMILY, FRIENDS,

CO-WORKERS

Photo by johntrainor, Flickr

WHO IS CONNECTED TO WHOM

We shape our networkWe control how “central” we are within the social network

Are you the life of the party?

Or the wall flower?

Homophily: the tendency to associate with people who resemble ourselves (“love of being alike”)

For example:• By power• By age• By education• By social status

SOCIAL NETWORK

Photos by Andyrob and alexik, Flickr

If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits.

If you are connected to others you could be influenced to commit crimes or eat unhealthy food.

POSITION MATTERS!

Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!

Three Degrees of Influence

If we are connected to everyone by 6 degrees and

influence those up to 3 degrees, then we can reach

halfway to the whole world!

Photo by Wonderworks, Flikr 1 23

SOCIAL NETWORK +SOCIAL MEDIA

http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

EFFECTIVE NETWORKING

http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

HOW AND WHERE DO WE START

SOCIAL RECRUITING SURVEY, CONDUCTED BY

JOBVITE IN 2010

83 % of employers will recruit in social networks this year

46% will spend more on social recruiting

36 % will spend less on job boards

80% review social profiles

WHAT IS LINKEDIN

The world’s largest professional network

LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts

Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr

There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships.

But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!

HOW TO LINKEDIN

1. SUBSTITUTE ON-LINE RESUME

2. PROFESSIONAL MARKETING TOOL /PORTFOLIO

3. JOB/ LABOUR MARKET RESEARCH TOOL

4. BUSINESS E-MAIL ADDRESS BOOK

5. PROFESSIONAL NETWORKING SITE

1. LINKEDIN PROFILE

HOW TO LINKEDIN Customize your public profile -your

profile helps you to find and be found by former colleagues, clients and partners

Create profile that summarizes your professional accomplishments

Acquire/provide recommendations Maintain your public profile

HOW TO LINKEDIN Personalize your address – this

increases your online presence and provides an address/url to include in your resume, business cards and your e-mail signature

Utilize the profile hyperlinks

HOW TO LINKEDIN Drive your connections Choose quality vs. quantity

Always personalize automated invitation

– avoid “canned” wording

Network with friends, colleagues

HOW TO LINKEDIN

Join or create professional groups

for networking with “like” people

Search for professionals by

names, by companies, by skills

HOW TO LINKEDIN

Announce events or programs to

your network or globally

Up-load movies, photos, slide

share presentations

warnings1. SEGMENT PERSONAL

AND PROFESSIONAL NETWORK – prospective employers should not be able to see inappropriate groups, photos and posts

Privacy settings is the key!

SOCIAL NETWORK vs. SOCIAL MEDIA

SOCIAL NETWORK vs. SOCIAL MEDIA

Photos by Ramona.Forcella and quinet, Flickr

.

Online

Offline

CREATE RESUME USING SOCIAL MEDIA TOOLS

http://www.slideshare.net/cferdinandi/resumesm

Tutorial about Linkedin for students and gradsOverview on Linkedin profile

BONUS SOCIAL CAREER RESOURCES Twittjobsearch Ning The conversation pri

sm

Emurse Resume backet Wink PeopleSearch

Mashable JobNob Slideshare Creative Commons

VISUALIZE YOUR OWN NETWORKS ON FACEBOOK OR LINKEDIN

Touch GraphInMaps Linkedin