21 Advanced Paid Search Tips You Can Implement Today

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    23-Aug-2014
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    Marketing

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Improve your current paid search campaigns in Google & Bing by implementing these advanced tips and techniques. Take home checklist provided.

Transcript of 21 Advanced Paid Search Tips You Can Implement Today

  • Google Confidential and Proprietary 1 c Google Confidential and Proprietary 1 Advanced Paid Search Tips You Can Implement Today August 11, 2014 Donald Batsford, Jr.
  • Google Confidential and Proprietary 2 c Google Confidential and Proprietary 2 Text Ads Product Ads Text AdsOrganic
  • Google Confidential and Proprietary 3 c Google Confidential and Proprietary 3 ADS
  • Google Confidential and Proprietary 4 c Google Confidential and Proprietary 4 Punctuation For Longer Headlines
  • Google Confidential and Proprietary 5 c Google Confidential and Proprietary 5 {keyword} {Keyword} {KeyWord} Camel Case KeyWord Insertion
  • Google Confidential and Proprietary 6 c Google Confidential and Proprietary 6 Site Links - Ad Extension
  • Google Confidential and Proprietary 7 c Google Confidential and Proprietary 7 Call Extension Ad Extension
  • Google Confidential and Proprietary 8 c Google Confidential and Proprietary 8 Social Extensions
  • Google Confidential and Proprietary 9 c Google Confidential and Proprietary 9 Google Shopping / Google Merchant Center
  • Google Confidential and Proprietary 10 c Google Confidential and Proprietary 10 Dynamic Search Ads
  • Google Confidential and Proprietary 11 c Google Confidential and Proprietary 11 Tools > Display Ad Builder
  • Google Confidential and Proprietary 12 c Google Confidential and Proprietary 12 KEYWORDS
  • Google Confidential and Proprietary 13 c Google Confidential and Proprietary 13 Google Keyword Planner Google Analytics 3rd Party Tools SEM Rush SpyFu Research Tools
  • Google Confidential and Proprietary 14 c Google Confidential and Proprietary 14 Broad, +Modified Broad, Phrase, [Exact] Four Match Types
  • Google Confidential and Proprietary 15 c Google Confidential and Proprietary 15 Standard Negative Keywords careers torrents / free legal fake
  • Google Confidential and Proprietary 16 c Google Confidential and Proprietary 16 Adgroup Spliting
  • Google Confidential and Proprietary 17 c Google Confidential and Proprietary 17 SETTINGS
  • Google Confidential and Proprietary 18 c Google Confidential and Proprietary 18 Shared Library Shared Budget Negative Keywords Shared Ads RML
  • Google Confidential and Proprietary 19 c Google Confidential and Proprietary 19 Mobile Bid Adjustment Campaign > Settings > Devices > Mobile Up to +400% call vs click
  • Google Confidential and Proprietary 20 c Google Confidential and Proprietary 20 Campaign Taxonomy / Naming E.g. - Search, Content, Geo, Labels US / Display Campaign Name US / Search Campaign Name UK / Search Campaign Name
  • Google Confidential and Proprietary 21 c Google Confidential and Proprietary 21 Remarketing Lists
  • Google Confidential and Proprietary 22 c Google Confidential and Proprietary 22 Automated Rules / Conversion Optimizer Campaigns > Settings > Bid Strategy > Focus On Conversions
  • Google Confidential and Proprietary 23 c Google Confidential and Proprietary 23 Tools > Display Planner
  • Google Confidential and Proprietary 24 c Google Confidential and Proprietary 24 ReportingREPORTING
  • Google Confidential and Proprietary 25 c Google Confidential and Proprietary 25 Block Internal IPs With Settings > IP Exclusions Reduces Impressions, Clicks Block IPs
  • Google Confidential and Proprietary 26 c Google Confidential and Proprietary 26 Dimensions > Top Movers
  • Google Confidential and Proprietary 27 c Google Confidential and Proprietary 27 Details > Search Terms > All