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Incentive Regulation and Productive Efficiency in the U.S. Telecommunications Industry Author(s): Sumit K. Majumdar Source: The Journal of Business, Vol. 70, No. 4 (October 1997), pp. 547-576 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/209731 . Accessed: 14/04/2015 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected]. . The University of Chicago Press is collaborating with JSTOR to digitize, preserve and extend access to The Journal of Business. http://www.jstor.org This content downloaded from 86.121.17.94 on Tue, 14 Apr 2015 15:11:20 PM All use subject to JSTOR Terms and Conditions

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  • Incentive Regulation and Productive Efficiency in the U.S. Telecommunications IndustryAuthor(s): SumitK.MajumdarSource: The Journal of Business, Vol. 70, No. 4 (October 1997), pp. 547-576Published by: The University of Chicago PressStable URL: http://www.jstor.org/stable/10.1086/209731 .Accessed: 14/04/2015 15:11

    Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .http://www.jstor.org/page/info/about/policies/terms.jsp

    .

    JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range ofcontent in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new formsof scholarship. For more information about JSTOR, please contact [email protected].

    .

    The University of Chicago Press is collaborating with JSTOR to digitize, preserve and extend access to TheJournal of Business.

    http://www.jstor.org

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  • Sumit K. MajumdarUniversity of Michigan

    Incentive Regulation andProductive Efficiency in the U.S.Telecommunications Industry

    I. Introduction This study evaluatesthe effect of incentive

    In the U.S. telecommunications industry a policy regulation on the pro-ductivity of U.S. localthat influences the performance of firms is the na-exchange carriers be-ture of price regulation in place. For decades thetween 1988 and 1993.mode of price regulation has been rate-of-return- Introducing pure price-based, or cost-plus in nature. Ever since the semi- cap schemes has a

    nal analysis by Averch and Johnson (1962),1 such strong and positive,but lagged, effect ona regulatory scheme has come in for continu-technical efficiency.ing criticism by policymakers and academicsWhere price-cap(Kahn 1988); nevertheless, rate-of-return-basedschemes operate in

    regulation still continues to be the common conjunction with anpractice in many state-level regulatory jurisdic- earnings-sharing

    scheme, there is imme-tions.diate effect on techni-In many other state-level regulatory jurisdic-cal efficiency, but thetions, however, a major policy change that has impact is less strongtaken place is the introduction of incentive regu- than the effect of a

    lation. For many local exchange companies in the pure price-capsscheme. Where onlyU.S. telecommunications industry the regulatoryan earnings-sharingregime now facing them is one where there is ascheme operates, its ef-cap on prices. Other than a pure price-caps fect is detrimental to

    scheme, incentive regulation schemes have in- technical efficiency.cluded situations where, along with a price-caps Weaker, though

    broadly positive, re-scheme, there is a limit on the rate of return thatsults are obtained as toa firm may retain. In other words, earnings over athe effect of incentiveparticular limit have to be shared with regulatoryregulation on scale ef-

    authorities who may then redistribute these ficiency.

    1. Their principal findings were that rate-of-return regula-tion induces large productive inefficiencies, pricing of competi-tive outputs below marginal cost and overinvestment in plantcapacity, and their analytical conclusions were extended andcorroborated by Bailey (1973).(Journal of Business, 1997, vol. 70, no. 4) 1997 by The University of Chicago. All rights reserved.0021-9398/97/7004-0004$02.50

    547

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  • 548 Journal of Business

    amounts back to consumers. Additionally, a number of state-level regu-latory jurisdictions have implemented only an earnings sharing schemeas an alternative to rate of return regulation.

    An explicit objective behind this policy change, the introduction ofincentive regulation, has been to bring about improvements in produc-tive efficiency (Federal Communications Commission [FCC] 1992;Braeutigam and Panzar 1993). Yet, in spite of the importance of thelocal operating sector to the telecommunications industry as a whole,a question requiring empirical scrutiny is, Has the introduction of in-centive regulation had an effect on the economic performance of localexchange companies in the U.S. telecommunications industry? Takingadvantage of the regulatory variation that exists in the United States,where there are over 50 regulatory bodies implementing a variety ofpolicies that affect the behavior of over 50 large telecommunicationscarriers, this study assesses the effect of the introduction of incentiveregulation on the performance of local exchange carriers in the U.S.telecommunications industry. Measuring performance as productive ef-ficiency, using a nonparametric efficiency assessment technique thatgenerates firm-specific parameters of productive efficiency, detailed ev-idence on the role that price-cap schemes play in explaining variationsin such productive efficiency at the level of the local exchange compa-nies is generated.

    Specifically, in this study the cross-sectional and time-wise varia-tions in the estimated parameters of productive efficiency are related tothe differences in the regulatory environment that these firms face, andthe study is unusual in isolating the contribution of firm-specific regula-tory characteristics to firm-level performance parameters. The principalfindings of the analysis are that, while the introduction of a pure price-cap scheme has a positive effect on productive efficiency, the introduc-tion of an earnings-sharing scheme alone eventually has a detrimentaleffect on productive efficiency. Conversely, where a price-caps schemeis mixed with an earnings-sharing scheme a positive effect on productiveefficiency is also felt, but this effect is of a smaller magnitude than theeffect of a pure price-caps scheme alone. These results highlight theeffectiveness of alternative regulatory schemes in the U.S. telecom-munications industry and point to the relative merits of a price-capsscheme, when used alone, in enhancing regulated firms performance.

    This article unfolds as follows: in the next section the characteristicsof incentive regulation schemes are discussed; the following section con-tains details of the empirical analysis carried out; thereafter, the resultsobtained are discussed, and the final section concludes the article.

    II. Incentive Regulation in Theory and Practice

    The sources of misgivings with rate-of-return regulation arise for sev-eral reasons. X-inefficiencies are perpetrated. It is intuitive that, if a

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  • Incentive Regulation 549

    firm is allowed to charge a price that will cover all its costs, the firmhas little incentive either to reduce costs or to look for innovative waysof reducing such costs. The firm does not, in any way, suffer frombeing x-inefficient, and x-inefficiencies are passed on to customers. TheAverch-Johnson (A-J) analysis has, in addition, shown that if a firm isallowed to earn a rate-of-return in excess of its cost of capital it willhave an incentive to use too much capital and too little of other inputs.The outcome is higher costs per unit than if the most efficient combina-tion of inputs were to be used.2

    Incentive regulation schemes are policy innovations that attempt toresolve problems associated with rate-of-return regulation schemes andwere introduced in the United Kingdom to regulate British Telecomfollowing the Littlechild (1983) report. Price caps represent a contractbetween a firm and the regulator in which a price ceiling is set for adefinite period of time, and, subject to that ceiling, firms are able toprice at whatever levels are feasible. Given set price ceilings, firms arefree to retain the surpluses that they earn as a result of attaining costefficiencies and are also induced to make the necessary investmentsthat may permit such efficiencies to be gained. Thus, price-cap (price-minus) regulatory schemes help reverse many of the negative propertiesof rate-of-return (cost-plus) regulation.

    In the U.S. telecommunications industry a two-tiered regulatory sys-tem exists. At the federal level the regulator is the FCC, and at thelevel of the various states and the District of Columbia public utilitycommissions regulate utilities. Price-cap plans began to be developedin the late 1980s (FCC 1987), and since 1991 AT&Ts service offeringswith respect to interstate long-distance calls have been regulated by theFCC under a FCC price-cap scheme, while many state-level regulatorybodies have, in many cases earlier than FCC, introduced incentive regu-lation in respect of the intrastate but inter-LATA (local access andtransport area) services that AT&T provides.

    In the United States, local operating companies are an important con-stituent of the industry.3 Since 1987, when Nebraskaalong with de-regulating the telecommunications industry in the state almost fullyintroduced price-cap regulation, a number of state utility commissionshave introduced various forms of incentive regulation of local exchangecarriers, at differing moments in time after 1987. As a result, there is

    2. Though the assumptions of the A-J model have been questioned (Joskow 1973), anumber of empirical studies (Courville 1974; Spann 1974; Peterson 1975; Hayashi andTrapani 1976), set primarily in the context of the electric utility industry, have establishedthat the A-J effect holds.

    3. Local operating companies provide double the level of telecommunications servicescompared to the volume of services provided by the long-distance carriers in the U.S.Local operating companies provide not only local (residential and business) telephone ser-vices but also intra-LATA toll services, which, as a separate category of service, accountsfor around a third of all calls provided by a local operating company.

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  • 550 Journal of Business

    both cross-sectional variation between states in the nature of regulatoryregimes that influence local operating companies, as well as time-seriesvariation as the regulatory regime evolves within a particular state.

    A principal difference between federal- and local-level incentive reg-ulation is that the local level rate-of-return constraints continue to oper-ate in conjunction with price-cap schemes (Braeutigam and Panzar1993). In a pure price-cap plan, the actual earnings of the firm do notaffect future prices; with a price-cap plan coupled with an earnings-sharing scheme, provisions exist for adjusting prices if the firms earn-ings fall outside a certain range. There is no generic sharing plan, per se,but a common form of earnings sharing is one in which the telephonecompany retains all earnings allowing a specified level of return, retainshalf of all subsequent additional earnings permitting the company toearn, say, an additional percentage rate of return, and then refunds earn-ings above that level (Braeutigam and Panzar 1993). In addition, anumber of states have implemented schemes where there in only anearnings-sharing scheme but no price-cap plan in effect. This type ofa regulatory regime is similar to a rate-of-return-based regime, with amajor difference being the institutionalization of the ad hoc process ofrate reviews (Greenstein, McMaster, and Spiller 1995).4

    Two published studies have empirically examined the effect of in-centive regulation. Using data for 1983 and 1987 and a dummy variableto capture the existence of price-cap regulation, Mathios and Rogers(1989) examine variations in the way different states regulate AT&Tslong-distance rates. They find that incentive regulation does lead tolower long-distance prices. Greenstein et al. (1995) use data for theperiod 1986 to 1991 and examine the effect of cross-sectional and time-series variations in state-level incentive regulation on telecommunica-tions firms investment decisions. They find that price-cap schemes doinfluence the level of deployment of cost-reducing technologies by lo-cal exchange companies. However, no studies as yet have examinedwhether the introduction of incentive regulation schemes has affectedfirms productive efficiency.

    III. Empirical Analysis

    A. Aspects of the AnalysisTo evaluate the effect on productive efficiency of a change from rate-of-return to incentive regulation, the study uses firm-level data for the

    4. A recent detailed documentation of local level regulatory environments (Greensteinet al. 1995) finds that 22 states have implemented price-cap schemes, of which 8 operatepure price-cap schemes and 14 operate some form of an earnings-sharing mechanism inconjunction with a price-cap scheme. In addition, 14 states operate an earnings-sharingscheme exclusive of a price-cap component. In all other states, rate-of-return based regula-tion exists.

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  • Incentive Regulation 551

    years 198893 for a balanced panel of 45 local operating companiesobtained from the FCCs annual Statistics of Communications CommonCarriers. These data are collated by the FCC based on periodic reportssubmitted by the companies and published annually. The companiesevaluated accounts for 99% of all installed telephone lines in the UnitedStates. The data in respect of these companies are contemporary andcontain detailed information in respect of several firm-specific factors.The time period, 198893, is also one during which the introductionof state-level incentive regulation schemes commenced. In that perioda number of states have moved from rate-of-return to incentive regula-tion. Such policy changes have taken place at various points during the6-year-period. Thus, there is both cross-sectional as well as time-wisevariation in respect of the regulatory regimes that the local operatingcompanies face.

    Inefficiencies within firms operations can arise in several ways.First, the mix between different types of inputs required can be out ofline with industry technical norms. In fact, a criticism of rate-of-returnregulation has been the inducing of unnecessary and non-cost-reducingcapital investments. Second, excess payments to factors of productioncan be made, or firms can be allocatively inefficient. Third, given inputmixes and factor prices, firms may not utilize their available resourcesin the most cost-effective manner. In other words, firms can be x-inef-ficient, and the perpetration of x-inefficiencies is a major criticism ofrate-of-return regulation (FCC 1992; Braeutigam and Panzar 1993).This evaluation of the telecommunications firms is specifically con-cerned with whether, given input mixes and factor payments, the intro-duction of incentive regulation induces firms to be x-efficient in re-source utilization relative to the firms that still face a rate-of-returnregime in their regulatory environments.

    Additionally, the study is limited by a very short time series. Theanalysis is static, and the technique applied to evaluate efficiency gener-ates results that are driven by the data. Therefore, prognostications asto the future patterns of dynamic efficiency in an industry where capitalis long-lived cannot be made. Telephone companies normally designnetworks to handle long-term future demand. Quite often the new-technology-based plant and equipment, while being dynamically ef-ficient, may not be put to operational use because the existing old-technology-based plant and equipment are reaching peak optimaloperating capacities. Thus, even if the introduction of incentive regula-tion induces investment in new cost-reducing technologies, such invest-ments can have cost or x-inefficiency-reducing influences that are notfelt in the short term. In fact, short-term declines in efficiency maypossibly be noticed because of adjustment costs. Fiber optics deploy-ment is a case in point. Fiber optics helps to reduce cost, yet much ofthe fiber optics capacity remains unused because the older copper wires

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  • 552 Journal of Business

    still have considerable life and capacity. Whether the introduction offiber optics positively affects firm-level short-term productive effi-ciency is an issue to be empirically resolved.

    Approach. Prior research (Majumdar 1995) has used similar butolder FCC data and analysis procedures to evaluate efficiency. A simi-lar approach is followed in the present study. First, the relative produc-tive efficiency of firms is determined using data envelopment analysis(DEA). It is a procedure useful for disaggregated firm-level analysis.Thereafter, two types of output generated by the DEA algorithms, cap-turing the technical and scale efficiency of firms, are used as the depen-dent variables in a model where the key explanatory variables capturethe differences in regulatory regimes each operating company faces.A set of variables that also help explain variations in efficiency areincluded as controls. This particular micro-level approach helps toavoid an aggregation problem characterizing studies of the telecommu-nications industry (Davis and Rhodes 1990). The model estimated isproductive efficiency 5 f [price cap; sharing and cap; sharing;

    fiber; separation; toll call; business lines;switch share; size; ownership; compensation;corporate costs; customer costs].

    A description of the variables is given in the appendix.

    B. Estimating Productive EfficiencyThe log of the productive efficiency measures, estimated for each ofthe 45 local operating companies for each of the years 198893 usingDEA, are the dependent variables in the model. Charnes, Cooper, andRhodes (1978) (CCR) develop, while Banker, Charnes, and Cooper(1984) (BCC) and Charnes, Cooper, Golany, Seiford, and Stutz (1985)(CCGSS) extend, an approach to efficiency measurement first sug-gested by Farrell (1957), using a fractional program in which the ratioof the weighted outputs to weighted inputs of each observation in thedata set is maximized.5

    For each observation a single statistic, ranging between zero and one,is calculated. This is a measure of how efficient each observation is inconverting a set of multiple inputs jointly and simultaneously into aset of multiple outputs. Using only observed output and input data, andwithout making assumptions as to the nature of technology or func-tional form, the DEA algorithm calculates an ex post measure of effi-ciency. This is accomplished by constructing an empirically based fron-

    5. See Seiford (1996) for details of the DEA models and the associated literature.

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  • Incentive Regulation 553

    tier and evaluating each observation against others included in the dataset. Within the DEA framework two estimation approaches are feasible.First, it may be assumed that firms conserve inputs; then the DEA algo-rithm evaluates minimal use of inputs, with generated outputs kept con-stant. Second, it may be assumed that each firm augments outputs;given a finite stock of inputs available, firms seek to maximize outputsthat can be generated with these.

    Each observation rated as efficient is used to define an efficiencyfrontier, and firms not so rated are evaluated by comparison with a firmon the frontier, with broadly similar output or input mixes as the firmbeing compared. Thus, data from efficient firms are used to create afrontier based on the principle of envelopment. The efficiency measuregives an indication of how well each firm performs relative to its poten-tial and to other firms. The best firms score one, on a scale of zero toone, and for the other firms the difference in score gives an idea of thex-inefficiencies that are present (Majumdar 1995).

    The advantage of DEA also lies in its approach. Data envelopmentanalysis optimizes for each observation, in place of the overall aggrega-tion and single optimization performed in statistical regressions. In-stead of trying to fit a regression plane through the center of the data,DEA floats a piece-wise linear surface to rest on top of observations.This is empirically driven by the data, rather than by assumptions asto technology or functional forms. The only assumptions made arethat of piece-wise linearity and convexity of the envelopment surface,and the DEA algorithms also take each observations idiosyncra-sies into account in the computation of relative efficiency score, unlikein regression-based estimation techniques where efficiency parametersare calculated based on an averaging process (Seiford and Thrall1990).

    1. Analytical Details of DEAData envelopment analysis is a linear-programming-based techniquethat converts to multiple input and output measures into a single mea-sure of relative performance for each observation in a data set. Theratio of the weighted outputs to weighted inputs of each observationis maximized. This is the objective function. This ratio is a measureof performance as to how efficient each observation is in convertinga set of inputs jointly and simultaneously into a set of outputs. Datarequired for computational purposes are an output vector Yr 5 (y 1 j,y 2 j, . . . , yrj), of outputs r 5 (1, 2, . . . , R), for observations j 5(1, 2, . . . , k, . . . , N) and an input vector X i 5 (x 1 i, x 2 i, . . . , x ij), ofinputs i 5 (1, 2 . . . , I ), for each of the j observations.

    The general DEA model is presented by the following formulation:max ek,k (1)

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  • 554 Journal of Business

    subject to the constraints:ej,k # 1, j, (2)r,k $ e, r, (3)

    and i,k $ e, i, (4)

    where

    1. ek,k is the ratio measure of performance of how efficient each kthfirm-level observation is with regard to jointly and simultaneouslyconverting a set of multiple inputs X i into a set of multiple outputsYr; this is the objective function that is to be maximized;

    2. k is the index for the observation specifically being assessed or eval-uated;

    3. j 5 1, 2, . . . , k, . . . , N is the index for all the firm-year observationsin the data set;

    4. ej,k is the relative efficiency of observation j, when observation k isevaluated;

    5. the j observations produce r outputs; r 5 1, . . . , R is the index forthe outputs;

    6. the j observations consume i inputs; i 5 1, . . . , I is the index forthe resource inputs;

    7. r,k, i,k are the output and input weights associated with the evalua-tion of observation k; and

    8. e is a very small positive nonzero quantity.

    The optimization in formulation (1) is repeated N times, once foreach observation in the data set for which efficiency is to be evaluated;thus a separate evaluation of efficiency is carried out for each kth firm-level observation. Each time the optimization is carried out, data forall j observations form part of the constraint set, so that the observationis compared against all others in the data set; the constraint in (2) im-plies that the efficiency of any other observation in the constraint setcannot be greater than one. Constraints (3) and (4) imply that therecannot be any negative inputs and outputs. The objective function val-ues obtained partition the data set into two parts: one part consistingof efficient observations that determine an envelopment surface or fron-tier; the other part consisting of firms which are inefficient and forwhich ek,k , 1.

    The weights, r,k and i,k in definition 7 are determined each timethe optimization in (1) is carried out. Based on the data, the DEA proce-dure takes each observations idiosyncracies into account in evaluating

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  • Incentive Regulation 555

    efficiency; the computation of weights is based on a determination ofwhich input(s) a particular observation is adept in utilizing or whichoutput(s) it is adept in generating. By assigning high weights to theinput and output variables an observation is adept in utilizing or gener-ating, and low weights to the others, the algorithm maximizes the ob-served performance of each observation in light of its particular capa-bilities. Defining

    ej,k 5 ^R

    r51

    rk y rj@ ^I

    i51

    ik xij (5)

    yields the CCR model, which is the original DEA model.Banker et al. (1984) show that the efficiency score generated by the

    CCR model is a composite total efficiency score that can be brokenup, using the BCC algorithm, into two components: one capturing scaleefficiency, which is the ability of each observation to operate as closeto its most productive scale size as possible, and the other capturingpure technical or resource-conversion efficiency. To isolate pure tech-nical efficiency, the BCC algorithm assumes that variable returns toscale exist for firms, and a variable u0 is added in the programmingformulation so that the hyperplanes for each observation do not passthrough the origin, unlike in the CCR model, where hyperplanes passthrough the origin because constant returns to scale are assumed. Inthe constraint set for the linear programming model, this variable iskept unconstrained so that it can take on values, depending on the data,which are negative (denoting increasing returns to scale may exist),0 (denoting constant returns to scale may exist) or positive (denotingdecreasing returns to scale may exist) for each j th observation. There-fore, defining the relative efficiency measure as

    ej,k 5 ^R

    r51

    rk yrj 2 u0@ ^I

    i51

    ik xij, (6)

    where u0 is the unconstrained decision variable, yields the BCC model.The CCR model generates a total efficiency score, while the BCC

    model generates a technical efficiency score. The BCC score capturesfirms skills in resource conversion and is useful for assessing the x-inefficiencies. Dividing the CCR score by the BCC score generates ameasure of scale efficiency for each observation. Scale efficiency mea-sures the extent to which firms deviate from their most productive scalesize, though firms may be either enjoying increasing returns or suffer-ing from decreasing returns while being scale inefficient. Scale ineffi-ciency is a measure of the divergence between present scale of opera-tions and the most productive scale size attainable by individual firms.

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  • 556 Journal of Business

    2. Key Features of DEA

    A number of features of DEA provide advantages for empirical re-search, but there are also limiting conditions to be taken into account.These are:

    Dealing with multiple outputs and inputs. Data envelopment analy-sis handles multiple ouputs and inputs simultaneously and deals withthe use of joint inputs to produce joint outputs. In contrast, regression-based techniques handle only single-output estimation.

    Functional form assumptions. No assumptions about the functionalform other than convexity and piece-wise linearity are made. This prop-erty is useful for contemporary firm-level empirical analysis since func-tional relations between various inputs and outputs are difficult to de-fine.

    Nature of underlying technology. Data envelopment analysismakes no assumptions as to the technology used by firms. To assesshow technological characteristics affect firms resource utilization, ina second-stage analysis a variable capturing the nature of technologyhas to be factored in as a regressor in a model where the dependentvariable is the DEA efficiency measure.

    Fixed versus variable coefficients. The DEA algorithms generatecoefficients that vary by firms, given the contemporary assumption ofa heterogeneous variable-coefficients resource-conversion process, be-cause, in spite of two firms even having exactly the same inputs andblueprints as to the process involved, the end result observed is likelyto be dissimilar.

    Extremal methodology. Data envelopment analysis is a methodol-ogy oriented to frontiers estimation rather than estimation of centraltendencies. It optimizes for each individual observation. Regressionapproaches are averaging techniques that proceed via a single optimiza-tion to arrive at a single parameter across all observations.

    Sensitivity. The use of DEA is limited by the quality of the dataused. Since DEA is an extremal methodology, any outliers in the datasupplied to generate the frontier can bias the results.

    Selection of inputs and outputs. Depending on the level of detailfor inputs and outputs used in the computations, different firms maybe efficient on different dimensions of input use; therefore, inputs andoutputs data have to be carefully selected based on practical consider-ations and have to be consistently measured for all the evaluated obser-vations. However, a variety of firms resources can be used as inputs.

    Applicability of results. Data envelopment analysis results are ap-plicable with respect to the firms for which data have been used ingenerating the results. Also, the frontier firms identified based on theanalysis of one data set may not necessarily be operating at the theoreti-cally attainable frontier.

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  • Incentive Regulation 557

    Data set design. Data set design decides whether the analysis isstatic or dynamic. All N observations can be taken for a particular year;thus, optimization for the kth firm is done with respect to its cohortsfor that year only. Information on firms for several years can be amal-gamated to form a panel data set.

    3. DEA Models EstimatedUsing data for the 45 local operating companies for the years 198893, I deploy the BCC and CCR input-conserving algorithms to calculateefficiency scores. These scores are used to generate the dependent vari-ables for the regression models estimated. Three ouputslocal calls,inter-LATA toll calls, and intra-LATA toll callsand three inputsnumber of switches, number of lines, and number of employeesareused in the computations. The choice of these variables is consistentwith the technical literature on the telecommunications industry (Skoog1980; Egan 1991; Green 1992).

    The use of switches, lines, and employees as inputs captures theempirical realities of modern telecommunications operations.6 In a styl-ized model of a telecommunications network, switches provide the im-petus behind the transmission of messages through the network, whilethe actual distribution medium for these messages is the lines. There-fore, lines are an input in the production and distribution of calls. Therecan be alternate strategies to use the firms inputs. With the advent ofelectronic switching, resources have become fungible, and choices canbe made to use technological capital such as lines or switches versushuman capital. For example, electronic switches carry out housekeep-ing tasks done manually before. A local operating company can assignstaff to develop switching programs rather than for record-keeping ofthe use of switches. Codes incorporated within switches can performroutine accounting, administrative, and record-keeping functions.

    Between switches and lines there are possibilities for alternate usestrategies. The deployment of fiber-optic cables, in conjunction withthe use of electronic switching, means that a number of system-management tasks handled by expensive switches can be taken overby lines with software codes incorporated within them at specifiedpoints. These lines function as miniswitches for handling basic lineallocation and calling functions (Green 1992). The use of such linesreduces the use of switches for basic calling and enables the switches tobe used for providing value-added services. To the extent that incentiveregulation schemes allow firms to retain cost savings that they generate,

    6. Ideally, DEA human capital inputs should be various types of labor hours or varioustypes of people. Then, one can gauge by looking at slack and input-usage analysis howdifferent varieties of human capital play a role in enhancing productivity. There is a lackof publicly available data on different personnel categories within the firms studied.

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  • 558 Journal of Business

    the introduction of these schemes can also bring about changes in theoperational processes within the firms with respect to how resourcesare deployed and intrafirm activities coordinated. Changes in basic op-erational processes can have a long-term effect on future patterns ofperformance within the industry.

    C. Explaining Variations in Productive Efficiency1. Regulatory EffectsWhile a number of aggregate state-level classifications of regulatoryregimes in the United States exist, the Greenstein et al. (1995) docu-mentation of the regulatory conditions faced by each individual firmis used for the current analysis. Within a state two operating companiesneed not face the same set of institutional rules; for example, in Michi-gan different regulatory schemes may exist for GTE Midwest andMichigan Bell. Hence, the information on firm-specific regulatory re-gimes is useful in joining up with the firm-specific FCC informationavailable. Thereby, the specific effects of incentive regulation regimesfaced by firms on productive efficiency can be isolated. The variablePRICE CAP takes on the value of one if the state in which a firmoperates has implemented pure price-cap regulation in the various yearsthat are studied, and zero otherwise. Between 1987 and 1993 manystates, for example, Kansas, Maine, Nebraska, and Wisconsin, haveimplemented such a regulatory scheme.

    There are several multistate operating companies in the UnitedStates, for example, GTE Northwest. For such companies a PRICECAP index is constructed. Each state in which such a company operatescan be identified as one that has either implemented or not implementeda pure price-cap scheme during the years studied. An index of exposureto pure price-cap regulation is derived by weighting positive state dum-mies by the proportion of lines that each state contributes to the totaltelephone lines operated by the operating company. Data on the numberof lines operated by each company are available from a periodic FCCMonitoring Report (FCC 1993) and is the most direct measure of theextent of each operating companys activities in any particular state.

    Price-cap schemes can also have a price-freeze component, whichreduces the abilities of companies to price flexibly (Greenstein et al.1995). Under a price freeze companies cannot necessarily reduceprices, but they do face a price ceiling as they would anyway whenfaced with a flexible pricing regime. Since a price-cap regime inducesbehavioral changes in firms as a result of the price ceiling being en-forced, and is a price-minus regime in practical terms, the behavioralconsequences of frozen versus flexible prices in a price-cap regime arelikely to be similar with respect to inducing operational efficiencies.

    A number of states operate an earnings-sharing system in conso-

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  • Incentive Regulation 559

    nance with a price-cap regime. For example, to regulate Chesapeakeand Potomac Telephone Company (C&P), which is the monopoly ser-vice provider in the District of Columbia, since January 1993 a price-cap scheme has been adopted in consonance with an earnings sharingscheme where C&P retains all earnings between 11.5% and 13.5% butsplits half of all excess earnings yielding a return greater than 13.5%with rate payers (Greenstein et al. 1995). Some of the other states wheresimilar schemes are in operation are California, Florida, New York,and Texas.

    Whether a pure price-cap scheme is better than one that combines anearnings sharing component has to be empirically resolved, but theorysuggests that a pure price-cap scheme will have superior efficiencyproperties. One advantage of a price-cap scheme is the short-run de-coupling of prices from costs and profits. This disappears when anearnings-sharing scheme is also included with the price-cap schemebecause the profitability of firms has to be constantly monitored forthe sharing mechanism to be implemented (Greenstein et al. 1995). Forsingle-state operating companies a dummy variable, coded one, is usedto denote the existence of a price-cap scheme that is coupled with anearnings-sharing component for the years studied, and zero otherwise.For multistate operating companies a CAP & SHARING index is con-structed in a manner similar to constructing the PRICE CAP index.

    A pure earnings-sharing scheme may allow firms to earn a higher rateof profits than rate-of-return based regulation schemes. Its efficiencyproperties, however, are weaker than that of price caps because profitsabove a certain level, which may arise due to productivity improve-ments, are institutionally appropriated. Thereby, incentive to enhanceproductivity can be dampened. Yet, a number of states have imple-mented such schemes as an alternate to either rate-of-return or any otherform of incentive regulation. Where such is the case in any state, thecoding pattern and index-creation procedures followed for creating thevariable SHARING are the same that have been followed for creatingPRICE CAP and CAP & SHARING. However, the period studied ex-tends between 1988 and 1993, and during this period some states havemoved from one form of incentive regulation to another. For example,the state of Wisconsin operated an earnings-sharing scheme for Wis-consin Bell between 1987 and 1989 but moved over in 1991 to a formof pure price-cap regulation (Greenstein et al. 1995). Thus, the waythe regulatory variables are constructed captures the changes takingplace over time in state-level institutional environments.

    2. Technology EffectsThe DEA algorithm makes no assumption as to the underlying technol-ogy used by firms in its estimation of comparative firm-level efficiency.Nevertheless, controlling for the effects of rapid technical change tak-

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  • 560 Journal of Business

    ing place in the telecommunications sector is important in any effi-ciency study. Though earlier studies have found positive results be-tween technical change and productivity, they have been criticized forthe use of ad hoc or aggregate measures to capture technical change(Waverman 1989).

    From 1988 onward, the FCC data permit the use of finer measuresof firm-level technical change, such as the extent of fiber optic diffusionor the level of line digitalization. Both of these are relevant measures oftechnical progress in the contemporary industry context (Egan 1991).However, in 1991 the plant data reporting format was changed, anddigitalization data were reclassified. Therefore, digitalization data forthe years 198890 are not strictly comparable with data for the years1991 onward. This creates a problem for the present analysis. Con-versely, fiber optic data are comparable for all years. The variableFIBER, which is a relative measure of the diffusion of fiber optic tech-nology into the total network,7 is introduced in the model and helps tocontrol for the effect of technical change on firm-level efficiency.

    The variable FIBER is measured as the ratio of the total miles offiber optic wiring to the total number of lines and is thus scaled forsize. Ideally, if information on the actual number of fiber optic lineswere available, then that could be an input variable within the DEAmodel. A translation of the number of miles of fiber optic wire to actualtelephone lines is not feasible because of measurement difficulties.Therefore, the scaled variable is introduced in the second stage of theanalysis to control for network technology quality effects.

    3. Institutional and Environmental EffectsA key institutional factor within the U.S. telecommunications industryis the way investments and costs of local operating companies are as-signed to the interstate market. Thereby, costs may be collected fromthe long-distance carriers via the separation and settlements process.An accounting division of the local operating companies plant invest-ments between the federally regulated interstate long-distance activityand state-regulated intra-LATA long-distance and local calling activi-ties has to take place. This is carried out so that all services can bearapportioned cost burdens since, without the local company plant inplace, no interstate telephone calls can be delivered to customers. How-ever, plant investment and cost division is difficult because of the inher-

    7. Since 1986 the total deployment of fiber optics in aggregate has also risen sharply,from 882,000 route-miles to 6,331,000 route-miles by 1993. The actual route-miles deploy-ment figures, on a year-to-year basis, are as follows1986: 882,000; 1987: 1,206,000;1988: 1,783,000, 1989: 2,297,000; 1990: 3,249,000; 1991: 4,389,000; 1992: 5,738,000;and 1993: 6,331,000 (Kraushaar 1994).

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  • Incentive Regulation 561

    ent difficulty in separating plant investments and costs that are commonand incurred on an overall basis for activities associated with operatingthe entire local telecommunications network.

    Regulators have historically attempted to cross-subsidize local ex-change rates by allocating a greater proportion of the shared costs tothe interstate long-distance jurisdiction, so that a large element of localexchange costs are recovered in long-distance rates. In the absence ofdetailed econometric studies, the allocation of costs between local andlong-distance segments, or between state and federal regulatory do-mains, is carried out via a politically negotiated process (Bolter 1984).The political attractiveness of local service cross subsidization, and lowrates, has been of benefit to local regulators. The FCC, too, has gainedpolitical credit by emphasizing one of the most populist items of itsstatutory mandate, the provision of universal service (Kellogg, Thorne,and Huber 1992).

    Theoretically, there are two organizational consequences arisingfrom cross subsidization. First, it permits firms to acquire slack re-sources within the organization. Such organizational slack enablesfirms to undertake risky tasks which otherwise would not have beenpossible (Cyert and March 1963; Thompson 1967). This is an effectwith potentially positive outcomes. Conversely, there might be a nega-tive outcome because cross subsidization generates x-inefficiencies(Leibenstein 1976; Shepherd 1983). Where firms are almost guaranteeda resource stream, then incentives to search for ways to be efficientvanish.

    To evaluate the effect of the separations process, a variable, SEPA-RATION, is constructed using data that are obtained from the FCCMonitoring Report (FCC 1993), prepared by the Federal-State JointBoard. The report identifies for each local operating company its totalplant investment and the amounts of these allocated specifically to stateas well as federal jurisdictions. Using data from the May 1993 Monitor-ing Report, SEPARATION is measured as the relative proportion oftotal investments allocated to the interstate jurisdiction.

    The business environment of local operating companies has changedin the late 1980s and the 1990s. For companies with different mixesof business there can be differential effects on performance. There iscompetition in both toll and local calls markets, in varying degrees. Ininter-LATA toll markets competition is intense; however, local op-erating companies, though demanding the right of entry, were not per-mitted entry for the period studied. In intra-LATA markets, where localcompanies have had a monopoly, competition is less intense, thougha number of major states permit competition. The number of statesopening up this market to other entrants is increasing every year. Intra-LATA toll calls account for almost a third of all calls accounted for

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  • 562 Journal of Business

    by a local company. The variable TOLL CALL, which is the percentof toll calls relative to total calls, helps capture the exposure of compa-nies in toll markets.

    In the local calls segment the threat of bypass, a direct connectionbetween a customers premises and another carrier or a self-containedsystem avoiding the operating companys system fully (Bolter 1984),is significant. This threat may induce efficiencies since revenues arelost through bypass but all costs still have to be incurred to maintainthe network in its present existing size and condition. Business custom-ers are important for revenue-raising purposes and are also the custom-ers most likely to bypass the local network (Bolter, McConnaughey,and Kelsey 1990). The variable BUSINESS LINES, which is the per-centage of a firms lines that are business lines, proxies for the suscepti-bility of bypass and can positively affect efficiency, though there maybe negative efficiency implications arising from having to tailor ser-vices to customer needs.

    Theory suggests that market power and efficiency have an inverserelationship. Dominant firms, especially in relatively controlled mar-kets such as telecommunications where territory shares have beenawarded by institutional fiat and not obtained through market success,do not perceive the threat of instant displacement by newcomers(Scherer and Ross 1990). Such perceptions tend to breed inefficienciesbecause the availability of a number of customers to whom costs canbe passed on is taken for granted (Leibenstein 1976). The variableSWITCH SHARE measures the percentage of switches a company pos-sesses in its given operating area relative to the total number of switchesall firms possess in that operating area. It captures relative share ofinstalled base or the scale of a company within its jurisdiction. Its ex-pected effect on productive efficiency is negative.

    The structure of the U.S. local telephone industry is, however, varied.There are a number of telephone companies that have only one tele-phone company mandated to operate in that state. A good example isMaryland, where only the Chesapeake and Potomac Telephone Com-pany of Maryland is allowed to operate. There are a number of compa-nies, such as the Ohio Bell Telephone Company, which operate in onlyone state, but in that state a number of other operating companies arealso allowed to operate. For example, in Ohio GTE is also allowed tooperate. For single-state companies such as Ohio Bell, their share ofthe total state-level switches is relatively straightforward to calculate.

    There are a number of multistate operating companies. For multistatefirms, I do not have firm-wide, state-level data on the distribution oftheir switches. In a few cases, these operating companies have the onlymandate for providing local telephone services in all of the states thatthey operate in. For example, New England Telephone Company oper-ates in Maine, Massachusetts, New Hampshire, Rhode Island, and Ver-

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  • Incentive Regulation 563

    mont. In these states, New England Telephone Company is the onlylocal services supplier. For firms such as these, SWITCH SHARE ismeasured without error.

    A number of multistate operating companies provide services instates where there are other providers of local services. For these firms,SWITCH SHARE is calculated as the ratio of their total switches acrossstates relative to the total of all the switches in all of the states in whichthey operate. A potential measurement error that may arise is that acompany may have extremely marginal operations in one state and yetbe listed as operating in that state. The SWITCH SHARE calculationis based on a simple averaging process that does not take into accountthe state-wise distribution of switches by company. Thus, SHARE maybe understated for these companies. This measurement problem, how-ever, is not serious because from the data a number of companies canbe identified as one-state companies, though listed as operating in twostates. New York Telephone Company is a good example. For thesefirms, the primary state of operation is taken for calculating the denomi-nator of the SWITCH SHARE variable.

    4. Firm-Level CharacteristicsThe size of firms is a correlate of efficiency, and SIZE is introducedas a control variable. Key features of large firms are the diverse capabil-ities that they possess, coupled with the formalization of procedures.Such attributes make the implementation of operations more effectivesince several complementary skills can be brought to bear (Penrose1959). However, alternative points of view suggest that, as firms be-come larger, efficiency diminishes because of loss of control by topmanagers over firms activities (Williamson 1967). Conversely, smallerfirms are more flexible and can adapt to situations where rapid decisionmaking with respect to activities is required (Carlsson 1989). The U.S.local operating sector consists of a number of firms of widely varyingsizes. Larger firms in the sector also tend to be multistate operators,thereby adding a complexity dimension to their operations. The issueof whether size is positively or negatively correlated with efficiencyin the local operating sector is an issue the resolution of which has tobe empirical.

    Ownership is a key determinant of efficiency (Leibensten 1976). Re-search has established that in situations where the AT&T-owned localoperating companies were able to exploit market power they were rela-tively inefficient, while the presence of competing independent carriersbetween 1894 and 1910 reduced such inefficiencies (Bornholz and Ev-ans 1983; Gabel 1994). Research, however, also establishes that theAT&T-owned operating companies, called Baby Bells after 1984, inthe postdivestiture period have made radical strategic changes (Schle-singer, Dyer, Clough, and Landau 1987) to outstrip the other indepen-

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  • 564 Journal of Business

    dent companies in performance. The variable OWNERSHIP is con-structed as a dummy, taking the value of one if a Baby Bell company,and taking the value zero otherwise, and for the period studied BabyBells are expected to be more efficient than the other local operatingcompanies.

    Other firm-level factors play a role in determining performance. Thevariable COMPENSATION, measured as the average dollar of compen-sation paid per employee, helps capture differences in the firm-levelquality of human capital. There are two possible ways to measure thequality of firm-level human capital. A direct measure is to acquire abreakdown of the total employment within each firm by type of edu-cational qualifications. Where survey research is conducted, this isa feasible measurement alternative. The reality is that firms will notvoluntarily release, on an annual basis, details of the educational quali-fications of their employees. Alternatively, where publicly releaseddata, such as the data used in the current research, are used, then indi-rect measures that proxy for the quality of human capital have to beincorporated into the research. Nevertheless, the use of such proxymeasures have to be grounded in theory.

    The presence of firm-level high quality human capital, HUMANCAPITAL, is captured using average compensation per employee as aproxy measure. This approach is in consonance with the efficiencywages literature (Weiss 1990). In the factor market for human capitalthere can be considerable information asymmetry. The resulting uncer-tainty regarding the quality of human inputs acquired can lead to anadverse selection problem. Therefore, for acquirers of human capital,paying a lower rate of compensation may significantly lower the aver-age ability of applicants (Akerlof 1970; Wilson 1979). A higher rateof compensation demanded by an applicant is also a signal that shehas acquired education and capabilities that may be of use to the organi-zation (Spence 1974). Additionally, a higher rate of compensation hasa direct effect on employee productivity, and subsequent firm-level per-formance, because the level of compensation affects health, mentalalertness, and physical well-being. This reasoning is consistent withthe development economics literature (Dasgupta and Ray 1986).

    The variable CORPORATE COSTS, defined as the percentage of ex-penses incurred in activities such as planning and human resource de-velopment relative to total operating expenses, helps measure the rela-tive quantum of activities being undertaken that aid in the developmentof a firms longer-term business capabilities; CUSTOMER COSTS, de-fined as the pecentage of expenses incurred in activities related to cus-tomer and market development, relative to total operating expenses,proxies for the marketing orientation of each company. The more themarketing orientation, the greater can be demand-growth for firms ser-

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  • Incentive Regulation 565

    vices resulting in higher call volumes with a given infrastructure ofresources.

    D. Regression EstimationA pooled model that corrects for cross-sectional heteroscedasticity andtime-wise autoregression is used for estimating the regression model.The specific model used is one recommended by Kmenta (1986), whichassumes heteroscedasticity and autoregression but cross-sectional inde-pendence. In general, the policy change literature assumes no time lagsbetween policy announcements and their effect (Flood 1992). Never-theless, this particular assumption may not be tenable with empiricalexperience. There can be obvious time lags between the implementa-tion of institutional changes and their subsequent effect on firms be-havior, especially where the displacement of one long-established regu-latory regime, such as the rate-of-return based system, with anotherthat is more novel in its approach is considered. The model is alsoestimated using unrestricted 1-period and 2-period lags for the regula-tory variables and a 1-period lag for the technology diffusion variable.

    The choice of the lag length, as applied to assess the effect of theregulatory variables, depends on a number of factors, and the exact laglength has to be eventually empirically derived from the data of firmsactual experiences. In this study there is, however, one key constraintthat limits the number of lags that can be included. This constraint isthe very short length of the time series. Also, the policy change beingstudied is one where events are still taking place, in various state regu-latory jurisdictions at the date of estimation. The research is contempo-rary. The length of time that has passed since occurrence of the actualevents is, however, very limited. Assuming that firms are able to makefirm-level operating adjustments within a year of the policy change thathas taken place, the effect of such a policy change is also assumed tobe felt by the second year; thus, estimating the model with a 2-periodlag will generate insights as to whether the price-cap policy changehas had the hoped-for effect on firms performance in the near term.As more data become available over time, the issue of optimal regula-tory lag can be empirically examined.

    IV. Results

    The basic results are given in table 1. The estimates in table 1 containregression results in which the dependent variable is both the technicaland scale efficiency scores calculated using the BCC input-conservingalgorithm. The control variables are excluded. The scale efficiencyscore is calculated by dividing the CCR efficiency score by the BCCefficiency score. An input-conserving algorithm is also used for esti-

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  • 566 Journal of Business

    TABL

    E1

    Reg

    ress

    ion

    Estim

    ates

    Dep

    ende

    ntV

    aria

    ble:

    Tech

    nica

    land

    Scal

    eEf

    ficie

    ncy

    Scor

    es

    Tech

    nica

    lEffi

    cien

    cySc

    ale

    Effic

    ienc

    y

    Var

    iabl

    e(1)

    (2)(3)

    (4)(5)

    (6)Co

    nsta

    nt2

    .38

    12

    .38

    92

    .41

    82

    .30

    42

    .33

    42

    .30

    2(18

    .27)

    (21.84

    )(21

    .04)

    (21.46

    )(33

    .10)

    (22.04

    )PR

    ICE

    CAP

    2.02

    12

    .01

    02

    .01

    92

    .00

    6.02

    7.00

    6(.0

    6)(.2

    7)(.4

    7)(.2

    1)(1.

    12)

    (.26)

    PRIC

    ECA

    P t2

    1.03

    62

    .11

    2.02

    2.02

    7(.6

    4)(1.

    10)

    (.69)

    (.97)

    PRIC

    ECA

    P t2

    2.23

    9**

    .09

    4*(1.

    80)

    (1.45

    )SH

    ARIN

    G&

    CAP

    .09

    3**

    2.01

    9.02

    12

    .02

    22

    .02

    62

    .01

    8(2.

    41)

    (.43)

    (.40)

    (1.23

    )(.7

    0)(.4

    5)SH

    ARIN

    G&

    CAP t

    21

    .08

    8**

    .06

    3.02

    9.02

    9(2.

    12)

    (1.11

    )(.7

    4)(.8

    4)SH

    ARIN

    G&

    CAP t

    22

    .19

    1**

    2.03

    1(4.

    04)

    (.71)

    SHAR

    ING

    2.00

    7.06

    2**

    .08

    9**

    .01

    6.03

    4.06

    0**

    (.43)

    (1.79

    )(2.

    02)

    (1.14

    )(1.

    09)

    (1.89

    )SH

    ARIN

    Gt2

    12

    .04

    5**

    2.02

    7.04

    7**

    .04

    2*(2.

    34)

    (.57)

    (1.73

    )(1.

    56)

    SHAR

    ING

    t22

    2.08

    0**

    .06

    8**

    (2.53

    )(2.

    36)

    Not

    e.

    t-st

    atist

    ics

    are

    inpa

    rent

    hese

    s.*

    p,

    .10

    .**

    p,

    .05

    .

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  • Incentive Regulation 567

    mating the CCR efficiency scores. Several equation variants are esti-mated, with different lag structures.

    The results for the BCC technical efficiency score are as follows.Equations (1), (2), and (3) in table 1 are estimated with no lag effects,a 1-year lag effect, and a 2-year lag effect, respectively. In all equationsthe contemporaneous PRICE CAP estimate is not significant. The vari-able PRICE CAP is significant only for the 2-year lagged estimate inequation (3). Conversely, SHARING & CAP is positive and significantat a 95% level for the contemporaneous estimate in equation (1), the1-year lagged estimate in equation (2), and the 2-year lagged estimatein equation (3). The variable SHARING is not significant in the contem-poraneous model alone. The contemporaneous estimates are positiveand significant in equations (2) and (3), the 1-year lagged estimate isnegative in equation (2), and the 2-year lagged estimate is negative inequation (3).

    Table 2 contains results where the control variables are included inthe estimation of the models. The dependent variable in equations (7)(11), in table 2, is the technical efficiency score. In equation (7) theregulation variables are contemporaneous only; in equation (8) a1-year lag is included, while in equation (9) a 2-year lag is also in-cluded. Initially, the results of equations (7)(9) are discussed. Theseare the primary results. In equations (7), (8), and (9) the contemporane-ous estimates of PRICE CAP are negative but not significant, or onlysomewhat significant, while the lagged estimates of SHARING & CAPare significant. The contemporaneous SHARING & CAP variable issignificant and positive in equation (7) but not significant in equations(8) and (9). The contemporaneous estimate for SHARING is positivein all three equations and significant in equations (8) and (9).

    The one-period lagged estimates for PRICE CAP remain negativein equations (8) and (9), being significant at 90% in equation (9). Corre-spondingly, the 1-period lagged estimates for SHARING & CAP remainpositive in equations (8) and (9), being significant at 95% in equation(8). Interestingly, the 1-period lagged estimates for SHARING turn neg-ative in equations (8) and (9), being significant at 95% in equation (9).The 2-year lagged estimates in equation (9) display interesting patternsthat merit attention. The variables PRICE CAP and SHARING & CAPare both positive and significant at the 95% level in this equation; themagnitude of the PRICE CAP coefficient is, however, larger than thatof SHARING & CAP. The coefficient of SHARING is negative, as inequation (8), and is strongly significant.

    What do these results imply? The introduction of pure price-capschemes does positively and significantly affect the technical efficiencyof the local operating companies, as expected, but only after a 2-periodlag. Conversely, perhaps because rate-of-return regulation is so wide-spread, a combination of price-cap and earnings-sharing schemes that

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  • 568 Journal of Business

    TABLE 2 Regression EstimatesDependent Variable: Technical Efficiency Score

    Time ParentEffects Effects

    Variable (7) (8) (9) (10) (11)Constant .502 .929 2.395 2.403 2.807

    (.93) (1.67) (.82) (.84) (1.31)PRICE CAP 2.024 2.049 2.092* 2.094* 2.174**

    (.55) (1.01) (1.49) (1.45) (2.00)PRICE CAPt21 2.042 2.144* 2.148* .151**

    (.60) (1.32) (1.35) (2.13)PRICE CAPt22 .289* .314** .015

    (2.09) (2.38) (.21)SHARING & CAP .109** .002 .053 .059 .021**

    (2.59) (.03) (.92) (1.02) (3.42)SHARING & CAPt21 .097** .059 .062 .000

    (1.86) (.90) (.95) (.00)SHARING & CAPt22 .159** .160** .100**

    (2.80) (2.80) (1.84)SHARING .001 .069** .133** .126** .001

    (.05) (1.72) (3.43) (3.25) (.04)SHARINGt21 2.028 2.070** 2.064* 2.036

    (1.02) (1.76) (1.63) (.86)SHARINGt22 2.089** 2.086** 2.041

    (3.55) (3.45) (1.01)FIBER 2.496* .142 .236 .542* 22.040**

    (1.33) (.35) (.65) (1.31) (3.37)FIBERt21 .827** .713** .820** .898**

    (4.53) (5.47) (4.23) (2.52)SEPARATION .267 2.409 .682 .639 2.814**

    (.29) (.48) (.97) (.91) (3.11)TOLL CALL .004** .004** .010** .011** .004**

    (4.46) (3.50) (7.64) (8.03) (2.83)BUSINESS LINE 2.001 2.001* 2.002** 2.002** .005**

    (.54) (1.48) (1.98) (2.29) (3.01)SWITCH SHARE 2.002** 2.002** 2.002** 2.001** 2.001

    (3.42) (3.03) (2.09) (2.43) (.62)SIZE 2.089** 2.084** 2.083** 2.080** 2.163**

    (3.88) (4.14) (5.05) (4.82) (6.05)OWNERSHIP .367** .276** .025** .237**

    (5.85) (4.75) (4.94) (4.61)COMPENSATION .001 .001 .002* .004** .004**

    (.92) (.46) (1.48) (2.48) (1.89)CORPORATE COSTS .001 .002 .011** .012** .007*

    (.89) (.71) (4.52) (4.97) (1.36)CUSTOMER COSTS 2.002 .001 .007** .010** .005

    (.82) (.42) (2.78) (3.18) (.83)Note.t-statistics are in parentheses.* p , .10.** p , .05.

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  • Incentive Regulation 569

    is captured by the SHARING & CAP variable has both immediate aswell as persistent effects on efficiency. A comparison of the magnitudesof the significant PRICE CAP and SHARING & CAP variables are,however, in order. Such comparison reveals that the magnitude of thePRICE CAP variable is greater than that of the SHARING & CAP vari-able over the longer haul. Though it takes longer for the introductionof pure price-cap regulation schemes to make their effects felt, ulti-mately the effect on firms productivity is consistent with expectations.The policy change that has taken place in the U.S. telecommunicationsindustry positively affects economic performance, as measured by thefirms x-efficiency, though the outcomes may not be immediate be-cause of hysteresis effects present in firms behavior and the noveltyof inventive regulation schemes.

    The results also show that the introduction of pure earnings-sharingschemes in the various regulatory jurisdictions is not conducive to long-run efficiency. In the immediate aftermath of the introduction ofearnings-sharing schemes efficiency is found to be positively enhanced,as equations (2), (3), (8), and (9) particularly show. There can be nov-elty effects associated with the introduction of earnings-sharingschemes because an institutional change has been made; however, thesenovelty effects wear off rapidly, and earnings-sharing schemes have anegative effect on efficiency. Pure earnings-sharing plans mimic rate-of-return-type regulatory schemes as far as x-inefficiency consequencesare concerned. Their effect can be as detrimental to economic perfor-mance as the effect of rate-of-return regulation.

    Profit sharing may or may not induce the overinvestment in capitalassets effect that rate-of-return regulation engenders. That still remainsan unexplored empirical issue. It, however, has x-inefficiency-inducingproperties. In a pure profit or earnings-sharing scheme prices are notcapped. What an earnings-sharing scheme does is institutionalize thead hoc process of rate reviews that are carried out under rate-of-returnregulation if profits are too low or too high (Greenstein et al. 1995).Therefore, costs can still be passed on to customers as in a rate-of-return scheme. Even if there was an incentive to be efficient, the sharingof profits is like a tax that reduces efficiency incentives further sincefirms do not have the wherewithal to retain the benefits from cost sav-ings. In fact, Braeutigam and Panzar (1993) label the earnings sharingschemes as sliding-scale, rate-of-return regulation.

    The implications of the estimates obtained for the control variablesin equations (7), (8), and (9) are discussed next. The variable FIBERcaptures technology diffusion, and the finding that technical changehas a strong and positive effect on efficiency is not counterintuitive.The contemporaneous effect of FIBER is, however, weakly negativeor positive and not significant. The 1-year lagged estimate of FIBERis positive and strongly significant. The finding that new technology

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  • 570 Journal of Business

    adopters perform better, albeit after a 1-period lag because of adjust-ment costs is not novel but is arrived at after disaggregated analysis.

    An aspect of the political economy in the U.S. telecommunicationsindustry is the nature of the separations regime each operating companyfaces. This regime describes the extent to which total network costscan be allocated to the federal jurisdiction and the extent of toll-localcross-subsidies. The variable SEPARATION is positive in two of theequations but not significant. The economic effect of cross subsidiza-tion, nevertheless, is an important issue in the telecommunications in-dustry warranting further empirical work. The variable TOLL CALL ispositive and significant. Toll calls are more profitable than local calls.In inter- and intra-LATA toll-markets competitive forces are intense,and the intensity is exacerbated daily. Companies processing a greaterproportion of toll calls face strong threats of entry from new players,and such threats seem to induce the firms to be more efficient.

    The extent of business lines, BUSINESS LINE, does not induce effi-ciencies, suggesting that there can be diseconomies in serving idiosyn-cratic customer needs. The variable SWITCH SHARE is negative. Firmswith greater institutionally granted market power do perform worsethan other firms. This finding is consistent with theory (Scherer andRoss 1990). The variable SIZE is negatively correlated with perfor-mance. The dependent variable evaluated is technical efficiency, irre-spective of scale effects. The results imply that organizational disecon-omies characterize local operating company operations. Some of thelocal operating companies are individually larger than the post tele-graph and telephone administrations of many of the smaller countriesin the Organization for Economic Cooperation and Development; addi-tionally, a number of these companies operate across multiple states.Operational coordination and managerial communications may notnecessarily be effective in such organizational settings. The results alsoquestion the penchant of regional holding companies in consolidatingtheir stand-alone local operations into one large operating entity.

    The variable OWNERSHIP is consistently positive. Whether thecompanies are among the Baby Bells or not strongly influences per-formance, with the nonBaby Bells being less technically efficientthan the Baby Bells. Greater levels of spending on human capital,COMPENSATION, on creating corporate capabilities, CORPORATECOSTS, and on market-development activities, CUSTOMER COSTS,are positively associated with superior performance. Admittedly, thelast three variables are significant in equation (9) only.

    Table 2 also includes results for two additional sets of regressions,equations (10) and (11). Equation (10) includes a time-index variableto pick up unspecified temporal effects that may not have been pickedup in the other models. The coefficient of this variable is not shownin table 2; the results that are obtained, however, do not change with

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  • Incentive Regulation 571

    the inclusion of this variable in the model. All the parameter estimatesand the t-statistics remain broadly the same.

    Equation (11) includes a set of dummy variables to account for hold-ing company effects. The regulatory variables in all of the equationsare firm-specific. These variables pick up the situations in whichmultistate firms participate across regulatory jurisdictions. The dummyvariable controls for holding company effects, and it could make a dif-ference if an operating company is either a part of one of the holdingcompanies or an independent operating company, since each holdingcompany can have a corporate approach to regulatory environmentmanagement. There can be spillover benefits of a group regulatory ap-proach within the operating companies in the group, even if the opera-tions of the companies are spread all over the United States.

    The holding company groups are the Regional Holding Companies,which are Ameritech, Bell Atlantic, Bell South, NYNEX, Pacific Tele-sis, Southwestern Bell, and U.S. West, and the independent operatingcompanies or operating company groups, such as Cincinnati Bell,SNET, CENTEL, CONTEL, GTE, Rochester Telephone (now FrontierCommunications), and United Telephones (now Sprint). The base casefor comparison is Lincoln Telephone Company. The holding companydummy variable coefficients are not displayed in equation (11). Theoverall conclusions do not materially change by including this control,but the results have to be treated very cautiously because there is sig-nificant multicollinearity between the holding company dummy vari-ables and the regulatory variables. The variable PRICE CAP remainscontemporaneously negative, but a positive 1-year lagged effect is felt,while the 2-year lagged effect is also still positive. The signs for SHAR-ING & CAP and SHARING remain as in equations (9) and (10).

    V. Conclusions

    This article has investigated whether the introduction of incentive regu-lation schemes by the state-level public utility commissions has hadan effect on the productive efficiency of local operating companies inthe U.S. telecommunications industry. Inefficiencies arise in severalways due to regulatory reasons. The input mix can be out of line withnorms; a criticism of rate-of-return regulation is the inducing of unnec-essary capital investments. Also, firms may not utilize their resourcesin the most effective manner and be x-inefficient. This study has beenspecifically concerned with whether or not the introduction of incentiveregulation induces firms to be x-efficient relative to the firms that stillface a rate-of-return regime in their regulatory jurisdictions.

    Technical and scale efficiencies are measured, using data envelop-ment analysis, for the period 198893. The results obtained are these:First, the introduction of price-cap schemes alone as a replacement for

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  • 572 Journal of Business

    a rate-of-return regime has a strong and positive, but lagged, effect onthe technical efficiency of local exchange carriers. Second, price-capschemes can be introduced in conjunction with an earnings-sharingscheme, a mode of regulation that is similar to rate-of-return regulation.Where this is the case, then, though there is a positive and more imme-diate effect on technical efficiency, the effect is less strong comparedto the effect of a pure price-cap scheme alone. Third, where only anearnings-sharing scheme is introduced, its effect over time is detrimen-tal to technical efficiency. Fourth, weaker, though broadly positive, re-sults are obtained with respect to the effect of incentive regulation onscale efficiency.

    The introduction of price-cap regulatory mechanisms is not wide-spread in the local exchange sector of the U.S. telecommunicationsindustry, yet it is a natural experiment in regulatory policy, the effectof which is positive and has had beneficial productivity consequenceswhere it has been been introduced. The lagged productivity effect maydisappear once the introduction of a price-cap scheme as a regulatorystrategy is adopted among all the state regulatory commissions. Thus,the noted effect may turn out to be contemporaneous. A price-cap-cum-earnings-sharing scheme contains aspects of both incentive and rate-of-return regulation in its design; while its effect is ultimately positive,the relative effect of such a scheme compared to a price-cap schemealone is of a lesser magnitude. A pure earnings-sharing scheme mimicsa rate-of-return regulatory scheme; its effect is negative, and it is notfound to be a viable regulatory option. Therefore, a reevaluation of suchschemes in the states where they have been implemented is warranted.

    The results reveal that the overall regulatory policy change seemsto have worked. At the research level three issues need following upas more data become available. This study uses recent data with a veryshort time series, and the regulation experiment under way is still inthe process of unfolding in various states. First, as more states convertto incentive regulation, it is necessary to assess whether lag effectsdisappear, as firms join the bandwagon in speedily accepting these reg-ulatory schemes and changing behavior accordingly. Next, price-capschemes operate for a finite period. Since regulatory lag length posi-tively affects performance (Vogelsang 1989), an issue in designing in-centive regulation schemes revolves around optimal lag length. Thedetermination of optimal lag length is an issue that empirical analysisrelating lag length to efficiency can help elucidate. The benefits of in-centive regulation are associated with firms making investments incost-reducing technology as well as the reduction of x-inefficiencies.A simultaneous evaluation of these effects can also be carried out aslonger time-series data of firms experiences become available.

    For transition or developing economies that are designing regulatorysystems for their telecommunications sectors from scratch, or othereconomies that are redesigning their regulatory systems, the implica-

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  • Incentive Regulation 573

    tion from the study is, clearly, that implementation of a price-capsscheme will be the best alternative. In many countries, the absence ofany formal regulatory mechanism implies that there is an opportunityto leapfrog over the rate-of-return regime, one that is shown to be rela-tively less conducive to productivity enhancements, into one that iseconomically beneficialthe price-caps regime. While new regulatorysystems are being designed, it has to be kept in mind that a pure price-cap scheme is the best option from a productivity viewpoint, whileother schemes such as earnings-sharing have considerably reduced, oreven an opposite, effect.

    Finally, the U.S. telecommunications industry has provided re-searchers with a rich and fascinating laboratory to study the processof industrial transformation. A key factor that affects the behavior andperformance of firmsthereby aiding, or even perhaps retarding, theprocess of transformationis institutional change. This study has fo-cused on the key institutional factor important in the telecommunica-tions sector, the nature of the regulatory regime and what effect regimechanges have had in engendering productive efficiency gains in theU.S. telecommunications industry. The research approach adopted, acombination of data envelopment analysis and regression analysis, per-mits firm-level assessment of productive efficiency gains and enhancesunderstanding of industrial transformation at a detailed microlevel.Similar studies, based on the research approach demonstrated in thisstudy, can help generate insights and knowledge about the transforma-tions under way in many other industries, in the United States as wellas around the world, and the role that institutional changes play in driv-ing such transformations.

    Appendix

    Description of VariablesPRODUCTIVE 5 The log of the technical and scale efficiency

    EFFICIENCY scores computed using DEA for each firm-levelobservation for the years 198893.

    PRICE CAP 5 A variable that for single-state operatingcompanies equals one if pure price-cap regulationexists in the state that the company operates in,and zero otherwise; for multistate operatingcompanies, a composite index variable isconstructed, with one denoting the existence ofpure price-cap regulation, and zero otherwise, foreach of the states the company operates in, byweighting the presence of price-cap regulation ineach such state by the proportion of total loopscontributed by that state to the total number oflocal loops operated by the company.

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  • 574 Journal of Business

    SHARING & CAP 5 A variable that for single-state operatingcompanies equals one if price-cap regulationcombined with an earnings-sharing scheme existsin the state that the company operates in, andzero otherwise; for multistate operatingcompanies an index variable is constructedfollowing the approach used for the PRICE CAPvariable.

    SHARING 5 A variable that for single-state operatingcompanies equals one if an earnings-sharingscheme exists in the state that the companyoperates in, and zero otherwise; for multistateoperating companies an index variable isconstructed following the approach used for thePRICE CAP and SHARING & CAP variables.

    FIBER 5 The percentage of miles of fiber optic wiresscaled relative to the total number of lines thatare operated by an operating company.

    SEPARATION 5 The percentage of an operating companys totalinvestment that is allocated to the interstatejurisdiction via the separations process.

    TOLL CALL 5 The percentage of toll calls relative to the totalnumber of calls for each operating company.

    BUSINESS LINES 5 The percentage of business lines relative to thetotal number of lines for each company.

    SWITCH SHARE 5 The percentage of switches operated by eachcompany relative to the total switches that areoperated in its operating territory.

    SIZE 5 The log of deflated total revenues for eachcompany.

    OWNERSHIP 5 A dummy variable that equals one if theobservation is of one of the Baby Bellcompanies, and zero if it is of an independentoperating company.

    COMPENSATION 5 The average dollar value of compensation costper employee.

    CORPORATE COSTS 5 The percentage of costs spent on corporatedevelopment activities relative to the totaloperating costs of each company.

    CUSTOMER COSTS 5 The percentage of costs spent on customersupport and development activities relative to thetotal operating costs of each company.

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