2022 MEDIA FW

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Fleet  World  Group Stag Publications Ltd 18 Alban Park Hatfield Road St Albans Herts AL4 0JJ t +44 (0) 1727 739160 f +44 (0) 1727 739169 e [email protected] w www.fleetworld.co.uk EVERYTHING FLEETS NEED TO KNOW 2022 MEDIA +

Transcript of 2022 MEDIA FW

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Fleet World Group Stag Publications Ltd • 18 Alban Park • Hatfield Road • St Albans • Herts • AL4 0JJ

t +44 (0) 1727 739160 f +44 (0) 1727 739169 e [email protected] w www.fleetworld.co.uk

EVERYTHING FLEETS NEED TO KNOW

2022 MEDIA

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32%

Director

Manager

Operational63%

5%

32%

CIRCULATION BY AREA OF BUSINESS CIRCULATION BY INDUSTRY CIRCULATION BY RESPONSIBILITY

6%9%

nt

Public sector

Blue chip

Service

Fleet

Retail

Industry

Automotive

21%9%

9%

13%

15%

16%

17%

32%

Fleet

Management

HR

Finance

Operations

Sales

32%

6%

8%

11%

12%

31%

15,000+Readership for Fleet World + EV Fleet World.(12,500+ print circulation / 2,500+ Digital)

68%The percentage of readers of Fleet World at director level or above.

Regular features

• News Analysis

• EV Fleet World

• Expert columns

• Case studies

• Spotlight

• Interviews

• Fleet Finance

• Road Tests

• SWOT Analysis

• Company profiles

• Masterclass

• Covid-19 advice

READER PROFILE

IN NUMBERS

ADVERTISING RATES

12 ISSUES 6 ISSUES 3 ISSUES 1 ISSUE

Quarter Page £1,210 £1,300 £1,425 £1,520

Half Page £2,345 £2,480 £2,560 £2,785

Full Page £4,270 £4,405 £4,500 £4,670

Double Page Spread £8,145 £8,360 £8,575 £8,980

SPECIAL POSITIONS

Front Cover – – – £7,500

Outside Back Cover – – – £5,500

Inside Front Cover £4,505 £4,625 £4,700 £4,910

Inside Back Cover £4,505 £4,625 £4,700 £4,910

SPECIAL PROMOTIONS

Loose inserts (up to 10g) £240 / 1000 (quotations for higher grammage on request)

Tip-on cards, bound-in inserts and cover mount prices on request.

Advertorial Prices +15%

Article Sponsorship POA

Supplement Sponsorship POA

IN PRINT & DIGITAL

Fleet World Group produces a number of specialfeatures and supplements throughout the year,

encompassing essential fleet advice in the Great BritishFleet Guide 2022, Mobility best practice and everything

operators need to know about EVs and greener fleets.Ask us for details on the latest planned supplements.

SUPPLEMENTS

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Fleet World incorporating EV Fleet World is a premium print and online business publication reflecting, influencing

and informing the corporate fleet and mobility sector in the UK.

Its circulation covers virtually every organisation in the UK with 10 vehiclesor more and is the only title in the sector aimed specifically at director-levelfleet decision-makers. As such, it offers an unparalleled editorial viewpoint

on the key issues facing the fleet industry in the post-covid era.

We have consistently invested in our database to ensure that Fleet Worldreaches the highest level decision-makers in the UK’s top fleets, being read by those with responsibility for their businesses’ mobility needs.

Under the new editorship of fleet and automotive expert John Challen, Fleet World produces thought-provoking features that both inform and entertain, giving readers the information and advice needed to

help run their fleets and businesses better. The result is a must-read,premium quality monthly title with longevity and genuine

influence, leading the way in the fleet industry.

The incorporation of EV Fleet World within the magazine reflects the industry shift towards electrification, and ties

in seamlessly with EV Fleet World Digital Magazine, available in the intervening months.

2022 MEDIA

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January /February

10th December 2021

17th December 2021

Published 14th January 2022

Connectivity and Software

March / April

14th February 2022

25th February 2022

Published 11th March

Telematics and Data

May / June

15th April 2022

26th April 2022

Published 13th May

Electric Vehicles

July / August

14th June 2022

24th June 2022

Published 11th July

Business Mobility

September /October

12th August 2022

25th August 2022

Published 14th September

Public Sector Spotlight

November /December

11th October 2022

25th October 2022

Published 11th November

2023 Preview > Future of Fleet

DATE EDITORIAL DEADLINE*AD COPY DEADLINE*

FEATURES

CONTACT

t +44 (0) 1727 739160 e [email protected] w www.fleetworld.co.uk

2021 Great British Fleet Guide & Awards

EVFW Fuelling Change “2030” special

2022 FEATURES LIST

*

*SUBJECT TO CHANGE

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[ FIRST  DRIVE ] DIGITAL  e-ZINES INDIVIDUAL SPOTLIGHT  e-ZINES

from £5,250 per model from £2,750 per model

ONLINE

DIGITAL

ADVERTISING RATES**

DIGITAL NEWSLETTERS EMAIL CAMPAIGNS

Fleet World Confidential is anelectronic newsletter mailed to the top fleet executives in the UK,including fleet managers, motormanufacturers and leasing companypersonnel. Sent out by email fivetimes a week to a 100% requestedcirculation, it provides a uniqueinsight into the news affecting the fleet industry.

Fleet World INSIGHT offers a clear route to delivering abespoke marketing message to fleet-decision makers.

Fleetworld.co.uk is the onlineresource for readers of Fleet World,and is regularly updated with news,features, road tests, interviews andcomments. It is optimised fordesktop, laptop and mobile, as wellas featuring on Apps such as AppleNews to ensure great results andthe widest possible reach.

ADVERTISING RATES*

HEADLINE  SPONSOR LEADERBOARD BUTTON

from £TBC from £1,250 from £900

**per month

*per month

LEADERBOARD (728x90) SUPER LEADERBOARD (1230x185) SKIN

from £2,250 per month from £5,500 per month POA

MPU (300x250) DOUBLE MPU (300x600) HOME PAGE TAKE-OVER

from £2,250 per month from £4,250 per month POA

FLICKERBOARD WEBTOOLS SEO PROMOTED FEATURE

POA £1,750 per month £2,000 per year

MONTHLYUNIQUE VISITORS

39.4k

MONTHLYPAGE IMPRESSIONS

224k

MONTHLYPAGE VIEWS

72.4k

*Minimum average

REACHES

163kPER MONTH

*

*

*

2022 MEDIA

AUDIENCE by Fleet Size

Size % of readership< 50: 55%50-100: 6%10-200: 6%201-500: 9%501-1000: 4%1000+: 20%

ADVERTISING RATES*

BESPOKE  EMAIL  CAMPAIGN

from £2,400

[ FIRST DRIVE ]Bespoke actual First Drives from Fleet World magazine in interactive digital format.

The [ FIRST DRIVE ] can either be reached via clicking through links from the FW website – or viaproviding the link, hosted by Fleet World, which can then be used in perpetuity for promotion to yourown database/dealer marketing, and can include demo requests, CTA etc. [ FIRST DRIVE ] includes

a model Spotlight and is fully dynamic and scalable so will work equally well on all platforms.

VIEW  [ FIRST DRIVE ] SAMPLE

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> DIGITAL MAGAZINE <evfleetworld.co.uk

Providing fleet operators with everything they need to knowabout Electric Vehicles, from procurement and management,

all the way through to driver best practice during Covid-19.

ADVERTISING RATES

FRONT COVER VIDEO > £4,500

INTERACTIVE ADVERT > £1,750

VEHICLE SPOTLIGHT > £1,975

[ FIRST  DRIVE ] DIGITAL  e-ZINES> from £5,250 per model

INDIVIDUAL SPOTLIGHT  e-ZINES> from £2,750 per model

VIEW  SAMPLE

VIEW  SAMPLE

VIEW  SAMPLE

ONLINE

LEADERBOARD / MPU SUPER LEADERBOARD / DMPU

from £2,250 from £4,250

evfleetworld.co.uk is the online resource focusing on the

increasingly electrified fleet industry and is regularly updated

with news, features, road tests, interviews and comments.

INTERACTIVE VIDEOS CASE STUDIESNEW MODELS VEHICLE SPOTLIGHTS INDUSTRY INSIGHTS

FEATURES COPY  DEADLINES*

ISSUE  1 > 2022BALANCING THE BOOKS: EV ECONOMICSDEADLINE > 24th JANUARY 2022 //

LIVE > 14th FEBRUARY 2022

ISSUE  2 > 2022TRANSITIONING TO AN EV FLEETDEADLINE > 29th MARCH 2022 //

LIVE > 14th APRIL 2022

ISSUE  3 > 2022CHARGING INFRASTRUCTURE CHALLENGESDEADLINE > 27th MAY 2022 //

LIVE > 15th JUNE 2022

ISSUE  4 > 2022 PHEVS – WHAT DOES THE FUTURE HOLD?DEADLINE > 29th JULY 2022 //

LIVE > 16th AUGUST 2022

ISSUE  5 > 2022VEHICLES ON THE HORIZON IN 2023 DEADLINE > 28th SEPTEMBER 2022 //

LIVE > 13th OCTOBER 2022

ISSUE  6 > 2022THE FUTURE OF FLEETDEADLINE > 17th NOVEMBER 2022 //

LIVE > 9th DECEMBER 2022

2022 MEDIA

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EV  FLEET  WORLD INSIGHT

HEADLINE  SPONSOR LEADERBOARD BUTTON

from £TBC from £700 from £450

Complementing EV Fleet World Digital Magazine – INSIGHT is the EV

Breakfast Briefing newsletter for fleets. Emailed out every Tuesday

and Thursday morning to an engaged requested circulation.

FREQUENCY > BI-MONTHLY

* subject to change