2021 MEDIA KIT...2020/09/10 · 2021 DISPLAY AD RATES (NET)To reserve space or for any questions,...
Transcript of 2021 MEDIA KIT...2020/09/10 · 2021 DISPLAY AD RATES (NET)To reserve space or for any questions,...
2021 MEDIA KIT AND LIVESTREAM CONFERENCE SCHEDULE
INSIDE
From the construction of tene-ments in the 1800s to the high-rise steel and concrete luxury residential towers built today, for-rent housing has come a
long way. But one constant is the use of wood to build rental hous-ing. Over the years, architects and engineers have pushed the limits of what wood can do, and the adoption of the 2015 International Building Code allows this to continue.
Not everyone is happy though. There has been some recent back-lash about the number of four- and five-story wood-frame apartments impacting Denver’s downtown. With
continued demand for housing, esca-lating construction prices and the abil-ity to achieve even higher densities under the recent IBC, we don’t antic-ipate the number of new wood-frame buildings added to the Denver land-scape will dimin-ish.
The most sig-nificant benefit the new IBC offers wood-frame construction is the
ability to design a podium building based on the overall building height. Podium buildings will no longer be restricted to only one level of podium structure below the podium deck.
This gives designers the ability to design a seven-story, midrise build-ing with five levels of wood-frame construction over two levels of con-crete podium – all above grade. With this additional above-grade level of concrete, the flexibility and oppor-tunities to increase density, reduce cost or both become possible.
Options include pulling the tra-ditional below-grade level parking
out of the ground to save the cost of building subterranean, which is typi-cal in traditional podium designs. Another option would be to leave the subterranean parking, which allows an additional level of residen-tial units within the concrete por-tion of the structure, thus increasing density. Both options will change how the design world and residen-tial developers look at the potential of a site.
When evaluating an apartment site, a developer typically considers four wood-frame apartment designs:
Investors from outside Colorado represented 70 percent of purchases through August
National Interest
PAGE 12
How pursuing LEED certification pays off for Zolaco Community Development
Sustainability Efforts
PAGE 24
Mayor Hancock shares his plans for more affordable housing in Denver
Affordable Housing
PAGE 18
Photography © Brad NicolThe 2015 International Building Code offers wood-frame construction the ability to design a podium building based on the overall building height. Podium buildings will no longer be restricted to only one level of podium structure below the podium deck.
Please see Page 24
October 2015
New wood-framecodes allow formore flexibility
Nathan Sciarra, AIA
Studio director, KTGY Architecture + Planning, Denver
by Michelle Z. Askeland Co-working is an unavoidable
buzzword in Denver. In the few short years dedicated co-working space has had a presence in the city, the definition has evolved from a communal environment to one that often embraces private offices as well as community areas. The long-term effects of what this new office environment means to the office property market has yet to be seen. But its ever-growing presence, which capitalizes on flexibility and a plethora of officing options, should not be ignored.
“Traditional co-working is mostly hot desking and open desks,” said Craig Baute, Creative Density founder. “When it started, it focused on people who could work from home but didn’t want to. They really wanted to be around friends. You were first solving the need of people versus the need of space.”
After helping open a co-working space in Toronto in 2010, Baute moved to Denver to open a similar space in June 2011. In addition to not wanting to be the first co-work-ing space in a city – Creative Density was the second – he wanted a city that offered the right amount of risk
and reward when considering cost as well as culture.
“I chose Denver because it was affordable, it was in growth mode, and the culture was accepting of remote working, freelancing and start-ups,” he said.
At the time, Baute’s concept of co-working space was pretty dif-ferent than executive suites, which was one of the only flexible office environments available. While co-working focused on people first, executive suites focus primarily on meeting office space needs for its members.
For example, executive suite pro-
vider Regus, which was founded 25 years ago and has 20 locations in Colorado, offers a plug-and-play office environment. A tenant can rent an office for himself or for a team, and Regus supplies the infra-structure and services, including phone, Internet, administrative and reception staff, furniture and meet-ing rooms.
“Our tenants typically are people that want the flexibility that we offer and don’t want to invest the initial capital outlay that it would take to open up their own tradition-
Please see Page 18
Photo courtesy Thrive Workplace The definition of co-working is evolving to embrace private offices and private desks, as well as community areas and open desks.
October 2015
The evolution of co-working in Denver
INSIDE
The right site
PAGE 14
The great outdoors
PAGE 19
Colorado Center
PAGE 16
Considerations for selecting an ideal site for a company in metro Denver
The need, demand and value of outdoor spaces within office properties
How the Great Recession allowed for the reexamination of project plans
About
Colorado Real Estate Journal • Display Ad Rates • Property for sale, for lease, wanted, auctions, RFSs (classifieds) • Discounted Rates - Trade/Professional Associations, Economic Development Councils, Milestone Anniversaries Quarterly Publications Calendar Building Dialogue Rate Card
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1600 Stout Street, Suite 1330 | Denver, CO 80202 | Phone: 303.623.1148 | www.crej.com
Why Colorado Real Estate Journal?The Colorado Real Estate Journal is the only commercial real estate newspaper in Colorado and is published twice monthly. Our print and digital editions, including six quarterly publications, provides in-depth coverage of the Front Range office, multifamily, retail, industrial, health care, senior housing, hospitality and land markets, along with property management, finance, law & accounting, and construction, design and engineering news.
CREJ’s website provides 24/7 access to news and blogs, as well as an industry directory of leading Colorado commercial real estate professionals and services.
CREJ also hosts more than a dozen commercial real estate conferences annually, reaching audiences of up to 600.
Our publications, events and website are packed with valuable information and resources to benefit your business. CREJ has been a proven way to reach the Colorado commercial real estate community for more than 25 years.
Total Circulation
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30,000 visitors per month CREJ.com
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Distribution by Region
Primary Readers Include:
65%
Metro Denver Colorado Springs & Southern Front Range
Boulder County & Northern Front Range
Western Slope & Mountain Towns
Out-of-state
10% 10% 5% 10%
Newspaper
crej.com
weekly eNewsletter
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• Corporate End-users/Site Selectors | 5%• Government / Economic Development | 5%• Lenders | 5%• Appraisers, Consultant, Property Tax, Insurance,
Title Insurance | 5%
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10.25”w x 15.5”h 1/2: 10.25”w x 7.25” h
FULL PAGE 1/2 PAGE HORIZONTAL
1/4: 5”w x 7.25”h
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January 6 - December 16January 20 - January 6February 3 - January 20February 17 - February 3March 3 - February 17March 17 - March 3April 7 - March 24April 21 - April 7
May 5 - April 21May 19 - May 5June 2 - May 19June 16 - June 2July 7 - June 16July 21 - July 7August 4 - July 21August 18 - August 4
September 1 - August 18September 15 - September 1October 6 - September 22October 20 - October 6November 3 - October 20November 17 - November 3December 1 - November 17December 15 - December 1
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To reserve space or for any questions, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected].
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Digital File Requirements:• E-mail a high-resolution, press-ready PDF file to Heather Lewis at [email protected]• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines• Full-color ads should be setup using CMYK process color; NO Spot colors. All spot colors should be converted to CMYK.
10.25”w x 15.5”h 1/2: 10.25”w x 7.25” h
FULL PAGE 1/2 PAGE HORIZONTAL
1/4: 5”w x 7.25”h
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Issue Dates with Material Deadlines:
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Two Pages $1,275
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September 1 - August 18September 15 - September 1October 6 - September 22October 20 - October 6November 3 - October 20November 17 - November 3December 1 - November 17December 15 - December 1
2021 QUARTERLY PUBLICATIONS CALENDARJanuary 6Property Management Quarterly Ad Material Deadline: December 16, 2020
January 20Health Care Properties QuarterlyAd Material Deadline: January 6
February 3Multifamily Properties QuarterlyAd Material Deadline: January 20
February 17Retail Properties QuarterlyAd Material Deadline: February 3
March 3BUILDING DIALOGUEAd Material Deadline: February 10
March 17Office Properties QuarterlyAd Material Deadline: March 3
April 7Property Management QuarterlyAd Material Deadline: March 24
April 21Health Care & Senior Housing Properties Quarterly Ad Material Deadline: April 7
May 5Multifamily Properties Quarterly Ad Material Deadline: April 21
May 19Retail Properties QuarterlyAd Material Deadline: May 5
June 2BUILDING DIALOGUEAd Material Deadline: May 12
June 16Office Properties QuarterlyAd Material Deadline: June 2
July 7Property Management QuarterlyAd Material Deadline: June 23
July 21Health Care & Senior Housing Properties Quarterly Ad Material Deadline: July 7
August 4Multifamily Properties Quarterly Ad Material Deadline: July 21
August 18Retail Properties QuarterlyAd Material Deadline: August 4
September 1BUILDING DIALOGUEAd Material Deadline: August 11
September 15Office Properties QuarterlyAd Material Deadline: September 1
October 6Property Management QuarterlyAd Material Deadline: September 22
October 20Health Care & Senior Housing Properties Quarterly Ad Material Deadline: October 6
November 3Multifamily Properties Quarterly Ad Material Deadline: October 20
November 17Retail Properties QuarterlyAd Material Deadline: November 3
December 1BUILDING DIALOGUEAd Material Deadline: November 10
December 15Office Properties QuarterlyAd Material Deadline: December 1
For more information on these sections, please contact Lori Golightly at 303-623-1148 ext. 102 or e-mail [email protected]
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TWO PAGE SPREAD16.75” X 10.81” TRIM
17.25” X 11.31” WITH BLEED
FULL PAGE8.38” X 10.81” TRIM
8.88” X 11.31” WITH BLEED
Colorado’s Premier Commercial Design and Construction MagazineBuilding Dialogue, a quarterly, four-color magazine, is mailed with the Colorado Real Estate Journal newspaper, a 3,500-plus distribution that includes developers/owners, contractors, architects, engineers, interior designers, landscape architects and end users/tenant rep brokers. The magazine caters specifically to the AEC industry, including features on projects and people, as well as highlighting trends in design, construction, development and more.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEMarch 2021 February 3 February 10June 2021 May 5 May 12September 2021 August 4 August 11December 2021 November 3 November 10
AD RATES*Two-page spread $1,750 Full-page $995Half-page $595
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AD DIMENSIONS
HALF PAGE HORIZONTAL7.38” X 4.64”
FREQUENCY DISCOUNT Participate in three consecutive issues and receive the fourth issue at no charge.
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Colorado’s Only Property Management PublicationWhile the Colorado Real Estate Journal continues to run a property management section in each issue of the newspaper, Property Management Quarterly features the most interesting managers, service and supply providers, and best practices. All property types are covered, including office, industrial, multifamily, retail, medical office, senior care and hotel. The publication is mailed with the Colorado Real Estate Journalnewspaper, a 3,500-plus distribution that includes developers, investors, and property and facility managers.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEJanuary 6 December 16 December 23April 7 March 17 March 24July 7 June 16 June 23October 6 September 15 September 22
AD SPECIFICATIONS• E-mail a high-resolution, press ready PDF file to Heather Lewis at [email protected]
• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines
• Full-color ads should be setup using CMYK process color; NO SPOT COLORS. Spot colors should be setup using CMYK build.
To reserve ad space, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected].
For editorial content, please contact Michelle Askeland at 303-623-1148 ext. 104 or [email protected].
2021 AD RATESFull-page $995 Half-page $595 Quarter-page $395
COLOR: Color is available for $200 additional per ad. Color is FREE if you participate in four consecutive issues ($800 value).
PREPAY DISCOUNT:Receive a 10% discount for four-time insertion orders prepaid prior to the first issue.
HEALTH CARE PROPERTIES QUARTERLY
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For editorial content, please contact Jennifer Hayes at 303-623-1148 ext.106 or [email protected].
10.25”w x 15.5”h 1/4: 5”w x 7.25”h
FULL PAGE 1/2 PAGE 1/4 QUAD
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The publication encompasses all health care-related property types, including hospitals, medical office buildings, specialty centers (imaging, cancer, ortho, gastro, cardio, etc.), ambulatory surgery centers, stand-alone emergency departments, urgent care centers, skilled nursing facilities, long-term acute care facilities, seniors housing, rehabilitation and wellness centers, and other real estate involved in the continuum of care. The publication covers topics and issues related to development, investment, finance, construction, TI, design, leasing, property management, law, and valuation, as well as market conditions and factors. The publication is mailed with the Colorado Real Estate Journal newspaper, a 3,500-plus distribution that includes developers, investors, brokers, lenders, contractors, architects and property managers.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEJanuary 20 December 30 January 6April 21 March 31 April 7July 21 June 30 July 7October 20 September 29 October 6
AD SPECIFICATIONS• E-mail a high-resolution, press ready PDF file to Heather Lewis at [email protected]
• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines
• Full-color ads should be setup using CMYK process color; NO SPOT COLORS. Spot colors should be setup using CMYK build.
2021 AD RATESFull-page $995 Half-page $595 Quarter-page $395
COLOR: Color is available for $200 additional per ad. Color is FREE if you participate in four consecutive issues ($800 value).
PREPAY DISCOUNT:Receive a 10% discount for four-time insertion orders prepaid prior to the first issue.
MULTIFAMILY PROPERTIES QUARTERLY
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FULL PAGE 1/2 PAGE 1/4 QUAD
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Colorado’s Only Multifamily Properties PublicationWhile the Colorado Real Estate Journal continues to run a multifamily news section in each issue of the newspaper, Multifamily Properties Quarterly features the most interesting projects and people, trends and analysis, and covers development, investment, leasing, finance, design, construction and management. The publication is mailed with the Colorado Real Estate Journal newspaper, a 3,500-plus distribution that includes developers, investors, brokers, lenders, contractors, architects and community managers.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEFebruary 3 January 13 January 20May 5 April 14 April 21August 4 July 14 July 21November 3 October 13 October 20
AD SPECIFICATIONS• E-mail a high-resolution, press ready PDF file to Heather Lewis at [email protected]
• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines
• Full-color ads should be setup using CMYK process color; NO SPOT COLORS. Spot colors should be setup using CMYK build.
To reserve ad space, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected].
For editorial content, please contact Michelle Askeland at 303-623-1148 ext. 104 or [email protected].
2021 AD RATESFull-page $995 Half-page $595 Quarter-page $395
COLOR: Color is available for $200 additional per ad. Color is FREE if you participate in four consecutive issues ($800 value).
PREPAY DISCOUNT:Receive a 10% discount for four-time insertion orders prepaid prior to the first issue.
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Colorado’s Only Shopping Centers PublicationWhile the Colorado Real Estate Journal continues to run a retail news section in each issue of the newspa-per, Retail Properties Quarterly features the most interesting projects and people, trends and analyses, and covers development, investment, leasing, finance, design, construction and management. The publication is mailed with the Colorado Real Estate Journal newspaper, a 3,500-plus distribution that includes developers, investors, brokers, site selectors, lenders, contractors, architects and property managers.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEFebruary 17 January 27 February 3May 19 April 28 May 5August 18 July 28 August 4November 17 October 27 November 3
AD SPECIFICATIONS• E-mail a high-resolution, press ready PDF file to Heather Lewis at [email protected]
• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines
• Full-color ads should be setup using CMYK process color; NO SPOT COLORS. Spot colors should be setup using CMYK build.
To reserve ad space, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected].
For editorial content, please contact Michelle Askeland at 303-623-1148 ext. 104 or [email protected].
2021 AD RATESFull-page $995 Half-page $595 Quarter-page $395
COLOR: Color is available for $200 additional per ad. Color is FREE if you participate in four consecutive issues ($800 value).
PREPAY DISCOUNT:Receive a 10% discount for four-time insertion orders prepaid prior to the first issue.
OFFICE & INDUSTRIAL PROPERTIES QUARTERLY
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FULL PAGE 1/2 PAGE 1/4 QUAD
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Colorado’s Only Office & Industrial Properties PublicationWhile the Colorado Real Estate Journal continues to run both office and industrial news sections in each issue of the newspaper, Office & Industrial Properties Quarterly features the most interesting projects and people, trends, analyses, strategies and opportunities. The quarterly covers development, investment, corporate real estate, leasing, finance, design and construction. The publication is mailed with the Colorado Real Estate Journal newspaper, a 3,500-plus distribution that includes developers, investors, brokers, corpo-rate real estate executives, lenders, contractors, architects and property managers.
SPACE RESERVATIONISSUE DATE DEADLINE MATERIAL DEADLINEMarch 17 February 24 March 3June 16 May 26 June 2September 15 August 25 September 1December 15 November 24 December 1
AD SPECIFICATIONS• E-mail a high-resolution, press ready PDF file to Heather Lewis at [email protected]
• All images within the ad should be 300dpi or greater at full size; All fonts should either be embedded in the PDF document, or converted to outlines
• Full-color ads should be setup using CMYK process color; NO SPOT COLORS. Spot colors should be setup using CMYK build.
To reserve ad space, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected].
For editorial content, please contact Michelle Askeland at 303-623-1148 ext. 104 or [email protected].
2021 AD RATESFull-page $995 Half-page $595 Quarter-page $395
COLOR: Color is available for $200 additional per ad. Color is FREE if you participate in four consecutive issues ($800 value).
PREPAY DISCOUNT:Receive a 10% discount for four-time insertion orders prepaid prior to the first issue.
CREJ.COM DIGITAL ADS
Questions, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected]
CREJ.com reaches 30k+ visitors per month, including more than 13k unique visitors.
Commercial real estate professionals visit CREJ.com to read our digital edition and top news stories. And, our thousands of conference attendees know that CREJ.com is the easiest way to find our next must-attend event. Add that all up and CREJ.com is the number one community for Colorado commercial real estate professionals and service providers to connect with and share information.
GROW YOUR REACH OUR DIGITAL READERS ARE YOUR CUSTOMERS
DIGITAL ADVERTISING
RATES/PER MONTH 12 Mos. 6-11 Mos. 1-5 Mos.
300 x 250 ROS Banner Ad $225 $250 $275728 x 90 ROS Banner Ad $275 $330 $375 300 X 250 BANNER AD: ROS banner ads appear on every page of our website in the right-hand rail and rotate between four 300x250 banner ad positions.
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30k+ Visitors a month to CREJ.com
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10k+Impressions per month(estimated)
E-NEWSLETTER DIGITAL ADSCREJ’s E-newsletter is published 52 weeks (every Tuesday) a year and features our top stories industry trends and conference events. Your ad message will be in good company alongside Colorado real estate movers, shakers and deal makers.
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RATES (PER SEND) 1XSPONSORED CONTENT $295 50 clicks per story (estimated)Feature a story about your business on our enewsletter. In addition to your photo and link, please provide a headline (4-5 words) and brief intro for your story (15 words). Your photo, headline and “Read More” button click through to your website. Limited positions available.
12k+ CREJ E-Newsletter Subscribers
25% Average Open Rate
Questions, please contact Lori Golightly at 303-623-1148 ext. 102 or [email protected]
February 23Morning: 18th Annual Property Management Conference Afternoon: Retail Development, Investment & Management Conference
February 24Morning: Multifamily Development & Investment ForecastAfternoon: Development & Construction Outlook
May 25Morning: Health Care & MOB ConferenceAfternoon: Senior Housing & Care Conference
May 26Morning: Multifamily Property Management ConferenceAfternoon: Residential & Commercial Land Development Conference
August 24Morning: Office SummitAfternoon: Industrial Summit
August 25Morning: Multifamily Development & Investment Mid-Year OutlookAfternoon: Building Efficiency & C-PACE Conference
October 26Morning: Development & Design ConferenceAfternoon: Workplace & Interior Architecture Conference
October 27Morning: 2022 Colorado Commercial Real Estate Investment OutlookAfternoon: Hotel Summit
For more information on these events, including sponsorship opportunities, please contact Jon Stern at 303-623-1148 ext. 101 or e-mail [email protected].
Additional conferences and dates to be announced
LIVESTREAM CONFERENCE SERIES2021 CREJ
CONFERENCE SPONSORSHIP LEVELS
$3,500 EXCLUSIVE PANEL SPONSOR• Your logo will appear in the corner of the screen
for the duration of a panel (except when a pan-elist is using PowerPoint). Exclusive: Only one sponsor per panel.
• Opportunity to briefly address viewers and promote your firm (with or without PowerPoint).
• 8 complimentary tickets.• Logo recognition on registration page and
marketing materials.• Attendee list.
$2,500 SPONSOR• 60 second video to play at least four times
during the conference.• 6 complimentary tickets.• Logo recognition on registration page and
marketing materials.• Attendee list.
$1,500 SPONSOR• 30 second video to play at least four times
during the conference. • 5 complimentary tickets.• Logo recognition on registration page and
marketing materials. • Attendee list.
$795 SPONSOR• 3 PowerPoints (12 second spot) to play at least
four times during the conference. • 4 complimentary tickets. • Name recognition on registration page and
marketing materials. • Attendee list.
$595 SPONSOR• 2 PowerPoints (8 second spot) to play at least
four times during the conference. • 3 complimentary tickets.• Name recognition on registration page and
marketing materials. • Attendee list.
$395 SPONSOR• 1 PowerPoint (4 second spot) to play at least
four times during the conference. • 2 complimentary tickets. • Name recognition on registration page and
marketing materials. • Attendee list.
To Reserve Your Sponsor Package, or for questions, please call Jon Stern at 303-623-1148 ext. 101 or e-mail [email protected]
LIVESTREAM CONFERENCE SERIES2021
7x24 Exchange Rocky Mountain Chapter
American Council of Engineering Companies of Colorado
Building Operators Association of Colorado
Building Owners & Managers Association of Southern Colorado
Association for Facilities Engineering
Building Owners & Managers Association, Denver Metro
Associated General Contractors, Colorado Chapter
Associated Builders and Contractors, Inc. - Rocky Mountain Chapter
Appraisal Institute, Colorado Chapter
Apartment Association of Southern Colorado
Apartment Association of Metro Denver
American Subcontractors Association
American Society of Landscape Architects, Colorado Chapter
American Society of Interior Designers
American Institute of Architects of Colorado
Certified Commercial Investment Members, Colorado/Wyoming Chapter
Colorado Association of Heatlh Care Engineers and Directors
Colorado Association of Mechanical & Plumbing Contractors
Colorado Bar Association
Home Builders Association of Metro Denver
Economic Development Council of Colorado
Counselors of Real Estate – Colorado Chapter
Design-Build Institute of America Rocky Mountain Region
CoreNet Global Colorado Chapter
Community Associations Institute
Commercial Real Estate Women
Commercial Brokers of Boulder
Colorado WaterWise
Colorado Society of Certified Public Accountants
Colorado Restaurant Association
Colorado Mortgage Lenders Association
Colorado Hotel and Lodging Association
Institute of Real Estate Management Greater Denver Chapter
Institute of Real Estate Management Chapter 53
International Facility Management Association, Denver Chapter
International Interior Design Association Rocky Mountain Chapter
U.S. Green Building Council, Colorado Chapter
Society of Industrial and Office Realtors Colorado Chapter
Southern Colorado Commercial Brokers
Society for Marketing Professional Services Colorado
Rocky Mountain Shopping Center Association
Rocky MountainMasonry Institute
Rocky Mountain Association of Energy Engineers
Professional Land Surveyors of Colorado
National Association of Industrial & Office Properties Colorado
Mile High Exchangors
LeadingAge Colorado
Land Title Association of Colorado
Investment Community of the Rockies
Urban Land Institute Colorado
CBB
PMS 202 PMS 5135 PMS 7529
Women in Design Denver
International Facility Management Association, Pikes Peak Chapter
ASSOCIATIONSColorado Real Estate Journal is where the commercial real estate community meets twice monthly to share news, information and ideas. Our professional and trade association partners and friends include: