2021 INVESTOR PRESENTATION - Johnson Outdoors
Transcript of 2021 INVESTOR PRESENTATION - Johnson Outdoors
Company Snapshot
Our History
Why Johnson Outdoors?• Market-leading Brands• Consumer-focused
Innovation• Strategic Priorities• Strong Financial
Performance
CONTENTS
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Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.
EMPLOYEES
1,200PRODUCT
CATEGORIES
16FACILITIES
WORLDWIDE
20MILLION
NET SALES(FY2020)
$594.2MILLION
OPERATING PROFIT(FY2020)
$63.8COUNTRIES
80
COMPANY SNAPSHOT
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Sam Johnson founded Johnson Outdoors 50 years ago ... He was a spirited adventurer and passionate outdoorsman.
• Part of the Johnson Family Enterprises:
‒ Johnson Outdoors‒ S.C. Johnson‒ Johnson Financial Group
• IPO 1987
OUR HISTORY
Sam Johnson, FounderJOUT:NASDAQ | 4
Today Johnson Outdoors is led by Helen Johnson-Leipold, Sam’s daughter and the fifth generation of the Johnson family ...
• Became Chairman and CEO in 1999
•Has 30+ years of strategic marketing and branding, global operations and strategic planning experience Helen Johnson-Leipold, Chairman & CEO
OUR HISTORY
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1. Leading brands and market positions in four attractive businesses
2. Market-leading, consumer-focused innovation
3. Strategic initiatives focus on driving accelerated profitable growth
4. Strong profitable growth and cash flow to provide financial flexibility
WHY Johnson Outdoors?
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AND MARKET POSITIONS IN FOUR ATTRACTIVE BUSINESSESLEADING BRANDS1
DIVING$60.9 M
FY2020 net sales
RegulatorsBuoyancy compensators
Dive computersMasks/fins/snorkels
Divewear
CAMPING$41.6 M
FY2020 net sales
TentsSleeping bags & pads
Personal & family cooking systems
Camp furniture & accessories
WATERCRAFT RECREATION$41.9 M
FY2020 net sales
Kayaks & canoesFishing craft
Personal flotation devicesPaddles & accessories
FISHING$449.9 M
FY2020 net sales
Fishing motorsFish finders
DownriggersShallow water anchorsDigital charts & maps
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FISHINGJohnson Outdoors continues to combine consumer insights with technology innovations to delight anglers—reimagining and redefining trolling motors, underwater imaging and the ultimate experience of fishing.
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DIVINGThe SCUBAPRO brand is committed to inspiring divers worldwide, with intuitive,sophisticated designs thatmake the most of leading-edge technologies. SCUBAPROdemonstrates a deepunderstanding of what diverswant down deep—the BEST.
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With the world’s oldest, largest and most revered watercraft brands, Johnson Outdoors continues to shape canoes, kayaks and paddles to the needs of our consumers —and thereby shape the industry’s future.
WATERCRAFT RECREATION
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Together, Eureka! and Jetboilcontinue to build on toptechnology, engineering andinsights, to bring campers at all levels a peak experience in the great outdoors.
CAMPING
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INNOVATIONMARKET-LEADINGCONSUMER-FOCUSED
MINN KOTA® RAPTOR™SHALLOW WATER ANCHORThe only shallow water anchor with two industry-first technologies: Auto-Bottom Mode™, detecting bottom density to determine the right anchoring force, and Active Anchoring™, monitoring conditions to keep the boat firmly in place.
HUMMINBIRD® MEGA 360 IMAGING ®
Like underwater radar, the MEGA 360 Imaging® beam rotates to deliver a constantly updating 360-degree view.
JETBOIL® STASH™ WITH FLUX-RING™ TECHNOLOGYOur newest personal cooking system is efficient and compact, maximizing pack space without sacrificing that iconic Jetboil performance.
OLD TOWN® SPORTSMAN AUTOPILOT™ 120This state-of-the-art fishing kayak, dubbed a “fish-catching machine” by Field & Stream, delivers the ultimate hands-free experience.
SCUBAPRO® HYDROS™ X BUOYANCY COMPENSATORThe first front-adjustable BCD to offer injection-molded Monprene® thermoplastic shoulders and backpad. Divers get a BCD that molds precisely to their physique—a breakthrough in comfort and fit.
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INNOVATIONAWARD-WINNING
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Minn Kota® Raptor™Shallow Water Anchor
BEST BOATING ACCESSORIESBEST OF ELECTRONICS
Humminbird®Coastmaster™ Charts
BEST IN SHOW
Old Town® Sportsman Autopilot™ 120
RICHER CONSUMER INSIGHTS
Implementing cutting-edge techniques, methods and
analytic tools to understand evolving consumer trends,
needs and expectations
ENHANCED INNOVATION PROCESS
Product development process to consistently
deliver greater new product successes
DIGITAL SOPHISTICATION
Transforming the consumer’s experience online to build stronger,
deeper relationships
STRATEGIC INITIATIVESFOCUS ON DRIVING ACCELERATED PROFITABLE GROWTH
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STRONG FINANCIAL
PERFORMANCE
Sales ($, M)
433.7
490.6
544.3
562.4
594.22020
2019
2018
2017
2016
Cash from Ops ($, M)
43.4
46.4
63.4
45.8
61.5
Operating Margin (%)
5.3
9.3
11.6
11.3
12.0
4
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Data from NASDAQ IRPeer Group: BC CLAR ELY ESCA GRMN MBUU MPX NLS VSTO YETI
JOUTPeer Group Median
PEER GROUPCOMPARISON
6.0%
8.0%
10.0%
12.0%
14.0%
Dec-16 Dec-17 Dec-18 Dec-19 Dec-20
EBIT %
USE OF CASH • Invest organically in the business
• Committed to a meaningful dividend each year
• Targeting enhanced technology and innovation with M&A
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