2020 Q3 Global Smartphone Shipments Market Share
Transcript of 2020 Q3 Global Smartphone Shipments Market Share
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Regional Smartphone Market Share
LATAM
Huawei*
18%16% 15%
13% 12%
Vivo OppoXiaomi Samsung Apple
41%
31%
13%6% 6%
Samsung LG MotorolaAlcatel
Samsung
37%
18% 17%12%
3%
Apple Huawei*Xiaomi Oppo
Samsung
23%
12%9% 8% 6%
Huawei* Tecno Xiaomi Oppo
Samsung
45%
20%
8%6% 4%
Motorola Huawei* Xiaomi LG
Asia
MEA
Europe
North America
* Huawei includes HONOR
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Huawei*Samsung AppleXiaomi Oppo
22%
14%13%
11%
8%
Vivo
8%
• Global smartphone market shipments declined 4% YoY but grew 32% QoQ to reach 366 million units in Q3 2020.
• India smartphone market surpassed the pre-Covid levels growing at 9% YoY and 188% QoQ to reach 53 million units, followed by MEA (2% YoY).
• Samsung regained the top spot, shipping 80.4 million units with 48% QoQ and 3% YoY growth with highest-ever shipments in the last three years.
• Realme shipments grew 132% QoQ, becoming the world’s fastest brand to hit 50 million shipments since inception.
• Xiaomi grew 75% QoQ, contributing 13% in the total smartphone shipments. Notably, this was the �rst time when Xiaomi surpassed Apple to capture the third spot in the global smartphone market.
• Apple iPhone shipments declined 7% YoY during Q3 2020 as the company delayed its annual iPhone launch from Q3 to Q4 in 2020.
Smartphone Market Summary
* Huawei includes HONOR
2020 Q3
Global Smartphone Shipments Market Share