2020 Medical Physics - Wiley Online Library · Elekta. IBA DosimetryGmbH. LAP of America. Current...
Transcript of 2020 Medical Physics - Wiley Online Library · Elekta. IBA DosimetryGmbH. LAP of America. Current...
2 019 M E D I C A L PH Y S I C S M E D I A G U I D E | 1
2020Medical PhysicsMedia Guide
44%
35%
1%20% Doctorate 44%
Master's 35%
Bachelor's 1%
Not reported 20%
73%
18%
3%
3%
2%
2%Radiation Oncology 73%
Diagnostic Radiology 18%
Nuclear Medicine 3%
Health Physics 3%
MRI 2%
Engineering 2%
2 | 2020 MEDICAL PHYSICS MEDIA GUIDE
The Official Voice of the AAPM
Total AAPM Members: 8,270+
GEOGRAPHIC DISTRIBUTION
Medical Physics focuses on radiation therapy and diagnostic imaging, and publishes groundbreaking research, reviews, short technical reports, and book reviews, as well as abstracts from the AAPM Annual Meeting. Additionally, regular features like Point/ Counterpoint discussions of controversial issues and Vision 20/20 papers deliver devoted readers each and every issue.
Medical physicists are associated with hospitals, clinics, universities, and research centers. They are active in and essential to disciplines suchas:
PRIMARY SPECIALT Y
• Diagnostic Radiology• Therapeutic Radiology• Nuclear Medicine• Imaging Technology• Ultrasound
• Cardiology• Oncology• Radiation Protection• Computer Applications in
Medicine & Biology
ACADEMIC DEGREE
• Radiobiology & Immunology
All members of AAPM receive the Journal as part of their membership benefits. Readers paycloseattention to the advertisements appearing in print and online. The majority of readers haveresponsibilityfor technology purchases and all have a keeninterestin new products and technologies. If your marketing goal is to reach the medical physicist professional, Medical Physics offers you a powerful and cost efficient communications vehicle.
2018 Impact Factor:3.177
ISI Ranking 2018: 35/129 (Radiology, Nuclear Medicine & Medical Imaging)
87%
7%8%
Americas87%EMEA 7%
APAC 8%
32020 MEDICAL PHYSICS MEDIA GUIDE |
Multiple Opportunities for Exposure
In Print
Print circulation:3,800 average subscribers
Issues per year: 12
Print Ads are offered with premium
positions and with earned
frequency discounts.
Cover Tips, a bold, attention
getting opportunity to promote
your brand.
Bellybands guarantee exposure of your message – it’s the first thing readers see.
Online
Digital circulation:4,200 average digital subscribers
Avg. weekly article downloads: 3,500
Avg. monthly unique visits:1,194,571
Banner Ads available in differentsizes
and formats.
Issue Alerts deploy bi-monthly to
approximately 8,270 recipients
with measurableresults.
PDF Full Page Ads as either the cover or last page of every article downloaded within a given week.Approximately 4,000 articles are downloaded per week.aapm.onlinelibrary.wiley.com is the web home for Medical Physics and numerous unique sponsorship opportunities for reaching the market.
AAPM Annual Meeting
AAPM2020, the AAPM 62st Annual Meeting in Vancouver British Columbia, Canada from July 12 –16, 2020, is the place where the world’s medical physicists come together. The single largest event in the medical physics industry attended by thousands of professionals.
Meeting Website offering banner ad opportunities, checkit out: https://w3.aapm.org/ meetings/2019AM/
Conference Program allows you to place your ad message in front of conference attendees optimizing your show investment
Sun Nuclear Corporation
The Phantom Lab
Varian Medical Systems
Vision RT
Siemens
Standard Imaging
ScandiDos
RPD
Radcal
Radformation ProductsRIT-Radiological ImagingTechnology
Mobius Medical Systems
Oncology Data Systems
PTW
Qfix
Accuray
Amptek
Best Medical
CDR Systems
CIRS
C-Rad
Civco
Elekta
IBA Dosimetry GmbH
LAP of America
Current Sponsors:
4 | 2020 MEDICAL PHYSICS MEDIA GUIDE
Full Page Bleed
8.5” Wx11.25”H
Full Page Non-Bleed
7” W x9.75” H
Print Display Advertising
In Print
Your message in
Medical Physics reaches
3,800 buyers and key
influencers in the
radiation therapy and
diagnostic imaging
marketplace. The
Journal provides
timely and important
peer-reviewed
content that helps its
readers gain a deeper
understanding of the
new developments andinnovative solutions
driving the profession
forward and ultimately
improving patient care
and safety and medical
outcomes.
Editor-in-Chief:Jeffrey F. Williamson
Issue Closing DatesVol/ Issue
Issue Date
Closing Date
Materials Due
Inserts Due
46:1 January 12/7/19 12/27/19 1/5/20
46:2 February 1/8/20 1/30/20 2/6/20
46:3 March 2/5/20 2/28/20 3/6/20
46:4 April 3/7/20 3/30/20 4/5/20
46:5 May 4/6/20 4/29/20 5/6/20
46:6 June 5/9/20 6/2/20 6/7/20
46:7 July 6/6/20 6/29/20 7/5/20
46:8 August 7/8/20 7/31/20 8/6/20
46:9 September 8/8/20 8/31/20 9/6/20
46:10 October 9/6/20 9/29/20 10/5/20
46:11 November 10/8/20 10/30/20 11/6/20
46:12 December 11/7/20 11/30/20 12/6/20
Cancellations not accepted after the closing date.
2020 Display Advertising RatesAd Size 1x 6x 12x 24x
Full Page B/W $2,010 $1,880 $1,795 $1,715
Half Page B/W $1,510 $1,325 $1,250 $1,195
Premium PositionsCover 2, Cover 3, Cover 4 , and Opposite of Table of Contents, Masthead
Ad Size 1x 6x 12x 24x
Full Page 4-C $4,514 $4,338 $4,223 $4,115
Color Rates4/Color: $1,800 – In addition to the earned B/W rate:
Inserts10% additional – Charged at B/W rate (plus insert charge) if
furnished ready for binding.
Earned Rates:Earned page rate is
determined by the number of
insertions per year in Medical
Physics (e.g., 4 half pages
plus 2 full pages earn the 6x
rate). Free pages do not count
toward frequency.
Advertising Policy: Advertisements are subject
to approval by the society
(AAPM) and/or the Editorial
Office.
Print Specifications
Publication trim size: 8.25” x 10.875”
o
Paper Stock: 50 lb. coated
Halftone Screen: 133
Type of Binding: Perfect
For details on print advertising specifications, contact: [email protected]
7” W x5” H
Half PageVertical3.5” W x
10” H
Half Page Horizontal
Two-Page Spread Bleed17”W x 11.25” H
Ad Materials: Cover Tips
Capture reader’s attention before they open the journal. With our Cover Tips, your ad message is attached to the front cover of the journal. It can’t be missed!
2020 price per issue:$5,000Dimensions: 7” W x 5” H
Please supply your creative in the proper sizes. Contact youraccount manager with any questions you may have.
Belly Bands
For high impact and exclusive placement, Medical Physics now offers a Belly Band. Wrap the issue with your ad message for a total awareness building effect.
2020 price per issue:$5,000Dimensions: 18.25” W x 4.25” H
Properly sized, high
resolution (300dpi) PDF
files, CMYK mode, with all
fonts embedded and all
transparencies flattened.
Please contact Print Ad
Traffic at: PrintAdTraffic@
wiley.com with questions.
For insert/outsert admaterial:Please contact:
Lisa George,
Account Manager
Sheridan
69 Lyme Road
Hanover, NH 03755
603-653-7231
Bonus DistributionJune Issue: AAPM 62ndAnnual Meeting in Vancouver,British Columbia Canada from July12–16, 2020
August Issue: ASTRO 61stAnnual Meeting from
October 25-28, 2020
November Issue:
RSNA Radiological Society ofNorth America 2020Meeting in Chicago fromNovember 29–December 4,2020
52020 MEDICAL PHYSICS MEDIA GUIDE |
6 | 2020 MEDICAL PHYSICS MEDIA GUIDE
MPU
MPU
Online Opportunities
Web Banner Advertising:Medical Physics is published on the Wiley Online
Library, one of the world’s most heavily
trafficked online resources for scientific, medical
and scholarly content. Visit the journal at:
www.aapm.onlinelibrary.wiley.com
Ad banners are available in 2 configurations,
Leaderboard and MPU. Please contact your
account manager for specific targetingopportunities.Leaderboard:
MPU Banner:$80 (cpm monthly)300 x 250 px
$80 (cpm monthly)728 x 90 px
LEADERBOARD
Issue AlertsReach Medical Physics subscribers who opt-in for
our bi-monthly Issue Alerts, a preview of upcoming
journal articles in a mobile friendly email. Display
your message in a high-exposure, 300 x 250 pixel
MPU Banner ad.
Measurable results:We take the guesswork out of your online advertising
program by providing you with periodic tracking
reports of impressions and the click-through rates
of your banner ads.
MPU BannerTop Sponsorposition$ 3,020 per issue
MPU Banner Middle Sponsor position$ 2,175 per issue
CPM: cost per thousand impressions
Web Banner Ad Specifications• Leaderboard dimensions: 728 x 90 pixels• MPU dimensions: 300 x 250 pixels• Accepted formats: GIF, JPG, PNG, HTML5 (site served & 3rd party)• File size: 200 KB max• Click-through URLs required• All artwork subject to review by publisher prior to placement.• Rich media creatives also accepted• Max frame rate is 24 FPS, max looping is 3• Audio must be user intiated• Max animation length 15 seconds• Controls: ”Close X: play, pause, rewind, volume, font 16pt
For detailed digital advertising specifications,
visit: https://goo.gl/mQJHjV
MPU BannerBottomSponsor position$ 1,400 per issue
Issue Alert Specifications:• MPU ad units: 300 x 250 pixels (GIF, JPG, PNG) No
animation• Accepted formats: GIF, JPG, PNG No3rd party tags
accepted• File size: 200 KB max• Click-through URLs required• All artwork subject to review by publisher prior to
placement.
MPU
MPU
72020 MEDICAL PHYSICS MEDIA GUIDE |
ePDF Article AdvertisingDeliver your marketing message with full page
advertisement either on the cover or the last page
added to each article downloaded from Medical Physics within a given week. The journal gets an
average of 4,000 weekly downloads.
Your ad will include one URL.We’ll supply you with click through rates.• Supersized Ad – This spot is 10 times larger than
most online positions
• Excellent Click-Through Rates – with
measurable results
2020 rate:
Cover ad:$2,490 per week
Last page ad:$1,245 per week
Limited availability -
Act now.
AAPM Annual Meeting Advertising
AAPM Annual Meeting WebsiteAAPM 2020 Annual Meeting website banner ads deliver your message before, during and after the Annual Meeting, with measurable results, w3.aapm.org/meetings/2019AM/
2 ad positions available Square ads300 x 250 pixels
2020 rate: $4,690/yr
Conference Program AdvertisingPlace your ad message in front of conference attendees optimizing your show investment. Contact your account manager for details.
Same print rates and specifications apply. Refer to page 4.
ePDF Article Ad Specifications• ePDF ad unit: 1237 x 1631 pixels, static JPG• 150 dots per inch, max file size 999 KB• Click-through URLs required, 3rd party click
tracker accepted
ePDF COVER
72020 MEDICAL PHYSICS MEDIA GUIDE |
New Online Opportunities for 2020
Webinars
Deliver your innovative position, improve your
brand and build credibility by sponsoring a
webinar. Connect with your relevant audiences
in online learning environments they depend
on by sponsoring specialist learning content.
We offer a wealth of opportunities to showcase
your brand, build thought leadership, deliver
training, and identify qualified customers. Our
webinars include live question and answer
sessions before and after the main
presentation. You gain invaluable data to aid
your post event marketingstrategy.
We provide the following with each webinar:
• Renowned subject matter experts
• A detailed presentation agenda
• Registration and attendance tracking
• Recording and hosting of the entirepresentation
• Multimedia promotional campaigns
• Development and production ofcampaign materials
• Schedule of email reminders
2020 Rate: $15,000 per webinar
Expandable Banner Ads
Deliver your advertising message with interaction from
your targeted audience. Feature a short video, or
scrolling information to connect to your audience.
Expandable ads load as a traditional ad units and
enlarge when a user interacts with them via a hover or
click.
• 160×600 expands up to 300×600
• 300×250 expands up to 600×600
Specifications: • Expansion Specifications *3rdparty/HTML5 usage• Expansion Direction: Downwards• Max Initial File Dimensions: 728x90• Max Initial File Load: 200 KB• Subsequent Max Polite File Dimensions: 728x90• Subsequent Max Polite File Load: 100 KB• Subsequent Max User Initiated File Dimensions: 728x310• Subsequent Max User Initiated File Load: 2.2 MB
(Unlimited for Streaming Video)
72020 MEDICAL PHYSICS MEDIA GUIDE |
New Online Opportunities for 2020
Med Phys Quiz
Engage with your target audience with an
advertisement in the new Med Phys Quiz.
Med Phys Quiz gives Medical Physics and
Journal of Applied Clinical Medical Physics
readers a chance to test their knowledge
with a fun, interactive and educational quiz.
2 ad positions available
• MPU: 300 x 250 pixels
Specifications:
• Deployment: Second Tuesday of each
month
• Creative due: week before deployment.
• Send Creative and URL to
2020 Rate: $3,4000 per month
Sponsored Videos
Increase your brand visibility and reputation by
placing your video along side of relevant Wiley
content on Wiley Online Library.
2020 Rate: $4,000 per month
Specifications:
• Preferred: 1080 HD/
Minimum: 720 HD
• Max Running time 2 minutes
Best of Medical Physics Issue
Sponsor the Best of Medical Physics Issue in March
2020 and align your brand with publishing expertise.
2020 Rate: $5,000 per sponsorship
8 | 2020 MEDICAL PHYSICS MEDIA GUIDE
Recruitment
The Wiley Job Network is a global resource for employers seeking highly qualified candidates in numerous fields and specialties.
• Target over 10 million professionals• Post contextual and geo-targeted job ads• Search and save applications, resumes and CVs
We offer special search tools and products to help you find the ideal candidate for your organization. Here are some of the basic advertising products we offer, contact us for more information.
STANDARD JOB ADWe post your job opportunity for one month
PREMIUM JOB ADAd includes corporate logo and highlighting on search results
FEATURED JOB ADWe post your ad on our home page
RESUME AND CV SEARCHFind your ideal candidate in our database
CO NT A CT U S
ADVERTISING
Beverly Lawrence Advertising Sales and Content +
Products & ServicesM: 781-502-5588
Stephen D. JezzardDirector, Medical & Healthcare,
Corporate SalesP: 781-388-8532
Europe:
Asia:
RECRUITMENTKristin McCarthy Account Manager (978) 609-4215
REPRINTS
Dave SurdelDirector – Reprint Sales, Americas
P: 781-388-8343E: [email protected]
2020 MEDICAL PHYSICS MEDIA GUIDE | 9
Wiley is a world leading publisher of academic, scientific and professional information, and the world’s largest society journal publisher. Wiley has a rich source of essential content, including a large portfolio of peer-reviewed journals serving the knowledge ecosystem in science and engineering.
We develop unique, custom projects, linked to our massivecollection of scholarly publications on Wiley Online Library,a global resource that includes over 4 millionarticlesfrom 1,500 journals. Through our extensive range of professional publications, we support your marketing and customer engagement strategies, and maximize the impact of your brand.