2020 Media Kit and Audience Profile - MNGolf.orgAudience Profile. The Audience 87% 66% 61% 56% 53%...

Official Publication Of The Minnesota Golf Association

2020 Media Kit and Audience Profile

The Audience

87% 66% 61% 56% 53% 48%

attended college

have incomes

over $100,000

are adults ages 30-64

own homes worth

$350,000 - $1 Million

have net worth over $1 Million

have investment portfolios

in excess of $500,000

Our readers are educated and affluent.

*Family income ranking based on state/county household income ranking.

Demographics

78% 59% 48% 94% 75% 74%

plan to take a vacation outside of Minnesota in the next 12 months

have taken a golf vacation

outside the state of Minnesota in the past year

plan to take a golf vacation

outside of Minnesota in the next 12 months

have been playing golf for

more than 10 years

played more than 25 rounds

of golf in the past year

played more than six different

courses in the past year

Frequent Travelers Passionate About Golf

Buying Power

79% 77% 60%

spent more than $250 on

golf equipment and apparel in the past year

plan to purchase golf equipment

or apparel in the next 12 months

purchase their golf equipment and apparel at a golf specific retail store or

pro shop

Contact Us Today! Connie Van Housen | 612.723.2901 | [email protected]

Power of Print

Magazines provide a

MORE POSITIVE ENVIRONMENT

for advertisers than other media

Magazine Readers

RECOMMEND PRODUCTS

AND SERVICES

to others

Magazines

OUTPERFORM

TV and online for critical

purchase drivers

Print gives you

ROOM TO COMMUNICATE

Print remains

TANGIBLE, MORE CREDIBLE,

AND MAKES A MORE LASTING

IMPRESSION

Magazines Rank

#1IN REACHING INFLUENTIAL CUSTOMERS

Magazines are

#1IN READER

ENGAGEMENT

Magazine ads are

VALUED MORE THAN ADS IN OTHER MEDIA

Source: 2013/2014 & 2015 MPA Factbook

91% of adults

READ PRINT OR DIGITAL MAGAZINES

55,000 55,000 copies per issue.

100,000 Pass-along readership

of 100,000

4Mailed four times a year direct to the homes of active members of the

Minnesota Golf Association.

450Copies are also sent to the

managers, professionals and course superintendents

at each of the nearly 450 member clubs of the MGA.


FALL TRAVEL ISSUE

DEADLINE: 8/28/ 2020

AD MATERIALS DUE: 9/2/2020

MAILED: 10 /15/ 2020

Our annual focus on warm weather and dream golf destinations get our travel-hungry readers ready to hit the road.

• Annual State Tournament Winners and MGA Amateur Championships Summaries

• The RV Life: MGA Snowbirds who RV/Caravan seeking sun, fun and golf

• Golf Destinations: Monterey, California, and Scottsdale, Arizona.

• Recaps of the 3M Open and USGA Junior Amateur

• Equipment: Fall golf togs

• Great Drives: Ruttger’s #18

DIRECTORY 2019 • $9.95

DIRECTORY ISSUE

TOP GAMEOFTHEIR«

MEET THE 2018 PLAYERS OF THE YEAR

0% 5% 25% 50% 75% 95% 100%

DigiCode Data FileACCOUNT : 8950801 MSP COMMUNICATIONSORDERED BY : CARIN RUSSELLP.O. NUMBER : EPSINVOICE NO. : 1585647 (PC EPS via EMAIL)

Created on 1-10-19 at 16:15:48by

SYMBOLOGY, INC.Maple Grove, Minnesota, 55369

763-315-8080

NOTICE:This DigiCode file is considered original artwork.It must be inspected and approved by the purchaser.Use of this file confirms acceptance.See the back of the Symbology invoice for Limitation of Warranty

MAG 80 NBAR .0104 BWA -0.0010 2019 mn golfer directory

1/10/2019 4:15:48 PM1585647/1-908-1MSP COMMUNICA

Encode: 074470227083 95 PU

OLIVIA HERRICKMGA WOMEN'S PLAYER OF THE YEAR

SOPHIA YOEMANSMGA JUNIOR GIRLS'

PLAYER OF THE YEAR

PLUS2018 CLUB CHAMPIONS

PAGE 26

$2.3B–GOLF'S ECONOMIC IMPACT IN MINNESOTA

PAGE 34

2020 Editorial Calendar

SUMMER 2019 • $2.95

COURSE ARCHITECT MYSTERIES | TPC TWIN CITIES' 3M OPEN MAKEOVER

GOLF, GAMING AND MORE NEAR

MOOSE LAKE

P L U S

Fairmont's Interlaken Celebrates 101 Years

PAGE 28

FALL 2019 • $2.95

3M'S CLIMACTIC CONCLUSION | AUSSIE CLAIMS KPMG | 2019 TOURNEY CHAMPS

Charleston's Charm: Links, Landmarks and Leisure

P L U S

Resort putting courses are all the rage

PAGE 12

C H A R L E S T O N

Gold MedalGreat Drives

PAGE 8

3 Keys to Lag Putting

PAGE 9

DIRECTORY ISSUE

DEADLINE: 12/16/2019

AD MATERIALS DUE: 1/15 /2020

MAILED: 2/13/20

Official MGA Annual MN Golf Course Directory This comprehensive annual directory features in-the-know information golfers covet formore than 400 courses in Minnesota.

• Annual MGA Club of the Year and Club Champions

• WHS: Five things you need to know about the new World Handicap System

• Driving Minnesota: Mille Lacs Tour

• Turf Renovations: Area golf clubs turn to new strains of turf for improved conditions.

• Equipment: What’s new from the Florida Golf Show

• Great Drives: Superior National #15

SPRING 2019 • $2.95

DRIVING MINNESOTA: THE MARSHALL TOUR | HOW DO YOU DO DIVOTS?

CALEB VANARRAGON MGA JUNIOR BOYS' PLAYER OF THE YEAR

JUNIOR GOLFEMPOWERING YOUTH THROUGH THE GAME

«

2019TOURNAMENTCALENDARPAGE 24

SPRING ISSUE

DEADLINE: 3/ 3/2020


MAILED: 4 /15/2020

Annual Tournament Guide The kick-off to Minnesota's golf season featuring our annual tournament guide and comprehensive event calendar.

• Annual Junior Golf Selections

• Driving Minnesota: North Shore Tour

• USGA Junior Amateur Preview (Chaska TC and Hazeltine National GC)

• MN Youth on Course: Explosive growth of the popular youth program on the local golf scene

• Equipment: Golf shoes

• Great Drives: Cuyuna #15

SUMMER ISSUE

DEADLINE: 5/18/2020


MAILED: 6/30/2020

Our in-season issue sports a full complement of features, plus regular departments including:

• Driving Minnesota: Morton Tour

• Walking the Links: The healthful, social and competitive benefits of walking the course

• 3M Open (Preview)

• League Play: The enduring appeal of afterwork social and competitive leagues at MGA clubs

• Equipment: Which golf ball is right for your game?

• Great Drives: Ridgeview #8

Contact Us Today! Connie Van Housen | 612.723.2901 | [email protected] † Editorial content subject to change.

Print Rate and Specs

1/2 PageHorizontal

2/3 PageVertical

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1/4 PageVertical

1/3 PageSquare

1/6 P

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Full Page

AD MATERIAL SUBMISSION

Ads can be uploaded at mspaduploader.com Username: mspads Password: sonicOR Emailed (20mbs or less) to Shaun Kats, Production Manager [email protected] or 612-336-9251

COLOR

All files must be in CMYK format and color corrected. All other color formats (RGB, Pantone/PMS…) will be converted to CMYK. We are not responsible for colors which must be converted to CMYK. Overall printing maximum density of all colors cannot exceed 280%.

BLEED SPECIFICATIONS

Full page bleed: 8.5"w x 11.125"h; Trim size: 8.25"w x 10.875"hTwo page spread bleed: 16.75"w x 11.125"h; Trim size: 16.5"w x 10.875"h

Please make sure document dimensions are correct. Build pages to trim size and, if bleed, extend dimensions beyond page edges by a minimum of 1/8". Keep live matter 1/4" from trim size.

PRINTING

Web Offset; 133 Line Screen. Additional production charges may be incurred if supplied ads do not follow listed specifications.

PREFERRED FILE FORMAT

High Resolution (300 DPI) Adobe PDF with embedded fonts, CMYK Color and flattened transparency.

FONTS

PostScript fonts are preferred. TrueType fonts can be problematic. We are not responsible for errors caused by TrueType fonts.

SIZE SPECS 1X 2X 3X 4X

Full Page 7.75”w x 10.375”h $4,952 $4,754 $4,612 $4,212

2/3 Page 4.75”w x 9.875”h $4,096 $3,932 $3,790 $3,605

1/2 Page 7.25”w x 4.875”h $2,958 $2,840 $2,737 $2,603

1/3 Page Sq 4.75”w x 4.875”h $2,731 $2,622 $2,527 $2,403

1/3 Page V 2.25”w x 9.875”h $2,731 $2,622 $2,527 $2,403

1/4 Page 3.5”w x 4.875”h $2,276 $2,185 $2,106 $2,003

1/6 Page 2.25”w x 4.875”h $1,820 $1,747 $1,684 $1,602


Looking for unique ways to reach MGA members?

Ask about Sponsorships.

1/2 PageHorizontal

2/3 PageVertical

1/3 P

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1/4 PageVertical

1/3 PageSquare

1/6 P

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Full Page

Top Leaderboard 728 x 90

Website250,000 average pageviews per month, 3 million annually

RATES

Top Leaderboard* $800 per month

Bottom Leaderboard* $500 per month

Skyscraper* $550 per month

Rectangle** $250 per month

* These ad sizes rotate throughout the site with a maximum of 3 ads in rotation per position.

** Rectangles run only on homepage with a maximum of 2 ads in rotation per position.

Digital Advertising Opportunities

AD SIZES & SPECIFICATIONS

Leadboard 728 x 90 pxls

Rectangle 180 x 150 pxls

Skyscraper 160 x 300 pxls or 160 x 600 pxls

Sponsorship logo 120 x 60 pxls

DEADLINES

Web-ready ads are due on the 25th of the month preceding the start of the run month. Ex. Jan 25 for a Feb 1 start.

Rectangle 180 x 150

Bottom Leaderboard 728 x 90

Skyscraper 160 x 300 or 160 x 600



Submit web-ready ad (along with a URL to link thead to) as an attachment or via link to a zip folder to Shaun Kats, Production Manager

[email protected] or 612.336.9251


RATES

Leaderboard $1,500 per newsletter, includes both positions

Banner* $800

* Maximum of 5 banners ads available per newsletter

DEADLINES

Web-ready ads are due five working days in advance of the contracted newsletter, which is emailed twice monthly on the 1st and 15th.

E-NewsletterE-version is emailed bi-monthly to 40,000+ MGA members on the 1st and 15th.

AD SIZES & SPECIFICATIONS

Leaderboards (top & bottom) 728 x 90 pxlsBanners 728 x 90 pxls


Submit web-ready ad (along with a URL to link thead to) as an attachment or via link to a zip folder to Shaun Kats, Production Manager


Leaderboard 728 x 90


Gulf Shores and Orange Beach are known for their 32 miles of white-san

beaches, pristine turquoise waters and warm, coastal climate. But what ma

surprise you is that the area is also home to nationally-acclaimed golf course

and resorts. With 14 area courses crafted by the likes of Jerry Pate, Arno

Palmer and Bruce Devlin, golf enthusiasts have a variety of top-notch places t

tee off when vacationing on Alabama’s beaches. When golfing on the Alabam

Gulf Coast expect to be surrounded by scenic coastlines, wetland preserves an

rolling hills. Some facilities also offer luxury accommodations, amenities

restaurants and more. Visit our website to order a golf guide and start plannin

your Coastal Alabama getaway today.

MATERIALS SPECIFICATIONS

• Please send HTML email link to the email content.

• Email size may range from 600-900 wide; but 700 wide is prefer able. Sending large jpg or gif files with large photos is not advised as those files might be caught by spam filters. The file size for Dedicated Emails must be no larger than 450 KB.

• Please provide your preferred subject line with your submission.

MATERIAL SUBMISSION

Submit materials to Shaun Kats, Production Manager


RATES

$4,200 per advertisement deployment

$3,500 per deployment for advertisers in Minnesota Golfer — a 15% saving

DEADLINES

Materials are due seven days in advance of the contracted deployment date.

Dedicated EmailsYour exclusive message will be sent to approximately 40,000 MGA members. One advertiser per email deployment.



Gift Guide EmailTwice a year Minnesota Golfer sends a special email to it’s 40,000 MGA members offering gift ideas for the avid golfer for Father’s Day and Holiday gift giving.


MATERIALS SPECIFICATIONS

Please provide the following:

• Company Name: • Headline (Max. 50 Characters):• Text (Max. 50 Words):• URL• Image (Not an Ad or Logo) 300 x 250 pxls• Logo 120 pxls wide

RATES

$599 per listings

DEADLINES

Father’s Day Gift Guide: Space Reservation: 4 /27/2020 Materials Due: 5 /4/2020 Sends the week of 5/18/2020

Holiday Gift Guide: Space Reservation: 11 /9/2020Materials Due: 11 /16/2020Sends the week of 12 /7/2020

MATERIAL SUBMISSION

Submit materials to Shaun Kats, Production Manager



2020 Media Kit and Audience Profile - MNGolf.orgAudience Profile. The Audience 87% 66% 61% 56% 53%...

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