2020 MEDIA PLANNER Member of the Morris Media Network

Editorial Calendar

Ad Rates and Sizes

Stallion Register

KAILEY SULLIN

S

B A R R E L H O R S E N E W S M E D I A P L A N N E R 2 0 2 02

WHO THEY ARE Barrel Horse News is known as the voice of the barrel racing industry. We reach a nationwide and international audience of barrel racing enthusiasts of all ages, barrel horse breeders, futurity trainers and professional rodeo competitors who are passionate about the sport of barrel racing and the Western lifestyle.

Our subscribers are predominantly women, the buyers of the family.

Most compete in the sport of barrel racing on varying levels. Many are involved through the breeding of barrel horses, producing barrel events or through other equine-related business.

They are a devoted, engaged audience who hold Barrel Horse News in high regard. They tell us that they eagerly await delivery of BHN each month, read it cover to cover and save their issues to refer back to later. They give us regular feedback via letters, emails and posts on social media.

WHAT THEY BUY Subscribers to Barrel Horse News tend to be proactive in the healthcare of their equine athletes, interested in nutrition and supplementation and open to holistic approaches to equine healthcare.

They appreciate a Western lifestyle, particularly the latest trends in fashion and tack, and look for apparel and equipment that will be comfortable while reflecting their individual personalities.

Barrel racers and their counterparts spend a great deal of time hauling to and attending events, so safety and comfort is a must when they choose their towing vehicle and trailer. Living-quarters trailers and trucks large enough to pull them are the package of choice.

OUR READERS

The advertising in Barrel Horse News is a helpful source of information on horses, products and services. More than 76 percent of our readers have purchased or tried a product or made a breeding decision because of an advertisement in BHN.

KATIE SEDLAK

READER DEMOGRAPHICS

Barrel Horse News reader survey results compiled by Readex Research.

76% of readers have purchased or tried a product or made a breeding decision because of an advertisement in BHN.

78% are likely to purchase a horse

in the next 12 months.

Several factors make our readers a very targeted audience for advertisers. The biggest factors are the passion they feel for the sport of barrel racing and the emotion they feel for their horses. Barrel Horse News is their trusted source to deliver the news and information they crave to keep abreast of the happenings within the barrel horse industry.

Barrel Horse News is the official publication of the National Barrel Horse Association.

3

A barrel racer making the cover of Barrel Horse News is equivalent to a baseball player making the cover of Sports Illustrated.” —Barrel Horse News subscriber

91% have read four out of the last four issues.

94% are female readers – the buyers of the

family.

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$288,000 is the average financial investment in their horse operation.

91% save their issues of Barrel Horse News for future reference, referring back to an issue an average of 4.2 times.

45 is the average age

of a Barrel Horse News reader.

22.5 is the average

number of years readers have been competing in events.

$61,600 marks the average value for horses owned.

80% pass along their copies, increasing

readership an average of 1.9 additional people per issue.

$104,000 is the average

annual household income of Barrel Horse News readers.

24.4 is the average number

of barrel races attended as a participant or spectator annually.

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B A R R E L H O R S E N E W S M E D I A P L A N N E R 2 0 2 04

2020 EDITORIAL CALENDARJANUARYThe Special Stallion Section

NBHA World Championships and BFA World Championships are both featured in this issue.Insertion Order deadline 11/13/19Ad Materials due 11/20/19

FEBRUARYThe Special Mare & Foaling Section

The National Finals Rodeo, All In Barrel Races, and Better Barrel Races Futurity coverage makes this issue a reader favorite.Special Advertorial Section: Barn, Arena & TrailersInsertion Order deadline 12/10/19Ad Materials due 12/17/19

MARCHThe Annual Tack & Gear SectionA trusted guide to the best gear on the market.

Special Advertorial Section: Tack and GearInsertion Order deadline 1/11/20Ad Materials due 1/18/20

APRILThe 2019 Horse & Rider Statistics SectionImportant reference material for your business via statistics available nowhere else in the industry.

Winter stock shows and major futurities highlight this month’s event features.Insertion Order deadline 2/8/20Ad Materials due 2/15/20

MAYThe 2019 Owner & Breeder Statistics SectionExclusive statistical data available nowhere else in the industry.

NBHA Super Show coverage and Rodeo Houston also in this issue.Insertion Order deadline 3/8/20Ad Materials due 3/15/20

JUNEThe Health & Nutrition Section

Better Barrel Races World Finals, Northwest Futurity Roundup take the spotlight.Special Advertorial Section: Health products for Horse and Human Insertion Order deadline 4/11/20Ad Materials due 4/18/20

JULYSpotlight on Youth SectionWe will track the statistical leaders, the rising stars and marquee events shaping the future of barrel racing.

The NHSRA Finals, Jr. High Finals, to name a few, take the event spotlight this month.Insertion Order deadline 5/10/20Ad Materials due 5/17/20

AUGUSTSpecial Barrel Racing Prospects Section Whether you are selecting a prospect or start-ing one, this is a must-read issue on yearlings to 3-year-olds with invaluable information on futurities and training young horses.

Special Advertorial Section: Barrel Racing Prospects for SaleInsertion Order deadline 6/7/20Ad Materials due 6/14/20

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January – Ft. Worth Stock Show & Rodeo, MVP Futurity/Derby, Greg Olson Futurity/Derby

February – The Kinder Cup Futurity, LG Int’l Barrel Racing Championships

March – Road To The Horse, Lucky Dog Futurity, Bluebonnet Futurity, Classic Equine Futurity

April – BBR World Finals, Sand Cup Futurity, VGBRA Barrel Daze Futurity

May – Josey Jr World Championships & Reunion, Old Fort Days Futurity

June – NBHA Las Vegas Super Show, All American Youth Championships

July – NBHA Youth World Championships, Elite Barrel Racing, National High School Finals Rodeo, 5-State Breeders Futurity

August – The Mega Barrel Race, Roper Apparel Futurity, Summer Shootout

September – Fizz Bomb Futurity, Ardmore Barrel Futurity

October – All American Quarter Horse Congress, Barrel Bash Futurity, CA Rodeo Circuit Finals

November – NBHA Open World Champion-ships, Elite Barrel Racing Extravaganza, Barrel Futurities of America Championships

December – National Finals Rodeo, Holiday Classic, OKC Futurity

2020 EDITORIAL CALENDARSEPTEMBERThe Beginner SectionFrom the ground up, we discuss everything you need to know to start your barrel racing career.

Bonus section: 10-Year Barrel Racing Statistics

This section contains important reference material for your business.

Insertion Order deadline 7/11/20Ad Materials due 7/18/20

OCTOBERThe Special Futurity SectionWe discuss the influence of futurity horses on the barrel racing industry and beyond. This is a must-read issue on training futurity pros-pects, learning the ins and outs of the business and keeping up with the major players in the futurity world.

Insertion Order deadline 8/9/20Ad Materials due 8/16/20

NOVEMBERThe Special Holiday Section One of our favorite issues, the festive pre-Christmas traditions, winterizing your horse, and more. 

Special Advertorial Section:

Christmas Gift GuideInsertion Order deadline 9/11/20Ad Materials due 9/18/20

DECEMBERThe Rodeo Issue We help you have the best National Finals Ro-deo experience with the top 15 preview, WPRA Rookie of the Year profile, NFR horse pedigrees and more.

Bonus section: NFR Look Book Get ready for Vegas and holiday parties with our fashion editor’s picks from the latest western fashion.Insertion Order deadline 10/14/20Ad Materials due 10/21/20

Additional copies of BHN are distributed at large events each month, including but not limited to the following:

B A R R E L H O R S E N E W S M E D I A P L A N N E R 2 0 2 06

SPECIAL SECTIONS 1x 3x 6x 12x1/6 Stallion Showcase (BW) N/A $115 $100 $851/6 Stallion Showcase (FC) N/A $170 $155 $135(Stallion Showcase ads run a minimum of 3 consecutive issues)1/12 Barrel Arena (BW) $105 $100 $95 $851/12 Barrel Arena (FC) $150 $145 $140 $1301/6 Barrel Arena (BW) $210 $200 $190 $1701/6 Barrel Arena (FC) $300 $290 $280 $2601/6 Horses For Sale (BW) $175 $165 $145 $1301/6 Horses For Sale (FC) $230 $220 $205 $185

ADVERTORIAL SECTIONAdvertorial Section includes display ad space and up to 200 words of editorial. FP (FC) $1,169 2/3 (FC) $1,056 ½ (FC) $9191/3 (FC) $807 ¼ (FC) $623 1/6 (FC) $447 FP (BW) $776 2/3 (BW) $667 ½ (BW) $5001/3 (BW) $454 ¼ (BW) $331 1/6 (BW) $229

CONTACT YOUR SALES REPRESENTATIVEDonna Johnston donna.johnston@cowboypublishing.com | 817-304-3053 cell

Frequency Discounts: Frequency discounts are earned within a 12-month (12-issue) period. Advertisers with contracts will be billed at contract rate. Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate.

Agency Commissions: An agency commission is available for all established agencies.

Copy: All ad copy is subject to approval by the publisher. Agency-generated insertions must be camera-ready. Improperly prepared copy will be revised at the advertiser’s expense or returned for revision if time permits. Advertisers may submit materials for ads in manuscript form, and Barrel Horse News will lay out and construct the ad.

Proofs: If copy is received five days prior to ad closing deadline, proofs will be returned for review prior to publication. Otherwise, proofs will be sent for record only, with no opportunity for corrections. Proofs are not furnished on camera-ready ads unless changes are required.

Changes and Cancellations: Changes in supplied copy or text will be charged a minimum rate of $25. All advertisements ordered set and not used will be charged for composition. Cancellations are not accepted after closing date and must be received in writing on or before closing date.

Bleed and Special Positions: Bleed ads are accepted at no additional charge. No bleeds on partial page ads. Special position requests may be approved for full page ads only, at an extra charge of 15 percent of the black-and-white rate.

Display Ads: Defined as ads at 1⁄6-page through full page b&w or color ads outside of the Special Sections.

Special Section Ads: Defined as ads within the special Stallion Showcase, Barrel Arena and Horses For Sale section.

Camera Ready Discount: A 10 percent discount is offered on Display ads if ad is submitted camera-ready.

Positioning: Publisher will make every effort to comply with position requests, but will not be bound by any conditions appearing in contract, insertion order or copy instructions regarding position of advertising. Call for available positions and rates.

Payment Information: Prepayment is required for all new customers. Net 30 days after credit has been established. To establish credit, a completed credit application must be sent to your sales representative. Orders without credit established must be accompanied by a check, Visa, MasterCard, American Express or Discover card number. Check by phone can also be used. Payment is due by materials-due deadline.

Liability: Accounts that show balances of 60 days or more may have their advertisement withheld until the account is brought current. Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

AD SIZES/RATESGENERAL INFORMATION

DEADLINES2020 Issues Insertion Order Deadline Ad Materials Due

January 11/7/19 11/14/19February 12/11/19 12/18/19March 1/17/20 1/22/20April 2/17/20 2/24/20May 3/19/20 3/24/20June 4/17/20 4/24/20July 5/18/20 5/22/20August 6/17/20 6/24/20September 7/17/20 7/23/20October 8/18/20 8/25/20November 9/18/20 9/24/20December 10/19/20 10/26/20

DISPLAY ADVERTISING RATES 1x 3x 6x 12xFull Page (Four-Color) $1,745 $1,675 $1,620 $1,5652/3 $1,530 $1,470 $1,440 $1,3951/2 $1,295 $1,245 $1,210 $1,1701/3 $1,105 $1,060 $1,030 $9901/4 $830 $800 $775 $7451/6 $580 $560 $535 $520FP (Black and White) $1,125 $1,080 $1,015 $9652/3 $940 $905 $850 $8001/2 $685 $655 $635 $5951/3 $605 $575 $545 $4851/4 $430 $415 $385 $3651/6 $290 $275 $265 $255For covers and preferred positions contact your sales representative.

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2/3 Page Vert.5.188" x 9.625"

1/3 Page Square5.188" x 4.688"

1/2 Page Horiz.7.875" x 4.688"

1/4 Page 3.875" x 4.688"

1/12 Page2.5" x 2.25"

(BARREL ARENAONLY)

1/3 Page Vert.2.5" x 9.625"

1/6 Page2.5" x 4.688"

(DISPLAY, STALLION SHOWCASE, BARREL ARENA OR HORSES FOR SALE)

Full Page Bleed9.125" x 10.875" Trim8.875" x 10.625"Live area8.375" x 9.875"

CONTACT YOUR SALES REPRESENTATIVEDonna Johnston donna.johnston@cowboypublishing.com | 817-304-3053 cell

Rates, conditions and

space units are subject to

change without notice.

The publisher reserves the

right to accept or cancel

all advertising copy or

orders for any reason, at

any time.

Barrel Horse News

reserves the right to

decline or reject any

advertising for any

reason at any time

without liability, even if

previously acknowledged

or accepted.

Any copy resembling

editorial, in the opinion of

the publisher, shall have

the word “advertisement”

printed on the page.

Advertisements with

extensive copy must run

in a space (vertical or

horizontal) as designed.

All advertisements and

contents thereof are

subject to the publisher’s

approval.

Advertiser materials will

be kept on file for one

year after publication

date unless the advertiser

has made special

arrangements. After one

year materials will be

destroyed.

No sideways or upside

down ads will be allowed.

PRINTINGCovers and text pages are printed on high-speed, web-fed, offset presses. Magazine is perfect bound and jogs to the foot.

Color Specifications: SWOP (Specifications Web Offset Publications). Photos, graphics, and camera-ready ads should be converted to CMYK prior to submission. Total density of shadow areas should not exceed 300 percent for four-color ads. Color match prints must be provided for all color-sensitive ad materials.

Final trim size of magazine is 8.875” by 10.625”. Non-bleed pages 8.375” x 10.625”. Bleed page size, including trim, is 9.125” by 10.875”. Spread bleed dimensions, single page document, are 18.25” x 10.875”. All full page ads can be bled all around with ¹⁄8” trim both sides, top, and bottom. In all bleed pages, type and pictorial matter to be retained should be kept within 8.375” width, 9.875” depth. Bleed available on full pages only.

For covers and inside pages, SWOP (Specifications Web Offset Publications) standards apply. Total density of shadow areas should not exceed 300 percent for four-color ads.

DIGITAL REQUIREMENTS Camera-Ready: PDF files with embedded fonts and that comply with PDF/X1a standards (Adobe 4 - PDF 1.3) are preferred. Flattened EPS or TIF files are also accepted. All images within these files must be 300 dpi and saved as grayscale or CMYK to SWOP standards for best color and image reproduction.

Revised Ads: If sending files that will need to be altered in later issues or to meet any mechanical requirements, we accept files created in InDesign, Illustrator and PhotoShop only. These files must be accompanied by all art files for logos, images and fonts used to create the ad.

Materials for Ads created by Barrel Horse News: Copy and layout instructions must be provided in .txt or .doc formats. Only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced. Font choices are at the discretion of Barrel Horse News, unless provided by the advertiser.

For All Ad Submissions: Laser prints are recommended to confirm the appearance of digital materials and are for position only. Color-match prints are recommended for all color-sensitive materials. Materials may be supplied via e-mail, FTP, CD or DVD. For e-mail or FTP, please compress files with any self-extracting compression program. Contact your sales representative for a detailed production specification sheet. Files under 10 MB may be e-mailed to your sales representative. FTP file transfers are available for larger files. Please contact your sales representative for User ID and Password.

Ad Proofs: Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline. All proofs will be sent via email in a low-resolution PDF to confirm copy and graphics are correct. Proofs are not furnished for camera-ready submissions or pick up.

ADDITIONALPOLICIES

B A R R E L H O R S E N E W S M E D I A P L A N N E R 2 0 2 08

2020STALLION REGISTER

Participating stallions’ color photos, pedigrees, incentives and standing information included on all stat pages.

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lions’ dam lines included on all stat pages.

Also includes Top Producing Sires and Dam lists, as well as Magic Cross charts for specific bloodlines.

Free bonus distribution at the Wrangler National Finals Rodeo, OKC Futurity, and numerous futurities and major events throughout the breeding season.

Get

to Stallion Advertising

SUCCESS!

YOUR KEY

The BHN Stallion Register is THE stallion resource guide for the barrel racing industry. A full-color, all-inclusive source for mare owners to research a stallion’s pedigree, allowing them to make educated breeding decisions.Advertising is limited to stallions, stallion stations, stallion incentives, breeding facilities, breeding products and services, and equine insurance companies.

The Stallion Register ships with the December issue of Barrel Horse News!

CONTACT YOUR SALES REPRESENTATIVEDonna Johnston | donna.johnston@cowboypublishing.com | 817-304-3053 cell

Rates: Two-Page Statistical Spread $1,350

Full Page 4-Color $1,000

½ Page 4-Color $700

Barrel Horse News publishes the industry’s top resource book…The Barrel Horse News Stallion Register is distributed to all Barrel Horse News subscribers.

Every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectory.com, and each individual page is

shared on the Barrel Horse News – Stallion Register

Facebook page.