2020 HOSTING & SPONSORSHIP OPPORTUNITIESPGA TOUR Champions Outstanding Achievement Award...

Aug. 26–30, 2020 Canyon Meadows Golf & Country Club

INVEST IN YOUR BUSINESS & COMMUNITY

2020 HOSTING & SPONSORSHIP OPPORTUNITIES

Shaw Charity Classic | August 26 – 30, 2020

OUR PURPOSE To bring world-class golf to Calgary and raise much needed dollars for children’s charities all across Alberta. Helping kids. Changing lives.

CHARITY$14 million donated to over 200 charities in 2019. $48 million donated since 2013. 400,000 children impacted in 2019 alone.

VOLUNTEERS1,200 incredible volunteers. 25,000 hours volunteered. 50 dedicated committees.

PGA GOLF LEGENDS Attracting one of the strongest fields of the year on the PGA TOUR Champions. Nine World Hall of Fame Members. Seven years. Six great champions. Rocco Mediate, Fred Couples, Jeff Maggert, Carlos Franco, Scott McCarron (x2), Wes Short Jr.

FAMILY EVENTDaily activities for juniors; clinic, drive chip & putt, kidzone.

PATRON GROUP Jim Riddell, Allan Markin, Keith MacPhail, Guy Turcotte, Gary Peddle & Michael Culbert.

EVENT AWARDSPGA TOUR Champions Outstanding Achievement Award Recipient–2013PGA TOUR Champions President’s Award Recipient for the Top Event on Tour–2014/2015/2017

40,000+ SPECTATORS

70%

26%

3%

1%

35% Female65% Male

Ages 55+

Ages 18 – 34

Ages 35 – 54

Ages 17 and under

ENGAGEMENT 165 corporate supporters. 18 official tournament sponsors. 22 private skyboxes & 3 shared hospitality venues.

What can we accomplish in 2020?

2019

EVENT OVERVIEW

ECONOMIC IMPACT An annual average of $33 million in economic activity in Alberta generated by the event.

shawcharityclassic.com

THE SHAW CHARITY CLASSIC FAMILYCommitted to creating a world-class event, there are a number of groups that work seamlessly together to execute this award winning PGA TOUR Champions event.

The PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 32 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back and generate significant charitable and economic impact in tournament communities. In 2020, the PGA TOUR Champions schedule includes 27 tournaments across the United States, Japan, England and Canada, with purses totaling nearly $58 million. In 2020, the PGA TOUR will continue the tradition of outgrowing its current charitable give and is projected to contribute over $3 billion to charities around the globe.

OWNERSHIPPatron Group: Clay Riddell – Patron Group Founder (1937 – 2018), Jim Riddell, Allan Markin, Keith MacPhail, Guy Turcotte, Gary Peddle, Michael Culbert.

EVENT MANAGEMENT BROADCASTER SPORT GOVERNING BODY

TITLE SPONSOR

WHO WE ARE

OUR EVENT ANCHORSCHARITY At the core of what we do is provide a platform to raise money for children and youth-based charities in Alberta. Since our inception in 2013, the Shaw Charity Classic has raised over $48 million for children in our communities. Shaw Birdies for Kids presented by AltaLink is a non-profit program run under the Calgary Shaw Charity Classic Foundation. All administrative costs are covered by the Shaw Charity Classic, which means charities receive 100% of every donation collected on their behalf plus matching funds of up to 50%.

COMMUNITYWe strive to engage a diverse spectator demographic at the Shaw Charity Classic—including golf enthusiasts, families, young professionals and sports fans—by offering activities to suit everyone! With juniors 15 and under being admitted free, the Shaw Charity Classic is accessible and affordable to Albertans.

CREATIVITY & CLASSThis event is a tasteful combination of world-class golf and unique activations that make for an exciting day for our spectators. We strive to create a memorable day for all.


PARTNERSHIP OPPORTUNITIES

H O W T O G E T I N V O L V E D :

OFFICIAL PARTNERSHIPSOur official partnerships are fully customizable combinations of the previous two opportunities. We will work with your team to determine the most valuable assets to include in your partnership. Our partnerships range in value and we can tailor a package to fit almost any budget. If your company is looking for the most exposure and access to the tournament, building an Official Partnership is your best bet.

HOSTINGThere are a variety of exciting and unique ways to entertain guests and share the excitement of the Shaw Charity Classic. On-site hospitality, pro-am golf, private off-site events and Women’s Day are a few of the options available.

BRANDING/MARKETINGWe offer an array of opportunities to help your brand gain exposure to our general spectators and/or our corporate community. Depending on your specific objectives, we can help you explore options like digital branding, special event sponsorship or branding a location on-site.


Invest in time with your clients, colleagues and friends while watching your golf heros and supporting kids who need it most.

Customize Your Hosting Package Today

To learn more about customizing a hosting package to best suit your needs, contact:

Rhys Royer | Sales Director: [email protected] | 587-293-5654

Erin Strate | Director, Partnerships & Business Development: [email protected] | 587-293-4562

Hosting Opportunity Description Price

1 18 Green Skybox

With limited availability, the 18 Green Skybox is our most coveted private entertainment opportunity.

Starting at $45,000

2 Greenside Suites on 17

These private suites are the perfect space for entertaining smaller groups.

Starting at $17,500

3 Marquee Suites on 17 Enjoy all-inclusive food and beverage in these easy-to-access, 300 sq. ft. private suites on the 17th hole.

Starting at $15,000

4 Party Deck on 17 The perfect location to host a large group for a single day. Your group will have a great time, right in the heart of the action.

Staring at $10,000

5 Crow’s Nest on 16 Relax and socialize with all-inclusive food and beverage, as well as covered and unreserved seating in a shared venue.

Starting at $250/ticket

6 Honorary Observer Group

Walk 18 holes alongside your golf heroes and enjoy lunch in the Players’ dining area of the clubhouse.

Starting at $2,000

7 RBC Championship Pro-Am

Experience a once-in-a-lifetime opportunity to play 18 holes with your golf heroes.

Starting at $17,500

H O S T I N G :

ELEVATE YOUR EXPERIENCE

• Build customer loyalty and retention

• Grow existing relationships and foster new ones

• Host top clients and customers at an international, award-winning event

• Reward employees and host community leaders

• Help promote Calgary and Alberta to an international audience

• Be part of Calgary’s fastest-growing charitable event


18 GREEN SKYBOXHost your guests and catch all the golf action from the most prestigious venue on-site. With limited

capacity, the 18 Green Skybox is our most coveted private entertainment opportunity. Enjoy watching

the champion be crowned from a private skybox.

Package:

• 50 exclusive Skybox credentials per day, Friday–Sunday

• 2 valet parking passes per day, Friday–Sunday

• 25 VIP parking passes per day, Friday–Sunday

• 150 Good-Any-One-Day general admission tickets

Tickets Per Day Total Tickets Multi-Year Price Regular Price

50 150 $45,000 $50,000

Details:

• Open-air private venue

• Company identification

• Live HDTV coverage of tournament in-suite

• Private washrooms

• A-la-carte catering options

• Spectator guides and pairing guides delivered daily

• Corporate gift delivery available daily

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GREENSIDE SUITES ON 17This brand new venue features some of the best views on the course and is a great option for

companies to host their top clients, employees and other important guests. Relax behind the

17th green and watch the leaders finish their rounds.

Package:

• 15 exclusive credentials per day, Friday–Sunday

• 1 valet parking passes per day, Friday–Sunday


• 45 Any-One-Day general admission tickets

• 1 host badge, Friday–Sunday


15 45 $17,500 $20,000

Details:

• Open-air private venue




• Shared all-inclusive food & beverage

• Spectator guides and pairing guides delivered daily



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15 45 $15,000 $17,500

MARQUEE SUITES ON 17The Marquee Suites, located right beside the 17th green, provide the perfect venue for companies

looking for a turnkey hosting event. Enjoy all-inclusive food & beverage in your private suite on one of

the most exciting holes on the course. With easy access from the admission tent, your guests will be

impressed from the moment they arrive until they leave and ask about being invited again next year.

Package:

• 15 exclusive Marquee Suite credentials per day, Friday–Sunday

• 1 valet parking pass per day, Friday–Sunday


• 45 Any-One-Day general admission tickets

• 1 host badge per day, Friday–Sunday

Details:

• Open-air, covered private venue





• Spectator guides & pairing guides delivered daily


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PARTY DECKS ON 17The “Party Decks” are the largest private hosting venues on-site and are the best way to bring together

a group of key guests for a day of world-class golf, great food & drinks and a memorable experience.

Package:

• 30–40 exclusive credentials for the day of your choice

• 1 valet parking pass

• 15–20 VIP parking passes

• 30–40 Any-Day general admission tickets

• 1 host Badge

Tickets Per Day Multi-Year Price Regular Price

30–40 N/A $10,000–$13,500

Details:

• Open-air, covered private venue





• Ability to customize your package size for your day in the suite


CROW’S NEST ON 16Overlooking the 16th green, the Crow’s Nest is our most exciting and customizable venue. Choose

the group size that is right for you! Relax and socialize with all-inclusive food & beverage, as well

as covered and unreserved seating.

Package:

• Pick the right number of tickets for your group for the full tournament or an individual day

• 1 VIP parking pass for every 2 Crow’s Nest credentials

• 1 Good-Any-One-Day general admission ticket per Crow’s Nest credential

Package Options Multi-Year Price Regular Price

3-Day Tournament Package $250 per ticket $275 per ticket

Single-Day Package $300 per ticket $325 per ticket

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Details:

• Open-air, covered shared venue with unreserved seating





• Spectator guides & pairing guides delivered daily


HONORARY OBSERVER GROUPGet inside the ropes and experience professional golf like never before. This limited opportunity

of a lifetime is available for any and all golf fans. Walk 18 holes alongside your golf heroes and enjoy

lunch in the Players’ dining area of the clubhouse. This experience for two can be used on either

Friday, Saturday or Sunday.

Package:

• Inside the ropes access to experience every shot for 18 holes

• Official introduction on the 1st tee by tournament officials

• 1 valet parking pass

• 2 hospitality badges to the exclusive private players’ dining area

• Framed photograph with PGA TOUR Champions heroes


2 $2,000 $2,500

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RBC CHAMPIONSHIP PRO-AMFrom the moment you arrive to the time you leave, you and your guests will enjoy the ultimate

corporate entertainment experience. Take advantage of a once-in-a-lifetime opportunity to play

18 holes with your golf heroes while enjoying a day of stories, camaraderie and even a few pointers

from the pros themselves!

The Championship Pro-Am experience will start on Tuesday, August 25, with the exclusive Pairings

Party in downtown Calgary. This will be an evening of entertainment and anticipation as you and

your guests are paired with a PGA TOUR Champions professional.

Package:

• 4 amateur playing positions on either Wednesday, August 26 or Thursday, August 27, 2020

• 1 PGA TOUR Champions Professional

• 4 Pro-Am contestant badges

• 4 Pro-Am guest badges for amateurs to bring a guest into the clubhouse

• 4 valet parking passes for the day of

the Pro-Am

• 8 Sandhill Champions Club & Sleeman Patio weekly badges, valid Friday–Sunday

• 4 commemorative Pro-Am team photos autographed by your PGA TOUR Champions Professional

• 4 invitations to the exclusive Pairings Party

• 4 custom golf-gift packages

• Clubhouse dining and on-course food and beverage for Pro-Am participants

• Prizes for the top teams

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4 $17,500 $20,000


ALIGN YOUR BRANDStrategically align your brand with Calgary’s premier charity sporting event and support hundreds of local children’s charities.

From event sponsorships to on-site experiences, there are many exciting opportunities to activate

your brand at the Shaw Charity Classic and leverage the event to gain valuable exposure in the Calgary

community and beyond.

The Shaw Charity Classic is looking for sponsors at a variety of investment levels. Our customizable

packages allow your company to select the sponsorship assets that are best suited to help you reach

your business objectives. Contact us to learn more about our spectator demographics, assets and how

you can be the hero kids need for 2020!

Is your company looking to:

• Increase brand exposure?

• Drive sales?

• Entertain clients and network?

• Participate in Cause Marketing?

Customize Your Marketing Package Today

To learn more about customizing a marketing package to best suit your needs, contact:

Erin Strate | Director, Partnerships & Business Development:

[email protected] | (587) 293-4562

M A R K E T I N G & B R A N D I N G O P P O R T U N I T I E S :


$2,000–$8,000 Assets Category $8,000–$10,000 Assets Category

Rookie Clinic–Gold $2,000 Event/ActivationShootout at the Meadows–Title

$8,000 Event/Activation

Spectator Guide $2,500 Activation Charity Ball Drop $10,000 Activation

Shootout at the Meadows–Presenting

$4,000 Event/Activation Junior Clinic $10,000 Event/Activation

Valet Parking $4,500 Activation KidZone $10,000 Venue/Activation

Driving Range $5,000 Venue/Activation Volunteer Centre $10,000 Venue/Activation

Chipping Green $5,000 Venue/Activation Greenside Suites on 17 $10,000 Venue/Activation

Volunteer Party $5,000 Event/Activation Quiet Eh Paddles $10,000 Activation

Rookie Clinic– Presenting

$5,000 Event/Activation Public Bleacher on 9 $10,000 Venue/Activation

Champions Toast $5,000 Activation $11,000+ Assets Category

Hole Yardage– Par Signs (9 holes)

$5,000 Activation Charging Station $15,000 Activation

Golf Carts $5,500 Activation Junior Drive, Chip & Putt $15,000 Event

Shuttle Bus $5,500 Activation Kid’s Day $15,000 Event/Activation

Accessible Seating Decks

$5,500 Venue/Activation Fan Experience Zone $15,000 Venue/Activation

Honorary Observer $5,500 Activation 18 Green Skybox $15,000 Venue/Activation

Digital Marketing Package

$6,000 Activation Public Bleachers on 18 $15,000 Venue/Activation

Photo Booth $7,000 Activation Customizable Options Category

Practice Putting Green $7,500 Venue/Activation Tee Deck on 16 Venue/Activation

Autograph Alley $7,500 Venue/Activation Volunteer Program Activation

Course Map $7,500 Activation Super Saturday Event/Activation

CUSTOMIZE YOUR HOSTING OR SPONSORSHIP PACKAGE TO BEST SUIT YOUR NEEDS.

Friday Day Sponsor Event/Activation

Family Day Venue/Activation

Bunker Lounge Venue/Activation

Full branding asset inclusion details available on request.


PARTNER APPRECIATION EVENTS

Rookie ClinicAll new clients are invited to attend the Rookie Clinic featuring a PGA TOUR Champions professional.

Each client will receive an invitation to attend with a guest.

Shootout at the MeadowsJoin us for our most exciting event outside of tournament week! The Shootout at the Meadows brings

together clients with local celebrities for an entertaining evening of food, drinks and glow-in-the-dark

golf. All clients are invited to watch the event and are encouraged to bring a guest! This is a great

opportunity to network with our Patron Group, Official Charity Partners and other tournament partners.

Charity ReceptionThe charity reception is our final event of the year, which celebrates the tournament’s charitable

giving. Join us in the Fall of 2020 alongside tournament partners, volunteers, charity representatives

and members of our Patron Group as we celebrate another year of charity and community.

As a Shaw Charity Classic partner, you will be the first to know about all exclusive events and offers!

Shaw Charity Classic | August 26 – 30, 2020 | shawcharityclassic.com

1 DONATION UP TO 150% IMPACT

Charities receive 100% of every donation collected on their behalf + matching funds of up to 50%.

Donations can also be made at:shawcharityclassic.com/donatenow

2020 HOSTING & SPONSORSHIP OPPORTUNITIESPGA TOUR Champions Outstanding Achievement Award...

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