2020 Dashboards for Localized Information Exchange Markets

Market2020 Data Report 2019 Data Report % Annual Change

Average Cust. $ Average Vend. $ Average Cust. $ Average Vend. $ Customer Vendor

0208-FM20 $6.60 $155.13 NA

0123-FM20 $6.97 $45.94 $4.90 $30.25 42.24% 51.87%

0163-FM20 $6.98 $139.58 $5.81 $39.53 20.14% 253.10%

0122-FM20 $7.30 $67.30 $9.71 $60.67 -24.81% 10.93%

0023-FM20 $9.08 $158.77 $7.79 $43.73 16.56% 263.75%

0221-FM20 $10.61 $205.91 $1.82 $12.12 482.97% 159.89%

0219-FM20 $11.49 $564.84 $65.00 $135.42 -82.32% 317.10%

2319-FM20 $12.02 $156.26 $3.18 $15.91 277.99% 882.15%

0320-FM20 $13.39 $176.22 $13.50 $462.96 -0.81% -61.94%

AVERAGE $9.38 $185.55

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0122-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

AFM $7.30 $67.30 $9.71 $60.67 -24.81% 10.93%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0219-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

BSFM $11.49 $564.84 $65.00 $135.42 -82.32% 317.10%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0221-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

BUFM $10.61 $205.91 $1.82 $12.12 482.97% 159.89%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0320-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

CTFM $13.39 $176.22 $13.50 $462.96 -0.81% -61.94%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0208-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

HFM $6.60 $155.13 NA

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0123-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

LCFM $6.97 $45.94 $4.90 $30.25 42.24% 51.87%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0163-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

PEN $6.98 $139.58 $5.81 $39.53 20.14% 253.10%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

0023-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

WAR $9.08 $158.77 $7.79 $43.73 16.56% 263.75%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

2319-FM20

2020 Reported Data:

Market2020 Data Report 2019 Data Report % Annual Change

AverageCust. $

AverageVend. $

AverageCust. $

AverageVend. $ Customer Vendor

WSS $12.02 $156.26 $3.18 $15.91 277.99% 882.15%

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant

Form #1: Individual Producer

Name of Producer or Agriculture Business:

Name of Farmers Market:

Year (circle one): 2020 2021 2022

Answer “Yes” if the identified barrier negatively affects your business development.Answer “No” if the identified barrier does not affect your business development.

Yes No

Labor

Access to affordable labor

Access to trained labor

Policy & Regulations

Food Safety Regulations (Understanding the Policies)

Food Safety Regulations (Obtaining a Copy of the Current Vendor Guides)

Local Regulations and Fees

Certifications (Required and Recommended)

Labeling Requirements

Business Development

Too much or too little supply for the demand for products

Product pricing

Competition within the market

High input costs

High processing costs

Marketing Knowledge

Funding available to purchase marketing materials

Understanding quality control and packaging standards

Created with funding provided by Northeast SARE for the Localized Information Exchange Program October 2020

Personal Factors

Distance to the market

Health problems (chronic disease, disability, etc.)

Age

Outside employment (Limits time dedicated to farm business)

Technology (Understanding what is needed and how to use it)

Technology (Being able to afford new technology for your business)

Access to reliable high speed internet

Crop and Land Management

Pest or disease issues with crops

Insufficient supply or lack of clean water

Lack of farmland or space for agriculture business activities

Insufficient or no cold storage solutions available for post harvest use

Limited or no production planning related knowledge or training

Limited or no processing equipment or slaughterhouses available within reason

Limited funding for investing in expansion

Access to large scale or pricey equipment

Other (Please Specify):

Additional Comments:

Created with funding provided by Northeast SARE for the Localized Information Exchange Program October 2020

Form #2: Farmers Market

Farmers Market Name:

Year (circle one): 2020 2021 2022

Number of Producers Participating:

The “Total” refers to the number of markets reporting “Yes” for each of thefollowing identified barriers. This will help determine your strategy to help them.

Total “Yes”Votes

Labor

Access to affordable labor

Access to trained labor

Policy & Regulations

Food Safety Regulations (Understanding the Policies)

Food Safety Regulations (Obtaining a Copy of the Current Vendor Guides)

Local Regulations and Fees

Certifications (Required and Recommended)

Labeling Requirements

Business Development

Too much or too little supply for the demand for products

Product pricing

Competition within the market

High input costs

High processing costs

Marketing Knowledge

Funding available to purchase marketing materials

Understanding quality control and packaging standards

Created with funding provided by Northeast SARE for the Localized Information Exchange Program October 2020

Personal Factors

Distance to the market

Health problems (chronic disease, disability, etc.)

Age

Outside employment (Limits time dedicated to farm business)

Technology (Understanding what is needed and how to use it)

Technology (Being able to afford new technology for your business)

Access to reliable high speed internet

Crop and Land Management

Pest or disease issues with crops

Insufficient supply or lack of clean water

Lack of farmland or space for agriculture business activities

Insufficient or no cold storage solutions available for post harvest use

Limited or no production planning related knowledge or training

Limited or no processing equipment or slaughterhouses available withinreason

Limited funding for investing in expansion

Access to large scale or pricey equipment

Other (Please Specify):

Additional Comments:

Created with funding provided by Northeast SARE for the Localized Information Exchange Program October 2020

Between October 9 and October 20, 2020, nine farmers market managers were asked toconduct interviews with as many producers who supported their market as possible. The barriertopics included: labor, policy and regulations, business development, personal factors, and cropand land management (as indicated in preceding pages 11-14). 72 West Virginia farmersparticipated in this survey.

Topic Potential Responses Actual Responses Percentage ofProducers who

consider this topic a“Major” barrier

Labor 94 14 14.89%

Policy/Regulations 235 50 21.28%

Business Development 376 111.5* 29.65%

Personal Factors 329 121.5* 36.93%

Crop and LandManagement

424 120 28.30%

*This anomaly was due to one producer’s response being verbally split on two topics.

Personal Factors Outliers:- Individuals age/health and concern for their immediate family members; and- Internet and broadband access in rural areas.

No other topics had outlying answers.

Other Highlights from additional conversation comments where a majority of managersexpressed a need for training in these areas:

- Production planning;- Financial planning;- Pest and Disease management; and- Cold storage for post harvest and on-farm use.

All markets had these next steps to complete:- Create a producer focused training plan;- Continue collecting and reporting data metrics; and- Complete the 2020 WV Farmers Market Census.

Report created by data collected and analyzed by the WV Farmers Market AssociationProject Funded by Northeast SARE Professional Development Grant